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An Unorthodox CEO

Sussex Beds
An Unorthodox CEO
Latest episode

43 episodes

  • An Unorthodox CEO

    Adam Hankinson: The Psychology of Selling Furniture

    10/06/2026 | 1h 8 mins.
    This week, Steve sits down with Adam Hankinson to break down the psychology behind great sales, the 7 habits every salesperson should master, and what truly wins the sale. Plus, they chat about the top tips to help overcome barriers with customers!

    00:00 Intro
    01:43 How Adam got into the furniture industry
    08:00 Why Adam went out on his own
    08:46 Why Managers are key in store
    11:06 Has they way we sell changed or is it the way we buy
    16:05 What’s the most influential part of obtaining the sale
    20:00 Customer β€œMust haves” are so important
    22:45 Important first questions when approaching a customer
    24:01 Emotional & Logical responses
    25:00 Overcoming barriers with a customer
    32:15 What makes the best sales people the best
    35:00 Commitment to what you are doing is so important
    39:37 About Adams book - Selling Furniture
    42:52 The 7 habits in Adams book
    50:56 Quotes & importance of the follow up
    53:29 Adams book is out now!
    55:50 How he handles challenges
    57:24 Quickfire Questions
    1:05:20
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Ollie Jeffs: The Mission Behind The Pelham

    03/06/2026 | 58 mins.
    In this episode, listen as Steve is joined by Ollie Jeffs, CEO of The Pelham, to explore the powerful role community can play in changing lives.

    Ollie shares his journey to leading The Pelham, how the organisation is building meaningful connections, and the vital work they’re doing around suicide prevention. We also dive into the realities of running a purpose-driven organisation β€” from managing funding and volunteers to balancing growth, leadership, and personal wellbeing.

    00:00 Intro
    01:25 About The Pelham & Ollie
    04:00 Inspiration to create The Pelham
    06:00 How Ollie got involved & journey to CEO
    08:30 What The Pelham does for the community
    13:15 Why the Pelham focuses on creating connections
    17:01 Their work on Suicide Prevention & what you can do
    27:06 Managing people on payroll vs volunteers
    31:28 Most challenging part of Ollie’s role
    33:15 The success rates of bids and the time they take
    35:15 How they manage their funding and how growth is impacted by this
    38:28 How The Pelham want to link with the NHS & what they are currently doing
    44:50 Managing work / life balance
    48:08 Quickfire questions
    55:55 Outro
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    A 1 Year Unorthodox Special!

    22/04/2026 | 24 mins.
    A one-year special from An Unorthodox CEO! Listen as Steve & Vic as they chat through their past year of podcastingβ€”from the journey to personal insights, funny moments, and everything in between.

    We will be back at the end of May, so keep an eye out for the start of season 4!

    00:00 Intro
    01:00 A big THANK YOU!
    01:35 Some quick stats from our year
    02:24 The podcast journey
    10:10 Personal Insights
    16:22 Fun & lighthearted
    22:07 Outro
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Colin Easton: Navigating Success, Stress & the Evolution of Print

    01/04/2026 | 1h 11 mins.
    In this episode, listen as Steve chats with his friend Colin about his journey to working for HP, how he has navigated success & stress. Plus, find out how delegation and letting go allowed himself a better work life balance!

    00:00 Intro
    03:34 How Colin & Steve met
    07:00 Colins journey to HP & his first Jobs
    12:04 The job & friend that led Colin to the sales world
    17:45 How Colin views success
    19:30 What HPs purpose & ethos is
    21:20 Local leaders & their importance in big businesses
    23:56 What Large Format Printing is & the benefits
    27:40 Managing Stress, Pressure & Failure
    35:50 The success Colin saw after proper delegation
    37:00 The changes Colin made personally & professionally
    45:00 Colins Pictures
    46:39 How print has changed over the years & the impact of AI
    52:05 Working on Gangshow together
    56:47 How Colin de-stresses
    1:02:10 Quickfire Questions
    1:08:30 Outro
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Andy Clarke: Resilience, Retail & Becoming an Agent

    18/03/2026 | 1h 29 mins.
    On this weeks episode Steve chats with Andy Clarke one of our agents! Listen as they talk through his journey to becoming an agent, what life working in beds is like & how Andy has been on both the retail and agent side! Andy mentions the difficulties of being on the retail side but the enjoyment he got from it! Plus how his resilience led him to his first agent job!

    00:00 Intro
    01:08 There is always room to learn
    07:50 Changing depending on the client
    10:00 Job titles & peoples perspectives
    12:50 How Andy got his first Job & some big learnings
    20:00 Working at Army Navy
    21:50 His Apprenticeship in the print world
    24:05 How resilience got Andy a Job he wanted
    30:00 What being an Agent used to be like & how the industry has changed
    37:27 The shift from searching from beds to sleep
    40:00 Why Sussex Beds dont service all price ranges
    42:00 Long term advice is important
    43:05 Why Andy opened his own shop
    48:20 Biggest learning from being in retail
    51:20 Innovation in the bed industry
    57:42 The Green Era & working for a flooring company
    58:50 Recycling in the bed industry
    1:00:40 What does Andy think retailers need to do to stay relevant & how its changing
    1:07:05 Most challenging part of Andys job
    1:12:15 How Andy distresses
    1:15:05 Quickfire Questions
    Hosted on Acast. See acast.com/privacy for more information.
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About An Unorthodox CEO
Welcome to the An Unorthodox CEO Podcast! The brand new podcast from Steve Pickering & Sussex Beds. Join us for weekly episodes as we explore the challenges of business, the ups and downs of working with family, and unorthodox tips and tricks to navigate it all! Following on from Steve's weekly LinkedIn posts, this podcast takes a deeper dive into business whilst inviting guests on to share their stories. P.S. We film this in our office, so background noise, laughing, and sneezing may be heard...πŸ˜‚ Hosted on Acast. See acast.com/privacy for more information.
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