Product for Product Management

Platform work doesn’t look like a typical “one product, one user journey” world, and in this episode, we dig into what that really means with platform Product Leader Ashana Singhania. With a decade of experience across financial services at American Express and Goldman Sachs, Ashana has worked on both consumer-facing experiences and the complex platform layers that power them.
She walks Matt and Moshe through how platform products differ from traditional products: instead of a single user flow, platforms support multiple product lines, regions, risk profiles, and entry points, all sitting on shared infrastructure like identity, decisioning, and risk data. That reality changes everything about how a PM does strategy, prioritization, communication, and stakeholder management.

Join Matt and Moshe as they explore with Ashana:What “platform” really means in practice, and how horizontal capabilities underpin vertical consumer products
How platform PMs think differently about impact when results show up indirectly through many dependent products
Why tools like Productboard, and Jira need to be used differently for messy, non‑linear platform work
Techniques for breaking down use cases, mapping the full scope, and prioritizing across multiple product lines and geographies
The critical role of documentation, especially around variations, so teams don’t assume behavior is the same everywhere
Governance and failure modes:Over‑standardization that harms UX
Too much flexibility that creates chaos
How to design a strong core plus controlled adaptation

Partnering early with compliance, risk, ops, and legal in financial services so platform changes don’t get blocked late
How AI is (and isn’t) used today in financial platforms, from fraud detection and behavior insights to reducing manual work, and where trust and regulation slow things down
Ashana’s approach to defining a platform vision, living roadmaps, and reserving capacity for platform evolution
A sneak peek at her new venture on income‑based affordability assessment in real estate and beyond
And much more!
Want to connect with Ashana?LinkedIn: https://www.linkedin.com/in/ashanasinghania 
You can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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This time we’re diving into a problem almost every product team has felt but rarely names: all the customer research you’ve already done… and then quietly forgotten.

In this episode, Jacob Burghardt joins Matt and Moshe to talk about his new book Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights and how to turn research from a one‑off activity into a real product asset.

Drawing on his path from early dot‑com research and UX work through consulting and a principal PM role at Amazon, Jacob shares why teams keep re‑running the same studies, ignoring past insights, and treating “research” as a meeting on the calendar instead of an input into every major decision.

His book offers a big‑tent definition of research, which includes UX, market, data science, CS insights, and more, and a practical playbook for making all of it usable, visible, and integrated into product work.

Join Matt and Moshe as they explore with Jacob:
How he moved from hands‑on research and design into product management, and why he stayed obsessed with the problem space
What “research” really includes today (far beyond user interviews or dashboards)
Why so much research gets wasted and the three root causes behind it:Research isn’t prepared for future use
Stakeholders aren’t motivated to care
Insights aren’t integrated into planning, processes, or leadership rituals

A step‑by‑step structure from the book:Taking inventory of the research you already have
Diagnosing root causes in your org
Choosing from a “menu” of tactics that fit your context

What good looks like: strong operating models, clear places for research to plug in, and researchers treated as builders of internal products
How smaller orgs without Product Ops can get started: simple visibility, mapping who’s doing what research, and basic communication channels
The link between org mindset (feature factory vs. empowered teams) and how seriously research is used
Practical ideas for connecting research to go‑to‑market, pricing, packaging, CS, and sales enablement
How AI is changing the research landscape, where it helps and where human judgment is still essential
And much more!
Want to learn more or get the book?
Book: https://rosenfeldmedia.com/books/stop-wasting-research
Integrated Research: https://www.integratingresearch.com 
Medium: https://medium.com/@jakeburghardt 
LinkedIn: https://www.linkedin.com/in/jakeburghardt 
You can also connect with us and find more episodes:
Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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This conversation with Gil Broza goes straight at a question many product leaders are quietly wrestling with: how do you bring AI into product development without breaking everything that already works?

Gil, author, coach, and long-time agility expert, returns to talk with Matt and Moshe about “reshaping product development for AI’s impact,” focusing not on building AI features, but on how AI is changing the way product and engineering teams work day to day.

He argues that while AI massively increases speed and output, it doesn’t change the fundamentals of good product development: clear direction, evidence-based judgment, solid technical foundations, and healthy teams.

