Send us a textIf you grew up hoping the radio DJ wouldn't talk over your favourite song (because you were recording it!) then this one is for you!In this episode, Victoria takes us back to the tape deck days of the 80s and 90s, when we picked holidays from catalogues, waited hours to hit ‘record’ on the perfect song, and hoped our disposable camera photos weren’t all blurry. It was a simpler time… but one where we just had to hope for the best.Today, however? It’s a different game. And your customers expect a lot more.In this episode, you’ll discover:What’s changed in buyer behaviour, and why “waiting and hoping” is no longer an optionWhy speedy response times, personalised messaging and real-time proof are now the basicsHow snackable content and human-led brand storytelling win attention in a noisy digital worldThe truth about AI in marketing, and why “brains before and after bots” is non-negotiableThe one question every business owner should ask: Are you adapting to changing expectations… or stuck in 1990s marketing?If you’re still sending blanket emails, using stock photos or relying on luck... it’s time to modernise and make your marketing match how we really buy now.Tune in to find out what’s changed, what matters most, and how to stay one step ahead in the fast-moving digital world.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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Stayin' Alive Marketing
Send us a textWhat happens when the tribute act doesn’t live up to the hype?In this episode, Victoria shares how a disappointing Christmas party performance became the perfect reminder that all the glitz and glamour in business won’t save you if you don’t get the basics right.You’ll learn:Why flashy distractions like new websites, rebrands and viral reels won’t fix your marketingThe simple fundamentals that actually build credibility and trustHow to spot when your high-ticket offer isn’t landing, and what to do insteadThe power of a low to mid-ticket “easy yes” offer that meets your audience where they areIf you’ve been polishing the glitter but neglecting the groundwork, this episode will help you refocus on what really gets your marketing “Stayin’ Alive.”Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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Black Run Marketing
Send us a textWhat happens when you think you’re ready to conquer the black runs… but can barely master the chairlift?In this episode, Victoria shares how a ski trip turned into the perfect lesson on business growth... and why sticking to the “easy slopes” in your marketing keeps you stuck.You’ll learn:Why comfy routines kill progress (and what to do instead)How to spot and swap old habits for smart experimentsThe truth about overthinking, excuses, and “planning without doing”How to build momentum that actually gets you down the mountainIf you’ve been coasting on the blue runs and you’re ready to tackle the black, this one’s for you.Need more help?Find out about Victoria's 12 Week Lead Generation Programme (ClientCREATION) hereGrab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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17:51
Super Fan Marketing
Send us a textWhat happens when a Netflix binge becomes a full-blown obsession?When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over?In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show.You’ll learn:Why emotional investment equals buying behaviourHow to turn casual viewers into raving superfansThe secret to brand loyalty (and why most businesses give up too soon)How to create your own “Rose Apothecary” moment that customers can’t stop talking aboutIf you want clients who keep coming back, quoting your catchphrases and proudly repping your brand like it’s merch, this episode is for you.Best Wishes, Warmest Regards (iykyk).Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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Bottomless Brunch Marketing
Send us a textA bunch of girls, a two-hour window, and a bottomless brunch.What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet.In this episode, you’ll learn:The surprising link between cocktails, chaos, and buyer psychologyWhy urgency changes how people behave and how to use it ethically in your marketingThe simple psychological triggers that turn hesitation into “I’m in”How to build irresistible offers that sell out fast (without the sleaze)If you’ve ever wondered how to get people to take action now instead of “maybe later,” this episode will show you exactly how to make that happen.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!
UK