Building your Brand

• Goals, Growth & Business Gains: Reflecting on 2025

  In this solo episode, I reflect on my journey through 2025; celebrating the goals I achieved, the lessons I learned, and the growth I experienced both personally and professionally. From speaking at Adobe Max and launching new projects to working with dream clients and growing the podcast, I share honest insights about what went well, what didn't, and how I'm setting the stage for an even more intentional 2026. Join me as I look back on a year of progress, pivots, and proud moments. I would love to hear all about your reflections and achievements of 2025. I hope you've enjoyed this episode. Come talk to me on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast  If you enjoyed this episode please leave a 5* rating and review!   Key Takeaways Progress isn't always linear. Sometimes the goals you don't achieve one year become your biggest wins the next. Keep moving forward and celebrate every step. The quality of your work and relationships matters more than the quantity. Focus on attracting clients and collaborators who truly align with your values and vision. Embrace change and be open to new opportunities. Pivoting, trying new projects, and sharing your authentic self can lead to unexpected growth and fulfillment.   Episode Highlights 0:56 I look back at my Instagram post from the end of 2024 and review the goals I set for that year. 3:11 I reflect on working with clients this year, feeling especially aligned and fulfilled by the people I collaborated with. 6:25 I summarize my progress on all my goals, noting that even if I didn't achieve them in 2024, I made real strides in 2025. 9:45 I talk about the way my personal brand has been affected this year 10:10 A moment to celebrate the podcast  

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• From Overlooked to Fully Booked with Niki Hutchison

  In this episode, I really enjoyed picking the brains of Niki Hutchison, a marketing strategist who is passionate about online businesses marketing themselves like pros. We discuss moving away from amateur ways of doing things to ensure you are marketing like a professional. Even though I am not a trained marketer myself, I have loved learning about it over the last decade of running my business. Niki and I delve into many interesting areas, including demystifying what a 'strategy' actually is, the importance of a multi-channel approach, and the massive impact public speaking can have on your business growth.   Key Takeaways: Marketing strategy doesn't have to be complicated: Niki explains that strategy is often over-complicated, but it is simply about starting with your business objective and deciding how to use different channels to achieve it. Don't rely on a single channel: One of the biggest mistakes small businesses make is relying on just one platform; instead, you should leverage your own channels (like your email list) alongside partnerships and other people's audiences. The power of in-person connection: Niki shares that speaking on stages and building real-life connections is currently the most effective way she is growing her audience and establishing trust quickly. Consistency creates trust: A major issue is 'ghosting' your marketing; disappearing and reappearing makes it difficult to establish trust with your audience, so it is vital to find a sustainable rhythm. From Overlooked to Fully Booked: Being 'fully booked' isn't about having zero white space in your diary; it's that confident feeling that you are winning at business, clients are coming in, and momentum is building.   Episode Highlights: 02:59 – Niki demystifies the word "strategy" and explains why it is actually quite simple. 07:59 – The danger of relying on just one social media channel and the importance of partnerships. 12:54 – Why in-person speaking and events are Niki's most exciting marketing tool right now. 20:19 – How to build reciprocal partnerships to help spread the word about your launches. 34:23 – Niki's top tips for creating a marketing plan that fits into your actual life without leading to burnout.   About The Guest: Niki Hutchison is a marketing strategist who helps business owners and brands take a multi-channel marketing approach to market like a pro. She runs two businesses: her personal brand teaching business owners how to market and grow, and an agency specialising in launching for organisations. You can find Niki on Instagram @nikihutchinson, where she basically lives in her DMs, or connect with her on LinkedIn. You can also find out about her in-person events at her website.   Mentioned in this episode: Adventures in Marketing: The event Niki hosts in Edinburgh with her friend Abby. Enterprise Nation: Niki is an advisor and trainer for this platform. Adobe Express Scheduler: The tool Niki uses to schedule her content. Habit Share: An app Niki uses to keep on track with her tasks.   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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• Behind The Scenes: A mini audit of my business model

  We're in December and I am naturally getting reflective. In today's solo episode I am chatting through my business model and doing a little bit of an audit. I talk about why I've made certain decisions in my business in the way that I run it. I hope you find this episode helpful and insightful. I would love to hear what you think of this episode, and these solo episodes in general so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review!   Key Takeaways Intentional Small Business: Growth is focused on income and impact, not on building a large team or agency.  Work-Life Blend: Achieving a healthy blend (not necessarily balance) between work and personal life is a priority, with flexibility and breaks built into the schedule. Personalized Success: There's no one-size-fits-all approach to business growth; success is about building a business that feels right for you, not following external expectations.   Episode Highlights 01:29: Pros and Cons of Employment vs. Freelancing: I chat through the benefits of traditional employment and explain why freelancing feels safer to me, especially after seeing redundancies in tech/design. 03:41: Mindset Challenges & Uncertainty: I discusses the freelancer mindset, dealing with uncertainty, and how evidence of continued work helps ease anxiety. 05:46: Work-Life Blend & Taking Breaks: I talk about the challenge of switching off, the joy of my work, and the importance of scheduling breaks. 07:32: Growth Goals: Income vs. Team Size   Mentioned in the episode Paul Jarvis' Book Company Of One

