Under the Influence with Terry O'Reilly

An encore episode from the Under The Influence Archives. A very interesting favourite.

Most tourism marketing aims at the largest audience possible.
This week, we look at a sub-category aimed at the smallest audience possible:
Billionaire Tourism.

The super wealthy get bored easily.
That means luxury tour planners dream up extreme vacation ideas.
From outer space, to the bottom of the ocean, to secretly getting the key to the Sistine Chapel, it’s a whole new pricey world.

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From the Under The Influence Archives. One of our favourites.

There are some time-honored honorifics in the world of marketing.
“Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.
Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.
They’re usually leaders in their category.
Is it because those products are the best?
Or – is it because those brand names give the products a sense of respect and authority.
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An encore episode of Under The Influence.... one of our favourites.

Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent.
Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers.
And a stunt where an ad agency put $3 million dollars between the glass in a bus shelter, unguarded on the street - to demonstrate a point.

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Hosted on Acast. See acast.com/privacy for more information.

An encore episode of Under The Influence.... one of our favourites.

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.
Because there is nothing more powerful than a dramatic product demonstration.
We’ll talk about a famous Krazy Glue commercial.
And a Volvo ad where the ad writer risked his life to demonstrate a point.

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This week, we open the show up to our listeners, and answer your very interesting questions.
Ever wonder why gas station prices always include decimal points? Well, we’ll tell you why.
We’ll listen to some memorable commercials starring kids, and play “Where are they now.”
And we’ll talk about a famous luxury brand that is owned by a charity. And it will surprise you.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.