This week, we sit down with Mikael Börjesson, Future Solutions and Public Affairs Director at Swegon Group, to explore a question that fundamentally challenges how we think about sustainability in the HVAC industry: What if the biggest transformation in ventilation isn't about technology or performance anymore—but about fundamentally rethinking how we manufacture, install, use, and reuse the systems that keep our buildings breathing?
Mikael works at the intersection of innovation, sustainability, and public policy, with deep roots in the sector and vast experience in stakeholder engagement, industry collaboration, and EU regulatory frameworks. He brings a rare perspective—someone who sees both the internal pressures on manufacturers to decarbonize their supply chains and the external pressures from investors, policymakers, and end users demanding transparency, circularity, and accountability.
Key Topics Discussed:
The Two Wallets Problem: How sustainability has moved from a marketing exercise to a genuine accounting challenge. There's the traditional wallet—cost, performance, energy efficiency. And now there's the sustainability wallet—embodied carbon, circularity, material choices. Both need to be satisfied, and they don't always align.
Embodied Carbon is the New Battleground: In renovations, HVAC installations can represent 40 to 60 percent of the total carbon footprint of a project. Suddenly, ventilation manufacturers are no longer a marginal cost—they're a major driver of sustainability outcomes. That changes the conversation entirely.
Circularity is Here—And It's Real: Swegon has already completed its first fully circular project—air handling units, diffusers, and dampers refurbished, remanufactured, and reinstalled alongside new low-carbon components. No extra cost. No performance compromise. Just a fundamentally different way of doing business.
The Stakeholder Chain is Broken: The traditional construction supply chain—investor, designer, installer, service technician—is built for linear consumption. Circularity requires a completely different model, with new roles, new relationships, and new risks. Some stakeholders will become obsolete. Others will emerge. The transition is messy.
The Harmonization Problem: Environmental Product Declarations are becoming the standard way to communicate embodied carbon. But they're calculated differently across different standards, different product categories, different regions. The result: you can't compare products. The industry needs harmonization urgently
GUEST:
Mikael Börjesson
Future Solutions and Public Affairs Director, Swegon Group
https://www.linkedin.com/in/mikael-b%C3%B6rjesson/
https://www.swegon.com/
https://www.swegonairacademy.com/
The Air Quality Matters Podcast in Partnership with
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Chapters
00:00:00 Introduction: Meeting Mikael Bowieson from Swegon Group
00:02:23 The Sustainability Evolution: From Energy Efficiency to Embodied Carbon
00:11:52 The Two Wallet Problem: Balancing Cost and Carbon
00:14:20 Having Difficult Conversations: When Sustainability Meets the Supply Chain
00:19:39 The Consumption Paradox: Growth vs Sustainability
00:26:28 Scope Emissions and the Middle of the Supply Chain
00:30:02 The Circular Economy Journey: Reuse, Remanufacture, and New Business Models
00:39:12 The Real Project: Circular HVAC in a Swedish School
00:41:00 Breaking the Chain: What It Takes to Scale Circular Business Models
00:44:00 The Carrot and the Stick: Policy, Incentives, and Market Drivers
00:46:12 Renovation Reality: Where HVAC Becomes 40 to 60 Percent of Carbon Impact
00:33:12 The Harmonization Problem: Making EPDs Comparable
01:13:32 Future Solutions and Public Affairs: A Dual Role Explained
01:17:21 Innovation Hunting: Finding the Next Generation of HVAC Solutions
01:27:47 The Interoperability Challenge: Making Complex Building Systems Work Together
01:31:18 Learning from Cars: Why Buildings Need Self-Diagnosing Systems
01:02:37 The Indoor Air Quality Awareness Gap: Why We Track Outdoor but Ignore Indoor
01:09:46 The Public Health Case: Indoor Air Quality Equals Smoking in Health Impact
01:11:48 The Investment Problem: Who Benefits vs Who Pays
01:41:53 The Weakest Link Paradox: When the Strongest Part of the Chain Holds Back Progress