This week on GAEA Talks, Graeme Scott sits down with May Habib - co-founder and CEO of Writer, one of the most consequential enterprise AI platforms in the world today, and one of the clearest voices in the industry on what it actually takes to make AI work inside the global two thousand.This is the season five opener, and there is nobody better to set the tone. May co-founded Writer in 2020 and has built it into the enterprise agentic platform that serves Mars, AstraZeneca, GlaxoSmithKline, UnitedHealthcare, Boots, Clorox, Metro Bank, Currys, Monzo, BNY Mellon, Edward Jones and many more of the most demanding enterprise buyers in the world. The company has raised four hundred million dollars to date, was valued at around two billion dollars at its Series C, employs close to five hundred people across six cities, and has built a reputation for being the rare AI company that actually understands what regulated, brand-critical, global enterprise looks like from the inside.In this episode, May lays out a complete framework for how enterprise AI is going to play out over the next six to twenty four months. She argues that individual productivity does not rewire an organisation for productivity, that frontier labs have left a huge gap by behaving like celebrities rather than partners, and that the next wave of enterprise AI will be defined by voice and mobile, by the complete rewrite of the sales and marketing tech stack, and by whether enterprises own their means of intelligence or rent it from the labs. She also lays out the most rigorous tokenomics conversation we have recorded on the show, and offers the single best three-step playbook for leaders that I have heard this year. Essential listening for any executive, founder, CIO or board member making decisions about enterprise AI in 2026.What you'll take away from this conversation:• Why individual productivity does not rewire an organisation for productivity• The "labs as celebrities" problem - why frontier providers leave the room before the work starts• The brand as code thesis that became Writer's product North Star• Why voice and mobile become the primary AI interface in the next six months• The coming complete rewrite of the sales and marketing tech stack• The operating agents concept - agentically constructed databases as the system of record• Why the iconoclasts inside the enterprise are not who you think they are• The C-suite power-law inside companies - and why the elite of AI power users matters more than headcount• Sovereign AI for enterprise - owning your means of intelligence, not renting it from the labs• Multi-jurisdiction compliance from day one - Mars, Cartier, Monzo, BNY Mellon, Edward Jones•Tokenomics as the new Econ 101 - and why shared context cuts token consumption twenty to thirty percent• Why frontier model pricing is going up the moment the IPOs close• The "you don't get fired for buying IBM" trap, now applied to a five million dollar monthly Anthropic bill• Why the squad-based approach beats incremental change every time• Why the future of work is not fewer people, but vastly more agents