How to Think Bigger and Break Mental Limits w/ Jodie Cook | Ep 390
In this episode, Jodie Cook and Chris Do explore how to think bigger and challenge the invisible limits people set for themselves. Drawing inspiration from The Truman Show, they discuss how individuals often live within mental “sets” they’ve unknowingly built, and how expanding perspective can break those barriers. Jodie shares insights from her nomadic lifestyle and explains how exposure to new people, ideas, and places can help rewire what we believe is possible.
Timestamps
(00:00) Intro
(03:14) - Escaping your own Truman Show
(06:42) - Breaking self-limiting belief patterns
(09:58) - Reading biographies for growth
(13:21) - Why all strategy is autobiographical
(17:45) - The power of unlearning beliefs
(21:08) - Accessing creativity through rest
(25:36) - How sleep fuels innovation
(29:50) - Building habits for creative flow
(34:12) - Learning to see the world
(38:27) - The truth about limited thinking
(43:19) - Expanding awareness through exposure
(48:56) - Final takeaways on thinking big
Check out today's guest, Jodie Cook:
LinkedIn: https://www.linkedin.com/in/jodie-cook/
YouTube: https://www.youtube.com/@Jodie_Cook
Websites: https://www.jodiecook.com/
Instagram: https://www.instagram.com/jodie.cook_/?hl=en
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
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Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
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TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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50:27
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50:27
Rich Brand, Poor Brand w/ David Brier | Ep 389
In this episode of The Futur Podcast, Chris Do talks with branding veteran David Brier, author of Brand Intervention and Rich Brand, Poor Brand. They explore what separates brands that thrive from those that fade—focusing on culture, generosity, and accountability over profit. David shares how “rich” brands create environments where creativity and collaboration flourish, while “poor” brands rely only on transactions and metrics.
He also reflects on his decades in design, his friendship with Gary Vaynerchuk’s Chief Heart Officer Claude Silver, and how storytelling fuels brand differentiation. From defining purpose to sustaining passion over time, David reveals why lasting success comes from empowering others and leading with radical intention.
Timestamps
(00:00) Intro
(02:04) Why some brands struggle
(04:19) Culture’s role in brand growth
(06:27) The art of differentiation explained
(08:45) Rich vs. poor brand traits
(11:32) Building teams that thrive
(14:10) Staying inspired after decades
(17:04) From illustrator to strategist
(21:27) The power of storytelling
(25:58) Busting myths in branding
(31:16) Empowerment as brand advantage
(37:22) Fanatical intention and focus
(43:40) Lessons from creative icons
(51:29) How to lead with purpose
(57:12) Final thoughts on rich culture
Check out today's guest, David Brier:
LinkedIn: https://www.linkedin.com/in/davidbrier
Instagram: https://www.instagram.com/risingabovethenoise/?hl=en
Website: https://davidbrier.com/
Website: https://www.risingabovethenoise.com/
Youtube: https://www.youtube.com/@Risingabovethenoise
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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58:45
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58:45
How to Land the Job and Nail the Interview w/ Jule Kim | Ep 388
Chris Do talks with executive coach Jule Kim about why so many professionals can’t land interviews—and how to change that. Jule breaks down how applicant-tracking systems work, the mistakes most people make with their resumes, and her PIRAI framework for telling clear, impactful stories in interviews.
What You’ll Learn:
How to make your resume pass automated filters
Why “spray and pray” job applications don’t work
The design mistakes that ruin creative resumes
How to use Jule’s PIRAI framework to stand out in interviews
Timestamps
(00:00) - Intro
(02:23) - How ATS systems filter out your resume
(05:46) - Why the “spray and pray” approach fails
(06:55) - Inside Amazon’s hiring loop and “Raising the Bar”
(09:47) - Tailoring your resume like SEO for job descriptions
(13:00) - The resume design mistakes that kill your chances
(16:39) - Showing authenticity and personality in your application
(19:58) - Real story – landing a VC job by leaning into uniqueness
(31:28) - Replacing STAR with PIRAI
(33:37) - PIRAI example – how automation saved 70% of company time
(39:50) - How to answer “Are you a team player?” with specifics
(46:39) - Building your story bank and practicing effectively
(52:18) - Key takeaways + final thoughts
Check out today's guest, Jule Kim:
Jule's LinkedIn: https://www.linkedin.com/in/julekim/
Jule's Instagram: https://www.instagram.com/itsjulekim
Executive Coach Jule Kim : https://adviceactually.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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53:22
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53:22
The Creator's Guide to Authentic Storytelling w/ David J. Ebner | Ep 387
Chris Do talks with David J. Ebner, founder of Content Workshop, about how classic storytelling techniques can transform brand messaging. They unpack how structure, character, and emotion create content people remember—and why “show, don’t tell” still wins in modern marketing.
