From Overlooked to Fully Booked ®

Launch week arrives, sales come in, and then the enquiries slowly dry up. By the time the next launch rolls around, you're starting cold all over again.
This episode shares a different approach: fifteen to thirty minutes of daily selling activity that builds momentum between launches and makes each one more powerful than the last with the exact strategies I have used with clients in the Enjoy Marketing agency.
Your next launch doesn't have to begin from zero.
📚 Resources Mentioned
• Race To Recurring Revenue with Lisa Johnson - www.nikihutchison.com/otm
Connect with Niki
• Website: nikihutchison.com
• Instagram: @nikihutchison
• LinkedIn: Niki Hutchison
👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
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Help the Show
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
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#FromOverlookedtoFullyBooked

January planning can feel like writing a wish list that never survives February. You set the goals, create the spreadsheet, then watch real life slowly erode every intention you had.
This episode shares the 5-step framework that's replaced vague annual planning with something that actually sticks. From choosing one single-minded focus to blocking your non-negotiables before anyone else claims your calendar.
Plus, there's a free spreadsheet to map it all out yourself.
📚 Resources Mentioned
• Free Planning Spreadsheet (with video walkthrough) - www.nikihutchison.com/plan
Connect with Niki
Website: nikihutchison.com
Instagram: @nikihutchison
LinkedIn: Niki Hutchison

👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked

Your first week back after the break isn't like any other week - it's a statement of intent.
In this episode, Niki shares three intentional actions to help you start 2026 with clarity and purpose, rather than drowning in your inbox and reacting to everyone else's priorities.
You'll discover:
Why your first week sets the tone for your entire quarter
How to turn 2025 reflections into your first Q1 priority
The one-priority approach that cuts through false urgency
How to protect planning time before the day-to-day swallows it

Take back your calendar before everyone else claims it.
Connect with Niki
Website: nikihutchison.com
Instagram: @nikihutchison
LinkedIn: Niki Hutchison

👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked

Before you map out your 2026 goals, there's something more valuable than a fresh planner and a clean slate. It's the insights from the year you've just lived through, sitting there, ready to be reviewed and learnt from.
In this Boxing Day episode, I'm sharing three reflection questions designed for the quiet days between Christmas and New Year. These aren't complicated frameworks or lengthy exercises, but simple prompts to sit with while the world slows down.
Whether you're curled up with a cuppa or stealing five minutes between family gatherings, these questions will give your future self something invaluable: clarity.
No action required. No homework. Just three questions and a bit of honest reflection.
Listen now and give yourself the gift of looking back before we start to look forward to our best business year ever next week.
Connect with Niki
Website: nikihutchison.com
Instagram: @nikihutchison
LinkedIn: Niki Hutchison

👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked

Your best work in 2026 starts with how well you rest this Christmas. In this episode, I'm sharing four practical strategies to help you genuinely switch off over the festive period, and why protecting your rest is one of the smartest business decisions you can make.
Rest isn't the opposite of ambition. It's what fuels it. Your capacity for brilliant work depends entirely on your capacity for genuine recovery. But switching off doesn't happen by accident, it requires the same intentional planning.
This is about building rest into your business strategy, treating recovery as the foundation for your next level of growth. Whether you're taking a week or even two, these strategies will help you return in January refreshed, focused, and ready to create your best work yet.
📚 Resources Mentioned
The Marketing Insiders Club - Join the waitlist at www.nikihutchison.com/membership
The Charge - Join the waitlist at: https://www.nikihutchison.com/the-charge
Connect with Niki
Website: nikihutchison.com
Instagram: @nikihutchison
LinkedIn: Niki Hutchison

👩‍💼 About the Host
Niki Hutchison is a marketing strategist with 20+ years of experience helping service-based businesses go from overlooked to fully booked. With a degree in business, a Postgraduate diploma in advertising strategy, and years of agency experience as a brand strategist, Niki combines deep marketing expertise with practical, implementable strategies. She's a 'Digital Creator of the Year' and a runner up 'Agency Owner of the Year' at the Digital Women® Awards, a three-time shortlisted Great British Entrepreneur of the Year (Global Entrepreneur), and runs The Marketing Insiders Club where business owners get weekly implementation support through Marketing Mondays sessions.
📱 Subscribe & Review
Listen & Subscribe:
Apple Podcasts: Subscribe & Review
Spotify: Follow & Rate
Help the Show:
❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.
🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.
💬 Share this episode with a fellow business owner who needs these visibility strategies.
#FromOverlookedtoFullyBooked