Use the REP Hook Formula and Start Filling in the Missing Pieces
Grab your notebook because today we’re talking about nailing your messaging with the REP hook formula. I just spent some time in Indy with our mastermind and I’ve brought back some seriously powerful insights for you. In this episode, we’re getting into what makes content really click, and how nailing your messaging and understanding psychological triggers can transform your posts, reel in new followers, and boost your sales (like one mastermind participant who gained 600 followers and $500 in sales in less than 24 hours!). If you’re stuck on what to say in your hooks, feeling lost when it comes to filling in those blanks, or just frustrated that your Instagram isn’t delivering results, you’re going to hear proven strategies and prompts that are working right now.In this episode we’ll be covering:A breakdown of my REP Hook Formula: relatable, expertise, and personal connection and how to apply each part to your own content.The importance of using relatable recognition and identity marketing when creating content and why words matter in your script, copy, and captions. Positioning yourself as a trusted source of insider knowledge, sharing your expertise as a job title or personal experiences.Highlighting the curiosity gap with personal words (like I, my, we, us) making hooks more personal to foster authority and relatability.Actionable hook prompts and how to personalize them (even if you feel stuck!) using specific, situational language to increase relevance and stakes.Featured content in this episode:Shannonmckinstrie: Steal my proven hooksRecommended episodes:Episode 060: Nail Your Short Form Videos with This Simple FormulaEpisode 061: Use The Relatable Expert Hook to Create Your Next Helpful ReelEpisode 067: The Importance of Belonging on Social MediaEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
--------
11:46
--------
11:46
How to Get New (and Old!) Followers to Binge Your Content
Creating your own signature series should not feel overwhelming, and if it does I’m here to change your mind because it is absolutely doable for you. In this episode, I’m breaking down how to create binge-worthy, repeatable content that's not only uniquely you, but also fits naturally into your business and life. I’m sharing tons of real-life examples and clever series ideas from all kinds of creators to inspire your own irresistible content, because we want your audience to seek you out, even if the algorithm isn’t cooperating. In this episode we’ll be covering:How to create bingeable, return-worthy Instagram content your audience looks forward to every week.Simple, repeatable ideas for launching a content series that actually fits your brand.Tips for incorporating your personal journey or business process into a signature series.Real examples of successful series for artists, food bloggers, designers, and brick-and-mortars.Creative prompts and hooks for building a series that attracts your target audience and increases visibility.Featured content in this episode:Vnessali: Day one of trying a new hobby to recover from burnoutElla_mobbs_art: Revealing my art until it reaches my audienceZarasmixtapes: Albums every music lover should listen toOrenmeetsworld: Are you buying the product or are your buying the brandIngrid.j.j: If you’re naturally attracted to these types of menEatingwellish: Great American RestaurantsLittlejoycoffee: Day one of trying new drinks for our fall menuCalebulf: Little luxuries: $500 Smart LampJenneatsgoood: 10 Days of fall dinnerRecommended episodes:Episode 069: Why Slow Summer Vibes and 90’s Nostalgia are Stopping the Scroll This SummerEpisode 074: How to Humanize Your Account When You Feel Stuck in Business ModeEpisode 076: Create Content That Makes Them Want to Keeping Coming BackEpisode 078: Your Winning Content Strategy is Hiding in Plain SightEpisode 081: Your Next Powerful Piece of Content is Already on Your PhoneSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
--------
13:41
--------
13:41
Your Next Powerful Piece of Content is Already on Your Phone
Your next incredible piece of content is probably already hiding in your camera roll. In this episode, we’re talking about the B-roll moments that are already on your phone, how to use simple visuals to tell stories, and the magic of finding the right identifiers (aka the words and phrases that make your audience feel truly seen). We’ll dive into those identifiers, exploring what your community calls themselves, how to call them out directly in your content, and why that can boost your engagement, reach, and sales to the next level. In this episode we’ll be covering:The importance of B-roll and using video clips or photos that tell a story, making your content feel more relatable and engaging.Tips and examples for creating high-performing Instagram reels that call out your target audience to boost engagement and reach.Using ChatGPT, real conversations from DM’s, and testimonials to discover the exact language your audience identifies with.How to use those identifiers and specific language that will help your followers feel seen and connected.The impact of creating a sense of community and belonging in your social media strategies.Featured content in this episode:Prestonkonrad: If you want your bedroom to look…Thewed: Groom Portrait IdeasBylillianzhang: Four things you need to start doing…Recommended episodes:Episode 019: Convert Viewers to Followers with the “That’s Me” ReelEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 049: Relatable Humor That Says “They Get Me!”Episode 053: Use Customer Insights to Create Reels That Attract and ConvertEpisode 067: The Importance of Belonging on Social MediaEpisode 077: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram ContentSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
--------
9:00
--------
9:00
A Crash Course in Social Media Marketing
Today, I’m giving you the ultimate ten minute crash course in social media marketing. We’re diving into the real differences between traditional marketing (think billboards, sales copy, and campaigns) and the world of social media, where connection, community, and belonging matter more than ever. I’ll share why selling shouldn’t be your primary focus on social platforms and how to shift your mindset to prioritize genuine human connection, because showing up as yourself is the fastest way to grow.In this episode we’ll be covering:How social media marketing is about building connection and belonging, not just making sales.Traditional marketing vs Social Media marketing, moving beyond features and benefits into storytelling and connection.Social media users want to feel something, seeking entertainment or connection, not just sales pitches.Creating content that reflects your core values and personal stories while building trust and authority with followers.Mixing humor, tips, and authenticity creates a sense of community and makes your audience feel seen.Leading with connection in your content, driving better results on your favorite social platforms.Featured content in this episode:Readyjetroam: Eight apps we never travel without_wildgreens: Life with plantsElevateetiquette: I may know the difference betweenRecommended episodes:Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your CommunityEpisode 040: Build More Connections with Everyday MomentsEpisode 054: Is There Enough “You” In Your Content?Episode 056: The Reel That Had Me Clicking Buy ImmediatelyEpisode 067: The Importance of Belonging on Social MediaEpisode 073: Staying Top of Mind with Instagram StoriesEpisode 074: How to Humanize Your Account When You Feel Stuck in Business ModeSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
--------
11:30
--------
11:30
Posting Isn’t the Only Way to Grow: Engage More Using This Simple 10-10-10 Method
Social media isn’t just about churning out endless posts, it’s also about genuine engagement and community building. Even if you only have a few minutes a day, you can still build engagement into your daily routine. I'll walk you through my signature 10-10-10 Method aka The Shannon Method, for intentional engagement, and share stories of how meaningful conversations, (yes, real convos in the DMs!) can lead to unexpected friendships, collaborations, and business growth. Whether you’re managing a brand, just starting out, or simply feeling overwhelmed with social media, you can take this simple engagement strategy, customize it, and run with it!In this episode we’ll be covering:My 10-10-10 Method for Instagram engagement and community building, breaking down each step.Sparking real conversations and connections with meaningful comments instead of boring generic comments that get overlooked.How daily, consistent engagement still leads to account growth with minimal posting.Engaging with hashtags and accounts your target audience follows, including local businesses or influencers.Building genuine relationships through the DMs and connecting over shared experiences or interests.Thinking of social media as a networking opportunity and perfect for introverts wanting to grow their business.Recommended episodes:Episode 034: Is Engagement the Most Important Metric on Instagram?Episode 043: We’re Getting Back to Basics and Loving Our ContentEpisode 062: Why You Don’t Need Fancy Content to Stand OutEpisode 070: Instagram Growth Hacks That Actually Work and Give Your Account PersonalitySend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
UK