In today's episode, I dive into why in-person events remain one of the most powerful business growth strategies in 2025, even as everyone becomes increasingly obsessed with digital marketing. I explain why real human connections still outperform digital interactions when it comes to building meaningful business relationships, and how to make the most of these opportunities yourself.I reveal the three key advantages of in-person events: the instant positioning effect, the quality of relationships you can build through full attention and real conversations, and how face-to-face meetings create an immediate trust factor that simply doesn't exist online. You'll discover exactly how to choose the right rooms for your business, why hosting your own events positions you as a connector and leader, and how to integrate your in-person strategy with your online marketing for maximum impact. Whether you're just starting with local meetups or ready to speak at industry conferences, I provide practical steps to make every event count for your business growth.📚 Resources Mentioned• Launch Like a Pro Event - London, November 10th - nikihutchison.com/launch-like-a-pro📱 Subscribe & ReviewListen & Subscribe• Apple Podcasts: Subscribe & Review• Spotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these strategies.#FromOverlookedToFullyBooked
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S2 EP41: Getting Visible AF with Matt Hall
I've been investing heavily in my business this year, and so has today's guest, Matt Hall. So I wanted to sit down with him and ask the practical questions: Where's the money actually going? How do you decide what's worth it? What happens when it doesn't work out?One of Matt's revenue streams is a membership with around 250 members. But it took four years of hovering around 60-70 members before he figured out what needed to change.We talk about his checklist for deciding who to work with (and why he always speaks to their ex-clients, not just current ones). He explains how he thinks about different seasons in business - when to focus on visibility, when to focus on profit, and why this year has been about working on the business. And we get into why he's now going to multiple in-person events every month when the current trend seems to be doubling down on AI and automation.This conversation is for anyone who's wondering where to put their money, their time, and their energy when you're trying to grow a business that actually lasts.📚 Resources MentionedMatt Hall's Podcast:Success School (interview show) - Available on Apple Podcasts, Spotify, YouTubeOnline Business Mastery (solo show) - 20-minute bite-sized episodesConnect with Matt Hall:Instagram: @matthallofficialNiki's Upcoming Event:Launch Like a Pro Live - London, 10th November🤝 Connect with NikiSocial Media:LinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusiness:Website: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show:❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these visibility strategies.#FromOverlookedtoFullyBooked
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S2 EP40: How to Rebuild Your Business Visibility After Stepping Away with Sooz Young
Have you ever taken time away from your business and worried nobody would remember you when you came back? That fear became a reality for today's guest, Sooz Young.In 2020, Sooz Young lost every client except one when COVID hit her thriving tech training business. Then came a cancer diagnosis that kept her offline for two years. When she finally returned, ready to rebuild, she faced a devastating realisation: nobody knew who she was anymore. Two years of invisibility had erased the visibility she'd spent years building.But here's what makes this conversation so valuable - Sooz didn't just recover, she systematically rebuilt her visibility and business from scratch using strategic, multi-channel approaches that any service-based business owner can implement. We chatted about how she went from "why is no one buying from me?" to having speakers request to be on her podcast, event organisers inviting her to speak, and being recognised as an industry expert - all within nine months.Whether you've stepped away from your business for health, family, or burnout, or you're simply struggling to get visible online, this episode goes into detail about how Sooz rebuilt. You'll discover why the "I'm not techie" mindset is holding you back (And why something you are already doing will get you over it, how to choose the right platforms for consistent visibility, and why showing up at events - even for free - compounds into paid opportunities you never expected.📚 Resources MentionedConnect with Sooz Young:Website: technologycoachingonline.comTake the Digital Skills Quiz: technologycoachingonline.com/quizPodcast: Digital DominatorsLinkedIn: @soozyoung🤝 Connect with NikiSocial Media:LinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusiness:Website: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.📱 Subscribe & ReviewListen & Subscribe:Apple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the...
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S2 EP39: (Part 10): Marketing That Gets Results: Stop Creating Content (Start Building Momentum)
Stop creating content. Seriously. The businesses going from overlooked to fully booked aren't creating content at all - they're building something entirely different. This episode reveals why identical businesses doing the exact same marketing activities get completely different results, and it has nothing to do with working harder or posting more.In today's episode I'm sharing the fundamental shift that transforms exhausting content creation into effortless momentum building. You'll discover the three types of momentum every successful business builds (and why most people skip the crucial third type), what kills accumulated momentum faster than anything else, and the specific mindset shifts that make marketing compound instead of scatter.This is the final episode in our "Marketing That Gets Results" series, bringing together everything we've covered about building routines, understanding buyer psychology, and creating systems that work. If your marketing feels like pushing a boulder uphill every Monday morning, this episode shows you how to make it roll downhill instead.📚 Resources MentionedLaunch Like a Pro Live - Groundbreaking in-person event in London, 10th November nikihutchison.com/launch-like-a-proThe Marketing That Gets Results Series. Listen to Episodes 30-39 here: www.nikihutchison.com/podcast🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked
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S2 EP38: (Part 9): Marketing That Gets Results: Right Moment, Right Content
Your most valuable content could be completely missing the mark. That brilliant post explaining exactly how to solve your audience's biggest problem might be driving away the very people who are ready to pay you to solve it. That inspirational case study showcasing your amazing results might be invisible to people who don't even know they need help yet.In this episode, I reveal why treating your entire audience as one unified group is sabotaging your content strategy. I break down the four distinct stages every person moves through before they're ready to invest in professional help, and show you exactly what type of content works at each stage.You'll discover how to recognise which stage individual audience members are in based on their engagement patterns, and learn to create a content mix that guides people naturally from casual followers to paying clients. This isn't about creating more content - it's about creating the right content for the right people at the right moment.📚 Resources MentionedMarketing Mondays: nikihutchison.com/mondays - Weekly implementation sessions running until end of SeptemberPodcast Website: www.nikihutchison.com/podcast🤝 Connect with NikiSocial MediaLinkedIn: @nikihutchisonInstagram: @nikihutchisonFacebook: /nikihutchisonBusinessWebsite: nikihutchison.comAgency: The Enjoy Marketing Agency👩💼 About the HostNiki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist. Niki combines deep marketing expertise with practical, implementable strategies. She's the current Digital Creator of the Year and Runner Up Agency Owner of the Year at the Digital Women® Awards, three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur) and hosts the weekly Marketing Mondays community where business owners learn and implement marketing strategies in real-time.📱 Subscribe & ReviewListen & SubscribeApple Podcasts: Subscribe & ReviewSpotify: Follow & RateHelp the Show❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these compound growth strategies.#FromOverlookedToFullyBooked
What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales.
So how can we reverse this scenario?
Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.
UK