A bunch of girls, a two-hour window, and a bottomless brunch.What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet.In this episode, you’ll learn:The surprising link between cocktails, chaos, and buyer psychologyWhy urgency changes how people behave and how to use it ethically in your marketingThe simple psychological triggers that turn hesitation into “I’m in”How to build irresistible offers that sell out fast (without the sleaze)If you’ve ever wondered how to get people to take action now instead of “maybe later,” this episode will show you exactly how to make that happen.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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14:49
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14:49
Capture The Moment Marketing
Ever looked back and realised you missed a moment you can’t get back?That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around.In this episode, you’ll learn:Why “waiting until it’s perfect” can quietly kill your marketing momentumHow to capture everyday stories and turn them into brand-building goldThe power of planning so you stop losing valuable moments and opportunitiesVictoria’s PLAN method to help you prioritise ideas and take fast, focused actionIf you’ve been meaning to “get round to it”... posting, emailing, launching, or following up, this episode will give you the nudge (and the method) to finally make it happen.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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17:30
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17:30
Pick 'n' Mix Marketing (Halloween Edition)
Ever walked into a room and realised you’re in the wrong crowd?That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth.In this episode, you’ll learn:What to do if your LinkedIn feed feels full of the wrong peopleHow to quickly spot who’s worth connecting with (and who’s not)Why the right crowd means more leads, referrals, and real conversationsA simple daily habit to start building a network that works for youIf you’re tired of showing up online but not getting traction, this one’s for you.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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22:45
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22:45
Marrakesh Marketing
Why Authenticity is Your Secret Marketing WeaponWhat does haggling in the souks of Marrakesh have to do with winning clients? More than you think.In this episode, Victoria reveals why ditching the polished persona and showing up as the real you can fast-track trust, attract the right clients, and make your marketing feel effortless.Learn how you can generate leads by being unapologetically YOU.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
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16:23
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16:23
Pop To The Shop Marketing
Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business.Ever popped into a shop for one thing and come out with a bag full of snacks but nothing for dinner? That’s exactly how many small business owners approach their marketing.In this episode, Victoria shares how these “random acts” of marketing waste time and money – and what to do instead.You’ll learn how to swap scattergun tactics for a clear plan that targets the right people, builds momentum, and actually grows your business.You'll learn a whole bunch on planning, targeting, campaigns, and the true effort that is required to get results.Come away with a list of actions to move your business forward.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery
Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion. “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do.She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!
UK