S2 EP47: Why Most Memberships Fail Their Members (And How To Find One That Will Move The Dial For Your Business)
Memberships are everywhere right now. Every coach, consultant and course creator seems to have one. The promise always seems appealing: ongoing support, community, regular content, accountability. But the reality is often very different.In this episode, I'm talking honestly about what's broken in the membership model, what needs to change as we head into 2026, and four critical questions to ask before joining any membership, questions that will save you from wasting money on memberships that look impressive but deliver very little.Whether you're currently paying for a membership and wondering if it's worth staying, or you've been burned before and you're cautious about joining another one, this episode will help you make more informed decisions about where you invest your attention and your money.📚 Resources MentionedTurn Your Marketing Into Money Challenge - December 1st-8thRegister at: www.nikihutchison.com/mimConnect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: Niki Hutchison👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked
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S2 EP46: Why Free Challenges Are Still My Secret Weapon (And Why They Should Be Yours Too)
Are free challenges outdated? Absolutely not, but they've evolved dramatically since 2019.After running around a dozen challenges over the years, I can confirm they remain the single most reliable way to bring in brilliant clients and keep those Stripe notifications pinging. Not social media. Not paid ads. Challenges.In this episode, I'm sharing what's changed about challenges since I started running them, what still works brilliantly, and why I'm hosting another one in December (even though they're genuinely exhausting to run).I reveal why challenges still work brilliantly in 2025, what's actually changed since I started running them (hint: it's not the format), and how three days of focused implementation beats three months of passive content consumption. I also share why every single time I run a challenge, people make sales DURING the challenge, not after.📚 Resources MentionedTurn Your Marketing Into Money Challenge - December 1st-8thRegister at: www.nikihutchison.com/mimConnect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: Niki Hutchison👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked
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S2 EP45: 3 Ways To Make More Money Without Getting More Clients
Most business owners think they need more clients to make more money. But what if I told you that's completely backwards?In this episode, I revealing three practical strategies to increase your revenue using the relationships and expertise you already have. No new lead generation required, no complicated funnels, just straightforward approaches that work.I share the conversation starters I use with clients, why most female entrepreneurs are undercharging (and how to fix it immediately), and the recurring revenue sitting right under your nose that you haven't claimed yet.Resources MentionedMy new membership - Look out for the launch announcement coming very soonConnect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: Niki Hutchison👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked
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S2 EP44: Simple tips you need to know to Launch Like A Pro
In this episode, I'm sharing the three launching principles which transformed what for a multitude of reasons could have been one of my most difficult launches into one of my most successful. Launching in 2025 works completely differently than it did even a couple of years ago and I'll be going into detail about what is working right now in this episode.My launch succeeded because I'd been quietly building momentum for months through my weekly free marketing clinic Marketing Mondays. I'd been creating genuine relationships, demonstrating expertise and building trust long before the "official" launch began. That early groundwork made all the difference.I walk you through the three principles that are working right now: starting early, staying flexible, and making sales inevitable through consistent action. You'll hear about the 51 conversations I had with one client before she joined, and why genuine relationship-building beats flashy graphics and social posts every single time. Your launch doesn't need to be perfect - it just needs to follow these three principles.Resources MentionedLaunch Like A Pro Event: Monday 10th November at The Trampery, Old Street, Shoreditch, London. One intensive in-person day where you'll create your complete launch plan with expert guidance from UK top launch experts including Lisa Johnson and Jo Simpson. Just £49. Book your ticket hereConnect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: Niki Hutchison👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked
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S2 EP43: From £0 to Fully Booked in 6 months with Lydia Hawkridge
What does it really take to go from launching your business to being fully booked in just six months? In today's episode, I'm joined by Lydia Hawkridge, a fractional COO who did exactly what so many of us dream about - she launched in January and was fully booked by June. But here's what makes this conversation different: Lydia shares the reality behind those headlines, including making £0 in January and the year of terror in the run up to launching her business.You'll discover why Lydia said yes to meeting absolutely everyone - and how this time consuming strategy built the network that helped transformed her business. Plus, we discuss the weekly meeting she has with herself that prevents everything falling apart when she's running a business around school runs and client deadlines.Resources MentionedLydia's Free CEO Launchpad Course: www.stwrt-consulting.com/ceolaunchpadLydia's Instagram: @lydiahawkridge_Launch Like a Pro Live - London, November 10th - nikihutchison.com/launch-like-a-proConnect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: Niki Hutchison👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked
What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales.
So how can we reverse this scenario?
Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.
UK