The Podcasters Podcast

• The HIDDEN Metric Killing Your TikTok Views

  Do your TikTok videos tend to get stuck at a certain number of views? Today, we're going to look at the statistics and the back end of TikTok to see how to master the algorithm, take control and get the views that you truly, truly deserve.  This is the first of two episodes on TikTok. Louie looks at the statistics, the back end, and analyses everything TikTok is telling you about your video. Then, explains how to apply that information to the content that you create, so you can hack the algorithm and get out in front of everyone. Let's get into it. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways TikTok isn’t “shadow banning” you: it’s testing you - Your video gets sent to a small sample first; if the metrics don’t impress, TikTok simply doesn’t push it further. Often, that is what is behind  your views stalling. New vs returning viewers really matters: You want a healthy mix of new people discovering you as well as familiar faces coming back for more. Play time and % watched are the real gatekeepers: If people don’t stick around, your TikTok reach will stall. Aim for 80%+ completion. To achieve this, publish short, tight videos that people can easily accidentally loop. Your analytics are a goldmine, not a graveyard: Don’t just peek at the numbers - put them to use. Learn who’s watching, where they come from, where they go next, and tweak your content accordingly. Louie explains how. BEST MOMENTS “There's a whole world of statistics waiting for you to deep dive into that can unlock secret, hidden things about your content.” “TikTok does not limit the amount of viewers that you go out to based on your followers …. TikTok doesn´t treat you unfairly if you don´t have a lot of followers.” “Remember, the point of looking at all these statistics is to then grow and evolve and change what you're doing.” "What we're going to talk about in the next episode is what we can do to really harness that watch time and create something that people want to stick around for until the end. " VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

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• How to Add Sponsors to Your Podcast (Without Killing Retention)

  So, you're looking for a sponsor, or you've got one, and you don't know what to do next. How can you incorporate sponsorship into your YouTube videos to make sure that you are representing them well enough and that you're cutting a good enough deal so that they can be on your platform? Well, look no further… Today, Louie shows you all the tips and tricks that you can deploy to make sure that you are baking sponsorship in well enough into your show to get a deal in the first place or to do them justice. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  Choose sponsors that align with your podcast’s audience and values. Create partnerships that resonate authentically with your listeners. Use logos, links, banners, and pop-ups in your episodes and descriptions to drive awareness without disrupting your content. Louie shares how. Strategically position sponsor messages and dedicated segments at moments of peak listener attention to maximize impact and the value you provide for sponsors. Share your audience analytics and total platform reach to demonstrate value to potential sponsors. For podcast only platforms, use dynamic ad insertion. BEST MOMENTS “Make it so that your promotion and your sales pitch to the audience doesn't come across as too forced or too contradicting to your podcasts vibe.” “Harness pop ups… the movement the it coming up will draw their attention, and people will see it a little bit clearer.” "Remember, this is your platform. You own it. It's your show. " “Think about that, the timeline and where the advert is. It has more value depending on where it goes.” EPISODE RESOURCES Previous episode on sponsorship - https://podcasts.apple.com/lb/podcast/the-secret-to-landing-your-first-sponsor/id1592722911?i=1000738203125 Analytics and demographics episode - https://podcasts.apple.com/lb/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

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• The Secret to Landing Your First Sponsor

  So, you've grown your YouTube channel, or you're just beginning, but you're already thinking about sponsorships. Who is likely to sponsor your channel, and how do we prove to them that you are worth sponsoring? Louie explains how to leverage your analytics, tweak your content, identify the brands who will like your channel and create a standout pitch they won´t be able to resist. Tune in to quickly learn how to turn your podcast content and analytics into a magnet for sponsorship. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  To showcase the true reach of your podcast to sponsors - combine views, subscribers, for all of your content, including your shorts, across every platform. Deep dive into your audience analytics, including age, gender, and location. This will enable you to identify the brands that fit in with those demographics. Use your audience’s interests and demographics to guide the content you create, particularly your subscribers. At the same time, work to align your content with the sponsors your audience is likely to attract. Build yourself a standout “one-sheet” and pitch with confidence. Know your numbers and make your podcast impossible to ignore. Sponsors want to know where they fit in – so show them. BEST MOMENTS “Through all of these analytics, these top-level ones, you need to assess what kind of content is doing well.” “Smush it all together into one massive number that looks great for your sponsors.” “Creating this one-sheet that boasts about your best figures .. it's a great way to attract sponsors to you.” "Impressions, that can be a really big number that shows, “Hey, I get exposure. Your brand could be exposed to so many people.”" EPISODE RESOURCES YouTube analytics episode - https://podcasts.apple.com/us/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 Retention episode - https://podcasts.apple.com/es/podcast/the-secrets-to-youtube-growth-ctr-retention/id1592722911?i=1000735125063 One Sheet templates - https://www.canva.com/templates/s/one-page VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

