Marketing in the Madness

Recorded live at Marketing in the Madness Live 2025, this special episode features our headline speaker Richard Shotton, one of the UK’s leading behavioural science experts and author of "Hacking the Human Mind".

In this session, Richard explores how marketers can use behavioural science to make their comms, pricing and customer experiences more effective with lessons from brands including Dyson, Netflix, Uber and KFC.

From the “illusion of effort” to the power of precision, Richard explains why showing the work behind your product can increase perceived value, why exact numbers feel more believable than rounded ones, and why removing friction from the customer journey is often more powerful than trying to motivate people harder.

You’ll hear insights on:
• Why Dyson’s 5,127 prototypes became a masterclass in marketing
• How visible effort can make products feel higher quality
• Why precise numbers boost credibility
• What marketers should consider when using AI-generated work
• Why “make it easy” is one of the most powerful principles in behavioural science
• How brands can make prices feel more compelling without cutting margin

Want to be part of the next one?

Marketing in the Madness Live returns in 2026, bringing together brilliant marketers, founders, creators and behavioural experts for a day of insight, inspiration and straight-talking conversations about what’s really working in marketing.

To get involved, join us on stage, sponsor, partner or secure your place, connect with Katie Street on LinkedIn and follow Marketing in the Madness for updates and VIP invites.

Subscribe for more live sessions, marketing insights and conversations from the people shaping the future of the industry.

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Richard Shotton
LinkedIn: https://www.linkedin.com/in/richard-shotton/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

What does it actually take to do B2B marketing that feels HUMAN?

In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now.

Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ, to running a Super Bowl ad with the Black Eyed Peas, to now leading marketing, product and go-to-market at Sensai, an HR tech company on a mission to unlock human potential in the age of AI.

In this episode, Katie and Robin get into everything:
Why B2B brands need to market like B2C companies 05:45
How emotional storytelling beats ad spend every time 07:28 
The AI tools Robin's team actually uses day-to-day 10:58
Why Robin took his wife's last name and what it says about his leadership values 00:46
The hard truth about mass layoffs and what it means for the future of work 18:21 
How in-person events and podcasts build serious top-of-funnel momentum 14:31 
Why people buy with emotion and justify with logic 07:28 
Robin's brand new book, "The Human Success Playbook: A Leadership Tale for the Age of AI" 09:00

This episode is for every marketer, founder and business leader who believes that PEOPLE are still the most powerful force in business.

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Robin Daniels
LinkedIn: https://www.linkedin.com/in/robingdaniels/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Agentic commerce is here.

And if you work in retail, ecommerce or commerce tech, this is one you need to hear.

Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online.

We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business.

Because the way people shop is changing fast.

Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them.

So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible.

In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world.

Featuring:

Kapil Dabi, Americas Market Lead for Retail and Consumer, Google Cloud
Sharon Gee, SVP Product, AI & Feedonomics, Commerce
Brian Gilmore, Global Head of Commerce GTM, EPAM
Nixon Dinh, Director of Product Management, PayPal
Hosted by Katie Street

00:00 Why agentic commerce matters now
01:11 Meet the speakers
01:47 What is Universal Commerce Protocol?
04:47 How UCP compares to other commerce protocols
09:16 What is Gemini Enterprise for Customer Experience?
13:17 How AI-driven discovery is changing retail
15:18 Why product data is now everything
18:45 Why agents don’t shop like humans
21:30 Why context, fulfilment and policy data matter
23:37 Do retailers need to replatform?
27:42 Payments, identity and trust in an agentic world
30:35 Which brands are already getting ahead?
33:51 What retailers should do in the next 3–6 months
37:50 Final thoughts: get your robots ready

Agentic commerce is already happening, and the brands that get their data, infrastructure and customer experience ready now will be the ones that win.

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Kapil Dabi
LinkedIn: https://www.linkedin.com/in/kapildabi/

Sharon Gee
LinkedIn: https://www.linkedin.com/in/sharongeenyc/

Brian Gilmore
LinkedIn: https://www.linkedin.com/in/briangilmore2/

Nixon Dinh
LinkedIn: https://www.linkedin.com/in/nixon-dinh/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

What does luxury really mean in 2026?

That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph.

In this conversation, Katie Street sits down with Barbara to explore how one of Britain’s most iconic luxury fashion brands is evolving for today’s customer.

From Joseph’s origins and its focus on empowering women through understated, refined design, to the brand’s obsession with customer understanding, this episode looks at what it really takes to stay relevant in a changing luxury market.

The conversation also explores the role of technology in luxury retail, including how Joseph uses clienteling tools to support more personal, human customer relationships without losing the emotional connection that makes luxury feel special.

Introduction live from Shoptalk Luxe

The history and ethos of Joseph

How clothing can transform confidence

Why Joseph obsesses over the customer

Building a customer-first brand in practice

Using technology to support human connection

How Joseph uses clienteling to personalise the customer experience

Turning the brand around behind the scenes

How luxury customer behaviour is changing

Why luxury is becoming more inclusive

Technology, AI and the future of clientelin

What Joseph is focused on in 2026

And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time!

Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Barbara Campos
LinkedIn: https://www.linkedin.com/in/barbara-campos-1287548/

Katie Street 
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness 
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Marketing is changing faster than most teams can keep up.

AI is now everywhere - new tools, new workflows and new expectations.

And for a lot of marketers, it’s creating more pressure… not less.

In this episode of Marketing in The Madness, Katie Street sits down with Rob Wrubel, Co-Founder of Silverside, to unpack what it actually means to become an “AI-ready marketer.”

Rob shares how some of the world’s biggest brands are already using AI to move faster, test more and rethink what marketing teams look like.

Including how Coca-Cola built a global campaign with just a handful of people and how Svedka used AI to completely turn around a declining brand.

If you’re trying to figure out where to start with AI or how to actually make it work inside a business then this episode will change how you think about it.

Chapters:
00:00 Why marketers feel overwhelmed by AI
01:18 The mindset shift: from fear to opportunity
03:13 Why most teams struggle to make time for AI
04:34 How to start (without overthinking it)
06:18 Why AI is like learning a new language
07:25 The importance of small, fast experiments
10:35 How AI is changing creative teams
11:27 What Silverside actually does
15:18 Building an “AI brand brain” (and why it matters)
17:39 The risk of everything looking the same
19:11 The Svedka case study: AI-powered growth
22:11 Why data infrastructure suddenly matters
24:24 How AI is changing search and discovery
26:48 The shift from search engines to AI advisors
29:06 The future of agents and automated buying
31:23 What’s next for AI marketing teams

Subscribe to the podcast:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Rob Wrubel
LinkedIn: https://www.linkedin.com/in/rob-wrubel-5ba8b8314/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/