Join Matt and Moshe as they explore with Gil:

- Why AI is a “turbo engine in a car with old brakes” if you drop it into a system designed for human speed.
- How leaders confuse more output with more value, and why faster code can just mean “legacy code years ahead of schedule”.
- The difference between real agility and “performative Agile” (ceremonies, Jira theater) when AI tools are doing more of the work.
- How to think in systems: what you’re actually optimizing for (predictability, innovation, time-to-value) and how AI changes the constraints and feedback loops in your org.
- Practical blind spots leaders miss with AI adoption:
- Treating AI as an implementation, not a transformation
- Ignoring cognitive load and burnout when people work all day with agents
- Shrinking teams for “efficiency” and accidentally increasing isolation
- The three main ways to use AI in product development, and why you should be explicit about each:
- As a pairing partner (thinking, coding, design)
- As an autonomous agent
- As “just” automation (summaries, note-taking, etc.)
- Why skipping prototyping and experiments is now “less excusable” when AI can create testable prototypes in hours instead of weeks.
- What changes (and doesn’t) in roles like PM, engineer, and scrum master when AI becomes a real team member.
- Concrete steps leaders can take: apply systems thinking, revisit mindset and values, redesign ways of working for AI-speed conditions, and invest in continuous improvement again.
- How Gil’s new courses (“Reshaping Product Development for AI’s Impact” and “Leading AI-Enabled Product Teams”) help product and engineering leaders do this work intentionally.

Want to go deeper or work with Gil?
- Website & courses: https://3pvantage.com/ 
- Newsletter & articles: https://3pvantage.com/subscrib.../ 
- LinkedIn: https://www.linkedin.com/in/gi.../ 

You can also connect with us and find more episodes:
- Product for Product Podcast: http://linkedin.com/company/pr...-podcast 
- Matt Green: https://www.linkedin.com/in/ma...
- Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky 

Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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We’re joined by Bhavesh Ratanpal. product leader, author, and long‑time practitioner of yoga philosophy, for a unique conversation about his book Product Ashtangi and how ancient Vedic wisdom can change the way we build products and lead teams.Bhavesh shares his journey from growing up in a family of priests in India, to a career in software development and product management at places like TD Bank, Citibank, and TELUS, and now to founding human‑centric AI startups in Canada. Along the way, he kept returning to one insight: a calm, clear mind makes better product decisions. Product Ashtangi is his attempt to codify that, combining the eight limbs of Ashtanga yoga with modern product practice.

Join Matt and Moshe as they explore with Bhavesh:
What “Product Ashtangi” means and why the first product you work on is yourself
How the eight limbs of yoga (starting with Yama - truthfulness, ethics, ego‑awareness) translate into everyday product decisions
The difference between building from ego and cosmetics vs. focusing on real user pain and social welfare
How to shift between observer and experiencer modes so you can see problems clearly instead of reacting emotionally
Stories of applying these principles in practice, from enterprise migrations and platform decisions to Bhavesh’s current AI products (pet adoption and strata governance)
Treating your life like a product: personal sprints, self‑retros every two weeks, and continuously “shipping” a better version of yourself
How karma yoga and product management align when you see products as vehicles for societal good, not just business metrics
The structure of the book:Part 1 – theory connecting yoga sutras, Bhagavad Gita, and product thinking
Part 2 – practical ways to adopt the eight limbs in your product work

Where to start if you’re curious: books, practices, and small mindset shifts you can apply this week
And much more!
Want to learn more or get the book?
Website: http://bhaveshratanpal.ca
LinkedIn: https://www.linkedin.com/in/bhaveshratanpal
You can also connect with us and find more episodes:
Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap.

Join Matt and Moshe as they explore with Ran:
How Ran went from QA manager in cyber to owning product and driving millions in sales
The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence 
Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done
The Competitive Intelligence Pyramid:Feature level – how others solve the same problem
Product capabilities – pros/cons at whole‑product level
Messaging – how value is communicated and evolves
Product strategy – what bets they’re making
Company strategy – where the business is actually heading

Concrete methods and tools at each level, including:Finding real users of competitors through screeners, communities, and support/KB pages
Running “SUSHI” competitive user research: side‑by‑side tests of your product vs. theirs over time
Talking to integration partners and freelancers who implement multiple competing tools
Using Wayback Machine, screenshots + Gemini, and Perplexity to track how sites, pricing, and positioning change
Mining public earnings calls for strategic signals in the language leaders use

How to systematically identify your true competitors (and what it means if you can’t find any)
Treating CI as a muscle: what “small start” looks like and how to keep learning over time
Using competitors to validate your ideas by putting their products in front of your users
And much more!
Want to connect with Ran or learn more?
LinkedIn: https://www.linkedin.com/in/ran-erez
You can also connect with us and find more episodes:
Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️