From Overlooked to Fully Booked ®

If your LinkedIn reach has nosedived and you can't figure out why, you're not imagining things. The platform's algorithm fundamentally changed last Autumn as to how it decides who sees your content, and most business owners are unknowingly working against themselves.
In this episode, LinkedIn expert Louise Brogan, author of "Raise Your Visibility on LinkedIn" and Adventures in Marketing speaker explains exactly what's happening behind the scenes of LinkedIn right now and how to fix it. You'll learn why starting with your story instead of your point is costing you visibility, why your engagement habits might be confusing the algorithm, and why trying to be everywhere is the fastest route to being seen nowhere.
Your posts deserve to reach the people who need them. Louise explains exactly how to make sure that happens.
📚 Resources Mentioned
• Adventures in Marketing 2026 - Thursday 6th February, Edinburgh - https://adventuresinmarketing.uk/ - Last 10 Tickets
• Louise Brogan LinkedIn
• Louise's YouTube channel: (3.9M+ views, 110K subscribers)
• Louise Brogan's book: "Raise Your Visibility on LinkedIn"
Connect with Niki
• Website: nikihutchison.com
• Instagram: @nikihutchison
• LinkedIn: Niki Hutchison
👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 25+ years of experience helping businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly accountability and implementation support through Marketing Mondays sessions.

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Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
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#FromOverlookedtoFullyBooked

You're working harder than ever, yet somehow the results aren't matching the effort. You've got the skills, the drive, and the ambition, but something feels off. Maybe you're wondering if you need another qualification, another certification, another reason to finally call yourself an expert.
What if the problem isn't that you're not doing enough? What if you're actually working too much?
Keynote speaker and author Tamu Thomas joins Niki to challenge the belief that ambition requires martyrdom. Whether you're creating a peaceful business that fits around your life or an empire turning over millions, this conversation asks one question: are you building what YOU actually want?
📚 Resources Mentioned
• Women Who Work Too Much by Tamu Thomas
• Adventures in Marketing 2025 www.adventuresinmarketing.uk
Connect with Niki
• Website: nikihutchison.com
• Instagram: @nikihutchison
• LinkedIn: Niki Hutchison
👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
👬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked

Launch week arrives, sales come in, and then the enquiries slowly dry up. By the time the next launch rolls around, you're starting cold all over again.
This episode shares a different approach: fifteen to thirty minutes of daily selling activity that builds momentum between launches and makes each one more powerful than the last with the exact strategies I have used with clients in the Enjoy Marketing agency.
Your next launch doesn't have to begin from zero.
📚 Resources Mentioned
• Race To Recurring Revenue with Lisa Johnson - www.nikihutchison.com/otm
Connect with Niki
• Website: nikihutchison.com
• Instagram: @nikihutchison
• LinkedIn: Niki Hutchison
👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked

January planning can feel like writing a wish list that never survives February. You set the goals, create the spreadsheet, then watch real life slowly erode every intention you had.
This episode shares the 5-step framework that's replaced vague annual planning with something that actually sticks. From choosing one single-minded focus to blocking your non-negotiables before anyone else claims your calendar.
Plus, there's a free spreadsheet to map it all out yourself.
📚 Resources Mentioned
• Free Planning Spreadsheet (with video walkthrough) - www.nikihutchison.com/plan
Connect with Niki
Website: nikihutchison.com
Instagram: @nikihutchison
LinkedIn: Niki Hutchison

👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked

Your first week back after the break isn't like any other week - it's a statement of intent.
In this episode, Niki shares three intentional actions to help you start 2026 with clarity and purpose, rather than drowning in your inbox and reacting to everyone else's priorities.
You'll discover:
Why your first week sets the tone for your entire quarter
How to turn 2025 reflections into your first Q1 priority
The one-priority approach that cuts through false urgency
How to protect planning time before the day-to-day swallows it

Take back your calendar before everyone else claims it.
Connect with Niki
Website: nikihutchison.com
Instagram: @nikihutchison
LinkedIn: Niki Hutchison

👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked