PodcastsBusinessBuilding your Brand

Building your Brand

Liz Mosley
Building your Brand
Latest episode

244 episodes

  • Building your Brand

    The Invisible Impact: How Your Font Choice Defines Your Brand with Alen Kapetanovic

    01/04/2026 | 51 mins.
    In this episode I dives into the often-overlooked but essential world of typography with Alen Kapetanovic, a type designer and founder of Silver Stag Type Foundry
    Alen shares his fascinating transition from civil engineering to running a large design agency, and finally finding true success and freedom through the meticulous art of type design. We explore why fonts are as impactful as color for brand mood, the technical science behind "beautiful collections of letters," and how choosing a unique typeface can elevate a brand without requiring a massive budget.
    This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out.
    Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.
    Key Takeaways
    Success is Personal: Alen redefined success by moving away from a high-pressure 15-employee agency back to solo work, prioritising freedom and time for personal life over managing 200 emails a day
    Fonts Communicate Subconsciously: Like color, typography conveys emotion and mood before a single word is even read
    Legibility is Non-Negotiable: A typeface must be appropriate for its context; a "display" font designed for billboards will often disappear or become illegible when used for small body text in a book or on social media
    Invest in Uniqueness: Using a paid or unique typeface is a powerful way to differentiate a brand from the sea of common fonts found in tools like Canva
    Typography is a Science: Good type design involves complex rules like "overshoot" and optical illusions to ensure that letters look balanced and work perfectly together as a cohesive set

    Episode Highlights

    04:47 - Why closing a successful 15-person agency was a move toward true freedom 
    08:50 - The complexity of type design: Why it's more than just "slanting" letters for italics
    12:20 - The "science" of kerning and the technical intricacies of designing a letter like 'S'
    16:40 - Why context matters: Using display typefaces vs. text typefaces
    21:50 - Subconscious branding: How typography conveys warmth, elegance, or power
    24:30 - A critique of recent rebrands (Jaguar and Twitter/X) through a type designer's lens
    34:40 - The difference between a collection of beautiful letters and a "beautiful collection"
    41:40 - Settling the debate: The difference between a font and a typeface (using the "egg vs. box of eggs" analogy
    About the Guest
    Alen Kapetanovic is a type designer, founder of Silver Stag Type Foundry, and a podcast host.

    Website: Silver Stag Type Foundry
    Podcast: Alen Kapetanovic Off Script
    Instagram: @silverstagtype

     
    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
    This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
    If you enjoyed this episode please leave a 5* rating and review!
  • Building your Brand

    How I Prepare For Giving a Talk

    27/03/2026 | 16 mins.
    Over the last few years I have been lucky enough to speak at some incredible events including Adobe MAX London (in front of 750 people and Adobe MAX LA. This year I am speaking at Atomicon and OMR Festival in Hamburg. 
    In this episode I share how I prepare for the talks I give. Every talk is different but with the help of public speaking coach Charlotte Lewis who I have previously interviewed on the podcast I have managed to come up with a process that works well for me. 
    If you have done any public speaking I would love to hear your experience, and if there is anything else you would like to know from my experience let me know and I will try include it in a future episode! 
     
    Episode Highlights
    00:39 – My public speaking experience
    02:50 – Prepping my talk without writing a script
    04:26– Adjusting my talk based on the vibe in the room
    06:48 – How the talk is structured
    09:09 – Putting the slides together
    10:57 – Practicing the talk
    15:33 – Considering your audience and what they need
     
    Mentioned in the Episode
    My podcast episode with Charlotte Lewis - https://buildingyourbrand.net/episode/charlotte-lewis/
    The Atomicon Conference - https://atomic.site/?aap=617 (affiliate link) 
    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
    If you enjoyed this episode please leave a 5* rating and review!
  • Building your Brand

