Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaig...
As we approach Covid's five year anniversary, much has changed about the world of work and where we do it.After WPP's chief executive Mark Read announced that the holding company will be mandating four days a week, adland has had plenty to say on the approach to hybrid working. A petition was started by WPP employees to revoke the order and has almost reached 20,000 signatures. (It is open for anyone to sign up).Three weeks since, the topic is still one of Campaign’s most read. In this episode Campaign's editorial team discusses what happens next and asks if and when adland will go back to a five day week. Hosted by tech editor Lucy Shelley, this episode features editor, Maisie McCabe, editor-in chief, Gideon Spanier and deputy creativity and culture editor, Charlotte Rawlings. They question whether there is a correlation between presence in the office and business success.Further reading:Revealed: Latest hybrid working policies across 'big six' agency groupsWhat does adland make of WPP’s four office days per week mandate?Is Publicis’ dismissal of staff for return-to-office violations a sign of things to come?WPP boss Mark Read hits back at employee vitriol over back-to-office mandateOne in six agencies increased number of office days in 2023 Hosted on Acast. See acast.com/privacy for more information.
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33:28
Will Trump's re-election change how brand's behave in the UK?
Sneezing, coughing and catching a cold from the other side of the Atlantic might be this year's theme for UK advertisers.In this episode of The Campaign Podcast, host and tech editor Lucy Shelley is joined by deputy editor Gemma Charles, features editor Matt Barker and culture and creativity editor Alessandra Scotto di Santolo. The team discusses brands' reaction to Trump's re-election, after his inauguration on 20 January, and to Meta's overhaul of its global DEI programmes and US fact-checking policies. From purposeful ad campaigns that will bridge divides in society, to the re-adjustment of media spend on social media platforms, the Campaign team reveals industry leaders' reactions to US politics' effects on adland. Further reading:Meta scraps fact-checking on Facebook and Instagram Outvertising announces it will no longer work with MetaAdvertisers need not fear a heightened political climate The short-sightedness of caving to the culture warFrom inauguration to insight: how brands can bridge divides in a polarised worldHow can UK adland champion DE&I in the Donald Trump era? The Year Ahead 2025: Brands Hosted on Acast. See acast.com/privacy for more information.
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30:16
What’s the answer to solving the regional divide in adland?
"It's time to ditch the 'R' word," said Nik Wheatley last year in an article on Campaign that exposed the regional divide that exists in adland, and the danger of categorising everywhere outside of London as the 'regions'. It was revealed that £250m in billings has been lost from the North West to London in recent years, due to agencies relocations and advertisers bulling their business from northern agencies.In this episode, Wheatley dials in from his Manchester media agency Notorious Communications along with deputy media editor Beau Jackson and editor Maisie McCabe. The episode is hosted by tech editor Lucy Shelley. They discuss the regoinal divide, its impact beyond client wins and media investment and what role intermediaries play. They evaluate the edge that agencies outside of London have over shops in the capital, what is needed to level the playing field and if we will see a battle of the independents this year.Further reading:Popping the London bubbleManchester's media boom: 'Mancs genuinely believe they can change the world'London media should wake up to the power of the regionsWhy brands should look outside the London bubbleBrexit: It's time to get out of your London bubble and understand the nation Hosted on Acast. See acast.com/privacy for more information.
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42:23
Chaka Sobhani, Iain Tait and Jonathan Kneebone at Campaign Year Ahead Breakfast Briefing
At Campaign's Year Ahead Breakfast Briefing this Tuesday 14 January, industry leaders took to the stage to give their predictions, concerns and excitement for 2025.This bonus episode includes the final panel of the event, moderated by deputy creativity and culture editor Charlotte Rawlings, with Chaka Sobhani, president and global chief creative officer of DDB Worldwide, Iain Tait, co-founder of Food Arts & Technology and Jonathan Kneebone, co-founder and director of Glue Society.The discussion ranged from AI’s impact on creative processes to the importance of fostering individual talent and the evolving role of experiential marketing.Further reading:'Tap into the desire for individuals to be more individual': Year Ahead's creativity panel on 2025 ideasWhy 2025 could be the year brands move away from MetaEssenceMediacom UK CEO says media clients want answers, not theory Hosted on Acast. See acast.com/privacy for more information.
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20:32
Will the Omnicom-IPG merger really happen?
After dominating news headlines throughout December, and likely well into 2025, it is all still possible for the Omnicom-IPG merger to fall through, repeating history from 2013 when Omnicom failed to merge with Publicis Groupe.Campaign's editor-in-chief Gideon Spanier sat down in a global exclusive interview with John Wren, CEO of Omnicom, and Philippe Krakowsky, CEO of IPG, after they announced the all-stock deal on 9 December to create the world's biggest agency group. Since then, the share price of Omnicom declined 15%.In this episode, Spanier is joined by editor Maisie McCabe and media editor Beau Jackson to ask the $31bn question: will the merger really happen?Hosted by tech editor Lucy Shelley, the team discuss the regulatory obstacles the holdcos need to hurdle, a shrink in share prices, and the potential for divergent performance of Omnicom and IPG in 2025. Is the merger an attempt to "fight scale with scale", says Spanier, to compete with the power of tech companies. The team asks where it leaves R/GA and Huge after being held for sale last year and any signs that adland might see a repeat of the attempted Publicis merger.Further reading:The $31bn Omnicom-IPG deal has industrial logic but also many caveatsOmnicom-IPG merger: how the holdcos stack up in the UKInterpublic sells digital experiences agency Huge'The industry doesn’t need another behemoth’: Stagwell CEO on Omnicom-IPGPublicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'Omnicom and IPG 'huddling together as cold winds blow': Martin SorrellEverything we know so far about the Omnicom-IPG mega mergerComing up in the Campaign calendar:Media Week Live, 29 January Hosted on Acast. See acast.com/privacy for more information.
Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.
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