Driven to Ride shares the stories of motorcyclists from all walks of life: prominent journalists, racers, celebrities who you didn’t know rode motorcycles, firs...
Thalassa Van Beek fell in love with motorcycling as a teenager working as a hostess and model in her native Netherlands. She was handing out brochures at a trade show when a blue Yamaha YZF-R6 caught her eye. “Right then and there,” she recounts to “Driven to Ride” host Mark Long, “I decided to get my license because I needed to ride that bike.”Van Beek earned her license at age 19, and she has been riding pretty much ever since. She bought a Honda VTR250, which was followed by a CBR600F and then her dream R6. Today, living in motorcycle-crazy Spain, she owns a handful of machines—all Yamahas. “Every time I’m on the bike, it just makes me happy and excited, like I can conquer the world.”Van Beek eventually formed her own agency, “Motorcycle Marketing.” She surrounded herself with experts specializing in copywriting, graphic design, SEO, and social media. She has one hard-and-fast rule: Everyone has to ride motorcycles. “It’s a specific language,” she says. “You can just tell when a campaign is written by someone who isn’t a biker. It shows.” Indeed, it does.
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49:56
Brady McLean
Moms are the best advice-givers. Wyoming native Brady McLean once dated a woman from a multi-generational motorcycle family. “Her mom is the first one that I can ever remember saying, ‘Go fast, don’t die,’” he recalls. McLean took that message to heart and ultimately founded a lifestyle apparel brand by the same name dedicated to “the culture and community that inspired our existence.”Emboldened by the roads he and his friends call home, McLean helps spearhead the “DevilStone Run,” an annual motorcycle ride through the Equality State. The four-day trip begins at Devil's Tower, in the northeast corner of Wyoming, passes through Yellowstone—the world’s first national park—and concludes in Jackson Hole at the base of the Grand Tetons.Asked to name the most rewarding aspect of building “Go Fast, Don’t Die,” or any of his other businesses, McLean doesn’t hesitate or mince words. “It’s a million percent—no question, no close second—the people,” he says. “Whatever industry you’re in, whatever business you run, you should be saying, ‘How can I make my community’s life better?’”
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48:11
Vanessa Ruck
Vanessa Ruck is a self-proclaimed “go-getter, a chase-your-dreams kind of girl.” Her path to motorcycling came in a roundabout way: on the heels of a devastating bicycle accident that required seven surgeries and put the adventure-lover out of action for most of a decade. During her recovery, Ruck decided that life-changing event would not dictate her future.In the eight years since Ruck began riding motorcycles, she has completed some of the most challenging off-road races in the world. “A lot of people see the sort of riding and racing that I’ve been doing and think I’ve been riding since I was a teeny tot,” she says. That late start aside, motorcycling has unlocked an all-new and often-unexpected world for “the girl on a bike.”When she isn’t riding one of her several motorcycles, Ruck is a passionate and engaging motivational speaker, focusing on mental health and helping others make empowered decisions. “Life is really short,” she says, “and it’s absolutely incredible what we can achieve if we put our minds to it.” Want to know how to turn doom and gloom into drive and inspiration? Just ask Vanessa Ruck.
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42:29
Daniel Ritz
Daniel Ritz stumbled upon motorcycling a dozen years ago while working as a newspaper editor in Southern California. “There was a small shop up the street from where I was living,” he tells “Driven to Ride” host Mark Long. “I started looking at Triumphs, and I saw the Scrambler as a good mix: heavy enough for big trips but light enough to still move around a bit.”For three years, a Matte Khaki Green Scrambler (“To this day, it’s still the most beautiful bike I’ve ever seen”) was Ritz’s sole transportation. “I just really committed to being as light-footed as I could, to being mobile,” he says, noting that he interacted with more people commuting and running errands on his motorcycle than when driving his pickup truck.Now living in Idaho, the conservation editor for “Swing The Fly” and founder of “Jack’s Experience Trading Co.” has traded Pacific Coast Highway for Forest Service roads. “Wild people enjoy wild places and wildlife,” says Ritz. “I feel very lucky to have access to a pretty remarkable landscape that is well-built, and sort of curated, for motorcycling.”
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50:23
Alana Baratto
Some might say Aussie Alana Baratto was destined to work in the motorcycle industry. Her father was a rider, both on- and off-road, and he shared that cherished pastime with his daughters. Alana was gifted a Yamaha PW50 at age four and attended her first Grand Prix a year later. “It was something that I grew to love,” she explains, “and then decided to make into a career.”After a stint as a service advisor in a Sydney dealership, Baratto took a role with Aprilia. She went back to school and earned a marketing degree, ultimately leaving powersports for five years. “That passion doesn’t go away, I discovered, so I came back,” she says. Four years with KTM led to her current position, head of marketing for Ducati Australia and New Zealand.“Having that understanding of the dealership floor is invaluable,” Baratto tells Mark Long on this episode of the “Driven to Ride” podcast, “so there’s nothing about my career that I would change.” While she admits it can take a concerted effort to keep that passion burning, it’s definitely easier to get out of bed every morning when you do what you love.
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Driven to Ride shares the stories of motorcyclists from all walks of life: prominent journalists, racers, celebrities who you didn’t know rode motorcycles, first-time adventurers, and ordinary folks who have taken extraordinary adventures. Driven to Ride also documents the adventures of its host, Mark Long, further exploring his life-changing experiences on two wheels. You’ll meet riders just like you who share moving stories about why they love to ride and how the sport has changed their lives. Our hope is that Driven to Ride will help you enjoy every ride that much more.