What's That Got To Do With Marketing?

• Marrakesh Marketing

  Marrakesh Magic: Why Authenticity is Your Secret Marketing WeaponEver felt like your marketing is a little too polished or distant from the real you? In this episode, Victoria shares two contrasting experiences in Marrakesh... one glossy, all-inclusive holiday, and another where she gets stuck in, haggling in the souks and living like a local. The second, more authentic trip leaves her wanting more... and that’s the heart of her message for B2B expert-led business owners.Victoria uses her Marrakesh adventures as a metaphor for the difference between bland, overly curated marketing and real, relatable, experience-driven connection. Customers, she says, don’t want the perfect version of you... they want the raw, imperfect, real you. That’s who they trust, remember, and ultimately buy from.Key Takeaways:Authenticity Wins: People connect with the real, unpolished version of you, not a perfectly curated brand persona. Be unapologetically yourself... quirks, humour, honesty, and all.Experiences Fast-Track Trust: Creating memorable experiences (like events, webinars, bootcamps, or even raw behind-the-scenes videos) can accelerate the “know, like, trust” factor with customers, collapsing multiple touchpoints into one powerful moment.Make Your Own Stage: Don’t wait for permission or an invitation to showcase your expertise - create your own platforms and experiences where people can see the real you in action.It’s Okay to Be Marmite: Not everyone will like you, and that’s a good thing. Standing out - even if it’s a bit polarising - is better than being forgettable.Action Steps:Audit your marketing: Where are you hiding behind a polished facade? What can you do to be more authentic and true to yourself in your content?Design a “15-minute experience” this week: Go live on social, host a mini-webinar, or share a raw video - anything that lets ideal customers meet the real you and get value.Plan a bigger experience: Consider running a longer event, webinar, or challenge that creates meaningful interaction, showcases your expertise, and accelerates trust.Remember, you don’t need anyone’s permission - just start. Build experiences that reflect who you are, and invite your customers in.Want to start building meaningful experiences in your marketing? Grab Victoria’s free experiential marketing template at allstarmarketingclub.com/resources and turn authenticity into your competitive edge.Don’t miss this episode... it’s packed with practical tips and inspiration for expert-led business owners who are ready to ditch the script and let their true selves (and brands) shine.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

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• Pop To The Shop Marketing

  Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business.Ever found yourself popping into a shop for a few bits, only to come home with a bag full of snacks and nothing for dinner? In this episode, Victoria  shares a candid story from her own kitchen to reveal a trap that many small B2B expert-led business owners fall into: unplanned, scattergun marketing.Victoria uses her “Pop to the Shop” adventure as a metaphor for what happens when you approach your marketing without strategy, purpose, or a shopping list. Just as random groceries can't make a meal, random social posts and impulsive tactics rarely build a business. This episode is all about moving from busywork to results-driven marketing, so you (and your bank account) feel fulfilled.Key Takeaways:Plan with Purpose: The best marketing isn’t about doing “everything everywhere.” It’s about being clear on what you want to sell, who you want to sell it to, and mapping out the journey for your ideal client. Target the Right People: Don’t try to please everyone, hone in on your most impactful, profitable customer for each campaign and tailor your efforts accordingly. Layer Your Marketing: Build trust and relationships step by step. Don’t expect someone new to make a big purchase straight away. Start with low-commitment offers or value-packed content, then steadily nurture them toward your main offer. Go Deep, Not Wide: Like memorable snowfall, impactful marketing is about concentrated, consistent effort in the right places, not a forgettable sprinkle everywhere.Beware Shiny Objects: Resist the temptation to chase every new trend or channel unless it aligns with your strategy and audience. Stick to what matters.Action Steps:Define one core offer you want to promote, focus your efforts around it, and connect all activities back to it.Identify your “star customer” for this campaign and get specific on their needs, problems, and where they spend time.Map the steps your customer will take from first discovery to purchase; create content and offers that guide them naturally along this path.Use a planning tool or checklist to organise your marketing, avoid impulse actions, and ensure every tactic has a purpose.Want to get started on your marketing meal plan? Grab Victoria’s free planning template at allstarmarketingclub.com/resources and turn your marketing from a random snack into a satisfying feast for your business.Don’t miss this episode for a relatable story and practical marketing insights, so you can stop wasting time and money, and start building marketing that actually delivers results!Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

