The Campaign Podcast

Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury.

Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so.

Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes Dino Myers-Lamptey, founder at The Barber Shop and trustee of Brixton Finishing School, former media editor Beau Jackson and data journalist Jamie Rossouw.

Further reading:

Professor Arday’s death should make brands consider the media ecosystem they fund
Podcast: Should an agency be judged by its diversity?
Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”

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Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.

In a shock move, Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch, and pulled out of the contest for Coca-Cola’s international media, tech and data account in a two way pitch against WPP. As a result of Publicis taking rival Pepsico’s global account, Coke’s North America media account is now set to review with Omnicom and Dentsu understood to be in the running, and WPP not competing.

In this episode, Campaign's tech and multimedia editor Lucy Shelley is joined by editor-in-chief Gideon Spanier and UK editor Maisie McCabe to look into how Publicis managed to swipe PepsiCo's business without any pitch and what it means for purpose and value of the pitch process.

Further reading:
Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%
WPP closing in on Coca-Cola’s international media, data and tech account
Pepsi-Publicis coup will change how other brands and agency groups behave

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The final three months of the year are some of the most important in adland. Known as the golden quarter, the year closes with a final push to meet targets, helped by some of the biggest commercial moments of the year including Black Friday and of course, Christmas.

In this episode, Campaign is looking into how agencies and advertisers should approach the final three months, what their top priorities are and how this golden quarter will be different from previous years.

Hosted by tech and multimedia editor Lucy Shelley, the episode includes Campaign's editor-in-chief Gideon Spanier, UK editor Maisie McCabe and creativity and culture editor Gurjit Degun.

Plus, Campaign has today (8 September) launched a new website with a refreshed look and revamped navigation.

Further reading:
Will Andy Burnham’s social media strategy work?
UK competition watchdog launches inquiry into Sky/ITV deal
Will ITV generate enough ad revenue to earn £200m payout from Sky?
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
Is there a new 'big four' in adland?
Publicis pulls out of Coca-Cola global media pitch after PepsiCo win
PepsiCo appoints Publicis Groupe to global media without a pitch

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Waitrose's branded podcast recently passed one billion downloads, views and listens, staking a claim as the world’s most successful branded podcast, while also receiving the most nominations for this year's British Podcast Awards. Media and entertainment are becoming more ever closer, so in this episode, Campaign digs into why branded content is on the rise, what makes it good and questions whether Dish’s success can be achieved by other brands.

The team discusses how brands don't want to "rent" their audiences, but own them, the struggle of too many chief executives wanting to be on the podcast and how branded content performs compared to other forms of media.

Hosted by tech and multimedia editor Lucy Shelley, this episode features Lucinda Rouse, multimedia editor of Campaign’s innovation team, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings.

Further reading:
Aardman moves into branded content partnerships
LBC sees record quarter amid geopolitical unrest
British Podcast Awards 2026 shortlist revealed

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Since Andy Burnham became Prime Minister in July, he has been producing social media content with creators and has garnered over half a million followers in TikTok and over 700,000 on Instagram. But will a social media-focused strategy work for the PM?

Benedict Pringle, partner and global client lead at T&P and host of The Political Marketing Podcast, joins the episode this week to discuss why Burnham has chosen social media to speak to voters, the risks involved and if it will work or not.

Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode also includes UK editor Maisie McCabe and deputy creativity and culture editor Charlotte Rawlings.

Further reading:
What Andy Burnham's social-first strategy teaches agencies
Andy Burnham is 'proactive' towards online safety, Ian Russell says
Adland reacts as Andy Burnham reappoints Lisa Nandy as culture secretary
Could Andy Burnham's rise put the accent on regional pride in adland?
Which party won the social media election?
Alastair Campbell on combative politics, social media and who will lead the UK
‘A headache to enforce’: What does adland think of Andy Burnham’s subscription crackdown?

Hosted on Acast. See acast.com/privacy for more information.