Marketing in the Madness

Your meeting transcripts could be full of your next great marketing ideas. 

Are you using them?

In this episode of Marketing in the Madness, Katie Street sits down with Alex Gay, Chief Marketing Officer at Otter.ai, at HumanX in Amsterdam to explore how AI can turn everyday conversations into better content and stronger sales conversations.

From spotting customer objections to creating LinkedIn posts that sound like you, Alex and Katie share practical ways to get more from AI meeting tools. Katie also reveals how her team uses Otter and Claude to turn event conversations into articles and more relevant follow-ups.

Plus, Alex shares Otter’s vision for voice intelligence across an entire business and discusses Live Assist, designed to help teams answer questions and handle objections during a call.

00:00 Marketing in the Madness at HumanX
01:31 Meet Alex Gay, CMO at Otter.ai
03:03 Moving beyond meeting transcription
05:09 Turning customer calls into marketing insights
06:32 Teaching AI your tone of voice
07:36 AI meeting preparation and sales coaching
09:09 Turning event conversations into content
11:01 Finding buying signals in sales calls
12:18 Using your customers’ own language
13:06 What’s next for Otter?
14:39 Live Assist and real-time support
16:35 Keeping AI focused on human potential
17:41 Where to find out more

Subscribe to Marketing in the Madness for more conversations with the people shaping the future of marketing and AI.

How are you using your meeting transcripts? Comment down below.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Alex Gay
https://www.linkedin.com/in/jamesalexgay/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Using AI in marketing but still feel like you’re falling behind? 

Between ChatGPT, Claude and another new tool every week, knowing where to focus can feel overwhelming.

Dr Lauren Ingram, founder of Next Big Thing joins Katie Street on Marketing in the Madness to share how marketers can build confidence with AI and get more from the tools they already use.

Drawing on her experience at Meta, Amazon and Wispr Flow, Lauren explains why going deeper with one AI platform can help, how to make time for learning and why saving time should give us space to think.

They also explore what’s holding women back from using AI, why representation matters in the decisions being made and how to bring some curiosity and fun back into learning new technology.

Chapters:
00:00 Meet Dr Lauren Ingram
01:30 From Meta to building a women’s tech community
03:28 What’s holding women back from using AI?
07:21 Knowing your worth and charging for your expertise
14:16 Representation in AI decision-making
18:48 Choosing an AI platform and giving it context
24:14 Making time to learn without burning out
30:04 Why even AI insiders feel behind
31:25 ChatGPT vs Claude and the 90/10 approach
34:39 AI tools for marketing and creative work
40:20 A different way to think about AI
43:19 AI Girl Gang and making technology feel fun again

Now we want to know: which AI tool do you use most and what would you like to get better at? 

Let us know in the comments.

Subscribe to Marketing in the Madness for more conversations with the people shaping marketing’s future.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Lauren Ingram
https://www.linkedin.com/in/ingramlauren/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that.

In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth.

Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones.

With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount.

They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming.

If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it.

00:00 Marketing in The Madness at HumanX
01:56 How AudioMob’s in-game audio ads work
03:00 AI audience targeting without microphone access
04:04 From Google and Meta to founding AudioMob
05:30 Reaching over a billion people
06:44 Using AI to check ads at scale
07:40 Growing a business with AI
08:28 Building an AI “second brain”
09:13 More content and the human element
09:47 Expanding into podcasts and music streaming
10:15 What inspired Christian at HumanX
12:05 Follow Marketing in the Madness

Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI.

Christian Facey
hhttps://www.linkedin.com/in/christian-facey/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.

Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.

They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.

00:00 Marketing in the Madness at HumanX
01:32 Meet Mika, Picsart’s Co-Founder and COO
02:44 What should creatives keep control of?
05:42 Turning your creative vision into content
06:48 How AI is opening up video production
08:18 What happens to creative jobs?
11:01 Connecting content creation with distribution
14:14 How Picsart’s AI agents work
15:52 AI tools for founders and small businesses
17:54 Finding inspiration and getting started
18:31 What’s next for Picsart and AI creativity?

Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing.

What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?

Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.

They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.

Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.

Chapters
00:00 Why LinkedIn matters for business
07:03 Why humour stands out
17:03 Adam’s most successful LinkedIn content
20:24 Finding your own funny angle
26:24 The LinkedIn posts that make us cringe
36:55 What makes a bad LinkedIn DM?
43:00 Turning engagement into conversations
50:25 Building a personal brand through your work

Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Adam Faulkner
https://www.linkedin.com/in/adamjfaulkner/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/