Dear FoundHer...

• From the Forum: Heather Redisch, Adulting 101 Masterclass

  You have just a couple more weeks to join THE networking community for women business owners over forty: The Dear FoundHer... Forum. Save 30% off your annual membership and lock in your rate before it goes in next year!A longtime HR leader sees how unprepared many young adults feel after college and turns that insight into a small business built to guide them through the realities of adulthood.Heather Redisch sits down with Lindsay Pinchuk to share how Adulting 101 Masterclass began, the early uncertainty that came with creating something in a wide-open space, and the small shifts that helped her clarify her offer. She talks about the moments that shaped her growth, the experiments that revealed what students and parents truly needed, and the point where things finally gained momentum once she focused on her core strengths.Heather also reflects on the role community played in her progress. The women in the Dear FoundHer Forum helped her push past discomfort, stay visible, and build confidence as she refined her idea. Their support reshaped how she approaches her work and the young adults she serves. Her story leaves listeners with a simple question: what becomes possible for your small business when you stay curious, keep learning, and surround yourself with a community that moves with you?Episode Breakdown:00:00 Stepping Out of Your Comfort Zone for Small Business Growth02:20 From HR Expert to Founder of Adulting 101 Masterclass03:32 The Workforce Gap and Why Graduates Aren’t Prepared05:39 How Adulting 101 Shifted to a One-on-One Coaching Model09:42 The Breakthrough Moment After Narrowing Her Offer13:31 Community Support and Networking That Fueled Growth18:53 What’s Next for Adulting 101 Masterclass22:05 Heather’s Essential Advice for New FoundersLinks:Follow Heather Redisch on InstagramSubscribe to The FoundHer Files and check out our female founded holiday gift guide!Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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• Maelove: The Secret Behind their Viral Success with Founder, Jackie Kim

  Holiday Special: Join THE networking community for women business owners over forty, The Dear FoundHer... Forum. From now until the end of the year, save 30% on your annual membership and lock in the rate forever. Jackie Kim shares how a personal obsession with sensitive skin turned into Maelove, a science led skincare brand whose viral vitamin C serum built loyalty before it made headlines. Joining Lindsay Pinchuk in this episode, Jackie traces the shift from New York attorney and startup investor to founder, driven by years of dry, reactive skin and frustration with clinical products that either caused irritation or came with a painful price tag. What do you build when every “solution” stings your face or empties your wallet? Jackie answers that question with Maelove’s approach to extra strength yet gentle formulas, a fully bootstrapped business, deep investment in R&D and long form educational content that customers and dermatologists now treat as a trusted guide. Along the way, she shares advice on knowing your strengths, hiring for your gaps and staying clear on who your skincare brand really serves, and she shows how viral growth can follow when you let the product, the science and your customers do the talking.Episode Breakdown:00:00 Why Building A Business Is A Marathon And Why Founder Community Matters02:23 Dear FoundHer Host Intro And Setting Up The Maelove Skincare Story04:35 Meet Jackie Kim And The Origins Of Maelove Skincare08:11 Solving Sensitive Skin Problems And Defining The Maelove Mission10:24 Bootstrapping Maelove And Building A Customer Obsessed Science Led Skincare Team14:25 Creating Glowmaker And How A Vitamin C Serum Became A Viral Skincare Hero20:15 How Glowmaker Went Viral Through Editors Influencers And Dermatologists24:27 Keeping Skincare Affordable With A Lean Direct To Consumer Business Model26:05 Becoming A Customer Obsessed Brand Through Deep Skincare Education And Content32:16 Staying Competitive Without Funding And Growing Maelove Through Word Of Mouth36:08 Jackie Kim’s Three Actionable Steps For Female Founders In Skincare And BeyondConnect with Jackie Kim:Follow Maelove on InstagramLinks:Follow Dear FoundHer on InstagramCheck out the Dear FoundHer... Female Founded Gift Guide!Podcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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• From the Forum: Lisa Schneider, Founder of Pearl and Rose

  Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Pearl and Rose began as Lisa Schneider’s search for honest conversation about menopause, aging parents, and shifting identity, and has since grown into a small business rooted in real community for women in midlife. Inspired by young moms’ groups and encouraged by Lindsay Pinchuk and the Dear FoundHer Forum, Lisa took her idea from “I wish this existed” to a branded platform with in-person events, resources, and support for women in their forties, fifties, and sixties.In this episode, Lisa shares how she built Pearl and Rose by listening first, starting with a simple dinner party that doubled as a focus group and evolving into ongoing programs on wellness, menopause, fitness, and the sandwich generation. She talks about learning to collaborate, ask for help, and show up face to camera to tell her own breast cancer story, which sparked powerful engagement and gave women language to advocate for themselves. Lisa shows how the Dear FoundHer community and her cohort have become a daily support system that fuels the growth of her small business and proves that when women build community with intention, everyone involved grows stronger.Episode Breakdown:00:00 Normalizing Midlife Conversations on Menopause Aging Parents and Identity01:30 From Burned Out Designer to Pearl and Rose Midlife Community Founder04:54 Validating the Idea with Instagram and a Midlife Focus Group Dinner08:29 Listening to the Community Wellness Menopause and the Sandwich Generation12:08 Growing Pearl and Rose Through Collaboration Events and Membership18:22 Vulnerability Breast Cancer and Showing Up on Social Media21:31 How Dear FoundHer Community Fuels Lisa’s Journey and Her Advice to New FoundersConnect with Lisa Schneider:Follow Pearl and Rose on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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• perfectwhitetee: Turning a Closet Staple Into a Business That Scales with Jen Menchaca and Lisa Hickey

