Blueprints in Marketing: Learning from the Classics

• Smoking the Patriarchy: The Revolutionary 'Torches of Freedom' Campaign

  Dive into the transformative 'Torches of Freedom' campaign led by Edward Bernays in the 1920s. Explore how Bernays, influenced by Freudian psychology, reshaped societal norms and opened a new market for the American Tobacco Company. This episode takes you on a journey through the powerful intersection of marketing, psychology, and cultural revolution. Join us to discover how a masterful marketer can ignite more than just sales. This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Sunflower" by Lukrembo. Stay curious, and thank you for tuning in!

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• The Dot.com Bubble: A Symphony of Success, Setbacks, and Strategy

  Dive into the exhilarating world of the Dot.com Bubble in this episode of "Blueprints in Marketing: Learning from the Classics". Journey back to the late 1990s and early 2000s, exploring the rise, euphoria, and eventual burst of the internet startup frenzy. Discover how ambition and investor optimism led to monumental market valuations, only to culminate in a dramatic downturn that reshaped digital marketing. Unpack the lessons, strategies, and enduring impacts of this pivotal era in the online business world. This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Modern Situations by Unicorn Heads".

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• Decoding the Classics: The 4 Ps of Marketing

  Dive into the captivating tales of TechTonic and MotoZoom as we explore the timeless 4 Ps of Marketing: Product, Price, Promotion, and Place. From the luxury radios of the 60s to the thrilling motorcycle races in Japan, discover how these brands leveraged the foundational principles of marketing to achieve unparalleled success. Unpack the lessons from these stories and understand how the 4 Ps continue to shape today's dynamic marketing landscape. Join us for a journey that blends history, strategy, and timeless wisdom. This podcast was generated with the help of artificial intelligence. We do fact check with human eyes, but there might still be hallucinations in the output. Music credit: "Sunflower" by Lukrembo.

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• Barbie: Changing The Doll Market

  In this episode of "Blueprints in Marketing: Learning from the Classics," we delve into the fascinating marketing journey of Barbie, the doll that transformed the toy market and revolutionised the way children play. Discover how Ruth Handler and Mattel identified a gap in the market and took a bold risk to create the first adult-like doll. Learn how their innovative marketing strategies, deep understanding of their audience, and creation of a captivating brand universe led to the global success of Barbie. This episode offers timeless lessons on market research, risk-taking, customer understanding, and brand storytelling, demonstrating their power in shaping not just marketing campaigns, but also entire industries. This podcast was generated with the help of artificial intelligence. Music credit: "Sunflower" by Lukrembo. Join us on this intriguing journey, as we learn from the classics to illuminate the path for future marketers.

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• The Birth of Branding: A Tale of the East India Company

  In this episode of "Blueprints in Marketing: Learning from the Classics", we journey back to the 17th century to explore the birth of branding with the East India Company. Discover how a simple seal became a symbol of quality and trust, setting the stage for modern branding. Learn about the power of differentiation, the importance of trust, and the magic of storytelling in marketing. This episode offers valuable insights for anyone looking to make their mark in the world of marketing. This podcast was generated with the help of artificial intelligence, demonstrating the power of AI in creating engaging and informative content. Music credit goes to "Sunflower" by Lukrembo, setting the perfect tone for our journey through marketing history.

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