Mark Felix is Group Chief Marketing Officer and Chief Commercial Officer for The AA. Previously he was part of the Executive team at MoneySupermarket.com, responsible for the Insurance & Energy divisions as well as Brand, Customer and Operations. Prior to this he held senior Digital Leadership roles as Online Director at John Lewis and Head of Online at Sainsburys. Mark is an experienced executive digital leader with vast experience leading large teams across multiple sectors and industries. His deep digital, commercial, marketing, analytical and strategic skills were born from an early career in strategy consulting. This episode covers:   Linking marketing to a business’s purposeCreating a strategy from purpose and valuesThe power of data analyticsThe marketing campaign Mark is most proud ofEarning and keeping customer loyaltyThe future of car ownership and driver behaviourWhy the subscription model is so successfulLinks & references:Katie Street: https://www.linkedin.com/in/katiestreetMark Felix: https://www.linkedin.com/in/markfelixGet in touch: [email protected]

Amelia Sordell is a speaker, content creator and Founder of Klowt—the first of its kind personal brand marketing agency. Amelia launched her first business—a clothing brand—aged 21. After the business failed, Amelia’s resilient attitude meant she pivoted her career to become a tech headhunter, where she quickly discovered the reach and positive power that an individual personal brand can have on the overall company. It wasn’t long before people outside the organisation began to contact Amelia for her help in building their brands online. Now 31, Amelia has built a 6-figure personal branding agency, all off the back of her own personal brand. With a strong following on LinkedIn and with views of 40 million, Amelia and the agency have worked with tech startup founders and FTSE leadership teams, such as The National Lottery, on building personal brands that deliver actual results so they can scale their lead pipeline, generate more referrals to position themselves as an authority and accelerate their businesses growth.This episode covers:   The lessons learned from Amelia’s first business failureHow having a sales background benefited Amelia’s business acumenAmelia’s motivations for starting KlowtNavigating the complexities of the client/agency relationshipPersonal branding – How, why and where to start?Women leading businesses – Strengths and weaknessesLinks & references:Katie Street: https://www.linkedin.com/in/katiestreetAmelia Sordell: https://www.linkedin.com/in/ameliasordellGet in touch: [email protected]

Katie Street, founder of Street Agency and host of the Marketing in the Madness podcasts, sits down with James Burtt, co-founder of Phonic Media and host of the Building the Brand podcast, to talk about her career path and reasons for launching her new podcast.This episode covers:   How Street grew to 200k in its first year and 580k in year twoThe challenges and ‘weirdness’ of year three…Katie’s approach to recruitment and team cultureHow running her own business has changed herThe difficulties of work-life balanceLong-term plans for the podcast and the agencyLinks & references:Katie Street: https://www.linkedin.com/in/katiestreet James Burtt: https://www.linkedin.com/in/jamesburttStreet Agency: https://street.agency Get in touch: [email protected]

Marketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact.You will hear global household name brands share their tactics, leading influencers reveal how they created cut-though, powerful female founders share their journey; plus, agency owner and host of the podcast Katie Street will also be giving her insights into the very latest strategies around B2B marketing. If you’re interested in business growth and marketing, this podcast is for you.

Marketing In The Madness is the podcast that reveals what really goes on in the world of marketing. This show uncovers the human to human approach, revealing how marketers can get better results by becoming more ‘real’ to their audiences and how they are using innovative methods to make a greater impact.You will hear global household name brands share their tactics, leading influencers reveal how they created cut-though, powerful female founders share their journey; plus, agency owner and host of the podcast Katie Street will also be giving her insights into the very latest strategies around B2B marketing. If you’re interested in business growth and marketing, this podcast is for you.