PodcastsBusinessWhat's That Got To Do With Marketing?

What's That Got To Do With Marketing?

Victoria Vickery
What's That Got To Do With Marketing?
Latest episode

22 episodes

  • What's That Got To Do With Marketing?

    10 Minute Marketing

    24/03/2026 | 14 mins.
    If you’ve ever felt like you don’t have time for marketing, this episode is for you.
    In this episode, Victoria explores what can really happen when you stop waiting for big blocks of time and start using just 10 focused minutes instead. 
    She shares why small, consistent actions often outperform grand plans, and how a short window of intentional marketing can quickly build momentum, visibility and results.
    Because sometimes, the difference between stuck and moving forward… is just 10 minutes.
    Find out more about Leads Club, that is mentioned in this episode, on our website (allstarmarketingclub.com), or email [email protected] for more info.
    Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.
    About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.
    For More Tales, Tips & Tangents:  @victoriav1ckery
  • What's That Got To Do With Marketing?

    Problem Solving Marketing

    18/02/2026 | 18 mins.
    If you’ve ever bought something and thought, “How have I lived without this?”,  this episode is for you.
    In this episode, Victoria shares a very unexpected marketing lesson sparked by a shopping trip and a pair of fluffy pink wristbands that completely changed her morning and evening routine. 
    What started as confusion in a checkout queue turned into a powerful realisation about how people tolerate small daily frustrations… simply because no one has shown them there’s an easier way.
    From there, she explores what this has to do with your business, your messaging, and why some of your best clients might be walking straight past the solution you offer.
    If you want your marketing to feel less pushy and more obvious, in the best possible way, this episode will change how you think about problems, clarity and demand and the 'to do' list to get visible, and get your best type of clients taking action.
    Sometimes the sale isn’t about being louder.
    It’s about helping someone finally say, “Ohhh… now I get it.  And I want it."
    Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.
    About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.
    For More Tales, Tips & Tangents:  @victoriav1ckery
  • What's That Got To Do With Marketing?

    LinkedIn Marketing

    28/01/2026 | 14 mins.
    If LinkedIn feels harder work than it did even a few weeks ago, you are not imagining it. 
    In this episode, Victoria uses a very real comparison from home life to explore what happens when you only use a fraction of what a platform can actually do. 
    As LinkedIn goes through one of its biggest shifts yet, she breaks down why doing what used to work is no longer enough, what has fundamentally changed behind the scenes, and why understanding those changes matters far more than posting more, chasing trends or trying to keep up with everyone else.
    Learn how to use LinkedIn in 2026 here
    Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.
    About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.
    For More Tales, Tips & Tangents:  @victoriav1ckery
  • What's That Got To Do With Marketing?

    Diagnosis Marketing (What really helps get marketing results?)

    21/01/2026 | 18 mins.
    Are you still stuck in trial and error when it comes to your marketing?
    In this episode, Victoria shares a personal medical story that sparked a powerful insight into why so many businesses end up just "ruling things out" rather than building marketing that really works. 
    She explores:
    Why results alone are a poor diagnostic tool
    How to spot early signals of momentum
    What it really takes to move from guesswork to a revenue-ready marketing system.
    Diagnosing your marketing is key.
    That way you can build a successful lead generation system.
    Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.
    About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.
    For More Tales, Tips & Tangents:  @victoriav1ckery
  • What's That Got To Do With Marketing?

    Party Ready Marketing (we talk launches!)

    07/01/2026 | 36 mins.
    If you’ve ever wondered why some launches seem to completely take off for others, but yours feel chaotic, exhausting or quietly disappointing, this episode is for you.
    Whether you want to relaunch an offering, have something to promote, or just want to make you campaigns get better results...
    Join Victoria as she explores what really sits underneath success, and why the difference is rarely the offer, the audience or the marketing itself.
    Victoria is joined by Laura Phillips, founder of ProperPlan and Launch Strategist whose work has supported launches generating over £25 million in sales across a wide range of businesses.
    With years of hands-on experience behind the scenes, Laura brings a sharp, practical perspective on what most people misunderstand about launching... and why things often unravel long before anything goes live.
    Find out how launches actually work, where momentum is quietly lost, and what needs to be in place for effort to translate into results.
    If you want launches that feel clearer, calmer and far more effective (without doing more... maybe even less!) this conversation will change how you think about them.
    Because successful launches aren’t louder.
    They’re just built better.

    Connect with Laura here
    Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.
    About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.
    For More Tales, Tips & Tangents:  @victoriav1ckery

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About What's That Got To Do With Marketing?

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!
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