What's The Trick?

Dragon’s Den told Rob Law his business was worthless. What happened next turned Trunki into a global success story.

Ben Hanlin sits down with Trunki creator Rob Law to uncover how a university design idea became a product sold around the world, what really happened after his infamous Dragon’s Den rejection, and why the public response changed everything.

Rob also breaks down how to take a product from idea to market, why rejection doesn’t always mean you have a bad idea, the importance of listening to customers, and how he’s applying everything he learned from Trunki to his next business.

This episode is for:
- Creatives (writers, performers, content creators)
- Business owners and entrepreneurs
- Speakers and presenters
- Anyone looking to improve communication and idea generation

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About Ben Hanlin:
Ben is a magician, presenter, and keynote speaker who helps companies create engagement, connection, and memorable experiences. He hosts corporate events and interviews world-class creatives on this podcast.

About the podcast:
"What’s The Trick?" explores how creative people think, create, and turn ideas into reality.

Topics covered include creativity, communication, storytelling, content creation, performance, and building creative careers.

🎧 Listen / Watch:
YouTube: https://www.youtube.com/@BenHanlin
Apple Podcasts: https://linktr.ee/benhanlin
Spotify: https://linktr.ee/benhanlin

📩 Work with Ben:
https://www.benhanlin.com/

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FOLLOW BEN:
YouTube: https://www.youtube.com/channel/UCM0oXTRP-zWlJ_IiNykTLag
Instagram: http://instagram.com/benhanlin
Facebook: https://www.facebook.com/benhanlin
TikTok: https://www.tiktok.com/@benhanlin

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How do creative people turn ideas into reality?
Ben Hanlin breaks down the mindset, process, and decisions behind it.
Hosted on Acast. See acast.com/privacy for more information.

Simon Painter went from an unemployed classical violinist to creating and producing some of the biggest live entertainment shows in the world, including The Illusionists and Now You See Me Live.

He joins Ben Hanlin to reveal how he built a global theatre career, sold 42,000 tickets at the Sydney Opera House in just eight days, why he creates the poster before the show, the disastrous opening night of The Illusionists, and the lessons he’s learned about risk, creativity and giving audiences what they actually want.

This episode is for:
- Creatives (writers, performers, content creators)
- Business owners and entrepreneurs
- Speakers and presenters
- Anyone looking to improve communication and idea generation

---

About Ben Hanlin:
Ben is a magician, presenter, and keynote speaker who helps companies create engagement, connection, and memorable experiences. He hosts corporate events and interviews world-class creatives on this podcast.

About the podcast:
"What’s The Trick?" explores how creative people think, create, and turn ideas into reality.

Topics covered include creativity, communication, storytelling, content creation, performance, and building creative careers.

🎧 Listen / Watch:
YouTube: https://www.youtube.com/@BenHanlin
Apple Podcasts: https://linktr.ee/benhanlin
Spotify: https://linktr.ee/benhanlin

📩 Work with Ben:
https://www.benhanlin.com/

---

FOLLOW BEN:
YouTube: https://www.youtube.com/channel/UCM0oXTRP-zWlJ_IiNykTLag
Instagram: http://instagram.com/benhanlin
Facebook: https://www.facebook.com/benhanlin
TikTok: https://www.tiktok.com/@benhanlin

Check out Now You See Me Live: https://londoncoliseum.org/events/now-you-see-me-live/

How do creative people turn ideas into reality?
Ben Hanlin breaks down the mindset, process, and decisions behind it.
Hosted on Acast. See acast.com/privacy for more information.

The Summer Social 5 brings together highlights from three incredible guests: America’s Got Talent winner Paul Zerdin, Mischief Theatre co-founder Henry Lewis and The Simpsons & The Office writer Brant Forrester. Discover the stories, creative processes and career lessons behind three of the biggest names in comedy and entertainment.

This episode is for:
- Creatives (writers, performers, content creators)
- Business owners and entrepreneurs
- Speakers and presenters
- Anyone looking to improve communication and idea generation

About Ben Hanlin:
Ben is a magician, presenter, and keynote speaker who helps companies create engagement, connection, and memorable experiences. He hosts corporate events and interviews world-class creatives on this podcast.

About the podcast:
"What’s The Trick?" explores how creative people think, create, and turn ideas into reality.

Topics covered include creativity, communication, storytelling, content creation, performance, and building creative careers.

🎧 Listen / Watch:
YouTube: https://www.youtube.com/@BenHanlin
Apple Podcasts: https://linktr.ee/benhanlin
Spotify: https://linktr.ee/benhanlin

📩 Work with Ben:
https://www.benhanlin.com/

---

FOLLOW BEN:
YouTube: https://www.youtube.com/channel/UCM0oXTRP-zWlJ_IiNykTLag
Instagram: http://instagram.com/benhanlin
Facebook: https://www.facebook.com/benhanlin
TikTok: https://www.tiktok.com/@benhanlin

How do creative people turn ideas into reality?
Ben Hanlin breaks down the mindset, process, and decisions behind it.
Hosted on Acast. See acast.com/privacy for more information.

Join Ben Hanlin for a special episode of What’s the Trick? as he looks back over the first 30 episodes and revisits three of his personal highlights. Featuring Andy Nyman on creativity and performance, Callie Hart on self-publishing and the power of BookTok, and Dominic McGregor on building Social Chain and understanding what makes content go viral.

This episode is for:
- Creatives (writers, performers, content creators)
- Business owners and entrepreneurs
- Speakers and presenters
- Anyone looking to improve communication and idea generation

About Ben Hanlin:
Ben is a magician, presenter, and keynote speaker who helps companies create engagement, connection, and memorable experiences. He hosts corporate events and interviews world-class creatives on this podcast.
Hosted on Acast. See acast.com/privacy for more information.

Join Ben for his summer specials series of What’s the Trick? as he looks back on the first 30 conversations. We explore three more of his personal highlights and the unforgettable insights from some of the show’s most inspiring guests.

This episode is for:
- Creatives (writers, performers, content creators)
- Business owners and entrepreneurs
- Speakers and presenters
- Anyone looking to improve communication and idea generation

About Ben Hanlin:
Ben is a magician, presenter, and keynote speaker who helps companies create engagement, connection, and memorable experiences. He hosts corporate events and interviews world-class creatives on this podcast.

About the podcast:
"What’s The Trick?" explores how creative people think, create, and turn ideas into reality.

Topics covered include creativity, communication, storytelling, content creation, performance, and building creative careers.

🎧 Listen / Watch:
YouTube: https://www.youtube.com/@BenHanlin
Apple Podcasts: https://linktr.ee/benhanlin
Spotify: https://linktr.ee/benhanlin

📩 Work with Ben:
https://www.benhanlin.com/

---

FOLLOW BEN:
YouTube: https://www.youtube.com/channel/UCM0oXTRP-zWlJ_IiNykTLag
Instagram: http://instagram.com/benhanlin
Facebook: https://www.facebook.com/benhanlin
TikTok: https://www.tiktok.com/@benhanlin

How do creative people turn ideas into reality?
Ben Hanlin breaks down the mindset, process, and decisions behind it.
Hosted on Acast. See acast.com/privacy for more information.