320. The 5 stages of Pilates studio business, with Raphael Bender
These are the 5 predictable stages every Pilates studio owner goes through — from dreamer to thriving CEO. Exactly what breaks, plus what to do to grow at each stage.Stage 0 – WantrepreneurStuck in planning mode. No revenue.Fix: Stop thinking, start doing. Follow Ep 273 for exact steps.Stage 1 – Solopreneur ($1k–$10k/mo)Teaching, cleaning, selling — overwhelmed.Fix: Raise prices, set client boundaries, focus on one offer, outsource admin.Stage 2 – Builder ($10k–$40k/mo)Small team, people problems, misalignment.Fix: Get clear on values, enforce standards, fire low performers, track key metrics.Stage 3 – Entrepreneur ($30k–$60k/mo)Great first studio, second struggles.Fix: Nail positioning, document systems to scale team and quality.Stage 4 – CEO ($50k–$100k/mo)Multi-location chaos, communication breakdown.Fix: Install leadership systems, clarify roles, trim fat, build a real marketing team, and define a cash-positive growth model.Connect with me on Instagram: @the_raphaelbenderDownload a free course guide:Pilates CertificationStudio MastermindTeaching Mastery ProgramMentioned in this episode:Work with me 1:1 to grow your businessThis podcast uses the following third-party services for analysis: AdBarker - https://adbarker.com/privacy