The JOY Broadcast

Are you playing it safe when your soul is whispering there's more to life? In this episode of The Joy Broadcast, Ali shares a powerful Joy Code about why movement is essential for happiness and when it's time to rock the boat versus when it's time to hold steady.
Drawing from conversations with Joy Rebellion members and her own experience of capsizing her life (and rebuilding it), Ali explores the tension between stability and growth, between contentment and that persistent inner voice saying "you're meant for more."
If you're feeling stuck in calm waters but restless for adventure or if you're in someone else's storm this episode is your permission slip.

What You'll Learn
Why happiness requires movement (according to Arthur Brooks, the "King of Happiness")
The difference between intentionally rocking your own boat versus responding to someone else rocking yours
How to know when it's the right time to make waves (and when it's not)
Ali's South of France childhood memory that perfectly captures the joy of rocking the boat
The questions to ask yourself before making any big life change
How to start rocking the boat gently without capsizing everything on day one

Memorable Quotes
"When you start to rock that boat, you're starting to make waves. And it's those waves that lead you to movement."
"Happiness to me is always the sense of movement of something better that's coming, something just around the corner."
"If you're playing it safe, how can you know where you're going to go? Safe to me is like hiding, it's staying small, it's staying where you are."
"You can't get to the next level without waves in whatever you want to do, wherever you want to go."
"The common thread in all of these is just to come back to you, just on you—your joy, your definitions, your truth, your knowing, your little voice and your boat."

Call to Action
Are you ready to rock the boat—or do you need permission to hold steady?
Ali would love to hear from you:
Are you going to rock the boat?
Are you stabilizing the boat?
What are your worries or fears?
Join the conversation inside The Joy Rebellion membership where Ali drops Joy Codes every week and women support each other through life's waves—whether you're creating them or riding them out.
https://www.alimortimer.com/

What if your definition of success was the thing secretly blocking your joy AND your wealth?
In this powerful episode, I'm kicking off a new series called Joy 101—101 ways to create, use, and bring more joy into your life. And we're starting with the code that changed everything for me nearly a decade ago: rewriting my definition of success.
Back in 2015, when I walked away from my 20-year IT consulting career, I wrote down three simple lines: 
Success is loving what I do, loving who I do it with, and loving myself in the process. 
That definition carried me through a full decade of transformation—from body dysmorphia and not being able to look in the mirror, to building The Joy Rebellion and creating my dream life.
But recently, after returning from the Maldives for my 50th birthday, I realised something had shifted. I'd achieved everything in that definition... and now it felt incomplete.
This episode is about what happened when I revisited that success definition and discovered the missing piece: money. Not money as greed, but money as the ROOF protecting everything I've built. Money as the overflow that benefits my health, my family, and my clients. Money as strategy, not reward.
In this episode, you'll discover:
→ Why your old definition of success might be keeping you stuck (even if it once served you beautifully)
→ The three foundational blocks that must come FIRST before wealth can flow
→ How to add "AND" instead of replacing what already works
→ Why women especially hold shame and resistance around making "a fuck ton of money"
→ The power of safe spaces where we can talk about money without being shamed or cancelled
→ How to write YOUR success definition for who you are TODAY (not who you were five years ago)
→ Why joy and wealth aren't opposites, they're partners
This conversation sparked something powerful in The Joy Rebellion membership, and I knew it needed to reach more women. If you've ever felt conflicted about wanting more money, or if you've achieved "success" but still feel empty, this episode is for you.

Action Steps:
Your Joy 101 Assignment:
Grab your journal and write YOUR definition of success for who you are TODAY, in this era of your life.
Ask yourself:
What does success mean to me RIGHT NOW (not five years ago)?
What am I resisting that might be the missing piece?
Where can I add "AND" instead of choosing between things I want?
What would success feel like every single day?
Don't worry about what anyone else thinks. This is JUST ON YOU.

