Crafting an Authentic Employer Brand That Attracts Talent, by Jonathan H. Westover PhD
Abstract: This article examines the critical role of authentic employer branding in attracting top talent amid declining unemployment rates and increasing workforce mobility. Drawing from employer branding research and organizational behavior principles, the author presents frameworks for developing genuine employer value propositions (EVPs) that resonate with candidates' career expectations. The article outlines a systematic approach to defining an authentic EVP by identifying organizational purpose, values, career opportunities, leadership qualities, and unique advantages. It then explores effective strategies for communicating this EVP through various recruitment channels and provides industry-specific examples of successful employer branding initiatives across non-profit, technology, professional services, and healthcare sectors. The author concludes that organizations strategically investing in authentic employer branding that emphasizes employee development and wellbeing will secure a competitive advantage in talent acquisition and retention in today's evolving job market.
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16:25
Reinventing Your Career Narrative: Fueling Passion and Purpose in the Next Chapter, by Jonathan H. Westover PhD
Abstract: This article explores how mid-career executives can successfully navigate professional reinvention by leveraging their accumulated expertise in new and fulfilling ways. Drawing from two decades of experience working with senior leaders across global industries, the author outlines a comprehensive framework for career transformation that includes intentional self-reflection, strategic skill development, and network expansion. The piece examines various pathways for experienced professionals to create impact beyond traditional leadership roles—including mentoring, advisory positions, flexible work arrangements, content creation, and entrepreneurial ventures. By embracing these approaches with careful planning and persistent implementation, seasoned leaders can craft meaningful second acts that capitalize on their wisdom while maintaining professional growth and personal satisfaction throughout the latter stages of their careers.
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19:32
Giving Rudeness a Pass: A Behavioral Analysis, by Jonathan H. Westover PhD
Abstract: This article explores the persistence of workplace incivility despite increased focus on professionalism and well-being in modern organizations. It examines the psychological factors enabling rude behavior to evade accountability, including its often subtle and ambiguous nature, power dynamics that shield higher-status offenders, and cognitive biases that distort observers' interpretations. The article presents research-based strategies for organizations to address these issues, including establishing clear civility standards, implementing anonymous reporting systems, and conducting bystander intervention training. Through case studies of companies like Eli Lilly and Verizon, the article demonstrates how organizations can transform workplace culture by taking holistic, learning-based approaches to confronting incivility rather than implementing superficial solutions, ultimately enhancing employee well-being, performance, and retention.
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17:53
Developing Leaders from Within: Closing the Leadership Gap Through Intentional Growth Opportunities, by Jonathan H. Westover PhD
Abstract: This article examines how organizations can effectively bridge leadership development gaps by nurturing internal talent rather than relying on external hiring. Drawing on research demonstrating that internally developed leaders show higher motivation, better cultural alignment, and improved retention rates, the article explores three key strategies: meaningful mentorship programs that pair high-potential employees with senior leaders; rotational leadership experiences that build well-rounded "T-shaped leaders" with both depth and breadth of skills; and accelerated leadership tracks offering stretch assignments for rapid development. The article highlights successful implementations at companies like KPMG, Cisco, Microsoft, and Citi, while emphasizing the importance of diversity in leadership development to achieve superior business outcomes. It concludes that a holistic approach to internal talent development yields significant advantages in creating engaged, aligned leaders equipped with the specific capabilities needed for organizational success in today's complex business environment.
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17:33
Empower Your Team, with David Gray
In this podcast episode, Dr. Jonathan H. Westover talks with David Gray about empower your team.
David Gray is the CEO of FedUp Foods, a leading external manufacturer for functional, flavorful beverages in North America. An innovator in his field, David leverages his wealth of experience to help companies grow in a way that positively impacts society and the environment. David’s work as a CEO centers around his commitment to community, culture and continual learning. David is a Six Sigma trained CEO and a 2022 winner of The Pros to Know Award which recognizes outstanding executives whose accomplishments offer a roadmap for other leaders looking to leverage supply chain for competitive advantage. A transformative leader, David drives impact through best-in-class performance improvement across internal and external clients, and lean and agile processes to enhance profitability. His uncanny ability to shift the way brands think, act, and go-to-market have made him a sought-after leader and motivator in the industry. Prior to joining FedUp Foods, David served as the President and CEO of GreenSeed, a global contract packager of natural foods. His diverse work experience across private equity and the food industry allowed him to scale GreenSeed into a high performing, positive-impact company which was recognized in 2015 as the 5th fastest-growing packaging company in North America. A highly requested speaker, David has presented on noteworthy stages at Mo Summit, Real Leader and Georgia Tech. He has served on boards domestically and internationally. David’s impressive track record is a testament to his experience and education, having studied at Yale University, Georgia Tech, and Hope College.
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