Marketing in the Madness

Why does so much LinkedIn content sound like everyone swallowed the same corporate dictionary?

Recorded live at Ideas Fest, Katie Street is joined by comedian and creator Adam Faulkner to talk about using humour on LinkedIn, building a personal brand and making B2B content people actually want to read.

They take on the posts we all recognise: the “humbled and delighted” announcements, the business lessons from a week on holiday, the overnight success stories and the DMs that open with “quick question”.

Adam shares how comedy sketches about LinkedIn helped him build an audience and win work with brands. Katie and Adam also explore where funny ideas come from, why relatable content gets shared and how to show people what you do without turning every post into a sales pitch.

Chapters
00:00 Why LinkedIn matters for business
07:03 Why humour stands out
17:03 Adam’s most successful LinkedIn content
20:24 Finding your own funny angle
26:24 The LinkedIn posts that make us cringe
36:55 What makes a bad LinkedIn DM?
43:00 Turning engagement into conversations
50:25 Building a personal brand through your work

Subscribe to Marketing in the Madness for more conversations about marketing, content and the people changing how we work.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Adam Faulkner
https://www.linkedin.com/in/adamjfaulkner/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

AI can help marketers work faster, but without human judgement, it can also get us to the wrong answer quicker.

Recorded backstage at The Leaders Lab, Katie Street speaks with behavioural science expert Richard Shotton about why understanding human behaviour matters more than ever in the age of AI.

They explore why people often judge creative work more harshly when they know AI was involved, the obvious signs that make AI-generated content feel lazy and why better AI tools can sometimes lead to worse work.

Richard also explains how marketers can use AI effectively while keeping the human experience, intuition and expertise that give the work its value.

In this conversation:

00:00 Why behavioural science still matters
00:21 Using behavioural biases to improve AI
01:15 Why people judge AI-made work more harshly
02:24 How to communicate the value behind AI-assisted work
04:38 Why good AI output starts with a good brief
05:21 Can better AI lead to worse work?
06:35 Will attitudes towards AI-generated content change?
07:48 The key takeaway for marketers

Subscribe to Marketing in the Madness for more honest conversations with the people shaping marketing, technology and business.

Audio version available on:

Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e

Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981 

 

Richard Shotton
https://www.linkedin.com/in/richard-shotton/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in The Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

What happens when we don’t talk openly and honestly about sex?

Cindy Gallop, founder of MakeLoveNotPorn, joins Katie Street at Cannes Lions to explore how porn became sex education by default and why we need healthier conversations around intimacy, consent and communication.

Cindy also challenges the advertising industry to rethink the aspirations it creates - from outdated relationship stereotypes to unrealistic ideas of what makes someone attractive.

In this conversation:

00:00 Cindy Gallop’s unconventional self-care routine
00:30 Why she launched MakeLoveNotPorn
01:09 When porn becomes sex education
02:22 Promoting consent, communication and healthy sexual values
03:35 Reinventing aspiration through advertising
04:24 Why relationships should be partnerships of equals
06:15 Using humour to challenge relationship stereotypes
07:05 Why the advertising industry needs to talk about sex
07:54 Katie opens up about confidence and intimacy
08:51 Why Gen Z is having less sex
09:43 Building body confidence in the bedroom
10:49 What people really find attractive

Subscribe to Marketing in the Madness for more honest conversations with the people challenging the marketing industry.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Cindy Gallop
LinkedIn: https://www.linkedin.com/in/cindygallop/

Kate Chundy
LinkedIn: https://www.linkedin.com/in/katechaundy/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/

In this special Marketing in the Madness episode, Katie Street looks back at her biggest conversations from Shoptalk Europe, Shoptalk Spring and Shoptalk Luxe.

Hear insights from retail, technology and marketing leaders at Adidas, P&G, eBay, Hilton, Google Cloud, Cotswold Outdoor Group, Chalhoub Group, Langham Hospitality Group and Commerce.

From preparing your products for AI search to building a family of AI employees, this episode explores the ideas transforming how brands reach customers and drive growth.

You’ll discover:

How Cotswold Outdoor achieved a 30% increase in ASICS’ share of revenue through retail media

Why 60% of Adidas’ revenue comes through B2B channels

How P&G is preparing its brands to be discovered through AI

Why pre-loved luxury can introduce consumers to new brands

How first-party data powers personalisation and predictive marketing

The luxury travel trends shaping 2026 and beyond

How AI agents could transform the customer journey

Topics covered:

00:00 - The biggest lessons from Shoptalk 2026
02:23 - Cotswold Outdoor’s retail media results
04:28 - Why B2B drives 60% of Adidas’ revenue
07:11 - How P&G is preparing for AI search
09:25 - eBay and the rise of pre-loved luxury
12:26 - Using first-party data to power AI
15:11 - Hilton’s biggest luxury travel trends
17:53 - Langham’s family of AI employees
21:34 - Preparing product data for agentic commerce
25:44 - Google’s Universal Commerce Protocol explained
27:45 - Join Katie at Shoptalk in Nashville

Subscribe to Marketing in the Madness for more conversations about retail, marketing, AI, technology and the future of commerce.

Shoptalk FALL 2026 is already shaping up to be HUGE. 

If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://hubs.la/Q04rPP6v0

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:

Jamie Kristow
https://www.linkedin.com/in/jamiekristow/

Siddharth Roy
https://www.linkedin.com/in/siddharthroy2010/

Rob Manhoudt
https://www.linkedin.com/in/rob-manhoudt-3715b41/

Kirsty Keoghan
https://www.linkedin.com/in/kirsty-keoghan-05464517/

Amit Manghnani
https://www.linkedin.com/in/amitkeswanim/

Candice D’Cruz
https://www.linkedin.com/in/candicedcruz/

Sean Seah
https://www.linkedin.com/in/seanseah/

Sharon Gee
https://www.linkedin.com/in/sharongeenyc/

Kapil Dabi
https://www.linkedin.com/in/kapildabi/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Marketing in the Madness
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/

Live from Cannes Lions, Katie Street and Kate Chaundy sit down with advertising legend Cindy Gallop - founder of Make Love Not Porn and one of the industry's most fearless, outspoken voices - for a raw, unfiltered conversation you won't want to miss.

In this episode, they open up about:

0:00 - Standing out and dressing to get noticed in a room full of competitors
6:11 - Why she never wanted marriage or children, and why that's a form of self-care
10:55 - Building Make Love Not Porn to fight rape culture and reshape sex education
26:25 - Sexism and ageism she faced as a woman in advertising's "Mad Men" era
31:32 - Sextortion, teen mental health, and why open conversations about sex protect kids
16:36 - Reinventing "aspirational culture" for a new generation of relationships and brands

This is a masterclass in confidence, authenticity, and using your voice to change an industry, recorded live at the Empower Cafe during Cannes Lions.

Subscribe for more interviews with the world's leading marketers, retail experts, and industry disruptors.

Audio version available on:
Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e
Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us:
Cindy Gallop
LinkedIn: https://www.linkedin.com/in/cindygallop/

Kate Chundy
LinkedIn: https://www.linkedin.com/in/katechaundy/

Katie Street
LinkedIn: https://www.linkedin.com/in/katiestreet/
Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness
LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/
Instagram: https://www.instagram.com/marketinginthemadness/