Product for Product Management

This conversation with Gil Broza goes straight at a question many product leaders are quietly wrestling with: how do you bring AI into product development without breaking everything that already works?

Gil, author, coach, and long-time agility expert, returns to talk with Matt and Moshe about “reshaping product development for AI’s impact,” focusing not on building AI features, but on how AI is changing the way product and engineering teams work day to day.

He argues that while AI massively increases speed and output, it doesn’t change the fundamentals of good product development: clear direction, evidence-based judgment, solid technical foundations, and healthy teams.

Join Matt and Moshe as they explore with Gil:

- Why AI is a “turbo engine in a car with old brakes” if you drop it into a system designed for human speed.
- How leaders confuse more output with more value, and why faster code can just mean “legacy code years ahead of schedule”.
- The difference between real agility and “performative Agile” (ceremonies, Jira theater) when AI tools are doing more of the work.
- How to think in systems: what you’re actually optimizing for (predictability, innovation, time-to-value) and how AI changes the constraints and feedback loops in your org.
- Practical blind spots leaders miss with AI adoption:
- Treating AI as an implementation, not a transformation
- Ignoring cognitive load and burnout when people work all day with agents
- Shrinking teams for “efficiency” and accidentally increasing isolation
- The three main ways to use AI in product development, and why you should be explicit about each:
- As a pairing partner (thinking, coding, design)
- As an autonomous agent
- As “just” automation (summaries, note-taking, etc.)
- Why skipping prototyping and experiments is now “less excusable” when AI can create testable prototypes in hours instead of weeks.
- What changes (and doesn’t) in roles like PM, engineer, and scrum master when AI becomes a real team member.
- Concrete steps leaders can take: apply systems thinking, revisit mindset and values, redesign ways of working for AI-speed conditions, and invest in continuous improvement again.
- How Gil’s new courses (“Reshaping Product Development for AI’s Impact” and “Leading AI-Enabled Product Teams”) help product and engineering leaders do this work intentionally.

Want to go deeper or work with Gil?
- Website & courses: https://3pvantage.com/ 
- Newsletter & articles: https://3pvantage.com/subscrib.../ 
- LinkedIn: https://www.linkedin.com/in/gi.../ 

You can also connect with us and find more episodes:
- Product for Product Podcast: http://linkedin.com/company/pr...-podcast 
- Matt Green: https://www.linkedin.com/in/ma...
- Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky 

Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We’re joined by Bhavesh Ratanpal. product leader, author, and long‑time practitioner of yoga philosophy, for a unique conversation about his book Product Ashtangi and how ancient Vedic wisdom can change the way we build products and lead teams.Bhavesh shares his journey from growing up in a family of priests in India, to a career in software development and product management at places like TD Bank, Citibank, and TELUS, and now to founding human‑centric AI startups in Canada. Along the way, he kept returning to one insight: a calm, clear mind makes better product decisions. Product Ashtangi is his attempt to codify that, combining the eight limbs of Ashtanga yoga with modern product practice.

Join Matt and Moshe as they explore with Bhavesh:
What “Product Ashtangi” means and why the first product you work on is yourself
How the eight limbs of yoga (starting with Yama - truthfulness, ethics, ego‑awareness) translate into everyday product decisions
The difference between building from ego and cosmetics vs. focusing on real user pain and social welfare
How to shift between observer and experiencer modes so you can see problems clearly instead of reacting emotionally
Stories of applying these principles in practice, from enterprise migrations and platform decisions to Bhavesh’s current AI products (pet adoption and strata governance)
Treating your life like a product: personal sprints, self‑retros every two weeks, and continuously “shipping” a better version of yourself
How karma yoga and product management align when you see products as vehicles for societal good, not just business metrics
The structure of the book:Part 1 – theory connecting yoga sutras, Bhagavad Gita, and product thinking
Part 2 – practical ways to adopt the eight limbs in your product work

Where to start if you’re curious: books, practices, and small mindset shifts you can apply this week
And much more!
Want to learn more or get the book?
Website: http://bhaveshratanpal.ca
LinkedIn: https://www.linkedin.com/in/bhaveshratanpal
You can also connect with us and find more episodes:
Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct/
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

On this episode of the Product for Product Podcast, we’re joined by Ran Erez, product leader, podcaster, and founder of Re.focus, for a highly practical episode on competitive intelligence tools and tactics for product managers.With over a decade in B2B, B2C, and cyber (including three years on the mobile pod at monday.com), Ran has seen the same pattern repeat: teams either copy competitors blindly or ignore them entirely. He argues there’s a better way, treating competitors as a massive time‑saver for validation and strategy, without letting them drive your roadmap.

