This week, we sit down with Rachel Hodgdon, President and CEO of the International WELL Building Institute (IWBI), to explore a question that fundamentally challenges how we think about healthy buildings: What if the single biggest barrier to transforming the built environment isn't our lack of knowledge about indoor environmental quality—but our inability to communicate complexity in ways that inspire action rather than paralysis?
Key Topics Discussed:
- Meeting People Where They Are: How do you communicate the holistic vision of indoor environmental quality without overwhelming stakeholders? Rachel explains why IWBI always starts with what matters most to the person across the table. If you're talking to a CEO, lead with recruitment, retention, and productivity. If you're talking to a facilities manager, talk about deferred maintenance and occupant satisfaction.
- Incremental Progress Over Perfection: Unlike many certifications that reward only finished projects, WELL is designed to celebrate incremental progress. WELL at Scale has proven that clients don't move in straight lines. They might start with one landmark building, then progress toward equity ratings across portfolios, or spend a year focusing on just a few features. One point earned toward any designation now counts toward full certification.
- Performance Testing Reveals the Invisible: WELL is proudly performance based. After a project is complete and occupied, third party testers measure air quality, water quality, thermal comfort, lighting, and sound. Buildings that fail must retest. Rachel shares stories of projects that discovered elevator shafts pumping unfiltered air into lobbies, printers off gassing VOCs, and contaminated soil beneath indoor plants. Without performance testing, these issues would never have been found.
- Residential and Affordable Housing: WELL for Residential launched as a pilot expecting 3,000 enrollments. It received 30,000 straight out of the gate, including 22,000 military homes. Rachel highlights a groundbreaking partnership with Enterprise Community Partners, embedding WELL into the Enterprise Green Communities standard for affordable housing. This means WELL is now legislated in over 50 percent of US states for affordable housing, ensuring the people most in need benefit first, not last.
GUEST:
Rachel Hodgdon
President and CEO, International WELL Building Institute
https://www.linkedin.com/in/rachelhodgdon/
IWBI https://www.wellcertified.com/
The Air Quality Matters Podcast in Partnership with
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The One Take Podcast in Partnership with
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Chapters
00:00:00 Introduction: Meeting Rachel Hodgdon and the IWBI Mission
00:02:50 The Complexity Challenge: Communicating Holistic Indoor Environmental Quality
00:03:53 One WELL: Simplifying Entry Points and Rewarding Incremental Progress
00:07:59 The Apple Approach: Building a Unified Ecosystem for Healthy Buildings
00:09:40 Evolution from Green Buildings: The Second Wave of Sustainability
00:12:29 Authority and Accessibility: Balancing Technical Rigor with Broad Appeal
00:21:37 Meeting People Where They Are: The Art of Advocacy and Communication
00:31:47 The Power of Experience: Case Studies and Exemplar Spaces
00:36:05 Beyond Headquarters: Reaching the Long Tail of the Built Environment
00:39:27 WELL at Scale and Existing Buildings: Flexibility for Portfolios
00:40:58 Military Housing and Affordable Housing: 30,000 Homes and Counting
00:55:56 The Australian Success Story: What's Happening Down Under
00:58:54 Navigating Headwinds: DEI, Sustainability, and the Great Rebrand
01:05:05 Performance Testing and Accountability: Making the Invisible Visible
01:23:23 The ROI of Healthy Buildings: Retention, Recruitment, and Productivity
01:20:48 Neurodiversity and Universal Design: Designing for the Extremes Benefits Everyone
01:42:45 The Medical Gap: Why Doctors Don't Ask About Your Home
01:47:15 The Future: Continuous Monitoring and the Next Ten Years
01:50:33 Closing Thoughts: Data is Knowledge, Knowledge is Power