From Overlooked to Fully Booked ®

Have you asked yourself these three key questions yet? If not, there's still time. Today's episode is all about strategy and I'm helping you understand the questions to need to ask so that you can get clarity before diving into 2025. Doing this will give you the best chance of becoming fully booked this year. Let me know how you get on!Have you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.ukEnjoying the podcast? Here's what to do next:Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.You can find more information about me HERE and the Enjoy Marketing agency HERE.Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

In today's episode I welcome back Andrew and Pete to discuss how they've grown their marketing conference ATOMICON from an initial goal of 80 attendees to a fully booked conference in 2025, made up of 1500 tickets sold. During this episode you're going to want to keep a notebook handy as they drop some absolutely golden advice, including multiple actionable tips that you can start using today to sell more in your business. There are some incredible reminders in here too, for those of you more established in business.Find out more about Andrew and Pete and ATOMICON HEREHave you got your ticket for Scotland's most exciting business and marketing event, Adventures in Marketing yet? If not - don't hang about! Head over to adventuresinmarketing.ukEnjoying the podcast? Here's what to do next:Join me, for free, any and every week at Marketing Mondays, where we make real progress in an hour, one Monday at a time. We're kicking off again on Monday 16th January with a session delving into the marketing trends you need to be aware of as a small business owner in 2025.Looking for incredible support, community and guidance to supercharge your business in 2025? My mastermind The Charge will be opening again in March. And there will be INCREDIBLE joining bonuses this year, make sure you're on the waiting list to get access to those. Join that HERE.You can find more information about me HERE and the Enjoy Marketing agency HERE.Are we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!

On today's show I chat to sales strategist and sales agency owner, Charlie Day. We delve into the critical role of sales in business, particularly for women running businesses. We discuss the common fears associated with selling, the importance of overcoming rejection, and the journey of becoming proficient in sales. Charlie shares her experiences in building a female-driven sales agency and offers insights on effective messaging, client engagement, and strategies for success in a challenging economic climate. We also chatted about current trends in online sales, the significance of following-up with leads, and preparations for Black Friday.If you want to find out more about Charlie check: https://charliedaysales.co.uk/ and her agency is https://www.salesmadetheagency.co.uk/You can join my upcoming from overlooked to fully booked masterclass by signing up here: www.nikihutchison.com/bookedEnjoying the podcast? Here's what to do next:Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.You can find more information about me HERE.Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.takeawaysSales should be prioritised as a core function of any business.Effective messaging is key to attracting the right clients.Follow-up is a powerful and essential tool for increasing sales.In-person interactions are becoming more valuable in sales.A strong sales strategy involves engaging leads consistently.

In this episode of From Overlooked to Fully Booked, I share the final step in my BRIGHT Framework®, focusing on the importance of telling your customers what you can do for them in engaging ways and in relevant places. I discuss the need for a comprehensive marketing plan that combines both traditional and digital marketing strategies and share my experiences and insights on crafting compelling messaging, customer retention and the significance of personal outreach in marketing campaigns. You can join my upcoming from overlooked to fully booked challenge by signing up here: www.nikihutchison.com/bookedEnjoying the podcast? Here's what to do next:Join me, for free, at Marketing Mondays, where we make real progress in an hour, one Monday at a time. Next Monday, we're doing a Q4 marketing planning session live on the call.Looking to strengthen the foundations of your business so that you can get fully booked? Join the waiting list for my group programme Fully Booked Bootcamp which opens again for enrolments this month.You can find more information about me HERE.Looking to have your marketing done for you? Check out my agency, Enjoy Marketing.TakeawaysTelling your story consistently is vital for engagement.Combining traditional and digital marketing can accelerate growth.Customer retention strategies are essential for long-term success.Creating a comprehensive marketing plan is crucial for business growth.Effective messaging should resonate emotionally with your audience.Understanding your ideal customer is key to successful marketing.Personal outreach can significantly enhance your marketing efforts.Utilising various key marketing channels will maximise your reach.Engaging with your audience through polls can generate excitement.Investing in your brand's story can reduce the need for paid advertising.