Let's Go Win Podcast

What if you could double your sales without doubling your leads, working longer hours, or becoming a pushy salesperson?

In this solo episode of Let's Go Win, host JM Ryerson shares a powerful four-step sales framework designed to help you build trust, strengthen relationships, and close more deals with confidence.

Drawing from decades of experience in sales, business ownership, and leadership, JM breaks down his CCGG framework: Connect, Clarify, Guide, and Grow.

Discover how to create genuine connections instead of forced rapport, ask better questions to uncover your clients' real needs, confidently guide conversations toward the right solution, and grow your business through feedback and referrals.

JM also reveals simple phrases you can start using immediately to improve your sales conversations, overcome hesitation, and create more opportunities without relying on high-pressure tactics.

Because great sales isn't about convincing people to buy. It's about understanding their needs, solving problems, and having the confidence to lead.

Whether you're an entrepreneur, sales professional, or business leader, this episode will help you simplify your approach and take your sales performance to the next level.

Listen now and discover how four simple steps can transform the way you sell.

Connect with JM Ryerson

Website: https://letsgowin.com/

Podcast Website: https://letsgowinpodcast.com/

LinkedIn: https://www.linkedin.com/in/jmryerson-salesandcultureexpert/ Facebook: https://www.facebook.com/letsgowin365

Instagram: https://www.instagram.com/letsgowinofficial/

#JMRyerson #LetsGoWin #SalesTraining #SalesStrategy #SalesGrowth #SalesLeadership #BusinessGrowth #SalesCoaching #RelationshipSelling #SalesFramework
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What does it really take to turn a struggling business into a rapidly growing national franchise?

For Tim Vogel, CEO and co-founder of Scenthound, the answer wasn't overnight success. It was nearly two decades of persistence, experimentation, and learning when to slow down before scaling up.

In this episode of Let's Go Win, JM Ryerson sits down with Tim to explore his remarkable entrepreneurial journey, from launching a mobile dog grooming business that struggled to make money to creating an entirely new category in pet wellness and growing Scenthound to more than 170 locations.

Tim shares how he navigated the darkest moments of entrepreneurship, found the right mentors, discovered product-market fit, and built a franchise model designed for sustainable growth. They discuss the importance of patience, surrounding yourself with the right people, creating systems that scale, and leading with purpose rather than simply chasing profits.

You'll also discover why Tim believes routine hygiene is the missing fourth essential of dog care and how Scenthound is helping pet owners better understand their dogs' health.

The biggest lesson? Success isn't about moving faster. It's about having the persistence to keep going, the humility to keep learning, and the patience to build something that lasts.

Whether you're an entrepreneur, business leader, franchise owner, or dog lover, this conversation offers valuable insights into resilience, leadership, business growth, and building a company that makes a difference.

Connect with JM Ryerson

Website: ⁠https://letsgowin.com/⁠

Podcast Website: ⁠https://letsgowinpodcast.com/⁠

LinkedIn: ⁠https://www.linkedin.com/in/jmryerson-salesandcultureexpert/⁠ Facebook: ⁠https://www.facebook.com/letsgowin365⁠

Instagram: ⁠https://www.instagram.com/letsgowinofficial/⁠

Connect with Tim Vogel:

Website: https://www.scenthound.com/

Franchise Website: https://scenthoundfranchising.com/

Scenthound Facebook Page: https://www.facebook.com/ClubScenthound

LinkedIn: https://www.linkedin.com/in/timvogel/

Instagram: https://www.instagram.com/tim.vogel/

#JMRyerson #LetsGoWin #TimVogel #Scenthound #Entrepreneurship #BusinessGrowth #FranchiseSuccess #LeadershipMindset #SuccessMindset #EntrepreneurialJourney
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What if one of the most powerful principles for success in business, leadership, relationships, and life was also one of the simplest?

In the inaugural episode of the new chapter of Let’s Go Win, JM Ryerson shares a lesson that has shaped every business he has built, every relationship he has developed, and countless opportunities throughout his career: do what you say you’re going to do.

JM explores why accountability and follow-through are essential for building trust, and why we often keep commitments to other people while breaking the promises we make to ourselves. He challenges listeners to recognize the fears that hold them back, take action anyway, and build courage through consistent follow-through.

He also explains why underpromising and overdelivering can transform the way people experience you as a leader, salesperson, business partner, friend, or family member. When you make a commitment, your actions either strengthen trust or slowly erode it.

This episode sets the foundation for the new Let’s Go Win: practical strategies, mindset shifts, and conversations designed to help you become a better leader, build a stronger business, strengthen your relationships, and create a better life.

