Retail Disrupted

Instacart's average basket is $110 - the highest in quick commerce. In this episode, Natalie Berg sits down with Ryan Hamburger, Chief Commercial Officer of Instacart, at Shoptalk Europe to unpack how the company is evolving from delivery platform to omnichannel technology partner. With over 25 million consumers served, 1.6 billion orders fulfilled, and coverage of 98% of US and Canadian households, Instacart is betting that smart carts, unified experiences, and AI-powered personalization will define the next decade of grocery retail.
Ryan reveals why retailers with online-offline pricing parity grow 10–15% faster than those with markups, how activating a single digital order lifts share of wallet by 30%, and why Instacart is betting that the future of grocery isn't delivery-only — it's technology that makes every touchpoint, from phone to aisle to checkout, completely seamless. We also cover retail media as a margin engine, the sticky threat of competitor switching, and more about Instacart's venture into Europe (currently operating in France and Spain with Costco and in the UK with their Caper Cart trial at Morrsions).
🤝 Today's episode is brought to you by Manhattan Associates https://www.manh.com 
Prefer to watch? This episode is also available in full on YouTube: https://youtube.com/watch?v=-0cj5FIai7w 
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At Shoptalk Europe in Barcelona, Miya Knights — Retail Technology publisher and 3x retail author — cut straight through the AI hype with a blunt diagnosis: if you don't know your business and your customers, you're "stabbing in the dark" at which technology fits, and no AI tool fixes broken basics. Get the foundations right and the biggest early wins won't be the flashy customer-facing ones — they're in the back end (supply chain, operations, associate enablement) where AI quietly makes you faster, cheaper or smarter. Pick one, not all three. 
And on agentic AI? The guardrails and playbooks aren't in place yet — and most retailers aren't ready for the handoff that's coming.
THE FUTURE OF SHOPPING — what retail leaders will take away:
The one question to ask before investiong in AI (most retailers skip it)
The "pick one, not all three" rule that separates real AI gains from vendor hype
How to spot AI slop before it erodes customer trust
The agentic AI handoff that's coming — and the guardrails needed before it lands
You can watch this episode here.
ABOUT OUR GUEST
Miya Knights has over 25 years of experience as a retail technology analyst, editor, author, and consultant. She owns and publishes Retail Technology magazine and has co-authored two bestselling books on Amazon and Omnichannel Retail. Miya also consults for and advises various technology companies and is a member of the Retail Influencer Network, Customer Strategy Network, and KPMG Retail Think Tank.
Miya regularly appears as a retail technology expert on news and current affairs television programmes, is quoted in the press, and moderates, chairs, or keynotes at various industry events. She also judges the European Retail Technology Awards by EHI, The Grocer Gold Awards, and the eCommerce Awards. 
The Black British Business Awards recognised her as their 2021 Arts & Media Senior Leader, while RETHINK Retail has consistently acknowledged her as one of the top retail influencers each year. Miya holds a Master's in English Literature and Language from the University of Oxford. 
Her new book, The Future of Shopping: Using Digital, Data and AI to Win with Customers, will be published by Kogan Page on 3 September 2026 and is available for pre-order: https://www.koganpage.com/marketing-communications/the-future-of-shopping-9781398627925 
ABOUT THE PODCAST
🎙️ Retail Disrupted — a Top 5% Global Podcast with the leaders and disruptors shaping the future of retail. Hosted by retail analyst Natalie Berg.  
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A protein bar delivered in 4 minutes in India. A full grocery shop delivered in 17 minutes in London. Mariangela Marseglia, Amazon's VP of European Stores, explains why this kind of speed is no longer a premium — it's the new baseline.
Mariangela sits down with retail analyst Natalie Berg at Amazon's "Delivering the Future" event to explain why sub-same-day delivery — now as fast as 30-minute groceries via Amazon Now — and the race to reduce the shopper "cognitive load" are quietly redrawing the competitive map for every retailer operating in Europe.
📺 Watch this episode on YouTube: https://www.youtube.com/watch?v=ybcjA9WsDP8
In this Strategy Briefing, filmed inside Amazon's Dartford fulfilment centre, we cover:
▸ Sub same-day delivery — why "two days" no longer excites anyone, and how proximity + automation get orders to customers in under 30 minutes 
▸ The 17-minute grocery shop — Amazon Now, "crisis missions" vs top-up shopping, and the protein bar delivered in 4 minutes in India 
▸ The next battleground — why cutting friction isn't enough anymore and how reducing cognitive load becomes the real differentiator 
▸ Amazon's grocery ambition — doubling down on e-commerce and consolidating grocery + non-food into a single basket (yes, "a hairbrush and some hummus") 
▸ What "today's innovations become tomorrow's norms" means for every retail leader planning ahead for 2027
ABOUT OUR GUEST
Mariangela Marseglia is the Vice President of European Stores at Amazon, where she leads the company's retail business across the region. She joined Amazon more than 14 years ago, overseeing the Media & Books and Hardlines categories before helping expand Prime Now across Europe and Asia-Pacific. In 2018, Mariangela was appointed Vice President and Country Manager for Amazon Stores in Italy and Spain, a role she held prior to stepping into her current position in 2025.
ABOUT RETAIL DISRUPTED
Retail Disrupted is a top 5% global podcast, hosted by retail analyst Natalie Berg, founder of NBK Retail and co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce. 
🔔 Subscribe for weekly episodes with the leaders shaping global retail.
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E-commerce may have promised convenience, but increasingly consumers are experiencing something very different — missed deliveries, porch piracy, and what many are now calling "parcel anxiety."
In fact, 25% of first-attempt home deliveries fail and nearly 2 million parcels are stolen or go missing daily in the US. In this episode, Natalie Berg sits down with Miha Jagodic, Co-founder and CEO of Bloq.it —  Europe's fastest-growing provider of smart locker networks technology. They unpack why home delivery is fundamentally broken and what must replace it.
You'll learn: 
→ Why home deliveries fail on the first attempt — and the true cost of re-delivery 
→ How out-of-home parcel volume is growing faster than home delivery globally 
→ Why Western Europe is short 600,000 lockers 
→ The density effect: why the more lockers you deploy, the more demand you create 
→ How Vinted Go is using lockers to make low-value fashion purchases economically viable 
→ Why we should look to Poland and the Nordics for inspiration
→ Locker use cases: click-and-collect, returns, in-store foot traffic, retail media
ABOUT THE GUEST
Miha Jagodic is the Co-founder and CEO of Bloq.it. Founded in Lisbon in 2019, the company provides end-to-end solutions comprising hardware, software and operational services to logistics and retail giants across the globe. Its partners include online marketplace Vinted and logistics multinationals DHL and GLS. 
As CEO, Miha oversees the overall strategy of the business alongside his co-founders, with special attention to areas such as Finance, Talent, and Legal. Miha holds a degree in Business Administration and Management from the University of Ljubljana, School of Economics and Business. In 2023, he made history as the first Slovenian to feature on a Forbes list in technology and innovation, when he was recognised in the Forbes 30 under 30.
ABOUT RETAIL DISRUPTED 
Hosted by retail analyst Natalie Berg — co-author of Amazon: How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce — Retail Disrupted™ is a Top 5% Global Podcast exploring the trends reshaping the future of shopping.
👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted
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Customers don't actually want ultra-fast grocery delivery. What they want is an easy solution for their daily, weekly, and monthly shopping missions.

