The Green Room: Questions That Matter Most In Business

• Do we need to think differently about defence? With Rachel Ellehuus and Duncan Farrow-Smith

  For many of us, defence is invisible. As we go about our everyday lives, we rarely have cause to think about it. And that’s a good thing. It means that the defence sector is doing its job well and preventing threats from becoming incidents that make headlines or change lives. But what that job entails, how it’s best done and the tools that are used to do it is changing.  As geopolitical tension and new technology transform the nature of the threats, and how we fight them, defence is becoming more important and more visible for all of us.  Defence spending has increased globally each year for the last decade. Within the UK the defence sector has been identified as key area for growth, with plans suggesting that it could boost the economy by providing more jobs, more innovation and more resilience - as well as increasing the need for greater collaboration between government, institution and industry too. So as private sector looks to play a greater role in the evolution of defence – what could that role actually look like? What does it mean for businesses and the people who work in them? How will it affect defence operations and the society they protect? And what do we all need to understand about defence today to prepare for the future? That’s what we’re exploring with Rachel Ellehuus, CEO of the Royal United Services Institute, and Duncan Farrow-Smith, Chief Strategy Officer and leader of the defence practice at Deloitte UK, as we ask: Do we need to think differently about defence? Tune in to find out: The economic and strategic opportunities that come with a growing defence sector How different stages of technology and innovation are reshaping the future of defence The ways that public and private sector collaboration can deliver national impact Why zig-zag careers and talent attraction are pivotal for success  Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes on Youtube: youtube.com/@DeloitteUK  Find out more about Scope here: scope.org.uk Guests: Rachel Ellehuus, Director-General of the Royal United Services Institute, and Duncan Farrow-Smith, Chief Strategy Officer and leader of the defence practice at Deloitte UK Hosts: Annie Wong and Lizzie Elston Original music: Ali Barrett  

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• What does it take to build trust? With Ed Williams and Shauna Robinson

  Trust influences everything. It helps shape decisions, drives loyalty, and defines reputation. It’s the foundation of strong leadership, lasting relationships, and long-term success, across all areas of society. But in today’s world, trust is harder to earn – and easier to lose. And at times, it can feel like a balancing act due to shifting values and high expectations. 71% of people say they’re more likely to buy from a brand they trust – and 78% will recommend one. Trust shapes the businesses we choose to work with, buy from and believe in. And with many organisations learning to navigate the ‘trust crisis’, being seen as trusted has never been so important for businesses and leaders alike. So what does it really take to build trust? How do leaders do it best – and what breaks it down? And when trust is damaged, can it ever be rebuilt? That’s what we’re exploring in this episode of The Green Room with Ed Williams, President, International at Edelman, and Shauna Robinson, Lead Partner for Public Policy at Deloitte UK, as we ask: What does it take to build trust?  Tune in to find out: How trust is measured and the key elements that build it What businesses should focus on to build trust with diverse audiences How we’re all impacted by the trust crisis and how to navigate it Why leaders need to be human in a technologically driven world   Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts  You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK Find out more about Scope here: Disability charity Scope UK Read Edelman’s 2025 Barometer Report here: 2025 Edelman Trust Barometer   Guests: Ed Williams, President, International at Edelman, and Shauna Robinson, Partner for Public Policy and Risk at Deloitte UK Hosts: Stephanie Dobbs and Annie Wong Original music: Ali Barrett

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• Is it easier to start a sustainable business or to become one? With Rory MacFadyen and David Rakowski

  We’ve all got a lot savvier about sustainability in recent years. We know the size of the climate challenge facing the planet. And we know that the planet needs more than statements, green logos and commitments to use the printer less to tackle it. As we all make more sustainable choices and changes in our personal lives, we look to the businesses we buy from and work for to do the same. Our expectations are higher than ever before, but are some businesses better placed to meet them than others? That’s what we’re exploring with Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte, in this episode of The Green Room, as we ask: Is it easier to start a sustainable business or to become one? Tune in to find out: Why “sustainable business” is more than a marketing line What businesses are doing to link transparency and consumer trust How Reflo are challenging the idea of sustainable supply chains The shifts and trends shaping business sustainability efforts Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK  Find out more about Change Please Find out more about Reflo Guests: Rory MacFadyen, co-founder of Reflo, and David Rakowski, Global Circular Economy Lead at Deloitte. Hosts: Stephanie Dobbs and Oli Carpenter Original music: Ali Barrett  

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• How can we put more meaning into our metrics? With David Kennedy and Veronica Poole

  In a data-driven world, it’s easy to get lost in a maze of metrics. We start by looking for helpful measurements that will allow us to track our progress, set goals and make more informed decisions.   But we can quickly lose sight of what we’re tracking and why we’re tracking it. Because it’s easy to collect data – the challenge is knowing how best to use it.  So, what needs to happen to ensure metrics aren’t just numbers on a page, but drivers of real change? And how do we use them to give what we say – and do – more meaning and direction? That’s what we’re exploring with David Kennedy, CEO of Science Based Targets Initiative and Veronica Poole, Vice Chair at Deloitte UK, in this episode of The Green Room as we ask: How can we put more meaning into our metrics? Tune in to find out: Why businesses measure in the first place The benefits of science-based targets  The difference between vanity metrics and meaningful metrics How we can use data to improve and learn Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes over on YouTube: youtube.com/@DeloitteUK  Find out more about Scope here: scope.org.uk Find out more about Science Based Targets Initiative here: sciencebasedtargets.org Guests: David Kennedy, CEO of Science Based Targets Initiative and Veronica Poole, Vice Chair at Deloitte UK Hosts: Annie Wong and Stephanie Dobbs Original music: Ali Barrett  

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• What’s the best way to build a network? With Isabel Berwick and Kirsty Newman

  What you know matters, but who you know matters more.  That’s not quite how the original saying goes, but perhaps it’s time for an update. Whereas once ‘It’s not what you know, it’s who you know’ might have been whispered and accompanied by a raised eyebrow, things have shifted.  A strong network doesn’t, or shouldn’t, act as a substitute for our skills. But it can provide us with more opportunities to demonstrate them. According to LinkedIn, 70% of jobs aren’t even advertised on job websites, with 85% of all jobs filled through networking.  So, your network, and your ability to network, really matter. But despite its undoubted importance, why does it often feel awkward for so many of us?   The mere thought of circulating a room chatting to strangers or more senior colleagues, can feel daunting and uncomfortable in equal measures. So much so that one in four of us don’t network at all. So, how do we overcome the discomfort and find a way to make networking work for us? And build mutually beneficial networks that will help get us to where we want to be? That’s what we’re exploring with leading FT journalist and author of The Future-Proof Career, Isabel Berwick and Kirsty Newman, Market Chair at Deloitte UK, in this episode of The Green Room, as we ask: What’s the best way to build a network?   Tune in to find out:  Why some of us find networking easier than others The difference between being strategic and being inauthentic when networking How businesses can facilitate networking – for their people and their clients Conversation starters to use the next time you network Enjoyed this episode? Check our website for our recommendations to learn more about this topic: deloitte.co.uk/greenroompodcasts You can also watch our episodes on Youtube: youtube.com/@DeloitteUK  Scope here:  scope.org.uk Guests: Isabel Berwick, leading journalist and author of The Future-Proof Career, and Kirsty Newman, Market Chair at Deloitte UK Hosts: Lizzie Elston and Ollie Carpenter Original music: Ali Barrett

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