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The Minus Sixteen Podcast

David Lewis
The Minus Sixteen Podcast
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  • The BRUTAL truth of the YouTube Algorithm & looking back at WWDC Ep. 89
    In this episode of Minus 16, we were joined by Sam Beckman, so we took the chance to delve into the intricacies of the YouTube landscape, discussing the impact of the algorithm on video performance, the challenges of expanding content beyond our established niches, and the considerations we make when deciding to working with a sponsor or brand.   We spoke about the financial pressures creators face and the balance between passion and audience expectations and the various and unexpected roads our content journeys have taken us.   Daniel has finally taken the plunge and got himself a MacBook Pro. What have his first impressions been, and will he stick with it? Of course, we reflect on WWDC too. Was it a hit or miss?   Sam speaks about the differences between dealing with the App Store versus Google’s Play Store from a developers point of view. Oh - and there have been some massive chages to CapCuts terms and conditions that you should hear about!   Get in touch: [email protected] Check out the new website: https://talkingtechandaudio.com     #wwdc #apple #samsung #iphone16e #iphone #iphone #youtube #contentcreator   Chapters 00:00 Intro 01:14 Navigating content creation and audience expectations 04:08 Brand collaborations and view count guarantees 10:40 The business of YouTube 12:24 Navigating brand collaborations 14:17 Exploring new content: the shift in channel direction 17:42 The challenge of audience expectations 23:01 The evolution of influencers: from niche to broad appeal 26:41 Content creation: balancing passion and audience demand 37:27 The evolution of content creation 39:21 Changing lanes - the risks involved 40:15 Daniel’s MacBook Pro experience 44:06 Mac vs Windows 46:16 The future of tech and content creation 51:05 Reflections on passion and authenticity in tech 52:12 WWDC insights and Apple’s direction 01:02:38 The privacy dilemma: Apple's stance 01:05:25 The consumer's perspective 01:08:15 Developer insights: App Store vs. Google Play 01:11:25 The CapCut controversy 01:13:24 Closing thoughts…
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  • WWDC 2025 - anticipations and the current state of Apple Ep. 88
    David and Alex discuss the upcoming WWDC event and the anticipated features from Apple, including AI integration, a new gaming app, Live Translation, a significant overhaul to the UI, and the renaming of the OS. We also chatted about the new features and the very latest rumours about what to expect at the upcoming WWDC. Is this the most important keynote ever for Apple? The stakes are high!   We chat about Apple's current management and lack of innovation. With all the legal challenges and competition in the tech industry, what will the implications of these changes be for users and the overall tech landscape moving forward?   A/B testing of both thumbnails and titles is finally coming to YouTube, so we vent about what’s more important - the title or the thumbnail. And with VEO3 now out, what is the future for us as creators?   Get in touch: [email protected] Check out the new website: https://talkingtechandaudio.com     #wwdc #apple #samsung #iphone16e #iphone #iphone #youtube #contentcreator   Chapters 00:00 Navigating the challenges of content creation 03:11 Sponsorships and collaborations in the digital space 06:00 The evolution of YouTube channels and growth strategies 08:54 Balancing creativity and commercial demands 12:02 The importance of quality content and brand relationships 14:59 Future aspirations and strategic partnerships 17:59 Exploring new technologies and trends 21:06 Preparing for upcoming content and events 23:35 Apple's upcoming features and changes 26:12 WWDC 2025 anticipations and Apple's current state 28:46 Apple's management and innovation concerns 32:33 The impact of legal challenges on Apple 36:44 wMore WWDC ’25 predictions and user interface overhaul 40:35 AI integration and the all-new gaming app 52:15 AI battery management 54:24 Apple's visionOS-inspired UI 56:58 WWDC expectations 01:00:42 YouTube thumbnail strategies and a/b testing 01:06:55 The importance of thumbnails vs titles 01:11:15 AI’s impact on content creation 01:14:35 The future of AI in video production
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  • Samsung S25 Edge, CarPlay Ultra, and WWDC - what you need to know! Ep. 87
    The Samsung S25 Edge, CarPlay Ultra and WWDC were all up for discussion on this episode…   Will there be a shift in smartphone design, as the era of thin phones comes back, and will they challenge the foldables? We’ve asked for change, and now we are finally seeing it, but what’s the Samsung Edge been like to live with? Daniel tells us firsthand.   Apple finally unveiled CarPlay Ultra, so David takes a deep look into that and gives us his thoughts on why car makers have been so reluctant to adopt to using it. And what’s coming at WWDC…we’ll cover that properly next time, but we have some early thoughts and predictions.   While Alex was on holiday, it gave him time to reflect on the phones he uses every day and what features make him decide what phone to reach for.   And what is happening with YouTube and views? They seem all over the place - has something changed, and what makes a video pop and take off?   We also discuss the balance between work and enjoyment while travelling, the significance of pushing creative boundaries, and the joy of connecting with viewers through our content.    Get in touch: [email protected] Check out the new website: https://talkingtechandaudio.com     #apple #samsung #samsunggalaxy #iphone16e #iphonese #iphone#iphone #youtube #contentcreator   Chapters 00:00 YouTube challenges and content planning 00:10 Current tech trends and future predictions 01:55 The Samsung S25 Edge 06:56 The shift in smartphone design and consumer expectations 09:54 The future of thin phones vs. foldables 12:33 Real-world usage: balancing work and leisure 22:01 Navigating the mid-range smartphone market 26:50 Focus on usability in tech 27:52 Navigating the smartphone landscape 30:07 The arrival of CarPlay Ultra 33:39 Anticipating WWDC and iOS redesigns 37:23 YouTube trends and creator challenges 45:24 Experimenting with content strategies 51:31 The power of reflection in content creation 54:15 Learning from analytics and viewer engagement 57:08 Creating content while travelling: balancing work and enjoyment 01:00:06 Pushing creative boundaries: shooting outside the comfort zone 01:05:07 The joy of sharing and connecting through content