Because winning isn’t about perfection. It’s about showing up consistently, doing the work, and becoming a little better every day.

Connect with JM Ryerson

Website: https://letsgowin.com/ Podcast Website: https://letsgowinpodcast.com/ LinkedIn: https://www.linkedin.com/in/jmryerson-salesandcultureexpert/ Facebook: https://www.facebook.com/letsgowin365 Instagram: https://www.instagram.com/letsgowinofficial/

#JMRyerson #LetsGoWin #Leadership #Accountability #PersonalGrowth #SuccessMindset #LeadershipDevelopment #SelfDiscipline #BuildTrust #HighPerformance #WinningMindset

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Nick Friedman started College Hunks Hauling Junk & Moving with a beat-up cargo van and a catchy idea. Today, the company has grown to roughly 200 franchise owners and $300 million in annual sales, but Nick calls the journey a “20-year overnight success.”

In this episode, Nick shares how leadership, company culture, franchising, accountability, and relentless resourcefulness helped turn a college startup into a nationally recognized brand. He explains why purpose is the foundation of culture, why core values must be reinforced constantly, and how great companies build leaders at every level.

From surviving the housing crash and COVID to learning how to scale without losing the company’s identity, Nick reveals the lessons behind building a business designed to last. He also explains why resourcefulness may be one of the most important competitive advantages for entrepreneurs and leaders in the age of AI.

Tune in to discover how to build a stronger culture, develop better leaders, scale a business, and turn adversity into an opportunity for growth.

Connect with Nick:

Website: https://www.nickfriedman.com/Franchise Website: https://collegehunksfranchise.com/LinkedIn: https://www.linkedin.com/in/collegehunkshaulingjunk/Facebook: https://www.facebook.com/nick.friedman1/Instagram: https://www.instagram.com/nickfriedman1/

#NickFriedman #JMRyerson #LetsGoWin #CollegeHunksHaulingJunkAndMoving #Entrepreneurship #Leadership #BusinessGrowth #CompanyCulture #Franchising #ScalingBusiness #EntrepreneurMindset

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Most leaders master the outer game — success, recognition, and results — but Pauline Nguyen believes the real work begins on the inside.

In this episode of Let’s Go Win, JM Ryerson sits down with Pauline to explore how trauma, resilience, nervous system regulation, and self-mastery shape the way we lead, build teams, and handle pressure.

From escaping Vietnam as a child to building the most awarded Vietnamese restaurant in the world, Pauline shares why calm leadership creates stronger teams, why rest is a competitive advantage, and why true success is built from the inside out.

Tune in to discover why mastering yourself may be the most powerful leadership strategy of all.

Timestamps

00:00 Meet Pauline Nguyen00:21 Deep performance vs. high performance01:00 Mastering the outer game and the inner game01:40 Pauline’s leadership work with high-performing leaders02:00 Red Lantern, team devotion, and business success04:50 How trauma shaped Pauline’s drive05:30 Escaping Vietnam and growing up in survival mode07:14 Building the capacity to hold pressure08:45 Breaking the cycle of anger and self-sabotage10:46 Facing unresolved pain instead of running from it12:01 Pauline’s first step: running away from home15:16 Discipline, growth, and becoming a student of life17:14 How Red Lantern built team devotion19:31 Why devotion cannot be commanded21:31 How the nervous system affects leadership23:20 Red Lantern’s deeper mission25:21 State over strategy: why calm leadership matters28:08 Mindset, heart set, health set, and soul set30:30 Building capacity — and learning to put it down32:47 Why mindset alone is not enough35:46 The journey from mind to heart37:47 Your body is the boardroom40:05 Pauline’s Triple S Method42:13 Making sharper decisions under pressure43:09 Why rest is a leadership tool44:29 Pauline’s gift for the audience48:10 JM’s closing thoughts with Pauline

To connect with Pauline Nguyen...- Website: https://pauline-nguyen.com/- Instagram: https://www.instagram.com/paulinenspeaks/- LinkedIn: https://www.linkedin.com/in/paulinenguyenspeaks/- Retreat: https://pauline-nguyen.com/from-fire-to-dawn/PAULINE’S FREE GIFT - The Sovereign Leader Reset - If you're a founder or a leader who's mastered the outer game and knows the inner one is next, this is for you.Go to Pauline's Instagram @PaulinenSpeaks - DM the word WIN or visit WIN.pauline-nguyen.com to grab the offer.

#PaulineNguyen #JMRyerson #LetsGoWin #Leadership #InnerGame #SelfMastery #CalmLeadership #DeepPerformance #PersonalGrowth #PodcastEpisode

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