The Campaign Podcast

As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads that are celebrating the football tournament.

The episode includes Richard Brim, founder and chief creative officer at Ace of Hearts; Carren O’Keefe, chief creative officer at Digitas, and Dan Watts, chief creative officer at Pablo London.

Hosted by tech and multimedia editor Lucy Shelley, the guests critique six ads, including the rival Nike and Adidas films, and discuss whether it was a vintage year for World Cup ads.

The ads discussed are:

Nike x Palace "England x Palace" (in-house)
BBC “Let’s make it iconic” by BBC Creative
Nike Football “Rip the script” by Wieden & Kennedy
Adidas “Backyard legends” by Lola US
Paddy Power “Nobody does football better than us” by BBH London
Uber Eats “Who could cook at a time like this?” by Mother

Further reading:

Nike vs Adidas: Who won the battle of the World Cup ads?
World Cup 2026 round-up: Snapchat, Deliveroo, Hilton, Asda and more
How brands hijacked Fifa's logo ban to earn attention and share of voice
Nike’s 'Rip the script' to become longest ad ever to air on ITV
World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'

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The Campaign editorial team are back after spending last week (22 June - 26 June) at Cannes Lions International Festival of Creativity 2026.

It was a week packed full with panels, parties and prizes and this episode of The Campaign Podcast sees tech and multimedia editor Lucy Shelley speak to the editorial team about their highlights as well as the work that took home the awards.

Shelley is joined by Maisie McCabe, Campaign's UK editor, Gurjit Degun, creativity and culture editor, and Charlotte Rawlings, deputy creativity and culture editor. The team discuss whether taste is an objective truth, which was the topic of a debate hosted by McCabe during the festival, Campaign’s daily livestream Live in Five, and how the UK performed.

The guests also reflect on Campaign’s Cannes Contenders, the pieces of work the editorial team thought deserved to win big at the awards such as Claude’s “A time and a place” by Mother and Coinbase’s “Your way out” by Isle of Any.

Further reading:

Claude and Mother win Film Grand Prix at Cannes 2026
Cannes Contenders: Coinbase
Cannes Contenders: Anthropic
Cannes Contenders: Waitrose & Partners
The Cannes taste debate: David Kolbusz, Lynsey Atkin, Chaka Sobhani and Rick Brim
Wieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideas
Cannes Lions 2026: final UK winners table

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PARTNER CONTENT: Media fragmentation is often painted as one of marketing's biggest challenges. But what if the real issue isn't complexity itself – it's how organisations respond to it?
Recorded from Campaign House during Cannes Lions, this special episode of The Campaign Podcast, sponsored by Camphouse and hosted by Campaign tech editor Lucy Shelley, brings together:

Bridget Evans, global head of advertising business marketing at Spotify
Alexander Högman, CEO of Camphouse
Lucie Guillerminet, vice president of marketing at Match Group.

Together, they unpack why today's increasingly busy media landscape may actually present marketers with a competitive advantage. From changing consumer behaviours and the evolution of media planning to the growing importance of campaign data, the discussion explores how brands can embrace complexity instead of trying to simplify it.

Whether you're grappling with audience fragmentation, looking to get more value from your campaign data or considering how AI can support your marketing operations, this conversation offers practical insights into why the marketers who organise for complexity today may be the ones who outperform tomorrow.

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The Campaign team looks back on Cannes Lions Festival of Creativity 2026. Editors from Campaign's sites around the world pick their highlights, including the Film Lions and Titanium winners and the big themes of the festival, plus the best parties.

Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Jameson Fleming, editorial director of Campaign US, Nikita Mishra, editor of Campaign Asia, and Chris Powell, co-editor of Campaign Canada.

This is the last of three Campaign Cannes Global Podcast episodes. We previewed the festival in episode one and reported on the ground from Campaign House at Cannes in episode two.

Further reading:
Cannes Lions 2026: Watch all the Grand Prix-winning work
Cannes Lions 2026: final UK winners table
Ogilvy, LePub Milan and Heineken win network, agency and brand of year at Cannes Lions 2026
Can we talk about taste?

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The Campaign team has been busy in Cannes Lions and reports what's been happening so far at the festival, which runs from 22 to 26 June.

Editors from Campaign's sites around the world discuss a 25% drop in award entries, the work that has been winning from their region and some of the key sessions in the Palais and at Campaign House.

Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Jameson Fleming, editorial director of Campaign US, Vinita Bhatia, editor of Campaign India, and Chris Powell, co-editor of Campaign Canada.

This is the second of three Cannes global podcast episodes. The third episode will look back on Cannes and be released in the week after the festival.

Further reading:
Cannes Lions 2026: rolling UK winners table
Cannes Lions round-up: UK Grand Prix wins, shortlists & high mane-tenance horses

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