Everything Is Content

Hello EICucumbers…

We’re all back and we’ve peeled Beth away from Vanderpump Rules to record this week’s episode of the podcast for you…

We’re piling in on the internet’s hot debate of the week - is it unprofessional to bring an iced coffee to a job interview? Matcha girls, prepare to be outraged… because we have strong opinions on this one.

EmRata has joined the ever growing list of celebrities advertising the prediction market PolyMarket. Does everyone have a price? We discuss how - when it comes to prediction markets - almost everyone loses.

Oenone’s been within touching distance of Sharon Horgan this week - we swoon over her and take a look at her new series Youth.

And - the mums are on SnapMaps… would you let your parents track you at Freshers Week? A mum has gone viral this week for detailing how she spies on her teenage son in a piece for The Times. We examine the dangers of surveillance and how location trackers may do more harm than good.

Stick around to the end of the episode to hear an announcement about our future plans for the podcast. Thank you so much for your support - whether that’s listening every week, contributing, following us or leaving a review… we appreciate you all. Love ya, O, R, B x

Swyft Discount 🫶🏻

Ruchira's been loving:Maggie Nelson - The Argonauts ,Bangerz

Beth's been loving: Fire of Love

Oenone's been loving:Tracey Emin - Strangeland ,The Gentlemen ,Lost Lambs

Maggie Nelson - Bluets

WSJ - Why Almost Everyone Loses—Except a Few Sharks—on Prediction Markets at freshers week — and I’m not the only one

EIC - The Girlification of Betting

WSJ - Helicopter Parents Are Co-Piloting Their Adult Children’s Careers
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Pick up, EICallers… It’s your favourite podcast calling!

In this week’s Everything In Conversation, we’re asking: is cold calling your friends the answer to sustaining a healthy friendship?

In response to a new Cut piece by Kathleen Walsh titled ‘I Should Be Allowed to Cold-Call My Friends’, we’re pondering how and why we seem to be so averse to calling our friends out of the blue to have a good old natter.

We consider all the benefits of phone calls, what we might be missing on without them, and discuss some ways to make a cold-call less anxiety-inducing.

This is an independent podcast and the best ways you can support us are giving us a follow on your podcast player, dropping a review and following us on Instagram, TikTok and now Substack. Thank you for being here, and we’ll see you next week. Love, O, R, B x

swyfthome.com/pages/eic-podcast

LINKS:

THE CUT - I Should Be Allowed to Cold-Call My Friends

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Hello EICave Divers…

It’s been a WEEK of bizarre stories and we’re here to (attempt to) guide you through them…

In the wake of the news that all of Ed Sheeran’s support acts have quit his tour in solidarity with Macklemore and the Palestinian people, we discuss the power of taking a stand in the face of billionaires.

The HYROX Poo has been everywhere across our timelines this week. How well has the sport responded to this PR disaster? And what does this expose about the culture around HYROX? Meanwhile, another shitstorm (sorry) has been brewing around Sydney Sweeney - who has posed nearly-nude to advertise a sports prediction market. Have we come to expect this from her? What the hell is happening at Sweeney HQ?

It’s the question we’ve all been asking this week: is AI really on track to kill us all within a decade? Jacob Coxon, former AI researcher at Anthropic who previously also worked at Open AI went viral earlier this month when he shared a post on X saying he’d resigned from the company over safety fears and that time is running out to ensure AI is safe. Before we get swept up in the panic, we’ve consulted several tech experts’ analysis and fact checks to try and wade through it all…

And last up - we’ve been to see One Night Only, a new rom-com – or dystopian thriller depending on your reading which explores what it would be like if pre-martial sex was outlawed and singles only had one night to f to their genitals’ galore. Let’s just say, opinions are mixed within the team…

Make sure you’re subscribed and please leave us a review, it’s the best way you can support our independent podcast. Enjoy the ep and we’ll see you next week. Love, O, R, B xx

swyfthome.com/pages/eic-podcast

LINKS:

MEG MASON: Sophie Standing There

DISNEY PLUS: Adults

BBC NEWS: Hyrox apologises for allowing race to continue after athlete soils herself

THE ATHLETIC: The Sydney Sweeney advert ignores decades of progress

BBC NEWS: Why some experts increasingly fear AI will take over

METR - Brief independent investigation of agents’ behavior, reasoning and collaboration in the OpenAI / Hugging Face hacking incident

The Guardian - The Elon Musk v Sam Altman battle is a distraction

WIRED: The AI Researcher Who Just Quit Anthropic Says It’s ‘Crunch Time for Humanity’

X - AJEYA COTRA: Hugging Face explainer

Platformer - The AI safety vibe shift

NY TIMES: This is Really Bad

WASHINGTON POST: For years they warned that AI could kill all humans, now people are listening

CIGI - AI National Security Scenarios / Special Report

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Hello EICritters…

In today’s Everything In Conversation - we’re discussing North West.

In August of this year, Dazed released images of their Autumn 2026 issue, which features North, the 13-year-old daughter of reality TV star, brand owner and actress Kim Kardashian and musician Kanye West, as their cover star.

When we’ve spoken about North on EIC previously, we uniformly agreed that there was something about her music career that doesn’t sit right with us: a recently turned 13-year-old performing at festivals, travelling to events without her parents, being filmed and photographed by thousands of people at a time and being swarmed by paparazzi.

Now her words, opinions and thoughts have been written up in media written for and by adults. Are we right to feel uneasy about this? Is this any different from the careers of the child stars from our youth? And is this a sign of things to come for the future of the children of the Kardashian dynasty?

Make sure you’re following us on Instagram for your chance to weigh in and give us your opinions in future episodes. Love you - enjoy the ep! O, R, B x

swyfthome.com/pages/eic-podcast

LINKS:

DAZED - North West: ‘Music is what I wanna do with my life’

PARADE - North West's Latest Public Appearance Reignites Debate Over Child Fame

Call Her Daddy x Kim K

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Hello EICowboys…

It’s Beth and Ruchira steering good ship EIC this week as Oenone is taking a little break. Ruchira is turbo jet-lagged, and Beth is in a post-Cornwall haze… perfect podcasting conditions all round tbh.

We catch up about Ruchira’s trip to the Big Apple and Beth has FINALLY seen The Odyssey. Was her teenage classist self impressed with Nolan’s interpretation of Homer’s epic?

We fill you in on all the news from a week FULL of pop culture news and give you a hopeful look ahead at the TV coming our way this autumn that will hopefully keep the SAD at bay.

And a new reality TV family has hit the scene - The Earles… 25-year-old American social media celebrity Alix Earle and her family star in new Netflix reality series Earle Meets World. Do we have space in our hearts for a new reality family or are they 20 years too late?

As always, leave us a review wherever you get your podcasts - it’s the best way you can support our independent podcast. Enjoy the episode, and we’ll see you next time. Love, O, R, B x

swyfthome.com/pages/eic-podcast

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LINKS:
Cat Cohen - Broad Strokes
Emily Wilson · An Uncomplicated Man
Gloria Steinem, Personification of the Feminist Movement, Dies at 92 - The New York Times
'SNL UK' Adds 'Big Boys' Actor Freddie Meredith To Season 2 Cast
Glastonbury confirms ticket sale dates - and highest ever price - BBC News
Earle Meets World Is a Bleak Portrait of the New American Dream - The Cut
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