Marketing in the Madness

How did Vestiaire Collective turn second-hand fashion into a €1 billion global luxury marketplace?

Live from Shoptalk Europe, Katie Street speaks with Bernard Osta, CEO of Vestiaire Collective about the rapid growth of luxury resale and why the industry is entering a new era of profitable growth.

Bernard reveals how the platform attracts buyers and sellers across 70 countries, the luxury brands holding their value and why younger consumers are changing the perception of second-hand fashion.

They also explore Vestiaire Collective’s partnerships with brands including Gucci, Chloé and Burberry, its latest collaboration with Zalando and how AI could transform search, authentication and the customer experience.

Topics covered include:

00:00 - Inside the world of luxury resale
01:17 - Building a €1 billion global marketplace
02:47 - Why second-hand fashion is entering a new era
04:25 - How younger consumers are driving adoption
05:29 - Which luxury products hold their value?
07:43 - Using AI to improve product discovery
08:09 - Why resale can introduce customers to luxury brands
10:10 - Vestiaire Collective’s partnership with Zalando
12:28 - How its luxury brand partnerships work
13:26 - From investment banking to fashion CEO
15:30 - The luxury brands performing best in resale
18:07 - Staying focused while growing a marketplace
19:46 - What resale data reveals about luxury shoppers
21:06 - How AI could transform Vestiaire Collective
23:24 - Why trust and authentication remain essential

Subscribe to Marketing in the Madness for more conversations with the retail leaders shaping the future of commerce, technology and customer experience.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Bernard Osta
LinkedIn: https://www.linkedin.com/in/bernard-osta-799ab88b/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Did you know that around 60% of Adidas’ revenue comes through B2B channels?

In this episode of our Shoptalk Europe series, Katie Street sits down with Siddharth “Sid” Roy, Director of Product at Adidas to unpack the huge wholesale engine behind one of the world’s most recognisable consumer brands.

Sid explains how Adidas manages its B2B ecosystem across major retailers, independent stores and digital wholesale platforms, why B2B remains such an important part of the business and how the brand balances wholesale growth with its direct-to-consumer experience.

They also explore how AI is beginning to change retail from the inside out - from natural-language product search and smarter product management to agentic commerce, enterprise AI costs and the challenge of knowing which new technologies are actually worth investing in.

In this episode:

01:23 Sid Roy’s role at Adidas
02:39 What B2B looks like inside Adidas
04:38 How Adidas works with wholesale retailers
06:19 B2B vs B2C product strategy
07:37 Creating retailer-exclusive products
08:30 How product and marketing work together
09:48 Choosing the right retail partners
10:42 Natural-language search in B2B retail
11:16 How Adidas is approaching AI
13:22 Why the end consumer still comes first
15:20 Sid’s biggest Shoptalk Europe takeaways
16:51 Understanding the economics of AI
17:14 Which LLM should businesses use?
18:30 The rise of agentic commerce
19:34 Where AI is getting its retail information
20:20 What’s next for Shoptalk

Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.

Shoptalk FALL 2026 is already shaping up to be HUGE. 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Siddharth Roy
LinkedIn: https://www.linkedin.com/in/siddharthroy2010/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

How are brands like P&G preparing for a world where consumers discover products through AI, social media and LLMs instead of traditional search?

In this episode of Marketing the Madness, Katie Street speaks with Rob Manhoudt, VP of Digital Commerce Europe at Procter & Gamble.

Rob shares how P&G is rethinking digital commerce as consumer behaviour changes, from making product information accessible to AI platforms to understanding the growing role of social discovery, retail media and customer advocacy.

Topics covered include:

00:00 – How P&G is preparing for an AI-first world
01:10 – Rob Manhoudt’s role leading digital commerce at P&G
02:44 – The shift from ecommerce to digital commerce
04:14 – How the consumer journey is changing
06:26 – How P&G is approaching visibility in LLMs
09:44 – The role of retail media in P&G’s marketing strategy
11:38 – Why fragmented customer journeys change measurement
13:11 – Why retail media needs a more holistic approach
14:24 – What makes P&G brands like Fairy so powerful
16:09 – Why consumers are becoming the voice of brands
17:34 – How AI, social and advocacy create a brand flywheel
18:56 – What’s inspiring the future of retail and brand building

Subscribe for more conversations with marketing leaders exploring AI, ecommerce, retail media, digital transformation and the future of brand building.

Shoptalk FALL 2026 is already shaping up to be HUGE. 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

 

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Rob Manhoudt
LinkedIn: https://www.linkedin.com/in/rob-manhoudt-3715b41/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

In this episode of Marketing in the Madness, recorded live at Shoptalk Europe 2026, Katie Street speaks with Jamie Kristow, CEO of Cotswold Outdoor Group, about how the business is transforming the retail experience across Cotswold Outdoor, Runners Need and Snow+Rock.

The conversation explores how first-party data, digital screens, store associates and brand content can work together to give customers greater confidence at the point of purchase.

This episode is essential listening for retail leaders, brand marketers and anyone exploring how retail media can improve the customer experience while delivering measurable commercial results.

Subscribe to Marketing in the Madness for more conversations about retail innovation, retail media, AI, customer experience and the future of commerce.

Shoptalk FALL 2026 is already shaping up to be HUGE!! 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Jamie Kristow
LinkedIn: https://www.linkedin.com/in/jamiekristow/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

What if the most sustainable fashion brand was one that didn’t make any new clothes?

In this episode of Marketing in the Madness, recorded live at the Retail Technology Show, Katie Street sits down with Stuart Trevor - founder of AllSaints and now founder of the eponymous fashion brand, Stuart Trevor.

Stuart shares the story behind building AllSaints into one of Britain’s most recognisable fashion brands, from his early obsession with David Bowie and customised vintage clothing to securing orders from some of the world’s biggest department stores during his first season.

He also explains why he returned to fashion with a completely different business model: creating designer collections using vintage, recycled and upcycled clothing rather than producing new garments.

Subscribe to Marketing in The Madness for more conversations with the marketers, founders and business leaders shaping what comes next.

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Stuart Trevor:
LinkedIn: https://www.linkedin.com/in/stuart-trevor-b201b912/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/