The Campaign Podcast

In-house agencies have been growing over the last few years, as brands have been taking more work in-house and building bespoke teams. In the last few weeks, Allwyn launched an in-house studio, ITV shifted its retained creative account from Uncommon to ITV Creative and Uncommon’s executive creative director Richard Biggs jumped to BBC Creative.

Campaign Red analysed this trend and last month produced an in-depth global report, The Inside Job, looking into what disciplines brands are in-housing, why they are luring agency talent and how they are collaborating with external agencies.

In this episode, Niki Garner, director of ITV Creative, joins The Campaign Podcast to discuss the in-housing evolution, why she hires from agencies and how in-house teams can provide the most value. Garner was also named In-house Agency Leader at Campaign’s In-House agency awards last year.

Joining from the Campaign team is data journalist Jamie Rossouw, co-author of The Inside Job, and premium content editor Nicola Merrifield. This episode is hosted by tech and multimedia editor Lucy Shelley.

Further reading:
How to build a successful in-house agency
Allwyn's media director: in-house shop Studio 59 aiming for “newsroom mentality”
BBC Creative appoints Natalie Lau as head of planning
ITV Creative lead dismisses past 'snobbery' aimed at in-house agencies
ITV promotes I’m a Celebrity… South Africa with hand-drawn animation
“The darker side of water”: behind the scenes of Channel 4’s “The fountain of filth”
Lego ad calls 'play' with array of characters performed by Tom Holland
Specsavers highlights audiology services by 'rebranding'
Over four in 10 in-house agencies want to be brand’s lead agency, IHALC research finds
ITV, Reckitt and Pepsi in-house leaders to speak at Campaign's In-Housing Summit
The Lists 2025: Top five in-house creatives
Campaign In-House Agency Awards 2025: winners revealed

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In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.

How do we solve population pressure and climate crisis in space? How has GPS allowed us to provide 12% more food globally? How did the UK become a global leader in small satellite manufacture after the British Government said, “there’s no future for the UK satellite industry”? How did Elon Musk turn reusable rockets from science fiction to science fact in less than 20 years? What else are “Elon and Jeff” going to allow us to do? And why is SpaceX still “the elephant in the room”?

Join Alice as she talks to Will Whitehorn, chair of giant space tech investor Seraphim and former president of Virgin Galactic, and they discuss the implications of “The Elon Musk show” and its legacy, “the beginnings of a competitive space industry of scale”.

Contributors:
Alice Bunn, President of UKspace
Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn
UKspace: Overview | LinkedIn

Will Whitehorn OBE, Seraphim Space Investment Trust
Will Whitehorn OBE | LinkedIn

Key topics covered:
UK satellite manufacture
UK universities
SpaceX valuation
Reuseable rockets
Agricultural management
Population pressure
Climate crisis
Solar power
Data centres in space
Industrialising in space

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Campaign's annual School Reports scrutinise and assess 80 UK agencies from across the industry, giving them each a score between 1 and 9.

Released last week, agencies across creative, media, social, digital, CRM and experiences are evaluated based on their individual history. The top mark of 9 is awarded to an agency that has had an outstanding year; 8 for an excellent year; 7 for a good one; 6 is satisfactory; 5 is adequate; 4 stands for below average; 3 is poor; 2, a year to forget and 1 warns that the shop's survival is in question.

For the last two years, no 9s were given, but this year, there were four awarded.

In this episode, Campaign's journalists discuss what the data revealed about individual agency health, how agencies fared in this year’s reports against difficult conditions and what goes into achieving a top score of 9. Premium content editor Nicola Merrifield, editor Maisie McCabe and media editor Beau Jackson join the episode hosted by tech and multimedia editor Lucy Shelley.

Further reading:
School Reports 2026: Top holding companies
School Reports 2026 tables: Top 100 creative agencies
School Reports 2026 tables: Top 50 media agencies
School Reports 2026: Top regional agencies
School Reports 2026: Agency billings growth slows down amid industry challenges
School Reports 2026: The end of “performative window dressing” for diversity
School Reports 2026: Which agencies got the highest marks?

What is Group M?
Do holding company solutions undermine agency brands?
WPP launches new Elevate28 strategy with four core divisions and £500m savings

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Gaming has firmly entered the mainstream, with more than three billion players worldwide and engagement levels that now rival – and often exceed – social platforms. What was once seen as a niche channel is now a dominant cultural force, commanding time, attention and participation at scale.

These shifts, and what they mean for brands, were explored in depth at Campaign’s recent gaming summit, held in London.

In this sponsored episode of The Campaign Podcast, Dentsu’s global head of gaming, Brent Koning, builds on that conversation and goes further. He delves into gaming’s role as an immersive social space, and why it remains one of the most underutilised channels in the marketing mix.

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In a break from the usual listen, we're bringing you the first three episodes of The Karman Line, a new podcast about the UK space industry from Haymarket Media Group, the owner of Campaign. This burgeoning sector is keen to communicate the extraordinary things it is doing to wider, complementary audiences.

What did the Space-Comm Expo conference and exhibition tell us about connecting space and wider business? How does this manifest as tech connectivity in telecoms and why do farmers care about that? What did we learn about the benefits of extreme cold in manufacturing laboratories and why do pharmas care about that? How vulnerable are global logistics to the spoofing of navigation signals? And why is the UK government centralising space strategy in the Department for Science, Innovation and Technology?

Join Alice and Jonners as they reflect on the UK space sector’s largest trade event and the “energy, diversity and …sheer scope of what this industry has to offer”.

Contributors:
Alice Bunn, President of UKspace
Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn
UKspace: Overview | LinkedIn

Jonathan Daves, The Karman Line
Jonathan Daves | LinkedIn

Subscribe to The Karman Line
Apple: https://podcasts.apple.com/ca/podcast/the-k%C3%A1rm%C3%A1n-line/id1876605462
Spotify: https://open.spotify.com/show/3qED4CgdRDxfKKzYNKZCIH?si=lZ-I4a19SPGLAJL-dHi4DQ
YouTube: https://www.youtube.com/@TheKármánLineUK

Key topics covered:
Space-Comm Expo, London, March 2026
Conference overview
Sector integration
Insurance
Customer utility
Government role
Future outlook

Technological advancements
· Telecoms
· Manufacturing

Defence and security
· Satellite capabilities
· Current threats

Hosted on Acast. See acast.com/privacy for more information.