Real Pet Industry News

• B Corps, Napo pet insurance and Bella and Duke

  SummaryIn this episode, Clayton and Sam discuss the recent decision by Scrambles to not renew their B Corp certification, citing concerns over the certification's integrity and its shift towards marketing rather than genuine ethical business practices. They delve into the broader implications of sustainability in the pet food industry, questioning whether consumers truly care about certifications like B Corp. The conversation shifts to Scrambles' strategy of entering supermarkets, the challenges faced by the pet insurance industry, and the recent move by Bella and Duke to expand beyond direct-to-consumer sales. Throughout, they emphasize the importance of genuine commitment to sustainability and the complexities of navigating the pet food market.TakeawaysB Corp certification has lost its credibility and is seen as greenwashing.Companies should focus on genuine ethical practices rather than marketing badges.Sustainability in business is often more about perception than reality.Consumers may not understand or care about certifications like B Corp.Pet insurance is a challenging business model due to frequent claims.Bella and Duke's shift to retail may alienate independent pet stores.The pet food market is becoming increasingly competitive with many brands.Brands need to build strong relationships with independent retailers.Education is crucial for consumers when it comes to raw feeding.The pet industry is evolving, with more focus on independent retailers.

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• Nutriment, Biome9 and Wilsons cold pressed

  SummaryIn this episode, Clayton and Sam discuss the implications of NutriMint's rapid acquisitions in the pet food industry, questioning whether it is becoming a monopoly. They explore the distribution strategies of NutriMint and the potential impact on competition and consumer choice. The conversation then shifts to Pooch and Mutt's acquisition of Biome 9, analyzing the complexities of the subscription model in pet health. Finally, they evaluate Wilson's Pet Food's diverse product range and the challenges of maintaining a strong market position amidst competition.

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  33:54
• Omni pet food, Vets vs CMA and Jolleye's price 'drops'

  SummaryIn this episode, Clayton and Sam delve into the current trends and challenges in the pet industry, focusing on the controversial vegan dog food brand Omni, the competitive landscape of pet retailers like Jolly's, and the complexities of the veterinary market. They discuss the implications of marketing strategies, consumer preferences, and the need for regulatory oversight in pet food and veterinary practices.TakeawaysOmni's reliance on questionable research raises concerns about their product's efficacy.The vegan dog food market is not appealing to the average pet owner.Jolly's price strategy may not be sustainable in the long run.Pets at Home has a competitive edge with their veterinary services.The veterinary industry is becoming increasingly corporatized, affecting pricing and transparency.Regulatory bodies need to enforce stricter guidelines on pet food claims.Consumer trust in veterinarians is being compromised by corporate interests.The pet food market is shifting towards higher quality, meat-based products.Innovative partnerships could enhance the growth of pet retailers.The veterinary market is unlikely to change without significant structural reforms.

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  27:53

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