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8. How Ditching Profitable Offers For Aligned Services Can Transform Your Business with Remi Gutteridge
In this episode of the CEO HAUS podcast, Ellie is joined by her first guest - Remi Gutteridge. Remi is a Brand & Marketing Strategist who helps to turn iconic humans into sold-out disruptive money-making brands. They discuss Remi’s journey in building her business, from starting out as a social media manager to now ending up as a personal brand specialist. Remi talks about the challenges she’s been through along the way, including hiring a full-time employee that didn’t work out and trying to juggle two arms of her business before going all in on her coaching and branding business. They also dive deep into what a personal brand really is and why it’s so important to any online service providers.Key TakeawaysBuilding a personal brand is not just for influencersAs a service provider, your personality and brand are what people connect with and buy into. Focus on what you enjoy and are meant to do, rather than just what brings you money You have to be ready to let go of certain aspects of your business even if they are profitable, when they aren’t aligned for youBuilding a personal brand online doesn’t have to feel hardIt’s about bringing you and your offline world into your online world so that people get to know you and see your personality and uniqueness - that’s it.Connecting with others in the online space is the keyRemi & Ellie met through a mastermind so they talk about how this kind of environment supported them through building a business and personal brand through the power of being surrounded by others on the same path as youSharing with your audience when things go wrong as well as your wins is hugely importantWhen something goes wrong, learn the lesson and then share it as this will only grow the trust your audience have in you by showing your vulnerability Showing up online and having a voice does not make you arrogantIt’s not showing off and as women we are conditioned to feel like it is, when really it’s how our audience are able to connect with usConnect with Remi on Instagram here Listen to Remi's Think Like A Brand Podcast here Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk
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7. How to Review Your Year, Reset Your Mindset, and Set Aligned Goals for the Year Ahead
In this episode of the CEO HAUS podcast, Ellie is reflecting on her year (both the wins and lessons) and showing you how to do the same. She then talks you through how to reset your mindset once you’ve done this review of your year - so that you’re letting go of what no longer serves you, framing your challenges as lessons and creating a vision for who you want to become. Ellie then talks you through clearing off old tasks so you’re starting the year with a clean slate. Finally, she shares your step-by-step method guide to set goals for the year ahead so you know exactly what you’re working towards and your plan to get you there. Key TakeawaysGrowth isn’t about perfectionIt’s about showing up, learning and adjusting as you go. Reviewing your year properly is the key to setting yourself up for successIt also stops you from focusing on the challenges of the year as you’re taking the time to properly recognise all the wins of the year too There’s no point planning without reviewingIf you try to plan for 2025 without reviewing 2024, you won’t be taking action on the lessons learnt and using the data to build a plan that will actually grow your business in 2025Your mindset needs to shift as you shift into the new yearWhen you approach the new year, you need to let go of what doesn’t serve you, view your challenges as lessons and create a clear vision for who you want to become in the next 12 monthsWrapping up loose ends should be part of your planning for the new year If you’ve still got mental clutter and little to do lists from the previous year, you can’t start the next one with a clean slate so making time to do this will have a huge impactThank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk
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6. The Different Audience Stages To Match Your Funnel + Content To
In this episode of the CEO HAUS podcast, Ellie is talking all about how to create content that attracts an audience of buyers, not just followers. She walks you through the audience stages and what content to create to speak to them at each stage, as well as how to choose the right free resource to attract VIP-level clients. By the end of the episode, you’ll walk away with a 5 step plan for creating content that converts, rather than just engages. Key TakeawaysHaving a big audience doesn’t necessarily mean having clients You need an audience of people who are ready to buy from you, so focusing on audience building alone without knowing how to convert them won’t lead to clients.The type of free resource you create sets the tone for the kind of guests you’ll attractIf you want to attract high level clients, your free resource needs to be targeted specifically to this type of clientIt’s not just about creating content pillarsYou not only need content pillars, but also the understanding of how you turn these pillars into engaging content in multiple styles, as well as knowing the offer you’re driving people towards and the core message of this offerWhen you have your freebie ready, automate the processBy using ManyChat you can make sure that your audience have the freebie instantly when they request it so you don’t lose their interest and you save yourself time The key is creating conversion content This is the content that will make your audience see you as the clear choice and be ready to buy.Access the Bundle 'Your Shortcut to More Leads & More Sales' here Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk
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25:52
5. Does Scheduling on Instagram Really Ruin Your Reach?
In this episode of the CEO HAUS podcast, Ellie is debunking the myth that ‘scheduling posts on Instagram always ruins your reach’. In the episode, she shows you how to find out for yourself if this is true for your account using A/B testing. Ellie dives into exactly which metrics to track and a step by step guide as to how to test for yourself and analyse the data properly. Scheduling can be hugely beneficial for being able to save yourself time with your social media and in reality, you’ll never know for sure whether it affects your reach without the evidence, so get the evidence and find out for yourself. Key TakeawaysScheduling doesn’t always affect reachIt differs account to account and Instagram have never officially confirmed whether it does or doesn’tA/B testing can give you the evidence to know whether this is true for your account or not You need to select your content type, test period and understand how to test properly in order to ensure your results are accurate It’s not just reach you should be tracking There are 5 different areas you should be tracking when testing if scheduling affects your Instagram account, not just reach.You need to understand what to do with the data once you’ve testedThere’s no point having the data without understanding how to analyse and interpret it It’s not enough to do one test and rely on that data over time Algorithms change, and so does audience behaviour - so if you want to do this properly you should be repeating this test every few months to see if anything has shifted. Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk
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15:05
4. How to Use Your Instagram as a Sales Funnel
In this episode of the CEO HAUS podcast, Ellie dives into how to transform your Instagram into a powerful sales funnel. She explains how to use the attract, nurture, and convert phases to guide followers from awareness to action, ultimately turning them into paying clients. Ellie breaks down each phase, from attracting new followers through engaging, trend-inspired content to nurturing trust and positioning yourself as an expert, and finally, converting followers into clients with direct calls to action. From this episode, you’ll understand how to create content that not only gets engagement but also drives actual sales, making Instagram work as a 24/7 sales tool for your business.Key TakeawaysThe power of clear CTAsEvery piece of content should direct followers toward a specific action, whether it's DMing for more information, booking a sales call, or entering your funnel through a freebie, making Instagram a traffic-directing tool for your business.Your content strategy should be evergreenBy planning your content to cover all funnel phases, you end up with a content journey that nurtures leads continuously, not just during launches or promotional periods.Stop using instagram for likes and start using it for salesRather than posting for engagement alone, treat each post as part of a larger strategy that guides followers closer to becoming clients, ensuring that Instagram works for you 24/7, not just as a place to get engagement and likesThe power is in the follow-upOnce someone takes action from your post, you have to have a strategy in place to nurture and follow-up with them, including a lead tracking system. Don’t lose them once they’ve ‘put their hand up’ and shown you they’re interested in what you have to offerAccess the Bundle here Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk
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About CEO Haus

Hosted by Ellie Hudson, the CEO Haus podcast is your home for unfiltered discussions about what it actually takes to build, grow and scale a profitable business, like entrepreneurship, social media strategies, sales & business strategies, marketing strategies and so much more. Welcome to my crib...

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