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• Spotify x Netflix: The Future of Podcasting Has Just Changed

  Spotify is pairing with Netflix in 2026 as a brand-new podcasting distribution platform. What does that mean for creators like us? And does it spark the end of all things podcast, or is this actually an exciting new venture that we could eventually tap into? Louie takes a look. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  In 2026, a selection of Spotify Studios and The Ringer video podcasts are coming to Netflix. At first, for USA subscribers. Initially, only shows that are already growing on Spotify and a curated set of The Ringer podcasts will get a bigger stage via Netflix. It's unlikely that small indie podcasts will join them, but a show that grows might. Most people consume their podcasts on the go, rather than sitting on the sofa, so their switching to consuming via Netflix is far from a sure thing. The podcast game is changing - stay flexible and keep an eye out for new opportunities. Work out if it is for you, add your content and carefully monitor how many extra views you get compared to the extra time spent. BEST MOMENTS “It will give more fans more ways to connect with the stories and voices they love.” “Being uploaded to Netflix, it lends itself to your content being more dynamic, more creative, more long form.” “It's yet to be seen whether this will limit creativity and distribution or properly enhance it. “ “ As you know, as part of the agency, we're always looking at new distribution platforms.” EPISODE RESOURCES https://newsroom.spotify.com/2025-10-14/netflix-partnership-the-ringer-spotify-studios-video-podcasts VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403 CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

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• The Secrets to YouTube Growth: CTR, Retention & Impressions Explained

  Today, Louie is talking about YouTube Analytics. YouTube provides a lot of different tools and abilities to dissect every element of your views, watch time, audience, all of that jazz, but what does it actually mean? And what can you do to improve upon these things?  Louie is here today to make sure you don´t get lost in the weeds to break down the key metrics that you can use to define and ensure your success on YouTube. As well as some tips and tricks to help you to improve fast. Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details! Use email: [email protected] Episode Takeaways  The way YouTube reports views and engaged views differs between long and short form content. Understanding the difference is important if you want to interpret this data correctly. Louie tells you all you need to know. Track watch time and retention for each video you produce, and you can use that information, alongside what viewers say in the comments, to inform what kind of content you make in the future.  YouTube SEO matters. Louie explains how to optimise your titles, thumbnails and descriptions. In particular, how to make them keyword rich so you rank well. Use YouTube´s A/B testing to help you to get your SEO right and boost your chances of people clicking on your content. Engage with your audience, encourage comments, connect with subscribers, and let their feedback help shape your video topics and style. BEST MOMENTS “Think about the first 30 seconds and how you're going to keep people hooked.” “If you’ve got a call to action, that's five minutes into the video, 10 minutes into the video, a lot of people won't get there.” “Try something new and see if it sticks. Honestly, no one's going to remember it if it's rubbish.” VALUABLE RESOURCES Website - https://disruptivemedia.co.uk Want to get into podcasting but need a little push? Join our 3-day Podcasting event in Peterborough! – Get in touch for details. Use email: [email protected] ABOUT THE HOST Louie Rider https://www.linkedin.com/in/louie-rider1403/  CONNECT & CONTACT Instagram - https://www.instagram.com/disruptivemedia LinkedIn - https://www.linkedin.com/company/disruptive-media-uk YouTube - https://www.youtube.com/@disruptivemediauk Email: [email protected]

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