Small Business, Big Lessons

By standing still and not speaking out on the issues that matter to you and your customers, you run the risk of alienating your audience. But when doing anything public as a business owner it’s important to make sure that you’re approaching it in the right way for you and your business.So with so many worthy causes and important movements that need support, how do you choose to focus your energy? Should you be responding to these issues or baking in ways to proactively avoid your business being part of the problem? Or should you do both? And how do you best communicate the work you do? How much is enough?In this episode we’re going to bring you stories about taking a stand. When to do it, how to do it and when to not do it at all, and just listen.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

Starting and running your own business can be incredibly stressful. This is why having a good support network is invaluable for entrepreneurs. Having a space to share the ups and downs of small business ownership and having people around you who get it can help make you more resilient and able to weather the storm that is small business ownership. In this episode we’re going to show you great examples of how having a network of support can help keep you in a good, healthy place as a business owner, and we show you the importance of asking for help when you need it.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

How do you go about increasing the weight and reach of your impact as a business? How do you measure impact and know if you’re on the right track?In this episode we’re showing you examples of incredible businesses who have impact built into their business model, and we’ll offer practical advice on how you can turn your business into a force for good.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.

How do you know when to say ‘yes’ to opportunities for growth and ‘no’ to the things that will lead you from your path?In this episode we bring you success stories of businesses that got better alongside getting bigger, entrepreneurs who scaled without compromise and we offer practical advice to those thinking about how to retain their identity while building their future.This podcast is produced by Buffer, an affordable and intuitive social media marketing software used by over 160,000 small businesses to build their brand on social media.