Join the Conversation:
If this episode ignited something in you—if you want to explore your money blocks, rewrite your success definition, or have these deep conversations with women who GET IT—I'd love to invite you into The Joy Rebellion.
This is the space where we hold each other, where you don't have to hold everyone else, and where joy becomes your strategy, not your reward.
Link: https://www.alimortimer.com/the-joy-rebellion

Love always, Ali xo 🌹

P.S. This is Joy 101, Code #1. There are 100 more coming. If you loved this, you're going to want to be inside The Joy Rebellion for all of them.
https://www.alimortimer.com/

What if everything you've been taught about achieving your goals is actually working against you? In this powerful episode, Ali shares the transformative moment when she realised that discipline, determination, and dedication were holding her back - not moving her forward. 
Discover why devotion is the secret ingredient to sustainable success, a thriving marriage, radiant health, and a business that doesn't drain you.
If you're a woman who holds everyone else together but struggles to stay consistent with your own goals and dreams, this episode will change everything.

What You'll Learn:
Why discipline feels like punishment (and what to do instead)
The one-word shift that doubled Ali's business income and tripled her reach
How devotion transformed Ali's 30-year marriage and got her in the best shape of her life at 50
The four pillars of joy and how devotion weaves through each one
Why women in leadership burn out trying to discipline themselves into success
How to stop whipping yourself forward and start loving yourself there
The difference between devotion (love) and discipline (force)
Why joy is your strategy, not your reward

Key Quotes:
"Those three D's - discipline, determination, dedication - they sound like whips. And I don't like to be whipped."
"Devotion is love. To be devoted IS love. Devotion is a beautiful, loving, honorable energy rooted in passion, not punishment."
"You wouldn't lead your team with a whip. So why are you leading yourself that way?"
"When you're devoted to your joy, you don't burn out. You don't blow everything up. You don't lose yourself taking care of everyone else."
"I'm devoted to this one fucking life."

The Four Pillars of Joy:
Health of the body - Devotion to honoring what makes you feel alive and strong
Peace of the mind - Devotion to creating space for stillness and self-compassion
Love for your life - Devotion to your marriage, family, home, and work
Belief in your dreams - Devotion to the magic of manifestation and faith

Ali's Transformation Through Devotion:
✨ Got into her skinny jeans at nearly 50 (even did modeling this year) ✨ Rekindled her 30-year marriage - stronger than ever ✨ Doubled her business income in 12 months ✨ Tripled her business reach ✨ Created sustainable success without burnout

Resources Mentioned:
The Joy Rebellion Membership - A community for women who want to prioritize themselves and their joy without apology. 
Full Blog Post: [Devotion Over Discipline: The One Word That Changed Everything]

Connect With Ali:
Website: [www.alimortimer.com]
Instagram: [@alimortimer_thejoycoach]
Join The Joy Rebellion: [The Joy Rebellion Membership]

Subscribe to The Joy Broadcast so you never miss an episode where we explore joy in the dark, joy in the hard, and joy at the top.
https://www.alimortimer.com/

How do you go from sabbatical to six figures in one year?
You find your "me for me" mentor.
This week, I'm sitting down with the woman behind the Joy brand - my mentor, my coach, the person who helped me turn a whisper of "I'm a joy coach" into a thriving, purpose-driven, six-figure business.
Meet Jana Kingsford: The Big Dreams Genie, creator of the Me Brand framework, author of eight books in three months (yes, really), and the mentor I followed for years before I was ready to work with her.
This conversation is about big dreams, personal branding vs. business branding, why your hair doesn't need to be perfect, and what it means to "raw dog" your personal brand (Jana's words, not mine - but I love it).
If you've been following someone for years, if you know deep down who your mentor is but haven't clicked the link yet, if you're building something that feels scary and big and true...
This episode is for you.

