Building your Brand

• Creative Boom: 16 Years of Championing Creatives with Katy Cowan

  This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code Liz Mosley to get 15% off when you subscribe. Back when I graduated Creative Boom was a huge source of inspiration on my graphic design journey so it was awesome (and a little surreal!) to chat to Creative Boom founder Katy Cowan. Katy shares her insights on how Creative Boom has evolved over 16 years, the importance of community, and the challenges of navigating the ever-changing digital landscape. Key Takeaways: Embrace experimentation and be willing to adapt. Building a strong community is crucial for any business. Don't be afraid to monetize your passion project, but do so with integrity. Episode Highlights: 03:45: Katy discusses the early days of Creative Boom and how it started during the 2008 global economic crisis. 8:21: Starting a private community 23:48: The importance of branding and how Creative Boom has developed its own unique identity. 41:26: The challenges of shifting from a passion project to a business.  49:51: Personal branding and how Katy manages her own online presence. About the Guest: Katy's website Creative Boom Website Creative Boom Community Creative Boom on Instagram Mentioned in the episode: Riverside FM Wordpress Substack Plausible Samantha Wilkinson Uniqlo End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft If you enjoyed this episode please leave a 5* rating and review!

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  54:05
• The Ultimate Guide to Sonic Branding with George & Luke from Hear Me Out

  This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward! Key Takeaways Sonic branding is the strategic use of sound to create a cohesive brand identity. Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds. When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke. Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions. Consistency is key when it comes to sonic branding. Episode Highlights 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important. 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity. 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not. 10:22: They share their process for creating a sonic branding strategy for a brand. 14:39: George and Luke offer advice on how small business owners can start using sonic branding. 29:17: They discuss how sound effects can be used in sonic branding. 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand. 44:02: They emphasize the importance of consistency in sonic branding. About the Guests: Website: hearmeoutmusic.co Mentioned in the Episode Dish (Waitrose podcast) Off Menu (podcast) Courtney Legal End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

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  49:28
• The Power of Sharing Your Values in Your Business with Siobhan Strode

  This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. In today's episode, I chat with Siobhan Strode about the importance of sharing your values in your business!  We discuss the positive impact that it can have on your business and how it can help you attract the right clients. We also cover the potential downsides and how to deal with them. Key Takeaways: Sharing your values can help you attract the right clients and build a strong community. It's important to be mindful of what you share and how it might affect others. You don't have to be perfect to share your values. There are different levels of oversharing. You don't have to share everything about yourself to connect with your audience. Episode Highlights: 02:41: Siobhan talks about her background and how she got into activism. 07:54: Siobhan shares her experience of working with clients who didn't share her values. 16:32: I share an email that I received from a listener about the importance of sharing your values in your business. 24:23: Siobhan gives her advice on how to share your values in a way that feels authentic and safe for you. 34:34: Siobhan talks about the importance of collective action and how we can support each other. 42:43: Siobhan shares her new project, This Sister Speaks. About the Guest: Siobhan's Website | Instagram Waitlist for Siobhan's group programme Mentioned in the episode: Keri Jarvis Lucy Lucraft Lara Sheldrake Eman Copy Co  The Portal Collective End Credits: I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

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  45:16
• The One Thing Missing From Your Brand: Discover the Magic of Storytelling with Hilary Salzman

  This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand storytelling expert and coach. Hilary shares her insights on the importance of storytelling in building a successful brand and provides practical tips on how to craft compelling narratives that resonate with your audience. Key Takeaways Storytelling is essential for building an emotional connection with your audience. Authenticity and vulnerability are key to crafting compelling stories. Stories should be structured with a clear beginning, middle, and end. Practice is crucial for improving your storytelling skills. Episode Highlights 00:01:20: I introduce the importance of storytelling in business. 00:05:08: Hilary defines brand storytelling and its significance. 00:10:15: Hilary discusses the common mistakes people make when telling their brand story. 00:18:10: Hilary explains the key elements of a good story. 00:28:52: Hilary provides practical tips on how to tell a compelling brand story. 00:40:30: Hilary offers advice on finding inspiration for stories. 00:46:56: Hilary talks about overcoming the fear of being visible and vulnerable. About the Guest Hilary Salzman is a brand storytelling expert who helps entrepreneurs and business owners clarify and communicate their brand messages through compelling narratives. Website: https://www.hilarysalzman.com/ Instagram: https://www.instagram.com/hilarysalzmanstories/ Substack Buy Hilary’s book The Roar of Her Story End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!

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  54:42
• ADHD, Autism & Building a Creative Business with Meg Fatharly

  This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Today, I have the pleasure of speaking with Meg Fatharly, a multidisciplinary artist, workshop facilitator, and self-proclaimed "professional art person." Meg candidly shares her experiences as a neurodiverse creative entrepreneur and the impact her ADHD and autism diagnosis has had on her business journey. From navigating overwhelm and self-doubt to embracing her unique strengths, Meg's story will resonate with anyone who has ever felt different or struggled to fit into conventional molds. About Meg:  Instagram | Website Key Takeaways: Embrace your neurodiversity: Meg emphasizes the importance of understanding your brain's unique wiring and building a business that supports your neurodiversity. Find your people: Connecting with other neurodiverse individuals can provide invaluable support and understanding. Don't be afraid to ask for help: Delegating tasks and outsourcing can be a game-changer, especially for those who struggle with certain aspects of running a business. Challenge societal expectations: Meg encourages us to question the notion of "having it all" and define success on our own terms. Episode Highlights: 01:55: Meg introduces herself and her work as a multidisciplinary artist. 04:18: Meg discusses the challenges and rewards of working with friends. 07:15: Meg talks about the importance of self-preservation and setting boundaries, especially for creatives who tend to overshare. 10:38: Meg shares her experience of being diagnosed with ADHD and autism as an adult. 16:25: Meg reflects on how her undiagnosed neurodiversity impacted her business. 21:15: Meg discusses the challenges of finishing projects and how she has learned to overcome them. 27:35: Meg talks about the importance of rest and how it can look different for neurodiverse individuals. 31:55: Meg shares her struggles with comparison and how she manages them. 36:15: Meg emphasizes the importance of self-compassion and letting go of self-imposed pressure. 39:15: Meg discusses the challenges of staying organized and finding systems that work for her. 42:15: Meg shares where people can find her online. I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review! This episode discusses neurodiversity, including ADHD and autism. If you are seeking information or support related to these topics, please refer to the following resources: ADHD: https://adhduk.co.uk/ Autism: https://www.autism.org.uk/

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  33:01

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