  Holiday Special: Join us for the Dear FoundHer... Forum Virtual Open House + Networking Event on December 9th. Meet other women business owners, connect, and experience the support you’ve been missing. Sign up through the link in the show notes—it’s free to join us. Two fashion insiders walk through how a single white tee became the core of a cult basics brand that now lives in both retail and direct to consumer channels. Lindsay Pinchuk talks with perfectwhitetee co-founders Jen Menchaca and Lisa Hickey about the years they spent in showrooms and retail stores, the gap they saw for reliable year round basics and the way a partnership with a fabric expert let them obsess over fit, fabric and how their pieces actually feel on real women. They describe fit tests on bodies of different ages and sizes and they show how feedback from boutiques and customers turns each tee and sweatshirt into a staple women reorder in multiple colors.When COVID hit, their independent retail partners served as a lifeline as supply chains stalled and boutiques turned to perfectwhitetee for product they could still put in customers’ hands. From there the direct to consumer side grew as shoppers sent DMs that asked for more colors and styles, which pushed Jen and Lisa to build a Shopify site and to treat lifestyle driven ads and email as key tools for connection and loyalty. Again and again they come back to a simple idea. Strong basics and strong businesses start with a clear customer, a clear edge and a community that trusts you in both retail and direct to consumer spaces.Episode Breakdown:00:00 How Listening To Customers Built A Cult Basics Brand03:12 Meet perfectwhitetee Founders Jen Menchaca And Lisa Hickey04:22 From Showroom And Retail Stores To The Perfect White Tee Idea06:50 Spotting A Gap In Basics And Building A Fabric First Fashion Brand08:24 What Makes A Perfect White Tee Fit Fabric Community And Confidence12:44 Launching Right Before COVID And Leaning On Retail Relationships18:25 Relationships Community And A “No Asshole” Policy For Business Growth24:23 From Wholesale To Direct To Consumer How Ads And UGC Fueled Demand33:43 Black Friday Inventory Fail Owning Mistakes And Fixing Operations41:37 What Is Next For perfectwhitetee Wovens Mens And Deeper Community43:07 Three Actionable Steps For Women Starting A Product BusinessConnect with Jen Menchaca and Lisa Hickey:Follow perfectwhitetee on InstagramLinks:Subscribe to The FoundHer Files and check out our female founded holiday gift guide! Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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• From the Forum: Ronna Belinky, Founder of Workflows By Ronna

  Holiday Special: Join the Dear FoundHer… Forum and lock in special member pricing + exclusive bonuses for 2026 available for a limited time. If you’re ready for connection, clarity, and support in your business, now is the time to get inside. JOIN US HERE Ronna Belinky reveals how genuine community and intentional networking can transform a small personal system into a meaningful business that helps women create clarity, structure, and ease in their lives.Lindsay Pinchuk and Ronna take a closer look at how a simple planning method Ronna created for her own family eventually grew into a workshop and consulting practice that now supports women who want more structure in their days. Along the way, Ronna discovered that her greatest growth came from in-person connection. She built her business by showing up at events, leading workshops, and forming real relationships inside the Dear FoundHer Forum. Those experiences offered encouragement, referrals, and a sense of belonging that helped her move through self-doubt and step into visibility with more confidence.This episode encourages listeners to think about how community shapes their own work. What happens when you surround yourself with people who understand your goals? How does meaningful networking create opportunities that don’t appear through social media alone? Ronna’s story offers a reminder that business grows through connection, consistency, and the courage to keep showing up.Episode Breakdown:00:00 Introducing Ronna Belinky And The Mission Behind Workflows By Ronna01:40 How Ronna Helps Women With Personal And Professional Time Management07:15 Creating The Notebooks With Ronna System And Validating It Through Focus Groups10:40 Why In Person Networking Drives Ronna’s Business Growth16:10 Using Presentations To Explain A Unique Service And Attract Clients20:05 Marketing Strategies That Actually Work For Service Based Businesses22:09 Building Confidence And Overcoming Imposter Syndrome As A New Founder26:43 Ronna’s Top Advice For Women Starting A BusinessConnect with Ronna Belinky:Visit Workflows by RonnaFollow Ronna on InstagramLinks:Join the Dear Foundher... Forum Follow Dear FoundHer... on InstagramPodcast production and show notes provided by HiveCast.fm Hosted on Acast. See acast.com/privacy for more information.

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