think ahead

• think ahead: AI-ready marketing: The next shift in digital marketing strategy

  The digital marketing landscape is evolving at an unprecedented pace, with AI, automation, and data-driven strategies redefining how brands connect with consumers. How can businesses adapt and stay ahead in this rapidly changing environment? Host, and Professor of Economics, Dean of London Business School, Sergei Guriev is joined by Xu Zhang, Assistant Professor of Marketing, and Alex Schultz, CMO & VP of Analytics at Meta, to explore the next evolution of digital marketing. Together, they break down the key strategies businesses need to embrace to become AI-ready, from leveraging predictive analytics to overcoming data fragmentation. In this episode, our guests share best practices, discuss the challenges of AI adoption, and highlight the ethical considerations of automation in marketing. Listeners will gain a deeper understanding of how AI-driven search, hyper personalisation, and advanced marketing measurement are reshaping the industry. Plus, we explore what the future holds—new skills, inclusive marketing, and the evolving role of AI in customer engagement. Whether you're a marketing leader, business strategist, or just curious about the next big shift in digital marketing, this episode offers a practical roadmap for navigating the AI revolution. For more thought leadership and business insights from London Business School faculty and alumni, visit ⁠london.edu/think⁠.  Sign up to receive a curated selection of articles, podcasts and films direct to your inbox twice a month at ⁠london.edu/think/subscribe⁠.  Follow us on social media:  ⁠X.com/LBS⁠  ⁠linkedin.com/school/london-business-school⁠  ⁠facebook.com/LondonBusinessSchool⁠

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• think ahead: Leading through polarisation: Navigating divides in today's workplace

  Societal polarisation is on the rise, with political divides, environmental concerns, generational shifts, and controversial public figures shaping today’s workplace dynamics. Issues such as climate change, corporate sustainability, and healthcare innovation are becoming increasingly contentious, adding to the challenges business leaders face. How can they foster cohesion while navigating these growing tensions? Host, and Professor of Economics, Dean of London Business School, Sergei Guriev is joined by Donal Crilly, Professor of Strategy and Entrepreneurship, and Lorenza Brescia, Business Leader at Fagron, to explore the complexities of leading through polarisation. Together, they examine how key issues such as climate change, DEI, and generational divides are reshaping workplace culture. They also discuss the balance between shareholder expectations and social responsibility, the influence of polarising leaders on business strategy, and how shifting healthcare and sustainability priorities impact organisational decision making. In this episode, our guests share actionable strategies for managing polarisation without alienating key stakeholders. Listeners will gain insights into fostering inclusive workplace cultures, making informed leadership decisions, and navigating the trade-offs required to maintain both cohesion and competitiveness in an increasingly divided world. For more thought leadership and business insights from London Business School faculty and alumni, visit london.edu/think.  Sign up to receive a curated selection of articles, podcasts and films direct to your inbox twice a month at london.edu/think/subscribe.  Follow us on social media:  X.com/LBS  linkedin.com/school/london-business-school  facebook.com/LondonBusinessSchool

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• think ahead: Unlock the power of purposeful teams: How to motivate, strengthen relationships, and drive results

  In this episode, Sergei Guriev, Dean of London Business School and Professor of Economics, delves into the key elements of building and leading purpose-driven teams. He is joined by Professor Randall S Peterson, Professor of Organisational Behaviour at London Business School, and Helen Beurier, Chief People Officer at Newton, a management consultancy. Our panellists discuss the three critical factors that experts believe are essential for a thriving team: motivation, relationships, and results. The episode also examines the benefits of fostering a culture of learning and development and how that can be a powerful motivator for employees. Other topics of this podcast include common leadership mistakes, the importance of team member belonging, and how to cultivate team dynamics that flourish over time. Whether you're managing a small group or leading an entire organisation, this episode provides actionable strategies to help transform your team into a powerhouse of collaboration, growth, and success. #leadership #team #workplaceculture #peoplemanagement #podcast

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• think ahead: Master the art of ethical leadership: Build trust and navigate complexity

  What does it mean to be an ethical leader in today’s interconnected and diverse world? This episode explores the fundamental principles of ethical leadership, highlighting how leaders can cultivate trust, accountability, and inclusivity to create resilient, thriving organisations. Hosted by Sergei Guriev, Dean of London Business School and Professor of Economics, this episode features Elinor Flynn, Assistant Professor of Organisational Behaviour, alongside Oliver Morley CBE, an alumnus and the CEO of The Money and Pensions Service. The discussion delves into the real-world challenges leaders face and offers actionable strategies for navigating ethical dilemmas with transparency and authenticity. Listeners will discover how to establish clear ethical standards, implement effective feedback mechanisms, eliminate misaligned incentives, and embed diversity, equity, and inclusion (DEI) into their leadership approach.  Whether your goal is to build trust, lead with integrity, or make DEI a cornerstone of your organisational culture, this episode provides a practical roadmap for mastering ethical leadership in today’s complex global landscape.

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• think ahead: Resilience through disruption and transformation

  In this episode of the think ahead podcast series, Professor Costas Markides, Professor of Strategy and Entrepreneurship, sits down with John Fallon, former CEO of Pearson, one of the UK’s largest educational organisations, to explore how companies can navigate the challenges of digital disruption and transformation.  Together, they discuss the pivotal strategies Pearson employed to shift from traditional publishing to a digital-first education company. The conversation delves into the role of leadership in fostering resilience, the critical importance of purpose in driving organisational change, and how middle management plays a key role in translating long-term visions into actionable daily steps.  They share personal insights on endurance and leadership and provide valuable teachings on how to navigate large-scale transformation, maintain financial stability, and sustain hope and purpose in the face of uncertainty.   For more thought leadership and business insights from London Business School faculty and alumni, visit london.edu/think.  Sign up to receive a curated selection of articles, podcasts and films direct to your inbox twice a month at london.edu/think/subscribe.  Follow us on social media:  X.com/LBS  linkedin.com/school/london-business-school  facebook.com/LondonBusinessSchool

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