    The Truth About Professional Jealousy with Hannah Isted and Lois Seco

    25/03/2026 | 48 mins.
    Today on the podcast, I've invited two of my closest friends, Hannah Isted and Lois Seco, to chat about another vulnerable topic: dealing with professional jealousy. Last time we spoke, we tackled our fear of success, and this time we are diving into the messy feelings of comparison and envy.
    I am sure everyone has experienced professional jealousy at some point, and honestly, I feel it pretty regularly. In this episode, we chat about how to extract useful information from your jealousy, why taking action is the best antidote to comparison, and the danger of letting the social media algorithm dictate your self-worth.
    This is the perfect episode for you if you've ever experienced jealousy (which, let's face it, is most of us!)
    This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out.
    Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.
    Key Takeaways:
    Jealousy is information: Jealousy often gives you information about what you actually want. However, sometimes you might realise you don't even want the specific thing someone else has; you are actually just jealous of the confidence with which they are showing up.
    Take action to shift the energy: Hannah shares how she felt jealous seeing videos of groups of girls hanging out, so she took action and started her own group, which now has around 200 people. Taking action is a great way to stop yourself from sitting and stewing in jealousy.
    The algorithm feeds comparison: Lois discusses how planning her "Creative Kin" events caused the algorithm to feed her content from everyone else doing similar things, which immediately made her feel like her own event wasn't good enough. It is important to remember that the algorithm doesn't know what is actually helpful for your mental health.
    A rising tide lifts all boats: Having successful people around you—even if you feel a pang of jealousy—is a good thing. If you choose to cheer your friends on, their success often opens doors for you and helps lift everyone up.
    You don't know the whole story: It is so easy to be jealous of someone's end result without realising the sacrifices, late nights, and completely different circumstances that got them there. We often quickly create our own stories around how someone's success came about, which aren't always true.

    Episode Highlights:
    02:00 – Recapping the last episode on the fear of success and introducing today's topic of professional jealousy.
    04:00 – Liz's revelation: sometimes you aren't jealous of the thing, you are just jealous of the confidence.
    11:00 – Hannah explains how taking action shifts the energy of jealousy, using her 200-person friendship group as an example.
    15:00 – Lois talks about how the algorithm fed her comparison when she started her Creative Kin workshops.
    30:00 – Dealing with competitive feelings and reframing them so you can genuinely cheer other people on.
    40:00 – Remembering that you rarely see the full story behind someone else's success on social media.
    45:00 – Lois breaks down the psychological difference between jealousy and envy.

    About The Guests:
    Hannah Isted runs HiCommunications and is the author of The Best 90 Days Ever, a book that teaches business owners how to promote what they do in 10 minutes a day. She also runs a membership by the same name; sign up here (aff link) You can find her on Instagram at @hicommunications
    Lois Seco is a contemporary abstract artist and the host of the Creative Kin workshops in South Wales. You can find her on Instagram at @loisseco


    Mentioned in this episode:
    Silver Stag Type Foundry: Get 20% off beautiful, versatile typefaces using the code LizXSLTF at lizmosley.net/sltf
    Episode 178: Help, I'm Succeeding! (And Other Rational Fears) with Hannah Isted & Lois Seco


    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
    This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
    If you enjoyed this episode please leave a 5* rating and review!
  • Building your Brand

    3 Memberships I Love as a Freelancer (and Why They Matter)

    20/03/2026 | 11 mins.
    In this solo episode, (recorded in my hotel room in London!) I'm sharing three memberships I'm currently part of and genuinely love; and why I think memberships can be such a powerful way to build community as a freelancer or small business owner.
    When you run your own business, it can often feel like the people around you don't fully understand what you do. That's why finding spaces where people get it can make such a difference; not just for practical advice, but for encouragement, accountability, and support.
    I talk through three memberships that have supported me in different ways, from helping me stay consistent with marketing, to finding community, to navigating the realities of running a business alongside family life.
    If you've been craving more connection or support in your business, this episode will give you a few great places to start.
     
    Key Takeaways
    Surrounding yourself with people who truly understand your work changes everything. When you're in the right community, you feel supported, encouraged, and far less alone in your business.
    Simplifying your marketing makes consistency possible. When the actions feel manageable, you're far more likely to show up; and those small, regular efforts add up over time.
    Visibility matters most when you feel busiest. Staying consistent, even in small ways, helps you break out of the feast-or-famine cycle and build long-term stability.
    The rooms you put yourself in shape the opportunities you receive. When you're connected to the right people, referrals, collaborations, and clients tend to follow naturally.
    Your business becomes more sustainable when your support fits your life. The right community will meet you where you are; whether you're growing, freelancing, or balancing work alongside family life.
     
