CEO Haus

• 21. What To Do When Clients Don't Pay With Alexa Wilkinson

  In this episode of the CEO Haus Podcast – Ellie sits down with business coach Alexa Wilkinson for a no-filter chat on what really goes on behind the scenes of running a six-figure business. From chasing payments to setting boundaries, they break down the truths most people won’t talk about online. Alexa shares hard-earned lessons on why scaling doesn’t always mean success, the importance of air-tight contracts, and how to protect your energy (and income) when clients ghost. Key Takeaways: Six-figure months don’t mean freedom - unless your systems are solid.More money often brings more problems. If your systems are a mess and your boundaries are non-existent, scaling will drain you instead of freeing you.Profit is the goal - not performative revenue.Six figures on paper mean nothing if your expenses are eating it all. Focus on what actually hits your bank account, not just what looks good online.If it’s not in a contract, it doesn’t count.Terms and conditions aren’t just a checkbox - they’re your safety net. Whether it's a course, client, or coaching offer, clarity and protection are non-negotiable.Chasing payment isn’t awkward - it’s essential.You’re not “being difficult” for asking to be paid. Services stop when invoices do. It’s not personal, it’s business.Being a CEO means making hard (but necessary) decisions.Chasing invoices, enforcing contracts, going to small claims - it’s not dramatic, it’s just business. You’re not “too much.” You’re doing what leaders do.Connect with Alice on Instagram here. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

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• 20. Connection > Content: The Facebook Group Strategy with Alice Walter

  In this episode of the CEO Haus Podcast – Ellie’s sitting down with social media strategist Alice Walter from Wonderland Socials, to talk about the most slept-on client attraction tool: Facebook groups. If you’ve been putting all your energy into Instagram and your DMs are empty - this episode is the permission slip (and strategy) you didn’t know you needed. Alice breaks down why community-driven spaces convert better, how to actually use groups without being spammy, and what most service providers get totally wrong about showing up online. From profile audits to posting with purpose, this episode is for anyone ready to build trust, attract aligned leads, and turn visibility into sales - without burning out.Key Takeaways: Facebook groups aren’t dead, but your strategy might be.If you’re not seeing results, you’re likely missing the connection piece. It’s not about posting more - it’s about posting with presence.Instagram isn’t your only stage.Diversifying your platforms = expanding your reach. If your dream clients aren’t biting on IG, they might already be waiting in a Facebook group.People buy from people, not profiles.Showing up with value, sharing wins, and starting real conversations builds trust faster than any cold DM. Your profile is your shopfront.If your bio doesn’t clearly communicate who you help and how, you’re leaving money on the table - especially inside groups.Automation is helpful. Connection is non-negotiable.Systems are great - but they should never replace real human energy. You need to be efficient and intentional. Connect with Alice on Instagram here and download her guide on how to get more clients using Facebook groups here. Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

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• 19. You’re Not Making Sales From Your Content Because You’re Skipping the Buyer’s Journey

  In this episode of the CEO Haus Podcast - Ellie’s diving into the real reason your content isn’t converting - even when it looks like you’re doing everything “right.” From lightbulb moments to buyer psychology, she breaks down the 5 stages of the buyer’s journey and how to speak to each one inside your content. It’s all about building trust, guiding your audience, and shifting from “just getting engagement” to creating content that actually sells. If you’ve been stuck in content limbo - this is your roadmap out.Key Takeaways: "Helpful" content isn’t always converting content.You might be getting likes, saves, clicks, and “this is so useful” replies… but if you’re not moving people through the buyer’s journey, they’ll never move into buyer-mode.Most creators are speaking to the wrong stage (or just one).If they don’t even know they have a problem yet? Your offer won’t land. And if they do know, but haven’t seen your solution as the answer? They’ll keep scrolling.The buyer’s journey has 5 stages - and your content needs to touch them all.From unaware to ready to buy, each stage needs a different kind of message. Miss one, and you risk losing them before they even see your offer.Sales content doesn’t mean “just pitch more.”It means creating posts that build toward the sale - by waking people up, naming their exact struggles, showing your method, and building trust before the CTA drops.It’s not about posting more - it’s about posting with purpose.You don’t need more content. You need more intentional content that meets your audience where they are - and moves them forward.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

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• 18. Becoming An Iconic Leader With Kayleigh Greenacre

  In this episode of the CEO Haus Podcast - Ellie sits down with the powerhouse Kayleigh Greenacre to dive deep into what it really takes to stand out in a saturated space. From teaching in schools to teaching future leaders, Kayleigh shares her raw and real journey into business - and what makes her the go-to when it comes to iconic leadership. It’s all about mindset, conviction, showing up boldly, and why your personal brand voice is everything.Key Takeaways: Don’t just post for the sake of it — bring the energy.If you’re not fully backing your message with confidence and belief, your audience won’t either. Embody the version of you they want to buy from.Leverage the skills you already have.Your background, no matter what it is, holds power. Whether it’s teaching, sales, admin or customer service - those transferable skills can and should shape your positioning.Authority has nothing to do with your income.You don’t need to be making six figures to be seen as a leader. You need clarity, conviction, and a bold voice that actually says something worth listening to.Say the same thing, better. Not something new.You don’t need 100 new ideas a month - you need to repeat your message so clearly and confidently that people instantly associate it with you.Confidence builds trust.Your audience buys from people who believe in what they do. Show up consistently with conviction, speak your truth, and remember you don’t need permission to show up.Connect with Kayleigh on Instagram hereThank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

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• 17. The Exact Launch Strategy I Used in My Recent Launch: The Instagram Funnel Sprint

  In this episode of the CEO Haus Podcast - Ellie is giving you the full behind the scenes of her most recent launch - The Instagram Funnel Sprint, and breaking down the exact strategies she used to have a successful launch. Ellie breaks down what a strategic, layered launch actually looks like and how it can lead not only to sales… but to even bigger upsells and conversions without the stress, panic or burn out.Key Takeaways: Start with awareness, not salesThe launch starts with problem-aware content that gets your audience thinking about their struggles, not your offer. You create demand by making them realise their gaps first, not by pushing the solution.Design your lead magnet with intentionYour lead magnet isn’t just a list-building tool - it deepens the problem-awareness and positions your offer as the natural next step, building anticipation without giving away the fix.Promote with purpose, not repetitionFocus on content that tackles three key audience pain points (e.g. funnel clarity, lead quality, and inconsistent sales), showing how your offer could solve them - no copy-pasting, just strategic storytelling.Treat your freebie like a conversion eventThe freebie should be structured to pre-sell your offer, by demonstrating the problem, showcasing the solution, and aligning your offer as the clear next move.Upsells happen when you’ve built trustYour upsells won’t feel salesy if the entire funnel - content, lead magnet, freebie, and offer - was designed to build trust, prove results, and provide value upfront, making the upsell feel like a natural next step, not a pitch.Thank you for listening to this episode of the CEO Haus Podcast… If you loved it, I’d love it even more if you hit the subscribe/follow button on your favourite podcast platform so you don’t miss an episode. If you can spare a few minutes to leave us a review, this helps us to get the podcast in the ears of those who need it. IMPORTANT LINKS:Apply for social media management or to work with our agency in a bespoke package:www.palmsocials.com/contact For coaching: send me a DM on IG and let’s see if we’re a perfect fit If we’re not already besties on IG, you’ll find me at:@palmsocialsuk

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