When Shift Happens Podcast

• E150: Meow From Jupiter: How We're Bringing Crypto To 1 Billion People

  Meow, founder of Jupiter, reveals how his team built crypto's largest DEX aggregator with over $2 trillion in volume and $300M annual revenue - and why their token still failed.While other protocols obsess over technology, Jupiter focused on making crypto accessible to everyone by building the "Google of finance." But despite massive product success, communication failures and community mismanagement tanked the token.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________PARTNERS💰 Zashi is the easiest self-custody wallet for private transactions - send, receive, and spend Zcash (ZEC) without middlemen or surveillance, built by the team that launched Zcash in 2016.https://z.cash/ecosystem/zashi-wallet/🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________FOLLOW MEOW 👇• Twitter: https://x.com/weremeow• Instagram: https://www.instagram.com/weremeowFOLLOW JUPITER EXCHANGE 👇• Twitter: https://x.com/jupiterexchange• Website: https://jup.ag/FOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 Introduction1:37 Please Subscribe2:03 What Is Meow Writing?3:32 Fastest Growing Company & Podcast7:34 Getting More People Into Crypto10:54 Our Trusted Partners11:47 Who Are You14:39 Ramen & Being A Chill Cat15:52 Jupiter Started In A Ramen Shop27:12 How Long Until Everyone Starts Using The Google Of Finance28:52 Web 4 Explained To Web 3 Users34:47 Our Valued Sponsors36:00 Why Is Jupiter The Best Team To Push Web 438:36 The IPhone Strategy42:46 Why’d You Choose When Shift Happens As A Partner49:23 What Is Synergies Of Scale55:51 What’s The Omni Chain Problem1:19:28 Being Grateful For Everything1:21:31 When Shift Happens Newsletter

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• E149: Trezor CEO: How 98% of Crypto Users Are Vulnerable to HACKS (you could be next)

  Matej  Zak, CEO of Trezor, reveals why 98% of crypto users are vulnerable to hacks - and what the $1.5 billion exchange hack proves about crypto security.From inventing the first hardware wallet to discovering security flaws in competitor devices, Matej  explains why only 2% actually control their crypto and what happens when you trust exchanges.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________Follow Matej Zak• Twitter: https://x.com/matej_zak• Twitter: https://x.com/trezor• Website: https://trezor.io/FOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 Introduction1:32 Please Subscribe1:58 Switzerland Activity7:32 Where Matej Is From8:00 Who Are You9:30 Especially Proud Of Being The CEO Of Trezor?10:34 From Product Manager To CEO12:38 Our Trusted Partner16:07 People, Product, Profit Explained19:07 The Difficulty Of This Mindset Early On22:52 Explain Trezor To Your Mom23:39 Why Was Trezor Born In Prague?26:13 What Happened In The Czech Republic In 195330:32 Our Valued Sponsors33:09 Explain This Monetary System In A Nutshell36:55 Stress From Knowing About The System38:35 What Is Self Custody In Crypto43:55 Uncompromising Self Custody Meaning45:21 Hot Wallet vs Cold Wallet 49:09 Number Of Wallets Sold vs People In Crypto55:01 Why 200 People In The Company59:58 Still Using 12 To 24 Words To Store Crypto?1:02:08 Why Do You Need To Use Paper & Words? Isn’t It Digital?1:06:50 NFCs Better Explained And The Differences1:08:50 What Makes Trezor Wallet Special1:14:43 Do People Own A Cold Wallet And Aren’t Safe1:15:36 One Takeaway From This Conversation

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• E148: Coinbase Founder: How I Built The Largest Crypto Exchange to $100 Billion in 9 years

  Brian Armstrong built Coinbase from when Bitcoin was $6 to a $100 billion public company -  surviving government attacks, multiple 90% market crashes, and 13 years of chaos.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________Follow Brian Armstrong• Twitter: https://x.com/brian_armstrong• Twitter: https://x.com/Coinbase• Website: www.coinbase.comFOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Linkedin: https://www.linkedin.com/in/kevinfollonier/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 Introduction1:31 Please Subscribe1:57 You Need Security?3:45 Who Are You5:21 More About Being An Introverted Kid6:33 What Gave Brian The Chip On The Shoulder11:38 Our Trusted Partners12:31 How Much Of Your Mission Is Driven By Your Past15:25 The Baldness Story17:24 Turning Bald Into A Superpower21:30 Brian's Thoughts On Solo Founders25:26 How Did Your Co-Founder Leaving Make You Feel29:24 Another Tough Moment In The History Of Coinbase 33:00 Our Valued Sponsors34:15 How Brian Got Fascinated By Bitcoin & Blockchain37:02 How Long Did It Take To Go All In44:16 The Role Of Privacy Creating More Economic Freedom47:23 Coinbase Explained To Your Mom52:05 Trying To Help But Running Into Unreasonable People56:40 Lasting So Long Through Wall After Wall, How?1:02:06 Big Things That Needed To Change Before Burnout1:05:53 What Do The Audience Not Know About Being Brian1:10:10 Gaining Self Irrational Beliefs1:11:53 Something Brian Can’t Do1:15:21 How Brian Felt On The IPO Day & The Day After1:20:27 Do You Look Back At Many Milestones1:21:56 When Is The Job Done For Brian1:23:48 Having A Minimalist Lifestyle1:33:09 The Role Of Centralized Exchanges1:35:26 Endgame For Coinbase1:36:00 Are You Happy1:43:06 The Voice In Your Head Is Saying?1:45:03 One Lesson To Takeaway1:46:20 A Belief Brian Has That Most Don’t

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• E147: Paradex CEO: Why Crypto Exchanges Are Replacing Wall Street (it's already happening)