David shares how to keep brand stories authentic, give more value than you take, and stay true to your core idea. They also dive into how AI is flooding the content space, and why human, values-driven storytelling will always stand out.
Register for AdobeMax using the code FUTUR25 for $400 off a full pass.
See you there! https://max.adobe.com/?cgen=7RZ35VGK&mv=other
Timestamps
(00:00) Intro
(02:36) Story structure in marketing
(09:34) Short-form storytelling tips
(13:34) Building character and change
(16:36) Brand content framework
(18:03) Value-first storytelling
(21:41) Authentic voice over fear
(33:17) Core values in content
(39:19) AI and human creativity
(49:09) Closing thoughts and takeaways
Check out today’s guest, David J. Ebner:
LinkedIn: https://www.linkedin.com/in/davidjebner
Website: https://contentworkshop.com/
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
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49:45
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49:45
How to Take Creative Risks and Win w/ Craig Black | Ep 386
On this episode of The Futur Podcast, Chris Do talks with Scottish visual artist Craig Black about what it takes to reinvent yourself, embrace fear, and build a thriving creative career around your own unique style.
Craig’s journey spans professional football, typography, and ultimately his signature “Acrylic Fusion” technique—a paint-pouring process that’s landed him collaborations with UEFA, FIFA, and Porsche. But behind the global recognition is a story about personal risk, self-initiated projects, and betting everything on his art.
Together, Chris and Craig unpack:
How to pivot when your first career path fails
Why personal projects can lead to global clients
The strategy behind launching at the right cultural moment
Building a family-first lifestyle studio without compromise
Using fear as a compass for growth
This episode is a masterclass in reinvention for creatives, designers, and entrepreneurs who feel stuck and want to break through with their own voice.
Register for AdobeMax using the code FUTUR25 for $400 off a full pass.
See you there! https://max.adobe.com/?cgen=7RZ35VGK&mv=other
Timestamps
(00:00) - Intro
(00:19) - How Acrylic Fusion was invented
(01:44) - Porsche Taycan project: car as a canvas
(03:49) - Process hacks: breathwork vs failed tools
(08:43) - Leaving football to pursue creativity
(14:44) - The teacher who saved Craig’s career
(20:49) - Designing Rangers FC’s jersey typography
(24:12) - Quitting typography to pursue fine art
(31:22) - Fusion Footballs launch at Euro 2020
(36:53) - Taking risks with little financial safety
(39:20) - Three essentials for creative breakthroughs
(44:32) - Running a family-first lifestyle studio
(47:38) - Final lesson: fear leads to growth
Check out today’s guest, Craig Black:
Instagram: https://www.instagram.com/_craigblack/
LinkedIn: https://www.linkedin.com/in/craigblackdesign/
Website: https://craig.black
Shop: https://craigblack.shop
Fusion Footballs: https://craig.black/projects/fusion-footballs
Check out The Futur:
Website: https://www.thefutur.com/
Courses: https://www.thefutur.com/shop
Linkedin: https://www.linkedin.com/company/the-futur/
Podcasts: https://thefutur.com/podcast
Instagram: https://www.instagram.com/thefuturishere/
Facebook: https://www.facebook.com/theFuturisHere/
Twitter: https://x.com/thefuturishere
TikTok: https://www.tiktok.com/@thefuturishere
Youtube:https://www.youtube.com/thefuturishere
Check out Chris Do:
Website: https://zaap.bio/thechrisdo
LinkedIn:https://www.linkedin.com/in/thechrisdo/
Facebook:https://www.facebook.com/BizOfDesign
Instagram:https://www.instagram.com/thechrisdo/
Twitter:https://x.com/thechrisdo
TikTok:https://www.tiktok.com/@thechrisdo
Threads:https://www.threads.net/@thechrisdo
Zaap: https://zaap.bio/thechrisdo
Clubhouse:https://www.clubhouse.com/@thechrisdo
Behance: https://www.behance.net/chrisdo
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Futur Podcast is a show that explores the interesting overlap between design, marketing, and business. Our host (and CEO of The Futur), Chris Do, hold candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development. These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we--the listener--learn from it all. Visit thefutur.com/podcast for show notes and additional information from each episode.
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