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An Unorthodox CEO

Sussex Beds
An Unorthodox CEO
Latest episode

50 episodes

  • An Unorthodox CEO

    Amanda: The Power of Training

    29/07/2026 | 1h 10 mins.
    This week on An Unorthodox CEO, Steve is joined by Sussex Beds' Training Manager, Amanda, to explore why great training is at the heart of great customer service.

    Amanda shares her journey from joining Sussex Beds and helping launch our Ashford store to progressing into her current role, where she now develops and supports teams across the business. Along the way, she reflects on the lessons she's learned, how her previous experience shaped her approach, and what it really takes to lead people with confidence.

    Together, they discuss what makes effective training, how Sussex Beds helps new starters build confidence, the importance of self-reflection, and why learning never stops. They also explore the challenge of maintaining the same high standards across every store as the business grows, proving that investing in people is one of the biggest investments any business can make.

    00:00 Intro
    01:35 Why Amanda joined Sussex Beds
    04:20 Working in Ashford when it opened
    05:15 Early learnings from working in store
    08:30 The change in environments from M&S to Sussex Beds
    12:00 Big learnings from her previous job
    15:22 How to lead so people follow
    17:06 Amandas progression through the business
    24:15 Competition being nearby is good
    25:30 The training role at Sussex Beds
    28:30 What makes great training
    31:30 The power of self reflection
    33:42 How we build confidence in new starters
    36:45 Learning from each other
    39:50 Growing and keeping the same standards
    43:20 Why personal growth of team aids the business
    46:10 Signs of a successful leader
    51:46 Biggest training challenge
    54:40 Our most successful training
    56:48 Quickfire questions
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    The #1 Mistake Airbnb Hosts Make

    22/07/2026 | 32 mins.
    What makes a holiday rental truly memorable? While many hosts focus on dΓ©cor, location and amenities, one of the most important parts of any stay is often overlooked – the quality of sleep.

    In this episode, Steve and Lee explore why the bed should be at the heart of every Airbnb experience. They share their own experiences, discuss the importance of guest feedback, explain the latest furniture safety regulations, and offer practical advice on choosing the right mattress, pillows and mattress protectors.

    Whether you're an Airbnb host looking to improve your guest experience or simply interested in what makes a great night's sleep, this episode is packed with useful insights and actionable tips.

    00:00 Intro
    01:20 Why they chose the topic of Airbnbs
    03:30 You hire these houses to sleep - why isn’t it a focus
    05:00 Premier inn got it right - the bed is the highlight
    06:50 Sleep Facts from Steve & Lee
    08:30 The importance of Mattress Protectors
    10:45 Why Airbnb hosts should survey their guests
    12:40 Don’t be frightened of feedback - embrace it
    13:50 Understanding Airbnb Furniture Regulations
    16:11 What mattress/ bed we recommend for airbnbs
    18:00 Advice on changing the mattress, mattress protectors & pillows
    21:07 Quickfire Questions
    28:50 Let us know your views
    30:16 Outro
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    The Secret to Selling Without Selling

    15/07/2026 | 1h 15 mins.
    This week on An Unorthodox CEO, Steve is joined by Tony White, Managing Director of Bonners Music.

    Listen as they chat about all things, business, Tony's journey to Managing Director and what they think the secret to selling is...

    00:00 Intro
    01:02 How Tony & Steve met
    02:15 How fate landed Tony work experience at Bonners Music
    06:00 Working full time in the Bonners shop
    07:30 Creating a database & holding trade shows
    09:00 Instrument progression is very different now
    10:45 Tonys first taste of sales
    13:45 Key to selling
    14:38 Sticking to your purpose when choosing products
    16:30 Balancing customer needs
    20:19 Creating a welcoming environment in store
    23:04 Education is so important in every industry
    25:30 Why Tony started his YouTube channel
    29:00 How Tony became the owner of Bonners
    33:00 The first changes they made after taking over
    36:00 The joy of opening new shops
    36:00 The internet & websites
    38:50 Warehouse & website mistakes
    42:00 The way consumers buy has changed
    44:00 Targets & juggling with brands
    47:00 Opening new stores
    50:00 The post pandemic changes
    54:30 How the stores & website work together
    56:40 Deciding to improve rather than expand
    58:50 Did Tony ever want to be a musician
    1:03:17 Most challenging part of business journey
    1:06:07 Quickfire Questions
    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Sarah Allen: Navigating Change, AI & Employee Wellbeing

    08/07/2026 | 58 mins.
    This week on An Unorthodox CEO Steve chats again with Sarah our HR Manager all about her trip to the CIPD Festival of Work. They explore the future of work, from AI in HR and supporting team through change to employee wellbeing and the workplace trends every business should be paying attention to. Plus, new employment laws everyone should be aware of!

    00:00 Intro
    01:35 What is the CIPD Festival of Work
    03:07 The β€˜Practical Solutions’ Stage
    04:30 People are business
    05:50 Managing change & providing clarity
    07:15 Transformation in business is endless
    08:20 Communication is key for change
    12:25 Ai and HR - its a tool
    17:13 Dealing with difficult conversations
    19:47 Ai Policies plus how Sarah & Vic use it
    24:00 Struggles of young people getting jobs
    26:25 Sarahs standout speaker of the event
    30:50 Cons of superhero leadership…
    33:14 Employment law changes
    37:10 How our probation period works
    42:20 Employee wellbeing should be a business priority
    45:40 Our Pulse Surveys
    48:56 Quickfire Questions
    55:45 Top HR Tip
    56:20 Outro

    Hosted on Acast. See acast.com/privacy for more information.
  • An Unorthodox CEO

    Babatunde Ibrahim: Turning Setbacks into Success

    01/07/2026 | 1h 5 mins.
    In this episode, Steve & Babatunde discuss architecture, entrepreneurship, learning from criticism, and why some of life's biggest setbacks can become your greatest opportunities. From growing up in Nigeria and moving to the UK for university, to facing redundancy, 18 months of job applications, and eventually building his own architecture business, Babatunde's story is one of resilience, determination, and never giving up.

    00:00 Intro
    01:25 How Babatunde met John Rayment
    03:19 Growing up in Nigeria
    04:10 Leaving for University in the UK & getting architecture
    08:26 Degree & getting a job
    10:47 Being offered his first job & learning on the job
    12:00 Masters degree - learning to listen to criticism
    15:17 Being made redundant & covid
    16:30 Applying for Jobs for 18 months & Babatundes resilience
    19:20 The start of Baba Atelier
    22:50 Learning to render & building concept work
    23:33 Babatundes struggles without a job & how people supported him
    27:11 A breakthrough - a new job
    31:22 The learnings from having a job and then having his own business
    35:11 Why taking advice from others is important
    38:44 Babatundes escapes
    40:00 Renovating his new home & his drive
    43:30 How traumas & knocks are things that make you
    46:39 Practice makes perfect
    48:31 Helping clients with needs analysis
    53:00 Quickfire Questions
    1:01:45 Outro
    Hosted on Acast. See acast.com/privacy for more information.
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About An Unorthodox CEO
Welcome to the An Unorthodox CEO Podcast! The brand new podcast from Steve Pickering & Sussex Beds. Join us for weekly episodes as we explore the challenges of business, the ups and downs of working with family, and unorthodox tips and tricks to navigate it all! Following on from Steve's weekly LinkedIn posts, this podcast takes a deeper dive into business whilst inviting guests on to share their stories. P.S. We film this in our office, so background noise, laughing, and sneezing may be heard...πŸ˜‚ Hosted on Acast. See acast.com/privacy for more information.
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