  Anand Gomes, CEO of Paradex, reveals why decentralized exchanges are becoming the new Wall Street - combining banks, brokerages, and clearing houses into one platform with zero fees.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________Follow Anand Gomes• Twitter: https://x.com/fiddybps1• Twitter: https://x.com/paradex• Website: https://app.paradex.trade/FOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/DISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 Introduction1:36 Please Subscribe2:02 Podcast Galore From Kevin3:24 Lindy Effect Meaning7:12 What It Means To Be Built Different From Anand9:04 Who Are You10:03 Our Trusted Partners10:56 Something That’ll Make Everyone Trust You12:59 What Are People Not Seeing In The Exchange World17:13 Behind 24/7 Exchanged Are Human Beings18:14 Explain Paradex And Paradigm21:22 Paradex Charging Zero Fees, Why?22:40 How Does Paradex Make Money Without Fees28:33 Our Valued Sponsors31:48 Ethereum Is The Chosen One?34:07 Decentralized Exchanges Are The New Financial Centres Explained38:40 Why Can’t Current Banks Or NEO Banks Become Onchain New York40:55 What Happens To The Traditional Finance Centres42:39 The Four Components Of A Unified Platform Onchain And Traditional47:30 Biggest Advantages For Paradex50:12 Moving Decentralized Exchanges From Casinos To Financial Centres53:38 How Far Are We From Traditional Centres Being Useless54:49 Speculation For Price Discovery And Capital Formation Explained1:00:04 Ownership Economy is Where Markets Will Move To1:01:25 Something You’re Holding On To That You Should Let Go1:04:28 One Takeaway For The Audience1:06:28 Why WSH Partnered With Paradex

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• E146: Helius CEO: Why Your Crypto Balance Isn't Private (And Why That's Dangerous)

  Mert Mumtaz, CEO and co-founder of Helius, reveals why he's betting everything on privacy, Solana infrastructure, and long-term conviction plays like Zcash and Hyperliquid.While most crypto investors chase short-term gains, Mert operates on 3-5 year time horizons, building core infrastructure for Solana and defending privacy as crypto's most unsolved problem. From explaining how connectivity and reflexivity drive extreme price movements to sharing how a Slavic girlfriend changed his approach to capturing value, this conversation goes deep.THE SHIFT NEWSLETTER💡Go beyond the mic - subscribe to The Shift, my new weekly newsletter where I share the uncut stories, raw takes, and behind-the-scenes notes from When Shift Happens: https://www.kevinfollonier.com/crypto-web3-newsletter___________PARTNERS🚀 Jupiter is the most used Decentralized Exchange in Crypto and the largest DEX by volume on Solana: https://jup.ag/🅿️ Paradex is building the future of open finance — an intuitive, permissionless trading platform giving users full control, ultra-low costs, fast execution, and access to global markets in one place. Money Badgers Genesis NFT drops in Q4 — limited spots 👉 https://app.paradex.trade/wl/resilientrogueqv💳 KAST lets you manage and spend stablecoins or crypto with a Visa Card or Apple Pay. Live in 100+ countries: https://go.kast.xyz/VqVO/SHIFT🔓 Trezor offers the safest cold-storage wallets for crypto and true financial independence. Buy with 10% off (promo code in video): https://trezor.io/?transaction_id=1026f18ed46409e495c6db4bff90ab&offer_id=133&affiliate_id=35356🌱 Bitwise Asset Management manages $15B+ across 30+ crypto investment products — ETFs, index funds, alpha, staking, and more. https://bitwiseinvestments.com/💧 Sui is a next-gen Layer 1 making digital asset ownership fast, private, and secure. https://sui.io/🧩 Story makes IP and real-world data programmable, enforceable, and monetizable. https://www.story.foundation★ Forza!, Coinsilium’s Gibraltar-based Bitcoin treasury arm. Coinsilium trades on AQUIS (COIN) and OTCQB (CINGF). https://www.coinsilium.com/🔘 Mantle Network combines Ethereum-level security with low fees and fast transactions via its layer-2 tech. Stake ETH for mETH and join a transparent, community-governed ecosystem. https://www.mantle.xyz___________Follow Mert Mumtaz• Twitter: https://x.com/0xMert_• Twitter: https://x.com/heliuslabs• Website: https://www.helius.dev/FOLLOW WHEN SHIFT HAPPENSTwitter (X): https://x.com/KevinWSHPod  Instagram:  https://www.instagram.com/kevinfollonier_ TikTok: https://www.tiktok.com/@kevinfollonier_Linkedin: https://www.linkedin.com/in/kevinfollonier/Website: https://kevinfollonier.com/#tagsDISCLAIMERThe info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.0:00 - Introduction1:36 - Please Subscribe2:02 - What Is Kast 3:18 - Turning Slavic Girlfriend Into A Superpower4:33 - The Meaning Of Knowing Your Worth7:18 - The More Money You Make The More You Spend10:08 - Our Trusted Partners11:02 - Knowing Your Worth According To Shamath 11:47 - Merts Health Since Last Year12:38 - What People Don’t See Behind Success14:56 - Who Is Mert 16:41 - Why So Vocal About Zcash 23:03 - How Privacy Can Prevent Tragedies Like Charlie Kirk 25:58 - Zcash Explained To Your Girlfriend28:19 - Our Valued Sponsors29:32 - Merts Thesis On HyperLiquid33:28 - How Mert Looks At Investments Being 3-5 Years35:18 - Connectivity And Reflectivity Explained42:06 - Building One Of The Most Credible Personal Brands In Crypto45:47 - Best Things That Happened Because Of Your Personal Brand

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