S1, EP3: Sasha Wilkins, Broadcaster, Journalist, Antiques Dealer and Founder of Found by Sasha Wilkins
Sasha Wilkins: From Fashion Journalism to Found by Sasha Wilkins In this episode of the Midlife Entrepreneur Podcast, host Jo speaks with Sasha Wilkins, a renowned journalist, broadcaster, author, and founder of Found by Sasha Wilkins, an antiques business specialising in 19th-century English ceramics. Sasha discusses her diverse career, from her pioneering days of blogging with Liberty London Girl to her latest venture in antiques. She shares her journey with dyspraxia and ADHD, the importance of curiosity, and how she has adapted her skills across various industries. The conversation delves into the challenges of starting a business in midlife, the value of personal branding in social media, and the practical aspects of operating an antiques business, including invaluable tips for new entrepreneurs.00:00 Welcome to the Midlife Entrepreneur Podcast00:15 Introducing Sasha Wilkins: A Multifaceted Career02:26 Sasha's Neurodivergence and Its Impact03:11 Journey into Journalism and Broadcasting05:20 The Birth of Liberty London Girl10:46 Transition to Instagram and Found13:58 Bootstrapping and Business Advice21:38 The Importance of Mentorship and Learning26:47 The Magic of Found and the Barn29:03 Leveraging Social Media for Business32:25 The Reality of Social Media Standards33:16 Repurposing Content for Growth33:55 Challenges of Running a Business35:03 Balancing Work and Personal Life36:12 Building a Business from Scratch38:34 The Importance of Self-Belief41:13 Navigating Career Transitions45:16 The Power of Research and Planning51:56 Investing in Health and Business56:33 Family Support and Future Plans59:02 Conclusion and Final Thoughts Sasha’s 3,2,1: 3 things you’ve invested in that have been worth every penny:1. Business card/ postcard hybrid - doubles as both, saves money and means I can write notes on them for customers2. My physical health – I have a trainer once a week and see the osteopath once a month, I need to be fit for what I do, and injury would hold me back3. My barn – not only is it a beautiful backdrop to my antiques, but 40% of my business is by private appointment2 things you wish you’d done differently:1. I would have done more research about my industry before I started the business, but timing was not on my side2. I would have created more personal content around my brand right from the beginning 1 person you’d like to thank:1. Lisa from the Miserden Estate who I wrote to in Feb 2021 and who got back to me in Sept 2021 with the offer of my barn – she saved my sanity! Thank you! Found by Sasha Wilkins, Unit two, Manor Farm, Winstone, in the Cotswolds between Cirencester and Cheltenham, by appointment only www.foundbysashawilkins.co.ukInstagram @foundbysashawilkinsYouTube https://youtube.com/@foundbysashawilninsantiquesEdited and produced by Jo Glynn-Smith 2025. Recorded at Eight Works Podcast Studios, 1 Dysart Street, London, EC2A 2BXFor bookings:
[email protected] Jo is a professional coach, writer, and speaker from London, specialising in career transformation and change. Instagram @jojoglynnsmithTikTok @TheMidlifeEntrepreneurContact:
[email protected] CREDIT Easy Money by REX BANNER licensed by Artlist.ioPHOTOGRAPHY by JONATHAN GLYNN-SMITH www.jonathanglynnsmith.com
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