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Under the Influence from CBC Radio

Under the Influence from CBC Radio

Podcast Under the Influence from CBC Radio
Podcast Under the Influence from CBC Radio

Under the Influence from CBC Radio

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Available Episodes

5 of 224
  • S11E03 - Long Overdue: The Creative Boom of Library Marketing
    This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. See acast.com/privacy for privacy and opt-out information.
    1/22/2022
    27:27
  • S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021
    In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. See acast.com/privacy for privacy and opt-out information.
    1/15/2022
    27:25
  • S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing
    We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu. See acast.com/privacy for privacy and opt-out information.
    1/8/2022
    27:32
  • We’re back January 8th
    We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store… See acast.com/privacy for privacy and opt-out information.
    12/29/2021
    0:58
  • S10E25 - Ask Terry 2021
    This week, it’s our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, what has changed most - and least - since the Mad Men era and why the wrong people are put into mar See acast.com/privacy for privacy and opt-out information.
    6/24/2021
    27:58

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