What It Takes with Olly Fawcett

Kirk Haworth has been through every challenge the hospitality industry can throw at someone.

From training in some of the world’s best kitchens, to having his career completely stopped by chronic illness, to rebuilding everything from the ground up.

We go into the realities of kitchen culture, the physical toll of the industry, and the moments that force you to rethink everything.

You'll learn about standards, pressure, and what it really means to start again when you’ve already put years into something.

Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow

Kirk:https://www.instagram.com/kirk_haworth/

Justin Lunny is the Founder & CEO of Everrati, a company redefining iconic cars into high-performance electric vehicles.

In this episode of What It Takes, Justin breaks down how he went from fintech entrepreneur to building one of the most unique automotive businesses in the world, restoring classic cars into EVs for clients including tech billionaires, Hollywood figures, and collectors.

Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35Follow Justin:https://www.linkedin.com/in/justinlunny/

Justin Lunny is the Founder & CEO of Everrati, a company redefining iconic cars into high-performance electric vehicles.

In this episode of What It Takes, Justin breaks down how he went from fintech entrepreneur to building one of the most unique automotive businesses in the world, restoring classic cars into EVs for clients including tech billionaires, Hollywood figures, and collectors.

We cover:

- Why Everrati turned down certain clients (and cars)
- How they built a global brand with zero marketing
- The reality of building cars with 5.2 billion data points
- Why EV adoption has been misunderstood
- And how they’ve built $500M+ in B2B opportunity without trying

Chapters
0:00 – 30-year career before Everrati
3:40 – Selling his first business
5:04 – Finding the right business partner
6:33 – The idea: iconic cars turned electric
7:28 – The moment that sparked it
9:59 – What starting actually looked like
11:10 – Hiring top engineers with just a vision
14:21 – 2 years to build the first car
15:50 – The funding reality
18:36 – First prototype & early momentum
20:08 – The PR moment that changed everything
21:20 – Who actually buys these cars
32:30 – The reason behind turning customers down
41:02 – Selling a lifestyle, not just a car
52:05 – $500M pipeline with zero marketing
56:40 – Inside a custom EV build
1:06:05 – What people get wrong about EVs
1:12:08 – Why some car brands won’t survive
1:22:19 – What it really takes to build a brand

Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/

Follow Justin:https://www.linkedin.com/in/justinlunny/

Kirk Haworth has been through every challenge the hospitality industry can throw at someone.
From training in some of the world’s best kitchens, to having his career completely stopped by chronic illness, to rebuilding everything from the ground up.In this episode, Kirk shares what it actually takes to operate at the highest level in hospitality and what happens when that level comes at a cost.
We go into the realities of kitchen culture, the physical toll of the industry, and the moments that force you to rethink everything. You'll learn about standards, pressure, and what it really means to start again when you’ve already put years into something.
Chapters:
00:00 Who is Kirk Haworth?
01:15 Early career in top kitchens
04:30 The reality of kitchen culture
07:10 Pressure, standards, and leadership in hospitality
10:45 When health started breaking down
14:20 Working through chronic pain and fatigue
18:05 The moment everything collapsed
21:30 Hitting rock bottom mentally
25:10 Rebuilding from zero
29:40 Rethinking food, health, and performance
33:15 Starting again with a new philosophy
37:20 Building Plates and a new kind of kitchen
41:50 The future of hospitality
Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc
https://www.linkedin.com/in/olly-fawcett-668566177/
Kirk:https://www.instagram.com/kirk_haworth/

Stuart Trevor is the founder of AllSaints and one of the most influential figures in British fashion. In this episode of What It Takes with Olly Fawcett, Stuart shares the extraordinary story behind building AllSaints into a global fashion brand, his early career designing for Reiss, and why he walked away from the company at its peak.
From growing up on a council estate in Dundee to dressing some of the biggest rock bands in the world, Stuart reveals the creative mindset that drove his success and how ADHD, risk-taking and instinct helped shape his career.
We also explore the realities of the fashion industry, the rise of fast fashion, and why Stuart is now building a new sustainable brand that produces no new clothes, using only upcycled garments.
This is a fascinating conversation about creativity, entrepreneurship, sustainability, and what it really takes to build a global brand.
00:00 Stuart Trevor Interview – Building AllSaints, Reiss & Sustainable Fashion
01:28 Growing Up in Dundee & First Fashion Experiments
05:28 David Bowie, Punk Culture & Early Style Inspiration
09:38 ADHD, School Struggles & Creative Thinking
13:54 Discovering Fashion College by Accident18:24 Learning Tailoring & Entering the Fashion Industry
21:48 Winning the Paul Smith Competition & Early Recognition
26:01 Getting His Break at Reiss
31:01 Designing Menswear at Reiss at Age 18
35:54 Why Stuart Trevor Left Reiss
39:47 Founding AllSaints & The Brand Name Story
45:10 The First AllSaints Collection in Paris
49:55 Building the AllSaints Retail Concept
53:55 Why AllSaints Became a Cult Fashion Brand
58:21 Dressing Rock Stars & Peak AllSaints Years
1:02:22 Why Stuart Trevor Left AllSaints in 2007
1:07:37 Building Bolongaro Trevor
1:12:56 How Fashion Changed in the 2010s
1:17:37 Fast Fashion, Waste & Industry Problems
1:23:04 Creating a Brand That Produces No New Clothes
1:27:54 Upcycling & The Future of Sustainable Fashion
1:31:53 Advice for Young Fashion Founders
1:34:37 What’s Next for Stuart Trevor