Everything Is Content

Hello EICave Divers…

It’s been a WEEK of bizarre stories and we’re here to (attempt to) guide you through them…

In the wake of the news that all of Ed Sheeran’s support acts have quit his tour in solidarity with Macklemore and the Palestinian people, we discuss the power of taking a stand in the face of billionaires.

The HYROX Poo has been everywhere across our timelines this week. How well has the sport responded to this PR disaster? And what does this expose about the culture around HYROX? Meanwhile, another shitstorm (sorry) has been brewing around Sydney Sweeney - who has posed nearly-nude to advertise a sports prediction market. Have we come to expect this from her? What the hell is happening at Sweeney HQ?

It’s the question we’ve all been asking this week: is AI really on track to kill us all within a decade? Jacob Coxon, former AI researcher at Anthropic who previously also worked at Open AI went viral earlier this month when he shared a post on X saying he’d resigned from the company over safety fears and that time is running out to ensure AI is safe. Before we get swept up in the panic, we’ve consulted several tech experts’ analysis and fact checks to try and wade through it all…

And last up - we’ve been to see One Night Only, a new rom-com – or dystopian thriller depending on your reading which explores what it would be like if pre-martial sex was outlawed and singles only had one night to f to their genitals’ galore. Let’s just say, opinions are mixed within the team…

Make sure you’re subscribed and please leave us a review, it’s the best way you can support our independent podcast. Enjoy the ep and we’ll see you next week. Love, O, R, B xx

swyfthome.com/pages/eic-podcast

LINKS:

MEG MASON: Sophie Standing There

DISNEY PLUS: Adults

BBC NEWS: Hyrox apologises for allowing race to continue after athlete soils herself

THE ATHLETIC: The Sydney Sweeney advert ignores decades of progress

BBC NEWS: Why some experts increasingly fear AI will take over

METR - Brief independent investigation of agents’ behavior, reasoning and collaboration in the OpenAI / Hugging Face hacking incident

The Guardian - The Elon Musk v Sam Altman battle is a distraction

WIRED: The AI Researcher Who Just Quit Anthropic Says It’s ‘Crunch Time for Humanity’

X - AJEYA COTRA: Hugging Face explainer

Platformer - The AI safety vibe shift

NY TIMES: This is Really Bad

WASHINGTON POST: For years they warned that AI could kill all humans, now people are listening

CIGI - AI National Security Scenarios / Special Report

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Hello EICritters…

In today’s Everything In Conversation - we’re discussing North West.

In August of this year, Dazed released images of their Autumn 2026 issue, which features North, the 13-year-old daughter of reality TV star, brand owner and actress Kim Kardashian and musician Kanye West, as their cover star.

When we’ve spoken about North on EIC previously, we uniformly agreed that there was something about her music career that doesn’t sit right with us: a recently turned 13-year-old performing at festivals, travelling to events without her parents, being filmed and photographed by thousands of people at a time and being swarmed by paparazzi.

Now her words, opinions and thoughts have been written up in media written for and by adults. Are we right to feel uneasy about this? Is this any different from the careers of the child stars from our youth? And is this a sign of things to come for the future of the children of the Kardashian dynasty?

Make sure you’re following us on Instagram for your chance to weigh in and give us your opinions in future episodes. Love you - enjoy the ep! O, R, B x

swyfthome.com/pages/eic-podcast

LINKS:

DAZED - North West: ‘Music is what I wanna do with my life’

PARADE - North West's Latest Public Appearance Reignites Debate Over Child Fame

Call Her Daddy x Kim K

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Hello EICowboys…

It’s Beth and Ruchira steering good ship EIC this week as Oenone is taking a little break. Ruchira is turbo jet-lagged, and Beth is in a post-Cornwall haze… perfect podcasting conditions all round tbh.

We catch up about Ruchira’s trip to the Big Apple and Beth has FINALLY seen The Odyssey. Was her teenage classist self impressed with Nolan’s interpretation of Homer’s epic?

We fill you in on all the news from a week FULL of pop culture news and give you a hopeful look ahead at the TV coming our way this autumn that will hopefully keep the SAD at bay.

And a new reality TV family has hit the scene - The Earles… 25-year-old American social media celebrity Alix Earle and her family star in new Netflix reality series Earle Meets World. Do we have space in our hearts for a new reality family or are they 20 years too late?

As always, leave us a review wherever you get your podcasts - it’s the best way you can support our independent podcast. Enjoy the episode, and we’ll see you next time. Love, O, R, B x

swyfthome.com/pages/eic-podcast

Follow us:
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TikTok
Substack

LINKS:
Cat Cohen - Broad Strokes
Emily Wilson · An Uncomplicated Man
Gloria Steinem, Personification of the Feminist Movement, Dies at 92 - The New York Times
'SNL UK' Adds 'Big Boys' Actor Freddie Meredith To Season 2 Cast
Glastonbury confirms ticket sale dates - and highest ever price - BBC News
Earle Meets World Is a Bleak Portrait of the New American Dream - The Cut
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Hello EICiggies,

Is smoking cool again? Was it ever?

With smoking once again at the epicentre of celebrity chic we asked YOU whether or not you think people are picking up their lighters and throwing away their cares. And if so, are we experiencing a trickle down from celebs which is reversing decades of public health campaigns?

We also reflect on our own relationships with smoking, how our attitudes towards smoking have changed through the years and how smoking has come to re-enter the mainstream.

It’s the comeback that none of us expected. Can we attribute the rise of smoking as an aesthetic marker to a resistance to wellness, a natural bedfellow to the rise of diet culture - or are the famous people to blame? We consider the measures that can be put in place to stop it.

Hope you enjoy the episode and as always, please rate, review follow, subscribe and share the show. We're an indie podcast and it means the world & helps us keep going. O, R, B x

swyfthome.com/pages/eic-podcast

Links
inews - Smoking is cool again. How embarrassing.

Grazia - What's With All The Performative Smoking?

ASH - Use of vapes and other novel tobacco and nicotine products among adults in Great Britain

Instagram - @cigfluencers

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Hi EICelebrities…

Today’s we’re #gifting you an influencer special. Once the guardians of the internet, are we now experiencing a rising tide of anti-influencer angst? Is it sexist to find them annoying? And just how relevant are they any more?

First up we share the creators and influencers who we love to follow. Ruchira loves following Navy Ahluwalia (@naviahluwalia) & Savannah Sachdev (@savannahsachdev), Oenone loves following Veronika Slowikowska (@veronika_iscool) and Beth loves following Melissa Holdbrook-Akposoe (@melissaswardrobe) and Jack & Ash (@jackremmington & @ashholme).

Then: is hating influencers a socially acceptable way to hate women? After a shop sign in America reading "no influencers" went viral, popular influencer Levi Coralynn argued that anti-influencer sentiment is often a vehicle for misogyny. We ask why female creators do seem to get pigeonholed and flattened by the term ‘influencer’ when men are allowed to label themselves in far more varied ways online? And is some of the criticism aimed at influencers fair?

Next: are we in a style influencer recession? Hermes unboxing videos and videos of them grabbing a matcha pre-pilates aren’t garnering the same 7 figure viewership anymore, "forcing" increasing numbers of influencers to pivot to making low level ragebait to engage new audiences. In response to this, are we seeing more desire for intellectual and paywalled content on platforms such as Substack? Is it time for us to become ragebaiters or should we all go and touch grass?

Finally: the latest influencer pivot seems to be teaching others how to influence. Is this an MLM or a natural career progression for a creator?

Thanks so much for supporting out independent podcast! We hope you've loved listening. If so, please do follow us on Instagram and TikTok @everythingiscontentpod. We're also now on Substack- expect essays, deep dives & even more pop culture recs!

O, R, B x

swyfthome.com/pages/eic-podcast

Links:

New York Times - Are influencers barred from this Nantucket shop?

Vulture - Are influencers being demonised – or held accountable?

Vogue - Let’s Face It: Influencers Aren’t Really the Problem

Vulture - You Can’t Just Be Showing Matcha-Pilates-Alo

Apple Podcasts - Reasonably Optimistic "Why is anger so addictive"

Substack - Late stage content creation is depressing as hell

BBC - Meta to pay up to $18bn to settle claims its platforms harm children

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