S2 EP28: (Part 4): Audience Growth Part 4 - Growth Strategies That Works While You Sleep
Are you exhausted from being the only person doing all the audience building work in your business? In this final episode of our audience growth series I'm sharing how to transition from manual effort to automated systems that attract, engage, and convert your ideal clients even when you're not actively working on your business.The entrepreneurs who achieve sustainable long-term audience growth aren't the ones working hardest on their content every single day. They're the ones who've built smart systems that compound over time, creating momentum that lasts. This episode reveals the exact frameworks for building systems that scale your audience growth beyond what you can achieve through personal effort alone.You'll discover proven strategies for leveraging live events and challenges to add hundreds of engaged followers quickly, how to build collaborations that create mutual audience growth, and how to implement automated relationship building that maintains personal connections at scale.📚 Resources MentionedFree Guide: 25 Ways to Grow Your Audience Without Paying for Ads - Updated with 14 new strategies for 2025Marketing Mondays: Weekly Implementation Sessions - Join live sessions every Monday at 9am UK timePrevious Episodes: Episodes 8 & 9 (Season 2) for detailed challenge and masterclass strategiesUpcoming Bonus Episode: "10 Simple Ways to Multiply Your Audience Growth" - Quick wins and easy shifts for immediate impact🔗 Connect with NikiWebsite: nikihutchison.comPodcast: nikihutchison.com/podcastLinkedIn: @nikihutchisonInstagram: @nikihutchisonSubscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these systems strategies.#FromOverlookedtoFullyBooked
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S2 EP27: (Part 3): Audience Growth Part 3 - Getting Seen by the Right People
Feeling like you're talking to the same small circle of people week after week? You're putting loads of effort into your content, but it's not reaching the hundreds and thousands of people who could benefit from it. In this episode, I'm sharing the exact visibility and distribution strategies I'm using right now to reach new audiences - from platform-specific tactics to strategic networking approaches that get you noticed by more of the right people.You'll discover why LinkedIn's authentic conversational videos outperform polished presentations and get exceptional organic reach right now. I'll share how Instagram's comment-to-DM automation using tools like ManyChat can capture 15-25% of engaged commenters as leads. Plus, you'll learn TikTok's 2025 viral formula - the hook + problem/solution format that works across all platforms.This isn't about being everywhere or mastering every platform. It's about showing up intentionally where your ideal clients are already engaged and leveraging communities to accelerate your growth.Resources MentionedThe Charge Business Accelerator: the doors to my business accelerator packed with bonuses (that will help you grow your audience and business) are open now https://www.nikihutchison.com/the-chargeFree Guide: 25 Ways to Grow Your Audience Without Paying for Ads - www.nikihutchison.com/25waysManyChat: Instagram automation tool for comment-to-DM flowsConnect with Niki🎧 Listen: www.nikihutchison.com/podcast📧 Website: www.nikihutchison.com💼 LinkedIn: @nikihutchison📱 Instagram: @nikihutchisonAbout the HostNiki Hutchison is an agency strategist turned marketing expert with 25 years of experience helping female entrepreneurs grow their service-based businesses. She holds a degree and postgraduate qualification in marketing and has worked with some of the UK's most renowned marketing agencies. Through her education platform and done-for-you agency, she teaches proven strategies that transform businesses from overlooked to fully booked.Subscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate⭐ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM UK time.💬 Share this episode with a fellow business owner who you know needs these content strategies.#FromOverlookedtoFullyBooked
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S2 EP26: (Part 2): Audience Growth Part 2 - Content That Actually Converts
Are you creating content that gets loads of engagement but struggles to convert viewers into followers and customers? You're not alone! After working with hundreds of entrepreneurs, I've discovered there's a massive difference between content that simply entertains and content that actually grows your business.In this week's episode, I'm sharing my updated content framework that's working brilliantly in 2025. You'll discover the psychology behind content that makes people hit the follow button, why most "engaging" content fails to bring in new clients, and the strategic approach that transforms browsers into buyers.This isn't just theory – these are the exact strategies I'm using to grow my own audience and help my clients become fully booked. If you've been posting consistently but not seeing the growth you want, this episode is a must listen for your content strategy.🎯 Want to dive deeper? Join me for my free masterclass "Audience Growth in 2025: Why Content Isn't Enough" on Wednesday, 2nd July at 8:00 PM UK time. Sign up now at nikihutchison.com/audience-growthAction StepsAudit Your Last 10 Posts - Review your recent content and categorise how many created "saveable moments" versus "look at me" moments that only showcased your success.Apply the Psychology Principle - Before publishing your next piece of content, ask yourself: "Will this make my audience feel smarter, more confident, or more capable?"Develop Strategic Content Pillars - Analyse your last 10 discovery calls or client conversations. What problems came up repeatedly? Use these real conversations to inform your content themes.Implement the Three Content Types - Create one piece each of problem solving content, insight sharing content, and behind the scenes content this week.Plan Your Repurposing Strategy - Take your most successful piece of content from the last month and create a plan to turn it into at least 5 different formats.Resources MentionedMarketing Mondays - Weekly implementation workshops: nikihutchison.com/mondaysAudience Growth Masterclass - "Audience Growth in 2025: Why Content Isn't Enough" - Wednesday 2nd July, 8:00 PM UK time: nikihutchison.com/audience-growthFrom Overlooked to Fully Booked Podcast - All episodes: nikihutchison.com/podcastPrevious Episode - Episode 25: Audience Growth Part 2 (foundational strategies)Next Episode - Episode 27: Audience Growth Part 4 (visibility and distribution strategies)Connect with NikiWebsite: nikihutchison.comInstagram: @nikihutchisonLinkedIn: @nikihutchisonEmail: For speaking enquiries and collaborationsAbout the HostNiki Hutchison is a marketing strategist with over 25 years of experience, including a degree and postgraduate qualification in marketing and years working for some of the UK's most renowned marketing agencies....
