CEO Haus

In this episode of the CEO HAUS podcast, Ellie dives into how to transform your Instagram into a powerful sales funnel. She explains how to use the attract, nurture, and convert phases to guide followers from awareness to action, ultimately turning them into paying clients. Ellie breaks down each phase, from attracting new followers through engaging, trend-inspired content to nurturing trust and positioning yourself as an expert, and finally, converting followers into clients with direct calls to action. From this episode, you’ll understand how to create content that not only gets engagement but also drives actual sales, making Instagram work as a 24/7 sales tool for your business.Key TakeawaysThe power of clear CTAsEvery piece of content should direct followers toward a specific action, whether it's DMing for more information, booking a sales call, or entering your funnel through a freebie, making Instagram a traffic-directing tool for your business.Your content strategy should be evergreenBy planning your content to cover all funnel phases, you end up with a content journey that nurtures leads continuously, not just during launches or promotional periods.Stop using instagram for likes and start using it for salesRather than posting for engagement alone, treat each post as part of a larger strategy that guides followers closer to becoming clients, ensuring that Instagram works for you 24/7, not just as a place to get engagement and likesThe power is in the follow-upOnce someone takes action from your post, you have to have a strategy in place to nurture and follow-up with them, including a lead tracking system. Don’t lose them once they’ve ‘put their hand up’ and shown you they’re interested in what you have to offerAccess the Bundle here Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk

In this episode, Ellie talks about why your content isn’t converting and how to fix it. So many business owners struggle with creating Instagram content that attracts, nurtures, and converts their audience effectively. Ellie talks about mistakes like not attracting fresh eyes, not building trust with your current audience and overlooking how important CTA (call-to-actions) are. Ellie talks through the ANC Framework (Attract, Nurture, Convert) as the key to attracting new followers, nurturing to build trust and relationships, and converting your audience into buyers. Ellie talks about how the key is aligning your messaging with your ideal client, addressing their pain points, and consistently posting with purpose, rather than random and sporadic. Key TakeawaysYour content needs to Attract, Nurture, and ConvertGood content should bring in new followers, build trust with your existing audience, and inspire action - if you’re missing any of these three you won’t be able to turn your audience into clients.Trust is the key to converting your followersGeneric or surface-level content may attract followers, but building trust is the key to position yourself as the solution to your audience’s problems and actually be able to drive sales, not just likes.Your messaging has to align to your ideal clientTo make sure your audience resonates with your content, it has to speak to their desires, frustrations and motivations. If your messaging is misaligned, or copied from others - it will never have the same impact. Balance your content so you grab people at all stages of the buyer’s journeyCreate a mix of attract, nurture, and convert content to capture cold, warm, and hot audiences, so you can create content your audience resonates with no matter where they are in your buyers journey. Reverse engineer your content strategyInstead of creating content you think will attract people into your offer, reverse engineer it and think about what their objections will be, then create content that addresses these before they even think about them.FREE RESOURCE - Content Into Ca$hThank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk

In this episode, Ellie shares her exact strategy for preparing her business to take two full weeks off during the Christmas holidays. She talks about her own experience of working through the holidays in the early years of her business, and explains why she’s made it a priority to unplug and enjoy the festive season without compromising her business. From pre-scheduling content and mapping out Q1 sales plans to creating seamless client support systems, Ellie gives a step-by-step guide to help business owners confidently take time off and return feeling fresh ready for the new year. Whether you’re planning for the holidays or looking for strategies to manage a break any time of the year, this episode will show you exactly what you need to consider to make that possible.Key TakeawaysClient Communication is the key Making sure your clients know what’s happening and ensuring they have no questions unanswered before you finish is essential for not impacting your client experience and making sure the pressure is off you over the breakYou can be seen to be online without being ‘online’ Don’t just go completely mute over the Christmas period, pre-schedule content to go out so your audience still feel like you’re ‘there’ even if you’re not actually there. Prep your sales plan for Q1 instead of scrambling when you get backEveryone knows how manic the first couple of weeks of January feel, so make life easy for yourself by having your Q1 sales plan done already before you break up for Christmas.Audit your lead gen funnels before you go so you’re not seeing a pause in leadsYou can literally have leads coming in over the Christmas period if you do this as you’re ensuring they’re all automated so you don’t need to be IN the business for them to be generating leads for you.Block off time in your diary for when you get backDon’t try to jump straight back in to client work, make sure you block of time to catch up and get set for the year instead of trying to jump straight back in and getting overwhelmed by day 3.Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk

In this first episode of the CEO HAUS podcast, Ellie introduces herself and shares her journey as an entrepreneur. From the early days of building her VA business in Sydney to now owning two businesses and having a life of freedom that she loves - Ellie shares the realities of the journey. She explains her mission behind CEO HAUS and gives listeners a sneak peek of what they can expect—real unfiltered episodes, strategies, actionable tools and everything in between to help you expand your business. Key TakeawaysPodcasts as a game-changerEllie talks about the impact that podcasts have had on her in her business and how that impacted her decision to now create this podcast and be able to have that same impact on othersAction beats perfection every timeEllie talks about how waiting for perfection holds you back, but taking messy action moves you forward - hence Ellie launching the podcast with no experience in podcasting but the plan to learn on the go! Freedom doesn’t come from moneyEllie shares her journey to realising this and learning that freedom actually comes from building your business in a way that gives you this, not just chasing the money.It’s okay to want moreWhether it’s more time, money, or freedom, Ellie talks about how important it is to listen to your own desires and be unapologetic about going after them.This space is for youCEO HAUS is all about helping entrepreneurs feel seen, supported, and inspired while sharing the tools and tips they need to grow.Thank you for listening to this episode of the CEO Haus Podcast! If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it! Finally, follow us on Instagram to stay updated on our latest episodes @itselliehudson @palmsocialsuk