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An Unorthodox CEO

Sussex Beds
An Unorthodox CEO
Latest episode

49 episodes

  • An Unorthodox CEO

    The #1 Mistake Airbnb Hosts Make

    22/07/2026 | 32 mins.
    What makes a holiday rental truly memorable? While many hosts focus on dรฉcor, location and amenities, one of the most important parts of any stay is often overlooked โ€“ the quality of sleep.

    In this episode, Steve and Lee explore why the bed should be at the heart of every Airbnb experience. They share their own experiences, discuss the importance of guest feedback, explain the latest furniture safety regulations, and offer practical advice on choosing the right mattress, pillows and mattress protectors.

    Whether you're an Airbnb host looking to improve your guest experience or simply interested in what makes a great night's sleep, this episode is packed with useful insights and actionable tips.

    00:00 Intro
    01:20 Why they chose the topic of Airbnbs
    03:30 You hire these houses to sleep - why isnโ€™t it a focus
    05:00 Premier inn got it right - the bed is the highlight
    06:50 Sleep Facts from Steve & Lee
    08:30 The importance of Mattress Protectors
    10:45 Why Airbnb hosts should survey their guests
    12:40 Donโ€™t be frightened of feedback - embrace it
    13:50 Understanding Airbnb Furniture Regulations
    16:11 What mattress/ bed we recommend for airbnbs
    18:00 Advice on changing the mattress, mattress protectors & pillows
    21:07 Quickfire Questions
    28:50 Let us know your views
    30:16 Outro
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    The Secret to Selling Without Selling

    15/07/2026 | 1h 15 mins.
    This week on An Unorthodox CEO, Steve is joined by Tony White, Managing Director of Bonners Music.

    Listen as they chat about all things, business, Tony's journey to Managing Director and what they think the secret to selling is...

    00:00 Intro
    01:02 How Tony & Steve met
    02:15 How fate landed Tony work experience at Bonners Music
    06:00 Working full time in the Bonners shop
    07:30 Creating a database & holding trade shows
    09:00 Instrument progression is very different now
    10:45 Tonys first taste of sales
    13:45 Key to selling
    14:38 Sticking to your purpose when choosing products
    16:30 Balancing customer needs
    20:19 Creating a welcoming environment in store
    23:04 Education is so important in every industry
    25:30 Why Tony started his YouTube channel
    29:00 How Tony became the owner of Bonners
    33:00 The first changes they made after taking over
    36:00 The joy of opening new shops
    36:00 The internet & websites
    38:50 Warehouse & website mistakes
    42:00 The way consumers buy has changed
    44:00 Targets & juggling with brands
    47:00 Opening new stores
    50:00 The post pandemic changes
    54:30 How the stores & website work together
    56:40 Deciding to improve rather than expand
    58:50 Did Tony ever want to be a musician
    1:03:17 Most challenging part of business journey
    1:06:07 Quickfire Questions
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Sarah Allen: Navigating Change, AI & Employee Wellbeing

    08/07/2026 | 58 mins.
    This week on An Unorthodox CEO Steve chats again with Sarah our HR Manager all about her trip to the CIPD Festival of Work. They explore the future of work, from AI in HR and supporting team through change to employee wellbeing and the workplace trends every business should be paying attention to. Plus, new employment laws everyone should be aware of!

    00:00 Intro
    01:35 What is the CIPD Festival of Work
    03:07 The โ€˜Practical Solutionsโ€™ Stage
    04:30 People are business
    05:50 Managing change & providing clarity
    07:15 Transformation in business is endless
    08:20 Communication is key for change
    12:25 Ai and HR - its a tool
    17:13 Dealing with difficult conversations
    19:47 Ai Policies plus how Sarah & Vic use it
    24:00 Struggles of young people getting jobs
    26:25 Sarahs standout speaker of the event
    30:50 Cons of superhero leadershipโ€ฆ
    33:14 Employment law changes
    37:10 How our probation period works
    42:20 Employee wellbeing should be a business priority
    45:40 Our Pulse Surveys
    48:56 Quickfire Questions
    55:45 Top HR Tip
    56:20 Outro

    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Babatunde Ibrahim: Turning Setbacks into Success

    01/07/2026 | 1h 5 mins.
    In this episode, Steve & Babatunde discuss architecture, entrepreneurship, learning from criticism, and why some of life's biggest setbacks can become your greatest opportunities. From growing up in Nigeria and moving to the UK for university, to facing redundancy, 18 months of job applications, and eventually building his own architecture business, Babatunde's story is one of resilience, determination, and never giving up.

    00:00 Intro
    01:25 How Babatunde met John Rayment
    03:19 Growing up in Nigeria
    04:10 Leaving for University in the UK & getting architecture
    08:26 Degree & getting a job
    10:47 Being offered his first job & learning on the job
    12:00 Masters degree - learning to listen to criticism
    15:17 Being made redundant & covid
    16:30 Applying for Jobs for 18 months & Babatundes resilience
    19:20 The start of Baba Atelier
    22:50 Learning to render & building concept work
    23:33 Babatundes struggles without a job & how people supported him
    27:11 A breakthrough - a new job
    31:22 The learnings from having a job and then having his own business
    35:11 Why taking advice from others is important
    38:44 Babatundes escapes
    40:00 Renovating his new home & his drive
    43:30 How traumas & knocks are things that make you
    46:39 Practice makes perfect
    48:31 Helping clients with needs analysis
    53:00 Quickfire Questions
    1:01:45 Outro
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Jason Hillier: Relationships, Resilience & Being an Agent

    24/06/2026 | 1h 19 mins.
    On this weeks episode, Steve & Jason discuss Jason's journey from travelling the world after university to building a successful career as a commercial agent in the furniture industry. They explore the importance of customer service, what makes retailers and suppliers successful & the challenges of being an agent. Plus the episode also dives into Jason's passion for rugby coaching!

    00:00 Intro
    01:44 When Jason & Steve first met
    02:44 Life growing up & who Jason works with
    06:30 Jasons world tour after uni
    11:00 Finding Jobs around Australia
    15:21 What inspired Jason to travel when he was young
    18:13 Getting his first job in Furniture
    23:30 Working for Sealy
    25:00 Importance of training and right tools for the job
    27:49 Why the big suppliers of the 00โ€™s are no more
    30:17 What makes suppliers successful
    32:04 Why desire is so important
    34:05 Customer Service is top of the list
    35:20 Being the โ€˜middle manโ€™
    37:40 What Jason finds the most challenging part
    41:35 What makes a great retailer
    44:25 A mattress protector story
    49:35 Jason & working in the same industry as his brother
    51:57 Why Jason became a commercial agent
    58:00 The differences between a Agent & a Rep
    1:00:30 How a trauma shaped Jasons route
    1:03:20 Jasons love for Rugby & coaching Rugby
    1:12:00 Quickfire Questions
    Hosted on Acast. See acast.com/privacy for more information.
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About An Unorthodox CEO
Welcome to the An Unorthodox CEO Podcast! The brand new podcast from Steve Pickering & Sussex Beds. Join us for weekly episodes as we explore the challenges of business, the ups and downs of working with family, and unorthodox tips and tricks to navigate it all! Following on from Steve's weekly LinkedIn posts, this podcast takes a deeper dive into business whilst inviting guests on to share their stories. P.S. We film this in our office, so background noise, laughing, and sneezing may be heard...๐Ÿ˜‚ Hosted on Acast. See acast.com/privacy for more information.
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