Frequency

Trust at work is falling, and this week Jenni brings the reports to prove it. Jenni and Chuck look at Edelman’s latest Trust at Work data, companies quietly pulling back on AI, a new study of 7,100 business leaders and professionals, and a provocative question about whether PR is damaging society. Before all that, Chuck shares the Madison Square Garden phishing test that offered staff a fake championship ring, and asks why anyone is surprised that trust inside companies is so low.

Edelman’s Trust at Work report shows the first statistically significant year-on-year drop in trust in employers since August 2024. Trust in CEOs, co-workers and direct managers has each fallen to a record low in Edelman’s data, with the biggest drop among co-workers. Three in four people have been through at least one transformation in the past year, most often AI implementation, and how that change is handled makes a huge difference: trust in the CEO is 33 points lower among those who had a poor experience. Jenni asks what internal communicators can do to win trust back, and Chuck asks whether we can get it back at all, arguing that every organisation needs to find out what these numbers look like for its own people.

Next, a Guardian article on employers dealing with the fallout from adopting AI too fast. Meta has scaled back plans to replace staff with AI agents, is hiring managers again, and has dropped AI usage from performance reviews. Elsewhere, Walmart staff describe AI scheduling tools setting impossible standards, and several large firms are now restricting employee use over cost and data security. Jenni asks what an organisation should tell employees when it reverses course, and Chuck’s answer is simple: admit you got it wrong. Jenni adds that the bigger question is whether leadership teams are taking time out to rethink their strategy, not just their narrative.

The World at Work report surveyed 7,100 people across the US, UK, Australia, France, Germany and Singapore. Confidence is high, with 91% believing their organisation can handle tech innovation over the next year, yet 64% of organisations expect to rely more on freelancers, contractors and fractional workers. Jenni asks who internal comms is actually for if the workforce looks like that. Chuck talks about the long-running problem of contractors not getting the same access as employees, and Jenni questions how such high confidence sits alongside so much fear about job security.

Finally, Amanda Coleman’s article in Influence magazine asks whether PR is damaging society by putting reputation ahead of reality. Jenni asks where comms people’s responsibility sits when they are handed partial information to share. Chuck says partial is not the same as dishonest, as long as you are clear there is more to come. Jenni argues that internal communicators have a responsibility to ask more questions and dig into what is really going on before they share it.

In the Freq Outs, Chuck thinks he brought a ghost home from London, and Jenni is gearing up for the festive season.

To grab the links from this episode and find out more about how you can work with Chuck and Jenni check out the Frequency Podcast: https://thefrequencypodcast.com/

Jenni and Chuck are back in their home studios after three episodes recorded together. They open with a debrief on Comms Reboot and a debate about conference swag, then move into a week of research on who has to reinvent their job because of AI, why vague AI messaging holds back adoption, and why enablement may be a better measure than engagement. The episode closes with a workplace spy story from OpenAI.

The first story starts with a LinkedIn post by Stephanie Hills built around McKinsey Global Institute research. The research says more than 70% of workers may need to reinvent how they work by 2035, and 11 million US workers may need to change occupations. Most of the roles expected to change are frontline and support jobs: customer service, retail, office assistants, cashiers and warehouse workers. These are the people internal communication tends to reach last. The post tells professionals not to wait for their employer to tell them what to learn, and Chuck asks who is actually telling them that. Jenni says nobody is, and argues that without some structure from employers, people freeze rather than act. Chuck questions the claim that demand for AI fluency is up 11 times since 2022, and makes the case that people have to own their own development.

Next is BCG research, published in Harvard Business Review, on how leaders talk about AI. Employees told that AI use is now part of their job reported the most daily use. Messages about productivity or competitive threat did very little. Unclear communication was the biggest problem, linked to less use than saying nothing at all. Chuck points out the limits: the data is self-reported and measures use, not whether the work got better. Jenni explains how leaders can be clear without being certain, by saying what they don’t know, setting a direction and promising to come back with updates. The conversation moves on to jargon in layoff announcements, and George Carlin’s point about how softer language takes the meaning out of serious situations.

Korn Ferry’s listening data from nearly 1.4 million employees at more than 60 organisations found that enablement predicts retention and revenue per employee better than engagement does. Enablement means having the tools, resources, information, processes and support to do the job. A 10-point higher enablement score went with about 234 more people retained per 10,000 employees. The manager behaviours most closely linked to strong performance were fair performance reviews and valuing employees’ ideas. Jenni welcomes a measure that is more concrete than engagement. Chuck suggests communicators think about what enablement means for each audience: leaders, managers and frontline teams.

The final story covers former OpenAI engineer Abdulrahman Alfozan, held without bail on a Wiretap Act charge for allegedly hiding an audio recorder in an executive conference room. Court documents say he asked an internal AI tool which rooms held high-level meetings. Jenni asks why this is headline news when corporate espionage is nothing new, and whether employees really believe their work messages are private. Chuck says most people simply aren’t thinking about it, and suggests security might be the most honest argument yet for return to office.