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• 'Dad Said Yes' Marketing

  How to Turn “No” into “Yes” in Your Small Business SalesEver feel like your marketing hits a wall or your sales go nowhere after the first try? In this episode, Victoria brings a truly relatable story from her own home. The classic “Mum said no, Dad said yes” saga around a 13-year-old’s desperate attempt to get to a football match. But what does this have to do with marketing? Everything!Victoria unpacks how her son’s persistence and creativity mirror the most effective sales and marketing strategies for small B2B expert-led business owners. From understanding decision-makers, to anticipating objections, to the value of follow-up and sheer tenacity, this episode is packed with real-world lessons (and laughs) on getting from “no” to “yes” in your business.Key Takeaways:Objection Handling: The magic isn’t just in making an offer. It’s about predicting and resolving the “no” before it lands. Address objections in your content and conversations early.Know the Decision Maker: Just like in any family (or B2B deal!), it’s critical to know who actually holds the power to say yes and craft your message accordingly.Persistence Pays: It takes 7-15 touchpoints before a buyer will even consider you. Most businesses give up after one or two... don’t be one of them!Repetition Builds Reputation: Consistent messaging and repeated visibility aren’t annoying; they’re necessary for trust and brand-building.Make it an Easy Yes: Instead of pushing your highest-ticket offer, focus on creating a “small win” that’s irresistible and simple for your ideal customer to say yes to.Ask for Feedback: If you don’t make a sale, use it as an opportunity for insights that will improve your future offers.Action Steps:Pick one core offer and tailor your marketing to mark it as the perfect “next step” for your dream client.Handle common objections before they arise... address them in your marketing materials, emails, and calls.Stay visible. Don’t drop off after just one attempt! Remember: persistence breeds opportunity.Use feedback from near-misses to refine your offers and content.For More Free Resources: Grab Victoria’s Easy Offer Checklist and plenty of other tools at allstarmarketingclub.com/resources to keep your marketing momentum going.About Victoria: Marketing coach & trainer Victoria Vickery delivers actionable advice, real-life stories, and tactical tips specifically for B2B, expert-led entrepreneurs who want marketing that actually works (and sticks in your head!).Connect: More tales, tips, and marketing tangents: @victoriav1ckeryFree guides, checklists & templates to boost your marketing at allstarmarketingclub.com/resourcesGrab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

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• Antimacassar Marketing

  Think Upgrades! The Small Change That Transforms Your Marketing & RevenueEver been tempted by an “upgrade” that turned out to be, well, a bit underwhelming? In this episode, Victoria shares her hilarious and relatable obsession with upgrades; from first-class train seats (with nothing but a square of fabric to show for it!) to sunbed cabanas and on-the-beach massages gone delightfully over budget. But these stories aren’t just for laughs... they reveal crucial marketing moves for every small B2B expert-led business owner who wants to grow their revenue without creating new products from scratch.Victoria dives deep into the psychology behind upgrades, why offering tiers or “VIP” options works so well, and how you can apply these strategies to your own business, without second-guessing yourself or your pricing.Key Takeaways:Upgrade Psychology: Why people love to buy upgrades, and how the simple addition of a higher-tier offer can reshape buyer decisions.Perceived Value: How having more than one option makes your baseline offer look less appealing (hello, buyer FOMO!).Identity & Ego: Why some customers seek out the premium choice. Hint: it’s not just about features, it’s about belonging.The Decoy Effect: Real-life popcorn experiment proves that adding a “middle” option drives more top-tier sales.Takeaway Actions: How to quickly add meaningful upgrades to what you’re already selling (no reinvention needed!) and boost your revenue.Tangible Ideas: Suggestions you can bolt onto existing offers: more access, VIP perks, faster delivery, bundles, special invites... and more.Action Steps:Audit your current offers and identify opportunities for simple upgrades or tiered packages. Try it with a few clients, iterate, and watch your revenue rise.For More Free Resources:Grab checklists, guides, and more at allstarmarketingclub.com/resources to make your marketing, and upsell strategy, smarter, not harder.About Victoria:Marketing coach & trainer Victoria Vickery is here for the B2B founder who wants actionable advice, fewer buzzwords, and stories you’ll never forget... because memorable marketing starts with memorable lessons.Connect:For more tips, tricks and tangents: @victoriav1ckeryGrab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

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• Raw Chicken Marketing

  Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. Key Takeaways:Outsourcing traps: Why handing off your marketing without strategy or direction never works.STAR Customer Framework: How to define your target audience.Marketing Goal Setting: How to set goals and measure (and what happens if you don’t).Buyer Psychology: Emotional buying, and how to tap into the transformation your product or service delivers, instead of features and benefits.Immediate action steps: Get your immediate next steps to get your marketing in shape, and in control.Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder. About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons. For More Tales, Tips & Tangents: @victoriav1ckery

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