Marketing and Margaritas

It’s time for Rapid Response, where we answer your marketing questions completely unfiltered and off the cuff.
We put up a question box on Instagram, you asked your questions, and now we’re giving you our raw, unprepared thoughts.
From strategies that work to industry hot takes, this is the no-fluff, real-talk episode you didn’t know you needed.
Follow us on Instagram to ensure you don't miss our next Rapid Fire question box.

In this episode, we’re breaking down exactly what’s working on Meta right now, not just theory, but what we’re seeing inside real ad accounts at MADE. Marketing, backed by industry benchmark data.
From the shift to micro persona targeting to the creative formats actually driving conversions, this episode is your go-to if you want to get more out of your ad spend in 2026.
We cover:
Why micro personas are unlocking scale (and how to structure your ad sets)
The top-performing creative formats right now (and the ones falling flat)
How to approach UGC in 2026 (hint: it’s evolved, not dead)
The hooks driving conversions — from urgency to curiosity and bold claims
Real insights from benchmark data vs what we’re seeing inside the agency
How many creatives you actually need to be testing each week
If your ads aren’t performing like they used to, this is the episode that will show you what to change.

We’ve all seen the rise of dupes in fashion and beauty… but now it’s happening in business.
From calendar apps to course builders and memberships — there’s a cheaper version of almost everything.
In this episode, we're breaking down the truth about buying lower-cost alternatives to premium programs and when it’s a smart move vs. when it’s a shortcut that slows you down.
If you’ve ever debated whether to invest big or go budget, this episode will help you make the decision with clarity (and confidence).

If you've got an email list but your subscribers just aren't buying, you're not alone - and you're not doing it wrong. In this episode we're getting honest about why so many business owners are sitting on an email list that looks great on paper and converts almost nobody in reality.
We break down the three real reasons your list has gone cold.
From inconsistent sending habits to misaligned lead magnets to the silent killer that is only showing up to sell, this episode is the diagnosis your email marketing has been missing.
No gatekeeping, no fluff - just the truth about what's actually going on and the categories of fixes that exist so you know exactly where to start.
This is Part 1 of a two-part series. The full step-by-step fix, including a complete 7-day re-engagement sequence is waiting for you in this week's paid episode.

[Subscriber Only Teaser] Enjoy a sneak peek into Maddi's paid episode.

Ever wonder why Meta spends more budget on your "worse performing" ads and placements?

In this episode, I break down one of the most misunderstood concepts in Meta advertising - the breakdown effect. You'll discover why that Instagram Stories placement with a $6 CPA is getting 80% of your budget while Facebook Feed with a $3 CPA gets almost nothing, and why turning off the "expensive" placement would actually hurt your results.

I'll walk you through Meta's official documentation on how their algorithm really works, share real examples of when NOT to optimise your campaigns, and give you a complete framework for making smart optimisation decisions.

Plus, I'll reveal the creative sequencing factor that most advertisers miss - why some ads are designed to lose money so others can be profitable. Whether you're constantly second-guessing the algorithm's budget distribution or making optimisation decisions based on breakdown data, this episode will completely change how you manage your Meta campaigns.

Book a Meta Clarity Call here: https://api.leadconnectorhq.com/widget/booking/wSpy1dJyvcJyAcPbDtQ2
Follow Maddi on Instagram: https://www.instagram.com/made_creativeco/