Join Matt and Moshe as they explore with Ran:
How Ran went from QA manager in cyber to owning product and driving millions in sales
The biggest mistakes PMs make with competition: copying feature lists, believing marketing at face value, and doing “one‑and‑done” competitive intelligence 
Why focusing only on direct “budget competitors” misses the real job‑to‑be‑done
The Competitive Intelligence Pyramid:Feature level – how others solve the same problem
Product capabilities – pros/cons at whole‑product level
Messaging – how value is communicated and evolves
Product strategy – what bets they’re making
Company strategy – where the business is actually heading

Concrete methods and tools at each level, including:Finding real users of competitors through screeners, communities, and support/KB pages
Running “SUSHI” competitive user research: side‑by‑side tests of your product vs. theirs over time
Talking to integration partners and freelancers who implement multiple competing tools
Using Wayback Machine, screenshots + Gemini, and Perplexity to track how sites, pricing, and positioning change
Mining public earnings calls for strategic signals in the language leaders use

How to systematically identify your true competitors (and what it means if you can’t find any)
Treating CI as a muscle: what “small start” looks like and how to keep learning over time
Using competitors to validate your ideas by putting their products in front of your users
And much more!
Want to connect with Ran or learn more?
LinkedIn: https://www.linkedin.com/in/ran-erez
You can also connect with us and find more episodes:
Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast
Matt Green: https://www.linkedin.com/in/mattgreenproduct
Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We’re joined by Thomas Hartmann, co‑founder of Product Masterclass and co-author of From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products, for a candid look at why so many B2B software companies get stuck in “project mode” and what it really takes to become product‑led.Thomas shares his journey from entrepreneurship and lean startup experiments in San Francisco and Munich and to working with large organizations trying (and often failing) to scale. 

Over years of coaching and transformation work, he and his co‑founder and co-author, Sebastian Borggrewe, saw the same pattern: teams with a strong product mindset trapped inside companies that still behave like project shops, where sales and single big clients dictate the roadmap and success is measured by project delivery, not product outcomes.

Join Matt and Moshe as they explore with Thomas:
- How to recognize whether your company is truly in project mode or product mode

- Why B2B software behaves very differently from B2C when making this shift

- The “egg” analogy: product teams as the yolk, surrounded by an environment (the egg white) that often doesn’t care how things get built, only that they ship

- The seven areas that fundamentally differ between project and product companies: segmentation, pricing, discovery, prioritization, engineering, configuration, and product management structures

- Concrete signs of project mode: sales defining what to build, time‑and‑materials pricing, no real discovery, prioritization driven by the loudest customer, and PMs blocked from end users

- Why not every company needs to become a product company, and why it’s a strategic choice, not dogma

- A step‑by‑step path to move from project to product mode:

- Step 1: Align leadership and name the current state (you are a project org)

- Step 2: Find alignment among all product leaders on what to change

- Step 3: Prioritize which of the seven areas to tackle first (you can’t fix everything at once)

- Step 4: Enable the workforce and shift the surrounding “egg white,” not just product team skills

- How AI fits differently in project vs. product organizations: as a delivery accelerator in one, and as a strategic validation and discovery tool in the other

- Why tools like Claude Code can help PMs brainstorm, validate, and visualize, but won’t fix a broken mindset or culture

- And much more!

Want to learn more or work with Thomas?
- Product Masterclass: https://www.product-masterclas...
- From Project to Product Mode book: https://www.product-masterclass.com/book-project-to-product
- LinkedIn: https://www.linkedin.com/in/th...

You can also connect with us and find more episodes:
- Product for Product Podcast:

http://linkedin.com/company/pr...
- Matt Green:

https://www.linkedin.com/in/ma...
- Moshe Mikanovsky:

http://www.linkedin.com/in/mik...
Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

We’re excited to welcome Lea Khasidi, product management freelancer, founder and CEO of MaPott, and soon‑to‑be author, for a powerful conversation on gender-based data analytics for product managers.

Lea shares her journey from intelligence work in the IDF, through product roles in EdTech, cybersecurity, and beyond, to founding a health management app for women with chronic conditions. Along the way, one pivotal discovery while consolidating four cybersecurity platforms, seeing men and women use the same filtering feature in completely different ways, sparked her deep focus on how gender shapes behavior in our products, especially in B2B contexts where it’s often ignored.

Join Matt and Moshe as they explore with Lea:How a real-world analytics puzzle revealed stark gender differences in workflow, and changed how she thinks about usage data

The three pillars of context we can’t change (who users are, how they act, where they work) and the one we can: what we give them in the product

How “hacks” and workarounds used by different genders can hint at your next features

A practical system for existing products: using analytics to segment by gender, spotting behavioral differences, then following up with observation and interviews

How to approach gender representation when validating new products, and why balanced samples matter even for seemingly “neutral” tools

Ways to lean on existing research about gender patterns in your domain (health, education, finance, etc.) instead of guessing from scratch

Why early-stage startups should ship faster and learn from usage, while mature products might rely more on A/B tests and targeted outreach

The risk of building solely from our own biases and assumptions, and why gender should be on the PM checklist, even if it’s not always the first lens

Lea’s upcoming book on gender-based analytics for PMs

One piece of advice she has for founders learning to trust their insight while staying open to the data

And much more!

Want to connect with Lea or learn more?LinkedIn: https://www.linkedin.com/in/lea-khasidi/ 
Website: https://leakhasidi.com
MaPott: https://www.ma-pott.com/

You can also connect with us and find more episodes:Product for Product Podcast: http://linkedin.com/company/product-for-product-podcast

Matt Green: https://www.linkedin.com/in/mattgreenproduct/

Moshe Mikanovsky: http://www.linkedin.com/in/mikanovsky

Note: Any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️