Becoming a Cut Flower Grower

Welcome to today's episode on Friday 4 September 2026.
Tonight's episode is all about pricing: why it's so hard (especially when you're a new grower), benchmarking with other suppliers (pros and cons), the impact of market forces, how the Dutch auction system works (it's fascinating), how to just get started with pricing and finally, THE most important thing to consider when pricing.
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
Connect with me
If you like what you hear, please follow/subscribe to this podcast (it's free) so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you really enjoy this episode, please take a minute to leave a rating or review because it really does help more cut flower-lovers just like you to find the podcast. 
Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. You can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk.
Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
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Welcome to today's episode on Tuesday 1 September 2026.
Somehow, it's September! How did that happen?!?
Hub sales - I've finally made some! Very exciting and I'll tell you all about this tonight, including what I've sold. 
I've been doing some work on my dahlias over the weekend and I'll share the details of what I've been doing and why. Plus, I found a slug! 
I'm also talking about exactly how I chose my 5 annuals for 2027: did I choose based on profitability or best sellers? Well, I'm talking you through my thought process for each of the chosen ones.
The next episode on Friday will be all about pricing: why it's so hard (especially when you're a new grower), benchmarking with other suppliers, the impact of market forces, how the Dutch auction system works (it's fascinating), how to start with pricing and the most important things to focus on when pricing - you won't want to miss this episode. If you haven't already, subscribe/follow the show so you'll be the first to hear it (it's free).
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
Connect with me
If you like what you hear, please follow/subscribe to this podcast (it's free) so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you really enjoy this episode, please take a minute to leave a rating or review because it really does help more cut flower-lovers just like you to find the podcast. 
Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. You can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk.
Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
Text The Podcast Here!
Support the show

Welcome to today's episode on Friday 28 August 2026.
Much to tell you in tonight's episode including an update on the borehole, the rain situation, my footwear, and an unexpected pile of grey feathers on the field... Thank you if you sent me a message of support after my last episode - it's very much appreciated.
The main topic tonight is those pesky annuals for 2027: what am I growing and why? I had some questions following my announcement that I couldn't face spring-sown annuals again (especially if we have heatwaves and drought again) so tonight I'm sharing all the details of my annuals masterplan for 2027.
Today's Plant Profile is Nicotiana, and what a fabulous plant it is. Branching stems, big plants, pretty flowers and scent, oh, the scent! What's not to love?
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
Connect with me
If you like what you hear, please follow/subscribe to this podcast (it's free) so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you really enjoy this episode, please take a minute to leave a rating or review because it really does help more cut flower-lovers just like you to find the podcast. 
Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. You can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk.
Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
Text The Podcast Here!
Support the show

Welcome to today's episode on Tuesday 25 August 2026.
I've just had some really shocking news about the future of my field, which I'm going to share with you tonight. It's potentially very serious and I won't know anything else for a while. Where does this leave me in terms of planning for 2027?
In other (good) news, I'll update you on the work I've been doing on the field over the weekend and I visited a fellow grower yesterday and explored her growing arrangements. It was fascinating and I love meeting other growers, especially if they're at the same stage of their business as me. Plus, she made us a wonderful lunch (anyone who does that is a winner in my books!). If you haven't made contact with fellow local growers, do reach out, it's well worth it. 
Finally I'm talking about my compost bins and what I probably should have done with them during this hot and dry summer. Plus I'm sharing my tips for composting and how to not get overwhelmed with all the information that's available about composting...
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
Connect with me
If you like what you hear, please follow/subscribe to this podcast (it's free) so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you really enjoy this episode, please take a minute to leave a rating or review because it really does help more cut flower-lovers just like you to find the podcast. 
Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. You can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk.
Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
Text The Podcast Here!
Support the show

Welcome to today's episode on Friday 21 August 2026.
Seed harvesting mini-disaster (already): all the details of this, plus a reminder to myself that as the rains are finally incoming, it's time to check gutters and downpipes for blockages and detritus, plus ensure that all taps are in the closed position, ready to capture as much water as possible. 
I'm answering a listener question about what perennials I'm focusing on in 2027 and how I'm going to grow them. I'll be growing some from seed and some from plugs, and it's really time to get cracking with the autumn sowing. 
Tonight's Plant Profile is Beech: a very useful plant which can be inexpensive to buy (I'll tell you how) and really in demand by wedding and event florists for use in displays, arches, urns and more.
I hope you enjoy the episode - please come back and join me for the next one - you're always very welcome.
Connect with me
If you like what you hear, please follow/subscribe to this podcast (it's free) so that you're the first to hear new episodes when they become available every Tuesday and Friday. And if you really enjoy this episode, please take a minute to leave a rating or review because it really does help more cut flower-lovers just like you to find the podcast. 
Follow me on instagram @henhillcutflowers for a behind-the-scenes look at life on my cut flower plot. You can find my website at www.henhillcutflowers.co.uk and my email is lydia@henhillcutflowers.co.uk.
Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.
Text The Podcast Here!
Support the show