Alcohol-Free Lifestyle

Have you reached the 90-day mark and started thinking, "I'm good, I've got this"? Coaches Matt and Jason dive into the dangerous phenomenon of "The Drift"—the slow, subtle erosion of your alcohol-free identity that can happen months or even years after quitting .
Discover the neuroscience of Fading Effect Bias and why "famous last words" like "I'll be fine" often lead high achievers back to the moderation trap .
This episode provides a candid roadmap to identify the shift from firm commitment to ambiguous language and offers practical strategies to re-anchor your identity through consistent habits and community support .
Learn how to stay vigilant and grounded, ensuring your 90-day win becomes a lifelong transformation
 
Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast
★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90
★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule
★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

James interviews his father, Ron, 81 as they discuss family, regrets, accomplishments and more.
Listen to James's father tell the story of meeting his granddaughter for the first time, what his biggest fear for James was, his pride, accomplishments, regrets and hopes for the future. The conversation every son gets to have with his father.
 
Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast
★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90
★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule
★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is your business truly growing, or are you just "scaling chaos"? In this episode, we dive into the hidden friction points that keep successful founders stuck between seven and eight figures.
Discover why most entrepreneurs mistake a conversion or alignment problem for a "leads problem" and how internal rivalries between sales and marketing can kill your momentum.
Learn the "Game Seven Team" philosophy for building elite company culture, the danger of "Omnipresence FOMO" in the age of AI, and why companies don't scale, leaders do. Reclaim your time and mental real estate by moving from operator to owner with the strategic guidance of mentors who have already walked the path to a $40 million exit.
 
Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast
★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90
★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule
★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Is your business a scalable machine or just a full-time job that's wearing you down? James Swanwick sits down with Jeff Lester to discuss the transition from a "tradie" (carpenter) to a high-level mentor for seven-figure entrepreneurs.
Discover the "Chippy's Blueprint", why skipping levels in your business foundation leads to inevitable collapse and how to identify the warning signs of entrepreneurial burnout.
Jeff shares his personal cautionary tale of losing it all in Brazil and how he rebuilt using the Faith, Fitness, Finances, and Flow framework. Learn why strategic thinking is your highest leverage tool, how to navigate the "Shiny Object Syndrome" of AI in 2026, and why embodied wisdom from a mentor is the ultimate shortcut to long-term success.
 
Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast
★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90
★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule
★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Have you reached a milestone and started thinking you're finally "cured"? Coaches Matt and Jason expose the psychological trap of the "slow erosion" the gradual process where overconfidence and ego lead high achievers back to the drink.
Discover the neuroscience behind fading effect bias and why your "famous last words" are often "I'll be fine" or "I got this."
 Learn how to identify the drift in your narrative before it becomes a behavioral shift, and why maintaining identity-based habits is the only way to prevent old neural pathways from reactivating.
This episode provides a candid roadmap to sustained clarity, helping you stay humble and grounded long after the initial 90-day win.
 
Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast
★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90
★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule
★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear