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Everything Is Content

Beth, Ruchira & Oenone
Everything Is Content
Latest episode

233 episodes

  • Everything Is Content

    Influencer Special: No Influencers Allowed, Creator MLMs & The Age Of Rage(bait)

    04/09/2026 | 53 mins.
    Hi EICelebrities…

    Today’s we’re #gifting you an influencer special. Once the guardians of the internet, are we now experiencing a rising tide of anti-influencer angst? Is it sexist to find them annoying? And just how relevant are they any more?

    First up we share the creators and influencers who we love to follow. Ruchira loves following Navy Ahluwalia (@naviahluwalia) & Savannah Sachdev (@savannahsachdev), Oenone loves following Veronika Slowikowska (@veronika_iscool) and Beth loves following Melissa Holdbrook-Akposoe (@melissaswardrobe) and Jack & Ash (@jackremmington & @ashholme).

    Then: is hating influencers a socially acceptable way to hate women? After a shop sign in America reading "no influencers" went viral, popular influencer Levi Coralynn argued that anti-influencer sentiment is often a vehicle for misogyny. We ask why female creators do seem to get pigeonholed and flattened by the term ‘influencer’ when men are allowed to label themselves in far more varied ways online? And is some of the criticism aimed at influencers fair?

    Next: are we in a style influencer recession? Hermes unboxing videos and videos of them grabbing a matcha pre-pilates aren’t garnering the same 7 figure viewership anymore, "forcing" increasing numbers of influencers to pivot to making low level ragebait to engage new audiences. In response to this, are we seeing more desire for intellectual and paywalled content on platforms such as Substack? Is it time for us to become ragebaiters or should we all go and touch grass?

    Finally: the latest influencer pivot seems to be teaching others how to influence. Is this an MLM or a natural career progression for a creator?

    Thanks so much for supporting out independent podcast! We hope you've loved listening. If so, please do follow us on Instagram and TikTok @everythingiscontentpod. We're also now on Substack- expect essays, deep dives & even more pop culture recs!

    O, R, B x

    Links:

    New York Times - Are influencers barred from this Nantucket shop?

    Vulture - Are influencers being demonised – or held accountable?

    Vogue - Let’s Face It: Influencers Aren’t Really the Problem

    Vulture - You Can’t Just Be Showing Matcha-Pilates-Alo

    Apple Podcasts - Reasonably Optimistic "Why is anger so addictive"

    Substack - Late stage content creation is depressing as hell

    BBC - Meta to pay up to $18bn to settle claims its platforms harm children

    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Everything In Conversation: The (Katie) Price Of Fame

    02/09/2026 | 31 mins.
    Hi there EICrocodiles!

    Today’s bonus episode is dedicated to the myth, the legend… Jordan AKA The Pricey AKA Katie Price.

    In July, Louis Theroux’s production company released a four-part documentary series offering a retrospective on the 30 years Price has spent in the public eye, and reflecting on the fallout of living a life seemingly dedicated to headline culture.

    For some she’s a a national treasure, an icon of the 90s and 00s and a fixture of British culture. Others criticise her for a history of questionable behaviour.
    In this episode we dive into the picture painted of Katie Price in this docuseries, how she has bounced back after a series of traumas and scandals, and why our soft spot doesn’t seem to want to go away.
    Was Katie Price the original Molly-Mae? Are we willing to set aside her scandals for entertainment value? Is this just a woman processing trauma?

    Katie Price: Nothing To Hide is available on NOW TV and Sky Documentaries.

    Thank you SO much for all of your takes and opinions on this topic. We love being in conversation with you! O,R,B. xoxoxoxo

    Links
    Irish Examiner - Jennifer Horgan: Katie Price: Nothing to Hide lays bare an unlikeable but deeply sympathetic character

    The Guardian - Katie Price: Nothing to Hide – this remarkable profile is as fascinating and exhausting as its subject

    Sky - Watch 'Katie Price: Nothing To Hide'

    Independent - Katie Price shares huge regret over Gareth Gates relationship

    Reddit R/UKPopculture - "Peter Andre was so cruel to Katie Price"

    PETA - PETA Offers Katie Price £5,000 to Stop Acquiring Animals

    Wales Online - Katie Price breaks silence on Lee Andrews '£250k sex tape' as sister blasts him

    BBC - Katie Price banned from driving for seventh time

    BBC - Katie Price told to pay ex-husband £25,000 over sex life claims
    Published

    Metro - Katie Price describes her South African carjacking attempt

    Grazia - Kim Kardashian’s Starstruck Tweet Over Katie Price And Peter Andre Resurfaces

    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Are You Wearing The... The Chanel Barefoot Shoe? Amanda Knox Is A Comedian & Megxit's OVER Meg's IN

    28/08/2026 | 1h 5 mins.
    Hello EICriminals!

