Science doesn’t end when the research is done. In this episode, we explore why how we talk about science matters just as much as the science itself. From food safety scares and fake news to insects, microplastics and AI, we look at how trust, transparency and audience awareness shape effective science communication. Joined by Barbara Gallani, EFSA’s Head of Communication and Partnerships, we discuss how to translate scientific evidence for different audiences, why perceptions matter, and how clear, coordinated communication helps people make sense of complex food safety issues.