The Campaign Podcast

WPP Production opened its first global flagship office in September with an AI-powered high-tech studio in Devon’s Point, East London. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth.

Also in September, internal guidance from WPP Production was seen by campaign which asked staff to convince clients to insource all production, and avoid traditional commercial bidding by providing all three bids from WPP. This caused furore among independents and reignited a longstanding debate between in-house agency production companies and independents.

In this episode, Campaign's editorial team is looking into why production is such big battleground, and if WPP’s investment marks a step change for the sector. Tech and multimedia editor Lucy Shelley hosts the episode which features Rawlings, alongside creativity and culture editor, Gurjit Degun, and UK editor Maisie McCabe.

Further reading:
WPP Production takes down insourcing guidance
'A risk the work becomes narrower and worse': adland reacts to WPP Production insourcing guidance
WPP closes Hogarth and launches WPP Production

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What is the true balance between human spaceflight and robotic exploration when it comes to science, inspiration, and decision-making capabilities? How is space transitioning from a niche frontier to an everyday commercial workplace? What role do regulatory frameworks, such as the United Nations, the Artemis Accords, and the Astra Carta, play in keeping orbit and the lunar surface safe and sustainable? And how can the UK Government act as an "anchor customer" to bridge the commercial "valley of death" for domestic space startups?

Join Alice and Jonners in this special episode recorded in Chichester Marina with British astronaut Tim Peake as he shares insights on space adaptation syndrome, commercial space stations, lunar research bases, global space traffic management, and the future of human exploration to Mars.

Contributors:
Alice Bunn, President of UKspace
Dr Alice Bunn OBE FIMechE FRAeS CEng | LinkedIn
UKspace: Overview | LinkedIn

Jonathan Davies, The Karman Line
Jonathan Davies | LinkedIn
The Karman Line | LinkedIn

Tim Peake, Astronaut
Tim Peake | LinkedIn

Key topics covered:
Human spaceflight vs. robotic exploration
Space Adaptation Syndrome (nausea & gravity adjustment)
Normalising space as a commercial workplace
Transition from space stations to commercial Low Earth Orbit (LEO)
Artemis programme & sustainable lunar research bases
Astronaut selection mindsets, psychological profiles, and stress testing
International space cooperation & soft power (ISS legacy)
Governance, leaseholds, and regulatory frameworks on the Moon
The Astra Carta & space sustainability
Human exploration of Mars
Government as “anchor customers

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Campaign's TV Advertising Summit took place in September, in partnership with Netflix, Sky Media and Dailymotion, questioning how the TV ad landscape has been remodelled, and what advertisers need to do to get ahead.

Brands, media owners and agencies spoke at and attended the event, which ended with a session hosted by Lindsey Clay, chief executive of the TV marketing body Thinkbox, with three panellists: Elisabetta Farroni, brand director and executive creative director at Visa; Regan Warner, executive creative director at M&C Saatchi UK; and Aidan McClure, co-founder and chief creative officer at Wonderhood Studios.

This episode features a recording of the session, where the panellists take us through their top TV campaigns that have defined the medium, both from their own work and the ads they wished they made.
Before the session, Campaign’s deputy media editor Shauna Lewis joins tech and multimedia editor to discuss the top takeaways from the day, including competition with Big Tech and how Sky's acquisition of ITV impacts media buying.

The ads mentioned:
Waitrose & Partners "The perfect gift" by Wonderhood Studios
Visa "Level up your game" by VaynerMedia EMEA
The Department for Education “Get out of the everyday. Get into teaching” by M&C Saatchi Group UK
Magnum ad shows how buying copycat ice-cream can destroy a relationship
Confused.com brings familiar sayings to life through puppetry
Monzo “Get busy living” by BBH London
Nike “Stairs” by Wieden & Kennedy Portland
Anthropic Super Bowl ad highlights its AI assistant Claude
Twix "Camping" by Adam & Eve/DDB

Further reading:
Netflix UK's Ed Couchman: You can build a whole media plan on SVOD
Channel 4 calls for 'robust scrutiny' of ITV-Sky merger
UK competition watchdog launches inquiry into Sky/ITV deal
Will ITV generate enough ad revenue to earn £200m payout from Sky?
'One of the biggest shake-ups in UK TV': the potential impact of Sky-ITV
'I don’t think advertisers care enough yet': ITV's Kelly Williams on Meta

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Omnicom has moved to centralise impact and inclusion capabilities at group level. This led to Lucky Generals cutting its social impact lead Lameya Chaudhury.

Other holding companies including WPP and Publicis also have central DEI teams, so in this episode we are asking what it means to “centralise inclusion” and the impacts of doing so.

Hosted by Campaign's tech and multimedia editor Lucy Shelley, this episode includes Dino Myers-Lamptey, founder at The Barber Shop and trustee of Brixton Finishing School, former media editor Beau Jackson and data journalist Jamie Rossouw.

Further reading:

Professor Arday’s death should make brands consider the media ecosystem they fund
Podcast: Should an agency be judged by its diversity?
Xavier Rees: Adland leaders have “responsibility to speak up for inclusivity”

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Over the last two weeks, adland has seen some major changes for two of the biggest global media accounts: PepsiCo and Coca-Cola.

In a shock move, Publicis Groupe took PepsiCo’s global media account from longtime incumbent Omnicom without a pitch, and pulled out of the contest for Coca-Cola’s international media, tech and data account in a two way pitch against WPP. As a result of Publicis taking rival Pepsico’s global account, Coke’s North America media account is now set to review with Omnicom and Dentsu understood to be in the running, and WPP not competing.

In this episode, Campaign's tech and multimedia editor Lucy Shelley is joined by editor-in-chief Gideon Spanier and UK editor Maisie McCabe to look into how Publicis managed to swipe PepsiCo's business without any pitch and what it means for purpose and value of the pitch process.

Further reading:
Omnicom ‘proud’ of PepsiCo media work as it reels from global loss and stock drops 5%
WPP closing in on Coca-Cola’s international media, data and tech account
Pepsi-Publicis coup will change how other brands and agency groups behave

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