So what does this look like? Giuseppe Randazzo is Chief International Officer for foodpanda, foodora, and Yemeksepeti - all owned by Delivery Hero which operates in around 65 countries across four continents, with a mission to deliver anything, straight to your door.

Giuseppe joins host Natalie Berg to map the next decade of quick commerce: from food and groceries to health, beauty, and pets; and from search bars to AI agents that predict your next order before you make it. 
In this episode, you'll learn:

→ Why developing markets are winning at quick commerce. Bangladesh and Pakistan are more advanced than Northern Europe. Why? They never had the legacy retail infrastructure to unlearn.
→ Why groceries are just the start — health & beauty, pharma, pets, flowers are ripe for growth. Will q-commerce verticals will eventually be as large as food delivery itself?
→ Why "quick" commerce won't exist in 10 years. It'll just be called... commerce. Speed becomes tablestakes. The next battleground? AI-powered personalization.

We also got into robot delivery, agentic commerce, and why the brands winning aren't competing on speed — they're competing on cognitive load reduction.

🎥 Full episode is also available on YouTube: https://youtu.be/ARxkGRAWHmo?si=YTr_Hl5T94tc1LYP 
Retail Disrupted is a top 5% global podcast.
👉 Subscribe on YouTube: https://www.youtube.com/@retaildisrupted    
👉 Follow on LinkedIn: https://www.linkedin.com/company/retail-disrupted/  
👉 Subscribe to our newsletter: https://retaildisrupted.substack.com