This week, we look at how the marketing industry seizes pop culture moments.We’ll talk about a website that got national attention by making a bold prediction about a TV show.How A1 Steak Sauce caught the funniest – and luckiest break.And how Pepsi grabbed a hilarious opportunity by following pizza delivery drivers. --------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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28:06
A Moment I'll Never Forget: The Power of PSAs
This week, we look at public service announcements. PSAs have to compete with - not just other PSAs - but with all other commercials out there. And do it with an iota of the budget. It requires exceptional creativity. We’ll talk about how Elvis got teens to get a polio vaccine, and a drinking & driving commercial recorded by drunk actors. --------Looking for where to find a discount on the Saily data plan?Get an exclusive 15% discount on Saily data plans! Use code TERRY at checkout. Download Saily app or go tohttps://saily.com/terry Hosted on Acast. See acast.com/privacy for more information.
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27:20
Brand Strategist & Author Peter Wilken
Peter Wilken has over 40 years experience working with the world’s top brands. He has run advertising agency networks around the world. In our far-reaching conversation, Peter brings battle-tested insights to the table, tells us interesting stories about the brands he’s worked for, how to manage creative people, and explains the critical difference between branding and brand building. Hosted on Acast. See acast.com/privacy for more information.
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55:16
Interview with Author & Arkells Frontman Max Kerman
Arkells frontman Max Kerman has written his first book, “Try Hard: Creative Work in Progress.” Max talks about what a lead singer for a band does all day, the nuts and bolts of song writing, how he prepares for a show - but more importantly - Max talks about how the creative process is not all about talent, it’s about curiosity, enthusiasm, and learning how to work hard and enjoy ever minute of it. And in this interview, Max gives you a framework for how to bring more creativity into your life and where to begin. Hosted on Acast. See acast.com/privacy for more information.
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46:17
Brand, James Brand
It was big news recently that Amazon is taking over creative control of the James Bond franchise. So this week, we look at how James Bond has been employed to pitch products over the years. From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy. And even the Bond villains have been hawking products. Hosted on Acast. See acast.com/privacy for more information.
Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature. Hosted on Acast. See acast.com/privacy for more information.
Listen to Under the Influence with Terry O'Reilly, The Affair…with Anna Williamson and many other podcasts from around the world with the radio.net app
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