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  • Samsung's S25 Edge and Apple's legal battles - is this the end of the App Store? Ep. 86
    As ever, in this podcast, we set about discussing the latest developments in the tech world, first focusing on the upcoming launch of Samsung's S25 Edge.   Then we chat about the ongoing legal troubles faced by Apple. We look at the implications of Apple's anti-competitive practices and how these could affect the company's business model moving forward. Are the best days behind Apple, and what will now become of the App Store? The world of tech landscape is changing before our eyes, and we talk over the accountability of the big tech players, the dangers of monopolies and how they need to be policed, and the future of smart home technology.   Daniel visited an event last week showcasing the future of the Smart Home and how Samsung sees it playing out.   Then we touched on the challenges of content creation in the quieter times and how it actually allows you to expand your content portfolio.   Get in touch: [email protected] Check out the new website: https://talkingtechandaudio.com   #apple #samsung #samsunggalaxy #iphone16e #iphonese #iphone#iphone #youtube #contentcreator   Chapters 00:00 Samsung's upcoming launch of the S25 Edge (we think) 02:15 Apple's courtroom drama 08:18 Apple's anti-competitive practices 11:13 Is Apple's business model at risk? 17:11 Apple: navigating legal challenges 20:01 The importance of big tech accountability 22:13 The dangers of monopolies 26:18 The Samsung Smart Home 32:31 Samsung vs. Apple 35:49 Making content when things are quieter Apple, Samsung, S25 Edge, court case, anti-competitive practices, tech news, YouTube, smartphone innovation, business model, Epic Games, Big Tech, accountability, monopolies, smart home technology, Samsung, Apple, content creation, legal battles, app store, ecosystem
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  • Why Samsung’s One UI 7 missed the mark - lessons MUST be learned! Ep. 85
    Alex is sunning himself in Brazil, so it’s just David and Daniel who start by delving into the world of tech, focusing on the performance issues of One UI 7 and where it all went wrong for Samsung over the past few months. Have the latest updates helped? Daniel explains…   We chatted about the latest rumours about iPadOS and iOS, what new features they may bring, and how they might look. The discussion then shifts to YouTube, reflecting on its growth as a content platform and how we started to watch content and what made us think we might want to try it ourselves.   We shared anecdotes about our early experiences with YouTube and how it influenced our content creation journeys, especially during COVID. Also, who are the creators we look up to? Who inspires us, and what is this current theme of 'dunking' on other channels all about?   Authenticity was touched on, and we talked in detail about how important we find that in the content we both make and watch. There are some rumoured new changes coming to how YouTube may display videos on your homepage feed that could have major implications - we talk over whether we think they are good for creators or not.   Then we chatted about cameras as David has just bought a new lens for his Canon, and what lenses Daniel may be looking to upgrade to next. Finally, we spoke about the importance of having a dedicated studio space and the freedom and creativity that brings...     Get in touch: [email protected] Check out the new website: https://talkingtechandaudio.com Watch the Trent from Punchy video: https://www.youtube.com/c/themactime?sub_confirmation=1   #apple #samsung #samsunggalaxy #iphone16e #iphonese #iphone#iphone #youtube #contentcreator   Chapters 00:00 Rainy days in Queensland 02:27 The new website 05:59 Tech Updates: One UI 7 and performance Issues 09:03 YouTube's evolution  12:03 Samsung vs. Apple: audio fix issues  15:01 The aesthetics of technology 24:18 The Future of Apple OS - what we can expect 35:11 YouTube as a family viewing platform 44:50 The COVID effect - how YouTube benefited 48:03 The Vlog revolution & lifestyle channels 50:58 The importance of authenticity in content creation 54:06 The creative process and getting inspiration from other creators 58:05 The impact of AI on content creation 01:01:06 A dedicated creative space - the benefits 01:04:56 Investing in quality equipment for better content 01:07:59 Community engagement
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About The Minus Sixteen Podcast

A fortnightly podcast with me, David and co-hosts Daniel & Alex where we chat about the latest in tech, talking about Apple, Samsung and anything else that takes our fancy! We also cover the business of YouTube - pulling back the curtains and letting you know what it’s really like to be a content creator on YouTube, Medium and more. We’d love you to get involved so please feel free to leave messages in the chat or DM us on Twitter... You’ll find me on Twitter @Dtalkingtech and Alex @AlexGTech1
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