    Today, we’re taking a stroll down bonkers alley to answer the question that you’ve all been asking… when is a shoe not a shoe? We’re really living in a foot guy’s world rn…

    We share our heartache following the death of Dolly Parton and reflect on the incredible legacy she’s left behind. Keep your ears peeled for Beth’s *very* special tribute.

    Are you kinda sick of kinda chic? The trend that we’ve all been seeing ALL over our feeds this summer has got us wondering… is there any room for creativity online when creators are rewarded for replicating content?

    We also discuss Amanda Knox and her Edinburgh Fringe show. Why has her show sparked such a debate? Does she have the right to tell her story and what moral obligations does she have? We discuss the case and details of the trial in the second segment, if this is something you may not wish to hear please do skip that segment.

    Meanwhile: is Marc Jacobs going to style Luigi Mangione for his upcoming New York State murder trial? We discuss our favourite courtroom style moments. And lastly… Megxit is over and YouGov is asking “do you care?”. Meghan, if you’re listening… you’re very welcome to come on the podcast.

    Enjoy the ep! Love O, R, B x

    Beth's been loving: Dolly Parton Imagination Library , Furious, Stamptown

    Oenone's been loving: Fisk

    Ruchira's been loving: London Falling, Kaynan - Spawn Point

    Margaret Qualley Barefoot Sandals

    Is "Kinda Chic" Kinda Cringe?

    Marc Jacobs says he’d dress ‘trendsetter’ Luigi Mangione for court

    Amanda Knox Has Turned Her Trauma Into Comedy – But Should She?

    Why are Harry and Meghan returning to the UK?

    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    Everything In Conversation: Agony Aunts, Love Stories & Saying The Thing

    26/08/2026 | 38 mins.
    Hello EICrushes!

    This week's episode is brought to you by Hinge, who are helping us to get deep into discussions about romantic advice, taking risks in love and 'saying the thing' (whatever that thing may be).

    First up we're chatting about dating advice. Where does the impulse come from to seek it and give it, who do we personally trust and can advice still be helpful even if you don't take it?

    Next up we discuss Hinge's newly released No Ordinary Love audiobook- the third iteration of the series. Five stories, written by five amazing authors about five real Hinge couples who all took a risk. We also talk about our own big leaps- Oenone in getting back with an ex, Beth in asking for what she wanted and Ruchira in sharing her fears with her now husband.

    And then finally we read out your dating takes and dilemmas- fizzling fears, advice skepticism and more!

    Thank you all so much for listening and to Hinge for sponsoring this episode! We can't wait to hear about your favourite stories from the No Ordinary Love series, so consider our DMs wide open for any and all thoughts, feelings & opinions. We LOVE being in conversation with you all.

    O, R, B x

    Links

    Spotify - Hinge Presents: No Ordinary Love narrated by Tembe Denton-Hurst, Nicola Dinan, Curtis Garner, Raven Smith, and Rufi Thorpe
    Hosted on Acast. See acast.com/privacy for more information.
  • Everything Is Content

    AI Gae Guy, Literary Witch Hunts & Media Hounding

    21/08/2026 | 57 mins.
    Hello EICroquettes!

    We are so back and Oenone has fallen for a new conspiracy, it’s like we’ve never been away.

    We’re bursting to the seams with two weeks of what we’ve been loving: from memes to literature - as always, we’re across it all.

    Enemy of the pod Sam Altman has found himself as the subject of a hilarious (and believable to some) series of memes created by Frosted Jake. Is this the ultimate punch up? Or did Frosted Jake inadvertently create a pitch perfect ChatGPT ad?

    Once again, the world of literature has been dominated with discourse around AI use in publishing. Have we ushered in a new era of AI witch-hunts? And why are non-white authors being disproportionately targeted?

    We also discuss the tragic news of Dr Jason Arday’s death and consider the responsibility of the media’s reporting around it. We know that this is an upsetting topic - so we just want to give you a heads up that this comes at the end of the episode.

    Have you been at the Edinburgh Fringe? DM us with your dispatches: we want to hear about the best shows, your favourite new talents, and if any of you saw Amanda Knox’s show.

    LINKS:
    SUBSTACK
    GOOD LAW PROJECT
    Jason Arday, ex-Cambridge professor at centre of plagiarism row, found dead
    Nathan Cofnas, the man at the centre of Arday plagiarism row, was dismissed for views on race
    Lauren's post
    Jake Schroeder

    Hosted on Acast. See acast.com/privacy for more information.
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About Everything Is Content
In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture stories, before weighing in on the conversations that they have ignited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?Get in huns, we're making content about content.Follow us on Instagram and TikTok @EverythingIsContentPod Hosted on Acast. See acast.com/privacy for more information.
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