In the Freq Outs, Jenni spots a facilities manager rebranded as a workplace experience specialist and decides she is mostly mocking it. Chuck defends the title. He then shares the story of The Gund Company in St. Louis, which has never laid off an employee, and wonders why the executives who visit to learn its approach keep deciding it is too hard to copy.

To grab the links from this episode and find out more about how you can work with Chuck and Jenni check out the Frequency Podcast: https://thefrequencypodcast.com/

In this episode of Frequency, Jenni Field and Chuck Gose record live in front of an audience at Unily's Unite 26 conference in London. Instead of news articles, the stories come straight from two days of sessions, and the question hanging over all of them is whether anything in internal comms is new, or whether we're still having the same conversation we had 20 years ago.

They start with AI strategy. Charlene Li's keynote told the room to stop doing pilots, and Chuck agrees. Pilots without commitment just entertain us. Jenni points out Li's alternative was a "test," and Chuck adds the condition: define what success looks like up front, and if it works, the commitment follows.

Jenni then asks if communicators are shooting themselves in the foot by calling AI a team member. If AI is your extra headcount, how do you ever make the case for real headcount? Chuck polls the room on who has an AI "employee." Half a hand goes up. Jenni adds that plenty of senior leaders she works with barely touch AI, and Chuck reminds everyone that not using AI and not benefiting from it are two different things.

On skills, Jenni wrestles with "tastemaking," a phrase she heard for the first time at the conference. She buys the premise and not the word. Chuck ties judgment and curiosity back to AI, defends the "Make It Pretty Committee," shares a London Underground story about rolling out tech employees said they didn't want, and makes the case that UK communicators prize strategy while Americans love tactics. You need both. He also argues attitudes matter more than skills, pointing to the hungry communicator idea he built with Alan Oram of Alive With Ideas.

Chuck reopens an old fight: Jenni once said AI was just another change program. She still stands by it, citing an end-to-end AI playbook session as proof. Chuck calls AI a tidal wave, the biggest shift since the internet, back when you needed a business case to get an email address.

The last story asks whether "do less but better" (from Sharon O'Dea's session) is still good advice. Chuck pushes back with songwriter Jonathan Mann, who writes a song every day and says roughly 70% of it is garbage. You only find great by making more. Jenni counters that writing songs and reaching Tom the van driver are different jobs, and they meet in the middle: produce, learn, then cut.

The audience Q&A covers the one skill every communicator needs (Chuck says being a connector, Jenni says belief in yourself), the attitude that sustains you (optimism with realism, no toxic positivity) and return to office. Jenni sees real value in being in the room for relationships, but not by force. Chuck repeats his challenge: what if companies designed a workplace people wanted to come to?

Live, a little spicy and honest about the excuses our profession keeps making.

Timestamps 00:00 Welcome, live from Unite 26, and the new Frequency website

01:48 Ten years connected and Chuck's return to London

02:51 The AI strategy challenge: stop doing pilots

05:07 Are we shooting ourselves in the foot with AI teammates?

08:45 Skills for internal communicators: judgment, curiosity and "tastemaking"

15:04 Attitudes over skills: the hungry communicator

17:57 Is AI just another change program?

20:34 Is anything new? The case for and against doing less

24:51 Audience Q&A: the number one skill

26:36 Audience Q&A: the attitude that sustains you

28:17 Audience Q&A: return to office 

 

Links Frequency website: thefrequencypodcast.com

Interested in Unite27? https://www.unily.com/unite

In this episode of Frequency, Jenni Field and Chuck Gose work through a week of stories that all land on the same problem: organizations collect, decide and change things without explaining any of it.

They start with Gallup's latest US workforce study on employee data. Only 20% of employees trust leaders "a great deal" to use workplace data responsibly, and just 19% say anyone at work has ever talked to them about it. Managers aren't much better informed. Gallup found that talking about data use raises trust and concern at the same time, which Jenni frames as a dilemma for communicators. Chuck doesn't buy it. Concern means people are paying attention, and that's fine. Trust good, concern not bad. They also float a role nobody has yet: someone who knows every piece of employee data a company captures across HR, facilities, legal and comms.

Next is O.C. Tanner's 2027 Global Culture Report, built on 25,832 workers across 23 countries. Its big idea is that culture is an amplifier, and its four themes are organizational compassion, growth cultures, active trust and unlocking innovation. Protecting capacity cuts burnout odds by 87%, and people whose ideas get no feedback are 86% less likely to share again. Jenni asks whether compassion should be written into policy. Chuck's answer: if you have to make compassion a policy, you've hired the wrong managers. They agree the better question for any organization is what its culture is amplifying right now.