What We Talk About
On finding your "me for me" mentor
On Jana's origin story: The Big Dreams Genie
On Oneology: The book that changed everything
On personal branding vs. business branding
On "raw dogging" your personal brand (Jana's concept)
On Jana's hair (yes, really)
On the Me Brand framework
On Figure Seven (Jana's private coaching)
On 2026 and big dreams
Key Quotes
Ali: "In 2023, everywhere I looked, it just kept saying joy, joy here, joy there, joy this, joy that. When someone said 'what do you do?' I said 'I'm a joy coach.' And that's when it hit me."
"Jana, thank you on behalf of me and all of my listeners and all of my clients for helping me bring Joy to the world."
"Your Oneology book is like my Bible. Every line crystallises, alchemizes. I've read it so many times and each time I'm like, YES."
"I need someone to hold me through the big dick moments."
Jana: "I'm the Big Dreams Genie. If we go back to when it started - 2006, pregnant with my second baby at 22, high school dropout signing up to university."
"Four months in I knew: I'm not going to get a job in this field. What's the point? Then I got this rush: Janna, you're here to help women feel capable of their big dreams. Later on this is going to make sense. Trust it, do it."
"I accidentally wrote eight books in three months. I've lost track of all the others but I think I'm at eight."
"If it's ever about THEM for you, it's a business brand. If you're like 'I'm going to create this for this customer' - you're out of personal brand territory."
"Personal branding is you being as YOU as you can be. It's saying what you want to say. It's showing us your Christmas parties, wine at sunset, things we don't expect."
"My hair is like a client machine. A client paid me £70K and she's like 'it's just your hair, I just wanted to brush it.'"
"Raw dogging your personal brand is living in it, being fully in it. It's life-giving. You're on purpose and there's a universal God-given situation that happens."
"People will be like 'how is it working? You literally just show up with your yacht photos and here's Me Brand, buy now.' Because people know you inside out, upside down, round and round."
Connect with Jana
Instagram: @janakingsford (this is where the vibe is vibing) https://www.instagram.com/janakingsford/

Listen now for the conversation that reveals what's really behind the Joy brand - and what's possible when you find your "me for me" mentor.
Subscribe to The Joy Broadcast for conversations with the mentors, teachers, and guides who help us build lives and businesses we love

https://www.alimortimer.com/

Money. Just reading that word probably made you tense up a little, didn't it?
This week - in the final episode of the year and launching into January when everyone's freaking out about finances - I'm sitting down with someone who actually makes money joyful.
Meet Amy Goodall-Smith: Chartered Financial Planner, Fellow of the Personal Finance Society, Master's in Finance, and my gorgeous friend from school (yes, we go way back).
Amy's job? "I drink coffee, eat biscuits, and chat to people all day long. I spread a bit of money joy everywhere."
If you've ever felt overwhelmed by all the noise around money, if you're terrified of making wrong decisions, if you've got pensions scattered everywhere with no strategy, if talking about money makes you feel anxious or ashamed...
This conversation is for you.
Because here's what Amy knows: Peace of mind is the greatest wealth you can have.
Let's bring some joy to your money matters.

What We Talk About
On spreading money joy
On creating a financial strategy
On the biggest fears around money
On money and emotions
On finding forgotten money
On overwhelm and simplicity
On freedom and choice
On Amy's company philosophy
On Amy's approach

Key Quotes
Amy: "My kids say 'Mum, what do you do for a living?' I just say: I drink coffee, eat biscuits, and chat to people all day long. I get to spread a bit of money joy everywhere."
"People are so nervous of money and talking about money. They're frightened of it, or they don't feel they know enough, or they're anxious about making decisions."
"Siblings fall out over money in inheritance. Divorce becomes so emotional around the cash. 'That's not fair - I've been going and getting the money!' 'I've been at home doing all of this so you can do that!' All those emotions involved in money."
"Tackle it with a bit of strategy, take it head on, remove all the shame, take away those fears by starting to talk about it. That's really my driver for everything I do."
"I've got this knowledge, I'm really lucky. I can share that with people as much as they want to listen. It's enough to make people say 'okay, maybe it's not that scary.'"
"Peace of mind is the greatest wealth you can have. That is true. If you can have that peace of mind with the strategy, then you're all good. You can create the choices."

Ali: "The general narrative around money is just one of lack and fear-mongering. I wanted to bring joy to our spending, investing, savings - to talk all about money."
"Freedom financially is important. But freedom also comes from having that peace of mind - free from the fears."
"You can give them both: freedom from the anxiety and worries by giving them simple knowledge and simple strategies, AND that financial freedom that gives them choice."
Connect with Amy
Management Website: https://www.goodallsmith.co.uk
Instagram: [@goodallsmith_wealth_management ] 
Location: Twyford and Henley-on-Thames (but work with clients everywhere via Zoom/Teams)
Get in touch and someone from Amy's lovely team will give you a ring to support you in whatever way they can.
Resources :

https://nationaldebtline.org/
https://www.stepchange
https://www.alimortimer.com/