The Campaign Podcast

At Cannes Lions this year, the Media Lions grand prix went to Uber Eats’ “Build your own Super Bowl commercial” by Special US, a campaign which acts as a form of entertainment for the viewers. This win followed Amanda Morrissey, Global President, iProspect and Chief Growth Officer of Media at dentsu, who was a juror on the Media Lions and said on The Campaign Podcast that judging the media category was more like judging an entertainment category. Plus, Publicis Groupe acquired sports and entertainment agency 160over90 this year, which will sit in the holding company's media division.

Campaign's journalists discuss how much media is becoming more like entertainment, with insights from the jury press conferences. Tech and multimedia editor Lucy Shelley hosts the episode with media editor Beau Jackson, deputy media editor Shauna Lewis and deputy creativity and culture editor Charlotte Rawlings.

Further reading:
Adidas UK wins Entertainment Lion Grands Prix for Oasis work
Cannes Lions 2026: Watch all the Grand Prix-winning work
Cannes 2026
Cannes Lions debrief: how did the UK work perform?
Cannes Lions entries rise 'reflecting strong global participation'
Mindshare New York wins Media Lions Grand Prix
Gut’s 'Handshake hunt' takes home Media Lions Grand Prix for Mercado Libre
Media Lions Grand Prix goes to Leo Burnett Sydney

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From Catbird Seat which was unveiled earlier this month through to a few other recent launches such as Baby Teeth, Ace of Hearts and 05:37 Brand Studio, agencies are thinking long and hard about their branding. But how much do these monikers matter, is it just about the work and the people? And what what are some of the pitfalls when you get it wrong?

Campaign's editorial team explore these questions and more. Deputy editor Gemma Charles hosts the episode and is joined by UK editor Maisie McCabe, media editor Beau Jackson and deputy creativity and culture editor Charlotte Rawlings.

Further reading:
Can we talk about the indie surge?
Larissa Vince and Andy Jex launch Catbird Seat
Richard Huntington launches Feral
Can we talk about strategy, Feral and untethered in space?
Lynsey Atkin, Chris Watling and Rebecca Lewis launch start-up Baby Teeth
Richard Brim, Martin Beverley and Polly McMorrow launch Ace of Hearts

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As the Fifa World Cup gets closer to crowning the winner, Campaign invites advertising creatives to review a selection of ads that are celebrating the football tournament.

The episode includes Richard Brim, founder and chief creative officer at Ace of Hearts; Carren O’Keefe, chief creative officer at Digitas, and Dan Watts, chief creative officer at Pablo London.

Hosted by tech and multimedia editor Lucy Shelley, the guests critique six ads, including the rival Nike and Adidas films, and discuss whether it was a vintage year for World Cup ads.

The ads discussed are:

Nike x Palace "England x Palace" (in-house)
BBC “Let’s make it iconic” by BBC Creative
Nike Football “Rip the script” by Wieden & Kennedy
Adidas “Backyard legends” by Lola US
Paddy Power “Nobody does football better than us” by BBH London
Uber Eats “Who could cook at a time like this?” by Mother

Further reading:

Nike vs Adidas: Who won the battle of the World Cup ads?
World Cup 2026 round-up: Snapchat, Deliveroo, Hilton, Asda and more
How brands hijacked Fifa's logo ban to earn attention and share of voice
Nike’s 'Rip the script' to become longest ad ever to air on ITV
World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'

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The Campaign editorial team are back after spending last week (22 June - 26 June) at Cannes Lions International Festival of Creativity 2026.

It was a week packed full with panels, parties and prizes and this episode of The Campaign Podcast sees tech and multimedia editor Lucy Shelley speak to the editorial team about their highlights as well as the work that took home the awards.

Shelley is joined by Maisie McCabe, Campaign's UK editor, Gurjit Degun, creativity and culture editor, and Charlotte Rawlings, deputy creativity and culture editor. The team discuss whether taste is an objective truth, which was the topic of a debate hosted by McCabe during the festival, Campaign’s daily livestream Live in Five, and how the UK performed.

The guests also reflect on Campaign’s Cannes Contenders, the pieces of work the editorial team thought deserved to win big at the awards such as Claude’s “A time and a place” by Mother and Coinbase’s “Your way out” by Isle of Any.

Further reading:

Claude and Mother win Film Grand Prix at Cannes 2026
Cannes Contenders: Coinbase
Cannes Contenders: Anthropic
Cannes Contenders: Waitrose & Partners
The Cannes taste debate: David Kolbusz, Lynsey Atkin, Chaka Sobhani and Rick Brim
Wieden & Kennedy's Ana Balarin: Craft can be a distraction from weak ideas
Cannes Lions 2026: final UK winners table

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PARTNER CONTENT: Media fragmentation is often painted as one of marketing's biggest challenges. But what if the real issue isn't complexity itself – it's how organisations respond to it?
Recorded from Campaign House during Cannes Lions, this special episode of The Campaign Podcast, sponsored by Camphouse and hosted by Campaign tech editor Lucy Shelley, brings together:

Bridget Evans, global head of advertising business marketing at Spotify
Alexander Högman, CEO of Camphouse
Lucie Guillerminet, vice president of marketing at Match Group.

Together, they unpack why today's increasingly busy media landscape may actually present marketers with a competitive advantage. From changing consumer behaviours and the evolution of media planning to the growing importance of campaign data, the discussion explores how brands can embrace complexity instead of trying to simplify it.

Whether you're grappling with audience fragmentation, looking to get more value from your campaign data or considering how AI can support your marketing operations, this conversation offers practical insights into why the marketers who organise for complexity today may be the ones who outperform tomorrow.

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