S2 EP37: (Part 8): Marketing That Gets Results: The 5-Minute Marketing Check That Prevents Disaster
Most business owners are brilliant at creating content but terrible at monitoring whether it's actually working. I see entrepreneurs spending hours crafting perfect posts and planning content calendars, but they never step back to check if any of this effort is driving results.In this episode, I share a simple 5-minute weekly monitoring system that catches 90% of marketing problems before they become serious disasters. You'll discover how to spot early warning signs, prevent small issues from becoming major problems, and keep your marketing working smoothly even when you're busy with other priorities.I reveal the five essential areas every service-based business owner should monitor weekly, plus quick fixes for the most common marketing problems. This isn't about complex analytics or perfection - it's about staying aware and responding before problems escalate into lost opportunities.📚 Resources MentionedMarketing Mondays - Free weekly marketing sessions at nikihutchison.com/mondaysLead Magnet Sharing Guide - 10 places to promote your lead magnet at nikihutchison.com/10placestoshareEpisode 36 - Deep dive on engagement quality (referenced in this episode)Marketing That Actually Gets Results Series - Previous episodes 30-36 covering sustainable routines and strategic content🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked
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S2 EP36: (Part 7): Marketing That Gets Results: How to Turn Followers Into Paying Clients, The Right Way
Something happened to me on Facebook recently that perfectly illustrates everything that's wrong with how people try to convert followers into clients. I received such an awful sales approach that it became the perfect case study for what NOT to do when trying to build genuine business relationships.In this episode, I break down why spammy tactics damage relationships before they even start, and share the authentic approach that actually works for converting engaged followers into paying clients. You'll discover the critical difference between browsers and buyers in your audience, learn to spot genuine buying signals, and understand how to position yourself as helpful rather than pushy.Most importantly, you'll learn why selling is actually helping when you genuinely believe you can solve someone's problem. This mindset shift changes everything about how you approach potential client conversations.📚 Resources MentionedMarketing Mondays - Join our weekly implementation sessions (free until end of September): nikihutchison.com/mondaysEpisode 12 - Step-by-Step Content Strategy for Lead Generation🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked
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S2 EP35: (Part 6): Marketing That Gets Results: The Simple Email Strategy That Stops Unsubscribes
You've built your email list, subscribers are flowing in, and you're feeling quite pleased with yourself. Then newsletter day arrives, you sit down to write, and panic sets in: "What do I actually write when I'm not selling anything?"Most business owners fall into one of two deadly traps: sending random tips that feel like filler content, or only emailing during launches (training subscribers to expect sales pitches). Both approaches kill relationships faster than you can say "unsubscribe."I reveal the four types of emails that consistently create value and build anticipation, how to shift from a broadcaster's mindset to genuine relationship building, and the surprising truth about what makes people actually forward your emails to colleagues. Plus, I share the subject line that generated our highest ever open rate and why it worked so brilliantly.📚 Resources MentionedMarketing Mondays: nikihutchison.com/mondays - Practical marketing sessions every Monday 9am UK time (Free until the end of September)The Spotlight Newsletter: nikihutchison.com/the-spotlight - Weekly marketing strategies for ambitious entrepreneurs🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked
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S2 EP34: (Part 5): Marketing That Gets Results: Why Your Content Is Being Ignored (And How to Fix It)
You've just spent two hours crafting brilliant content. You research, write, edit, polish, then hit publish with excitement ... and then nothing. Your content disappears while someone else's "random" post gets hundreds of comments. Sound familiar?In this episode, I reveal the psychology behind why some content stops people dead in their tracks while other content quickly becomes invisible. Creating the most engaging content isn't about being clever or creative - it's about understanding how our brains filter information when scrolling.I share my proven 3-layer content strategy which makes content impossible to ignore, plus the mindset shift that transforms how you approach content creation forever.🔗 Resources Mentioned• Marketing Mondays - Weekly implementation sessions (free until the end of September)🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked
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S2 EP33: (Part 4): Marketing That Gets Results: Consistent Results Don't Come From Chaotic Creation
Are you tired of creating content that feels like you're starting from scratch every single time? In this episode, I reveal the strategic content batching system that transforms scattered, chaotic posting into connected marketing that builds authority and drives results.I share the exact methodology successful entrepreneurs use to create content that works together instead of competing against itself - turning content creation from a stressful scramble into a strategic advantage. You'll discover the three critical questions that become your content goldmine, the biggest mistake that undermines most batching attempts, and a practical framework you can implement immediately.By the end of this episode, you'll know exactly how to create interconnected content around unified themes which guides prospects through a logical journey with your expertise, building compound growth over time.🔗 Resources MentionedMarketing Mondays: Free weekly implementation sessions at nikihutchison.com/mondays (free until end of September)Previous Episode References: Episode 30 (marketing routines), Episode 31 (connected marketing and compound growth)🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, and hosts the weekly Marketing Mondays community where business owners implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedtoFullyBooked
What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales.
So how can we reverse this scenario?
Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.
UK