Building Trust in a Digital Age with Marcus Sheridan
In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Show Notes: 00:00 The Future of Media in Home Services 02:11 Navigating Change in Marketing 04:31 Disruption and Innovation in Industries 09:50 Creating Trust Signals 13:39 The Role of AI in Marketing 17:11 Commoditization and Differentiation 19:03 The Power of Transparency 31:05 Building a Trusted Brand 37:01 The Future of Selling: Embracing Change 40:50 Self-Service Tools: Revolutionizing Buyer Experience 46:35 The Power of Pricing Estimators 52:34 Understanding Buyer Psychology 56:02 Building Trust Through Personal Connection 01:01:21 Leveraging AI for Business Growth
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1:12:26
Harnessing AI for Financial Insights with Mike Barnhart
In this conversation, Mike Barnhart, COO and CFO of Eco Plumbers, discusses the essential role of hope in leadership, financial growth strategies, and the importance of curiosity in business. The discussion also covers customer retention through membership models, the importance of incentive plans, and effective budgeting practices. Additionally, Tommy and Mike delve into team development, the use of technology for efficiency, and managing expenses for profitability. The conversation also highlights the role of technology in improving sales processes and the necessity of effective recruitment and training to build a strong workforce. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com 00:00 The Role of Hope in Leadership 01:43 Introduction to Mike Barnhart and Eco Plumbers 02:11 Financial Growth and Strategic Planning 03:00 Greenfield vs. M&A Strategies 06:55 The Importance of Curiosity in Business 08:41 Leveraging AI for Financial Insights 10:54 Rebranding and Expanding Services 12:20 Marketing Strategies and Storytelling 15:13 Navigating Economic Challenges 16:40 Membership Models and Customer Retention 19:51 Incentive Plans and Employee Engagement 20:57 Key Performance Indicators in Business 23:06 Budgeting and Financial Planning 26:10 Top Grading and Team Development 28:55 Utilizing Technology for Efficiency 30:43 Revenue per Employee and Operational Efficiency 32:42 Managing Expenses and Profitability 36:13 Navigating Pricing Strategies for Profitability 39:20 The Importance of Reviews and Conversion Rates 41:20 Sales Techniques and Customer Engagement 46:09 Leveraging Technology for Improved Sales 51:05 Recruitment and Training for Success 55:07 Building Relationships and Networking 01:00:59 Work-Life Balance and Purpose in Business
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1:09:24
Mastering the Art of Franchising with Jeff Dudan
In this episode, Jeff Dudan delves into the intricacies of franchising, emphasizing the importance of personal control and decision-making in business. He discusses the high failure rates of franchisees, the passion required for successful franchising, and the growth potential within the service industry. He also touches on the transition from being an operator to an entrepreneur, the significance of personal standards, and the quest for purpose beyond business success: the importance of community and the positive effects of successful business practices on individuals and families. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com For more information about Jeff Dudan, visit https://www.dudangroup.com/founder 00:00 Taking Control of Your Business and Life 02:39 The Reality of Franchising: Success and Failure 05:50 The Passion Behind Franchising 09:06 The Growth of Service Franchising 10:56 Transitioning from Operator to Entrepreneur 19:23 Finding Purpose Beyond Business 32:43 The Importance of Personal Standards and Growth 38:51 The Importance of Choosing the Right People 42:00 Navigating Franchise Business Dynamics 44:42 The Value of Long-Term Thinking in Business 48:20 Understanding Equity and Control in Deals 51:07 The Role of Leadership and Accountability 55:40 Teaching Financial Literacy and Generational Wealth 01:01:04 The Impact of Money on Relationships 01:06:11 Encouraging an Outcome-Focused Mindset 01:09:13 Celebrating Success and Community Impact
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1:12:30
Understanding the Complexities of the Commercial Landscape with Josh Young
In this conversation, Josh Young discusses the challenges and successes in the commercial construction industry, focusing on business growth, leadership, and the impact of private equity. He explores the importance of pushing team members to exceed their limits, learning from mistakes, and the complexities of navigating the commercial landscape. The discussion covers strategizing for scaling businesses, restructuring profitability for sustainability, and maximizing productivity through effective time management. The conversation also delves into the role of technology and AI in business operations, the future of autonomous vehicles, and the need for education and apprenticeship programs in trades to bridge the talent gap. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com Show Notes: 00:00 Transforming Challenges into Opportunities 09:57 Navigating Growth and Leadership 20:00 The Role of Private Equity in Business Success 26:42 Performance Pay System Insights 28:09 Customer Experience and Upselling Techniques 29:46 Building Trust and Relationships in Business 31:07 The Importance of Networking and Support Systems 33:51 Choosing the Right Circle for Growth 35:30 Exploring New Markets and Business Opportunities 37:43 Revenue Goals and Business Planning 39:12 The Importance of Profitability in Business 40:56 Lead Generation Strategies 42:31 Time Management and Productivity 45:20 Leveraging AI in Business 47:23 The Future of Autonomous Vehicles 49:06 Long-Term Business Strategies 52:54 Addressing the Skills Gap in Trades
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55:14
Mastering Client Mindsets for Better Engagement with Dr. Chris Phelps
In this conversation, Dr. Chris Phelps shares his journey in dental marketing and the principles of influence that transformed his business. He discusses the importance of commitment within teams, understanding client mindsets, and the techniques of pre-suasion to enhance client engagement. Phelps also emphasizes the implementation of membership plans as a successful strategy in his practice, while addressing the ethical considerations of using influence in business. He also delves into the seven principles of influence, the role of scarcity in marketing, and how to optimize websites for better conversion rates. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit freedomevent.com For more information about Dr. Chris Phelps, visit https://www.thephelpsinstitute.com/
The Home Service Expert podcast is the No. 1 podcast for ambitious home service entrepreneurs, whether they are in plumbing, HVAC or another niche. In this show, Tommy Mello, a $200M business founder, will talk with the best entrepreneurs and experts in the home service industry and beyond, to share insights that have made them successful: from the newest marketing tools to the best scaling strategies. Previous podcast guests include Terry Nicholson (former national trainer of NYSE-listed home services company), Craig Smith (President of HomeAdvisor, a home services marketplace valued at $2B+), Cameron Herold (former COO of three $100M+ companies), etc.
UK