Then Workvivo by Zoom's Employee Listening Summit (Jenni's ruling: it was a webinar). The useful part was Zoom's own case study from Chief People Officer Todd Reeves. Zoom swapped vague questions for specific ones about goals, feedback and career conversations, asked every manager to commit to one action with 30/60/90-day nudges, and found through AI analysis of 17,000 comments that the top theme was people not understanding why decisions were made. Chuck is fine with manager scorecards if they show what's working rather than ranking people, and brings back a line from his friend Julia Markish: only ask what you can act upon.

Finally, a piece in The Times on British workers adding ADHD and neurodiversity notes to their email signatures to explain bluntness, typos or slow replies. A Mumsnet thread called it ridiculous; the people using them call it a useful heads-up. Chuck is all for it (and claims the title of king of typos). Jenni pushes on the bluntness piece, arguing that a disclaimer can't replace the work of building relationships, and Chuck shares the time a UK contact ignored him for weeks because his email read as rude.

In the Freq-outs, Chuck explains why he's anti-label and how telling his wife she didn't need a label for her new diet turned her into an angry vegetarian. Jenni is freaking out about the rise of the chief restructuring officer, which might be the safest job in any company.

Honest, a little prickly and very practical about the cost of leaving people to guess.

 

Chapters

00:00 Welcome and American politics, as seen from the UK

02:57 Gallup: only 20% trust leaders with employee data

09:20 O.C. Tanner 2027 Global Culture Report: culture as an amplifier

16:50 Workvivo by Zoom's Employee Listening "Summit"

23:22 The Times: ADHD disclaimers in email signatures

31:10 Freq-outs: labels and the chief restructuring officer 

 

Find every episode at thefrequencypodcast.com

In this episode of Frequency, Jenni Field and Chuck Gose record in person, fresh off Unily's Unite 26 conference in London. They work through five stories that keep circling back to one idea: technology and structure only go as far as people trust them.

They start with Microsoft moving communications out of marketing and into Brad Smith's corporate, external and legal affairs group, while Satya Nadella says "the people closest to the work" should help tell the company's story. Chuck worries that once legal is involved, employees will hear "no" a few times and stop trying, or get handed a script instead of a voice. Jenni thinks clear rules could get more employees posting. Whether they'll say anything candid is another question.

Next is ResumeBuilder's survey, where 18% of workers say their job has changed significantly or is completely different from what they were hired for. Chuck points out that the report's 74% headline stat is padded, and that "bait and switch" implies intent when most roles just drift. Jenni has spent her career in brand-new roles, so she sees shaping the job as normal. The real problem is the career conversations that get delayed or avoided. Chuck suggests job descriptions built around outcomes instead of outputs.

PayrollOrg found 46% of more than 9,000 respondents are uncomfortable with AI in payroll, up from 39% in 2024. Jenni quotes Hattie Roach from Unite 26: AI moves at the pace of trust, not the pace of tech. Getting paid correctly is a basic need, and people want a human to call when it goes wrong. Chuck's verdict: don't mess with someone's paycheck.

LinkedIn's AI Confidence Index shows only 38% of Gen Z plan to build AI skills, compared with 63% of Gen X, and 52% are nervous about AI's impact on their jobs. Chuck notes the "warming up" headline rests on a 2-point move, and that the hiring and pay benefits LinkedIn cites are correlation. Jenni pushes back on the idea that Gen Z is refusing to learn. She thinks they haven't figured out which parts are worth learning yet, and that nobody else really knows what they're doing with AI either.

Last, a Journal of Accounting Research study on who gets scarce training budget. Chuck asks the $5,000 question: split it or pick a favorite? He'd give each person $2,500 and let them build the business case, and accuses Jenni of dodging. Jenni says the money matters less than the conversation about what each person wants and needs to learn.

In the freq-outs, Jenni is counting down to Comms Reboot in London with 130 people coming, and Chuck is disappointed by a viral LinkedIn post cheering communicators for saying no to another newsletter instead of asking why someone wants one.

Honest, a little argumentative, and reliably human.

https://thefrequencypodcast.com/podcasts/want-ai-in-your-paycheck-most-dont/

 

Timestamps
00:00 Welcome and Unite 26 recap
01:29 Microsoft moves communications under legal and policy
05:20 Hiring bait and switch: when the job isn't the one you took
10:25 Nearly half don't want AI in their payroll
14:20 Gen Z and AI skepticism
21:04 Who gets the training budget?
24:57 Freq-outs 

Topics:

Internal memos: Microsoft shakes up communications as Nadella makes a push to build in public (GeekWire):

Bait and Switch Hiring: Nearly 1 in 5 Workers Say Their Current Job Was Misrepresented (ResumeBuilder

Survey Finds Employee Caution Around AI in Payroll Persists (PayrollOrg): 

Workers are warming up to AI, but Gen Z remains skeptical (LinkedIn News): 

Developing lower-performing employees may annoy the go-getters (Cornell Chronicle)