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S2 EP25: (Part 1): Audience Growth Foundations - Stop Trying to Grow Your Audience Like It's 2021
Are you tired of shouting into the void? Creating content consistently, using trending techniques, yet watching your audience growth completely plateau while competitors effortlessly attract hundreds of new followers monthly?You're not alone, and you're not doing anything wrong. The problem is that most audience growth advice treats symptoms rather than addressing the foundational issues that drive sustainable growth.We're not after trends and quick fixes in our quest to grow sustainable businesses!In this first episode of my special four-part series, I'm sharing the proven strategies I use in my business and teach clients to achieve consistent, sustainable audience growth in 2025.This episode covers:How to map your ideal client's journey for strategic content creationThe "detective mode" approach to understanding your audience deeplyWhy you must align your brand before amplifying your messageCreating sustainable content commitments you can actually stick toThe difference between content that engages and content that grows your ideal audienceStop spinning your wheels and start building an audience of people who genuinely want to work with you.Resources Mentioned🎓 Free Masterclass 📅 July 3rd, 8:00 PM"Your Audience Growth Breakthrough: How to Stand Out When Everyone is Battling for Attention"🔗 nikihutchison.com/audience-growth📧 Marketing MondaysWeekly implementation-focused workshops every Monday at 9 AM BST🔗 nikihutchison.com/mondaysConnect with Niki📱 Instagram: @nikihutchison💼 LinkedIn: Niki Hutchison🌐 Website: nikihutchison.com🎧 Podcast: nikihutchison.com/podcastSubscribe & ReviewApple Podcasts: Subscribe & ReviewSpotify: Follow & Rate❤️ Leave a review - Your reviews help other entrepreneurs discover the show and get the marketing strategies they need to grow their businesses.🔔 Turn on notifications so you never miss an episode - new episodes drop every Friday at 7:00 AM.💬 Share this episode with a fellow business owner who needs these content strategies.#FromOverlookedtoFullyBooked
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S2 EP24: An Email Marketing Masterclass with Erika Robinson (Constant Contact)
In this weeks episode I sat down with Erika Robinson, the UK GM of Constant Contact, and honestly, this chat is packed with actionable email marketing gold.If you've been wondering whether email marketing is still worth your time in 2025, this episode will put those doubts to rest once and for all. Erika dropped some seriously impressive stats including a £36 return for every £1 you spend on email marketing. That's FAR more than the average social media ROI.Erica got into the nitty-gritty details that actually make the difference between emails that get opened and emails that get deleted including the 25-line rule that could transform your newsletter performance overnight.This episode is an absolute must-listen if you're serious about building an email list that actually converts. Whether you're just starting out an email vet, Erika's insights will save you months of trial and error.Connect with Constant Contact/ Erikawww.constantcontact.comErika Robinson LinkedInConnect with Niki:Instagram: @nikihutchisonLinkedIn: @nikihutchisonWebsite: nikihutchison.comNeed help with your marketing? Try these resourcesMarketing Mondays: www.nikihutchison.com/mondaysFully Booked Quiz: www.nikihutchison.com/quizAre we connected on socials yet? LinkedIn and Instagram are my favourites, come and say hi over there!
What’s the worst thing that can happen to a small business? Being overlooked. Seriously! No matter how brilliant you and your business are, if you can’t persuade people to take notice then it follows that they won’t take action and no action leads to no sales.
So how can we reverse this scenario?
Marketing Strategist Niki Hutchison has cracked the code! She knows how you can go from overlooked to fully booked® and she’s sharing the steps in this brand new podcast. A seasoned interviewer (both on her previous podcast and at her annual in-person event, Adventures in Marketing), Niki will also be asking influential guests from across the world of online business and entrepreneurship, including Lisa Johnson, Francesca James and Emmie Faust, to share their top tips for becoming fully booked in today’s ever-changing business landscape.
UK