Under the Influence with Terry O'Reilly

This week, we look at the marketing of violent sports.
Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.
We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.
And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s.

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This week, we look at weird, unhinged advertising.
Like the “PuppyMonkeyBaby” Super Bowl commercial.
The sad Skittles commercial where everything a man touches turns to Skittles.
A leather diaper you can wear to heavy metal concerts so you won’t miss any songs.
And a pizza that takes a year and a half to be delivered to your home.

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This week, we listen to the most creative use of sound and voice.
Like the mattress company that gave people discounts based on how loud they snored.
We’ll explore a radio campaign that says ugly is a superpower.
And we’ll play a vinyl record that was left out in the sun that warns people about the harmful effects of UV rays.

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There are many products in the world that have “unintended uses.”
Originally designed for one purpose, the general public has discovered alternate uses for these items.
From Windex to baking soda to Ozempic, the makers of these products had no idea they would be used for so many unimagined tasks.
And in one story today, the alternate use of diapers may surprise you.
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With the Oscars around the corner, we take a look at creative movie marketing.
We’ll talk about miniature billboards that promoted Ant-Man.
A billboard that actually sweated to promote an action film.
And we’ll discuss a movie that was saved by a Beatle – then got banned, and was a box office success.

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