    Episode Highlights
    00:20 – Why memberships matter as a freelancer or business owner
    01:27 – "The Best 90 Days Ever" & 10-minute marketing
    06:43 – Being Freelance membership & community support
    08:04 – Doing It For The Kids membership & balancing business with family
    10:28 – Final thoughts & how to find the right community
     
    Mentioned in the Episode
    The Best 90 Days Ever (Aff link) https://april-2026-the-best-90-days-ever.teachery.co/90-day-membership?a=pjaDmq4T
    Being Freelance https://www.beingfreelance.com/
    Doing It For The Kids https://doingitforthekids.net
     
    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
    If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
    If you enjoyed this episode please leave a 5* rating and review!
  • Building your Brand

    Form Over Function: Why Your Beautiful Branding Doesn't Work with Melin Edomwonyi

    18/03/2026 | 52 mins.
    Today on the podcast, I am chatting about such an important topic: inclusivity and accessibility within branding. I'm joined by my friend and fellow designer Melin Edomwonyi to dig into what this actually looks like in practice which is a lot deeper than I realised. 
    We cover so many different aspects of inclusivity and accessibility, from the colours we choose to how we format our emails. I feel like some of these topics could be a whole episode by themselves!
    The biggest reminder from this conversation is that we are never going to get this stuff perfect 100% of the time. It'a about curiosity and a willingness to learn and make improvements bit by bit and Melin shares some SUPER practical tips you can implement straight away to make your brand more accessible.
    This episode is sponsored by SilverStag Type Foundry. If you're a designer looking for a typeface that really elevates your brand, SilverStag is a brilliant place to start. It's a one-person type studio creating carefully crafted fonts with multiple weights, alternates, and ligatures; all designed to help brands stand out.
    Head to lizmosley.net/SLTF and use the code LIZxSLTF for 20% off.
    Key Takeaways:
    Inclusivity is more than just imagery: While showing a diverse range of people in your photography is important, inclusive branding also covers typography, colour contrast, accessibility, and your tone of voice.
    The problem with the "Beige Aesthetic": We discuss the trend of "aesthetic" design (often beige, low contrast, tiny text) and how, while it might look "luxury", it often excludes people with visual impairments and makes your content hard to consume.
    Don't make your audience work for it: If your text is hard to read (e.g. centre-aligned body copy), people will simply switch off. Accessibility isn't just a legal or moral requirement; it's smart business. If people can't read your offer, they can't buy it.
    Context matters for content: We chat about the accessibility of long-form captions on platforms like Instagram versus platforms designed for reading like Substack or LinkedIn. Providing a summary (TL;DR) is a great way to be inclusive of different neurotypes and time constraints.
    Designing for the "drunk user": Melin shares a fascinating UX perspective—if your website is usable by someone who is distracted, tired, or even "under the influence", it is likely accessible to everyone.
    Episode Highlights:
    03:30 – What does inclusive branding actually mean? (Hint: It's not just about photos).
    10:00 – The frustration with the "Instagram Aesthetic" and why form should not win over function.
    14:00 – A plea to stop centre-aligning your newsletter body copy!
    17:00 – Accessibility in copywriting: Why wall-of-text captions can be a barrier for neurodivergent audiences.
    25:00 – Testing your website for different scenarios (including the "drunk test").
    27:00 – Tools and resources to help you check your colour contrast.
     
    About The Guest:
    Melin Edomwonyi is a designer and the Co-founder and UX Director of Seedable Studio, a digital agency that validates, designs, and builds digital products. With over 20 years of experience, she is passionate about building inclusive and sustainable products and helping founders bring brilliant ideas to life. 
    You can find Melin on Instagram @melin_edo or visit Seedable Studio
     
    Mentioned in this episode:
    SilverTag Type (Discount link/Sponsor) 
    Color Palette Studio: The Instagram account mentioned that fixes low-contrast colour palettes
    Coolors / Adobe Color: Tools recommended for checking contrast.
    I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!
    This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
    If you enjoyed this episode please leave a 5* rating and review!

More Business podcasts

About Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand. Produced by: Lucy Lucraft (Instagram @lucylucraft) Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
Podcast website

Listen to Building your Brand, Unhedged and many other podcasts from around the world with the radio.net app

Get the free radio.net app

  • Stations and podcasts to bookmark
  • Stream via Wi-Fi or Bluetooth
  • Supports Carplay & Android Auto
  • Many other app features
Social
v8.8.6| © 2007-2026 radio.de GmbH
Generated: 4/2/2026 - 9:01:18 AM