Real Talk for Real Fundraisers

• Diana Frazier: What Makes Great Fundraisers Great at Year-End

  In this episode of Real Talk for Real Fundraisers, Jeff Schreifels welcomes Diana Frazier, Veritus Group’s senior client experience leader with more than 40 years of fundraising experience, for an essential conversation about winning the final stretch of the year. Diana has coached over 300 mid-level and major gift officers during her 12 years at Veritus, and she brings a rare blend of wisdom and practicality to this discussion. Together, Jeff and Diana break down the 15 critical fundraising days of December, explore what separates exceptional fundraisers from those who may be in the wrong role, and outline clear, actionable steps for frontline fundraisers and managers who want to finish strong. They talk through why focus—not more time—is the real differentiator in December, how to approach year-end planning with less stress, and the specific information your donors need to complete stock gifts, donor-advised fund contributions, and wire transfers. Diana also lays out a simple two-hour-per-day gratitude strategy that allows you to meaningfully thank up to 70 donors before the year ends. If you’re preparing for the intensity of December or leading a team that needs direction during the busiest season of the year, this episode will help you navigate the final push with confidence. Show Highlights: In this episode, you’ll learn about…   Why you don’t need more time—you need more focus, and how to get it The simple two-hour inventory exercise that relieves year-end stress How to manage the 15 critical calendar days before everything winds down Essential information donors need for stock gifts, donor-advised funds, and wire transfers  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.   Additional Resources:   [Blog] Creative Ways to Stand Out at Year-End [White Paper]  Planning Guide for Fall and Year-End Fundraising [Blog] How to Talk to Your Donors About 2026 Tax Changes 

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• Marne Fauser: How Authentic Leaders Inspire and Empower Their Teams

  In this episode of Real Talk for Real Fundraisers, Jeff sits down with Marne Fauser, President and CEO of United Way of Central Illinois and a former college basketball coach, to talk about what it really means to lead with authenticity. Marne shares how her coaching background shaped the way she builds and leads teams, why she believes failure is essential for growth, and how trust, communication, and mission alignment are the foundation of great fundraising. From her early days on the court to the C-suite, she has learned how to lead with heart, take risks without fear, and develop people into confident, capable leaders. If you have ever wrestled with imposter syndrome, feared making the wrong move, or struggled to get your team aligned around a shared vision, Marne’s story will speak to you. This conversation is packed with wisdom, honesty, and a whole lot of encouragement for anyone navigating leadership in the non-profit world. Get more insights and connect with Marne on her LinkedIn profile.   Show Highlights: In this episode, you’ll learn about…    Why authenticity is a non-negotiable for building trust with your team and your donors The importance of creating space for failure—and what it really teaches us Why leaders must empower their teams to lead and “manage up” How to shift the mindset around fundraising from obligation to opportunity and joy  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.   Additional Resources:   [Blog] Failure As Opportunity: How to Value the “No” In Your Life [White Paper]  Building a Culture of Philanthropy [Blog] The Top 5 Qualities a Director of Development Must Have to be Successful

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• Tom Ahern: Lessons in Fundraising, Love, and the Language of Giving

  In this heartfelt and wisdom-packed episode, Jeff Schreifels sits down with the legendary Tom Ahern, one of the most sought-after experts in donor communications and fundraising copywriting. With decades of experience, six books under his belt, and a career that began in commercial marketing, Tom shares his fascinating journey into the non-profit world and how marketing principles, psychology, and genuine human connection have shaped his approach to fundraising.Tom talks about the early days of learning direct response, the transformative power of donor newsletters, and the importance of speaking directly to donors’ hearts. He opens up about what works and what doesn’t in fundraising copy, and why mistakes and even complaints are signs that you're doing something right.This conversation also takes a deeply personal turn, as Tom reflects on the life and loss of his beloved wife and partner, Simone Joyaux. He shares movingly about their life together, her legacy in the fundraising world, and how grief, love, and generosity continue to shape his work today.Whether you’re a new fundraiser or a seasoned pro, this episode is rich with insights, warmth, and real-life stories that will stay with you long after you listen.Show Highlights: In this episode, you’ll learn about… ● Powerful tools to help you improve your donor communication ● Why embracing mistakes, feedback, and even complaints can actually lead to better fundraising results● The importance of mentorship and continuous learning in fundraising careersYou can learn more about Tom and grab a copy of one of his books here.Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. Additional Resources: ● [Blog] Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails● [White Paper] Digital Touch Points: Meaningful Ways to Connect with Donors ● [Blog] In Fundraising, Vulnerability Is Your Greatest Strength

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• Richard Perry: Building a Smarter Development Team

  Aligning development teams with the donor pipeline is one of the most important—and often overlooked—keys to sustainable fundraising success. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with Veritus co-founder Richard Perry to unpack why organizational structure matters so much for fundraising success. They dive into the philosophy behind Richard's new venture, Giving Pathways, and explore the hidden dysfunctions that can derail even the most passionate teams. Together, they discuss why too many development shops fail to align with the donor pipeline, the dangers of vertical staffing, and why mid, major, and planned giving must be treated as essential revenue streams. Richard also shares practical advice for executive directors—especially younger leaders—on how to implement change with empathy and build truly relationship-focused organizations. This episode is a must-listen for nonprofit executives, managers, and fundraisers who want to build stronger donor relationships, increase revenue, and create organizational structures that mirror the donor journey. Show Highlights: In this episode, you’ll learn about… Why development teams often misalign with the donor pipeline How vertical staffing approaches hurt donor engagement The crucial role of mid, major, and planned giving in sustainable revenue Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.  Additional Resources:  [Blog] Is Your Organizational Structure Holding You Back?  [White Paper] Donor Pipeline Assessment  [Blog] Why You Can’t Afford to Ignore Mid-Level Donors Any Longer 

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• T. Clay Buck: Relationships Are the Strategy

  Fundraising in today’s non-profit world is more challenging—and more rewarding—than ever before. Organizations are facing an unprecedented mix of economic, political, and social pressures, and fundraisers are being asked to navigate it all while keeping their mission moving forward. In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with fundraising veteran T. Clay Buck for a candid (and often hilarious) conversation about what it really takes to succeed right now. Clay kicks things off with a humbling major gift story involving a shattered acrylic chair, then dives into his perspective on why leaning on proven principles, doubling down on relationships, and resisting panic mode are more important than ever. Together, they discuss the critical role of data in donor retention, the need to diversify revenue streams, and the importance of treating donors as true partners in the mission. Clay offers practical, confidence-building advice for avoiding assumptions about donor behavior and instead focusing on authentic, one-to-one connections. This episode is a must-listen for non-profit leaders and frontline fundraisers who want to stay strategic, confident, and deeply connected to their donors—no matter what the current landscape throws their way. Show Highlights: In this episode, you’ll learn about… Why the best, funniest fundraising stories often come from our own experiences How to lean on proven principles when there’s no clear playbook for today’s challenges Why investing in data is essential—and how to see it as informative, not extractive Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.  Additional Resources: [Blog] Donor Relationships: A Journey Not a Destination [White Paper] Building a Culture of Philanthropy [Blog] The Deeper Reason Your Donor Gives

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