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• Foresight vs. Fads: Building a Brand That Lasts with Josephine Hatch

  Today on the podcast I am chatting to Josephine Hatch, who is an Innovation Director with over 20 years of experience in foresight, cultural strategy, and brand innovation. Now, you might not totally know what any of that means, but basically, we are talking about trend forecasting! One of the things that really struck me during our chat is that, as creatives and small business owners, many of us do this instinctively without having the formal language for it. This conversation gave me such a good framework for being more strategic about looking at culture and making plans for my business and honestly, Jo's perspective gave me such a boost regarding the value of human creativity.   Key Takeaways Foresight vs. Fads: While "trends" are often associated with fast fashion or fleeting fads, foresight is about spotting signals and understanding the macro forces that impact human behaviour. Human Truths Remain: Technology and context change, but fundamental human truths—like the need for connection or joy—stay the same. Successful brands understand how to tap into these enduring feelings. The AI Counter-Movement: As generative AI adoption grows, there is a strong counter-trend towards the "human." People are increasingly valuing imperfections, analog hobbies, and genuine human curation. Look Outside Your Bubble: Real innovation rarely comes from looking at your direct competitors. Instead, look to other industries, art, and culture for inspiration to disrupt your own category.   Episode Highlights 02:51 – Joe explains her background and how an Alexander McQueen runway show sparked her interest in how fashion mirrors society. 06:49 – We discuss why "trend" has become a dirty word and the difference between short-term fads and long-term foresight. 12:56 – Joe shares incredible free resources and tools that small businesses can use to spot cultural shifts. 20:23 – A fascinating look at AI, including why the "human touch" is becoming a premium and the rise of analog hobbies. 33:17 – Simple habits you can adopt to become more culturally curious, including how to document the things that inspire you.   About the Guest Josephine Hatch is an Innovation Director at The Otherly, an innovation and brand agency that works with global brands and small businesses to help them defend their space and grow with intent. She has spent 20 years working at the intersect of trend forecasting, cultural strategy, and innovation. Website: The Otherly LinkedIn: Josephine Hatch   Mentioned in this episode The Otherly https://theotherly.com/ Andres Colmenares, Responsible AI expert and IAM festival co-founder Link to a google drive of trend reports https://bit.ly/2025trending  via Global Cultural Strategist Amy Daroukakis. Note that a new set of trend reports will come out around December 2025 Free platform for trends, updated daily https://www.trendhunter.com/ Dezeen, The Dieline and Lovely Package (both good for packaging), Campaignlive https://secondhome.io/culture/   SJ from The Akin's substack is a great read for what's happening in culture https://theakin.substack.com/ Emma Jane Palin's Our Curated Abode https://www.ourcuratedabode.com/  and Instagram https://www.instagram.com/ourcuratedabode/#   I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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• Behind the scenes of my branding process

  In this solo episode of the Building Your Brand podcast, I take you behind the scenes of one of my favorite recent client projects. I share insights into my branding process, the importance of collaboration and communication, and what I think makes for a dream client relationship. I give a candid account of how I work and what I value most in my client partnerships. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! If you enjoyed this episode please leave a 5* rating and review!   Key Takeaways Collaboration and Communication Are Essential: The most successful branding projects happen when there's open, honest communication and a true sense of collaboration between designer and client. Clear feedback and regular updates lead to better results and a more enjoyable process for both parties. Client Involvement Builds Confidence: Involving clients at every stage; from initial mood boards to final design tweaks, helps them feel confident in their new branding and ensures the end result truly fits their needs. Clarity Is Kindness: Direct, honest feedback from clients (even if it's blunt) is invaluable. It allows the designer to make the right adjustments quickly and creates a trusting and productive working relationship.   Episode Highlights 1:15: The client project: rebranding for Sally Webster and creating a physical journal 4:30: Lessons learned about the importance of communication in client work 7:00: The value of client collaboration and honest feedback 11:00: Step-by-step breakdown of the branding process 12:50: How to get in touch if you want to work with me in 2026   Mentioned in the Episode Sally Webster: Love How You Eat   If you're looking for branding or a rebrand in 2026, I am taking on new clients so do get in touch with me and we can book a discovery call  

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