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Now Go Create

Claire Bridges
Now Go Create
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  • Ep 16: Two random items walk into a brainstorm...
    What do a paperclip, a random word in a book, an old magazine photo or the smell of cut grass have in common? They could all be the starting point for your next big idea.In this episode, your host Claire Bridges explores how random prompts can open up surprising new pathways in your creative thinking. Often, it’s not about finding something entirely new, but seeing what’s already around you in a different way or making unexpected combinations.So if you’re feeling stuck, or just curious about a new way to kickstart your creativity, this short episode might be just the creative nudge you need.Here are the highlights:Introduction to three random stimuli techniquesWhat random stimulus does to your brainTool 1: how to use random objectsTool 2: take a random visual safariTool 3: the cut-up technique - David Bowie’s trick for breaking routineBuild your creative toolkit: one brick at a timeAbout Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Produced by winteraudio.co.uk
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  • Ep 15: Experiments in AI with Craig Fenton
    We can’t talk about creativity without talking about AI as the technology moves apace. In this episode of Now Go Create, and the first in a series on the topic, Claire chats with Craig Fenton, former Google exec, now founder of Fenton Innovation, about how he’s getting hands-on with AI in unexpected ways.From building an AI lawyer to help a friend to creating a virtual team of agents for his own startup, Craig shares his AI learning journey. He’s publicly sharing his experimentation and talks to why prompt engineering isn’t always as straightforward as it sounds, and how AI can become a surprisingly helpful creative partner.Whether you’re deep into tech or just AI-curious, this one’s about experimentation, tinkering and learning as you go. Craig’s approach is curious, practical and a great reminder that creativity and innovation often follow when you’re prepared to start without knowing exactly where it is you’re going.Tune in and find out how to confidently upskill in AI tools.Here are the highlights:Building an AI lawyer Creating a DIY AI curriculumForget what you know about search. Learn to converse with AITips for getting started Meet Craig’s team of virtual agents for his start-upWhen AI gets it wrong (and why it matters)Creativity needs curiosity, not confidenceQuickfire: surprises, fears & fantasy agentsWhat’s next: building Fenton innovationGrab the worksheet with the 18 tools we discuss here About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Produced by winteraudio.co.ukAbout Craig:Craig Fenton is a business leader, entrepreneur, and investor with a 20-year career at the forefront of technology, media, and innovation. He is the Founder & CEO of Fenton Innovation, a company specializing in AI automation solutions for businesses.Previously, Craig was the COO of Google...
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  • Ep 14: Reflections: Connecting the dots micro episode
    In this short special reflections episode just 13 minutes long, your host Claire Bridges takes you through her highlights and thought-provoking moments from her inspiring conversations with creative professionals who have opened up about the chaos, doubts, and triumphs behind their craft. From embracing spontaneity with Grammy-nominated songwriter Dyo, to understanding the brain's hidden pathways with neuroscientist Dr Ben Martynoga, tune in to reflect on how these stories remind us there's no one-size-fits-all approach to creativity and the impact it can have on ourselves, on business and on the planet.Here are the highlights:A round-up of creative perspectives from guests Moments that challenge creative cliches and assumptionsFrom our guests:Tom: be brave, challenge the brief, reject mediocrityAnahita: the art of facilitation to unlock creativity Andrew Howley: innovate by observing natureBen: understand your brain, hack your creativityMax: how to be a better collaboratorLauren: a creative career is not a straight lineDyo: embrace spontaneity and say yesGemma: how tiny habits lead to big breakthroughsAbout Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Produced by winteraudio.co.uk
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  • Ep 13: Tackling creative burnout: out of ideas, not talent
    Are you feeling creatively drained, staring at a blank screen, willing ideas to come, wondering what happened to your well of creativity? You're not alone. Join your host Claire Bridges as she tackles the pervasive issue of burnout that affects countless creative professionals. With personal insights and expert research, we're exploring the crippling effects of burnout on creativity and more importantly, how to manage and overcome them. Tune in to discover practical strategies for taking stock, replenishing your energy, regaining your confidence, and reconnecting to your creativity. Listen now to reclaim your creative spark. Here are the highlights:The different ways that burnout can show up in peopleTools and practices for identifying and managing burnoutCreating a wellness action planWhy it's important to acknowledge and respect your own creative processHow to talk about burnout yourself, and with others Recovering from burnout and ways to re-engage with your inner creative About Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14Useful links:https://mentalhealth-uk.org/burnout/https://www.marketingweek.com/2025-marketing-pay-revealed/https://womeninpr.org.uk/what-we-do/burnout/CALM (Campaign Against Living Miserably) can be contacted on 0800 585858 or via the CALM website https://www.thecalmzone.net/Read: Burnout: The Secret to Solving the Stress Cycle by Emily and Amelia NagoskiProduced by winteraudio.co.uk
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  • Ep 12: Behind the lens with Tom Oldham
    What if the key to unlocking fresh ideas lies in shifting your perspective? In today's episode, we're stepping behind the lens with award-winning portrait photographer Tom Oldham. Join your host Claire Bridges as she talks to Tom about his journey, from photographing music royalty including Rick Rubin, Alicia Keys, Nick Cave and the Gallaghers, to his brand work and personal projects that fuel his curiosity. Discover Tom's insights on dealing with constraints, why rapport is his secret weapon and why altering your ‘lens’ can be a game-changer. Tune in to explore the highs and lows of his 30 year career, and hear about life through his lens. Here are the highlights:Why being brave with your ideas is essentialHow to push the creative brief On resilience, thick skin and self-esteem in a competitive field How to stay creatively fresh Dealing with problems, setbacks and fragile egosAbout Claire Bridges:Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as a PR agency Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Tom Oldham:Tom Oldham is a London based portrait photographer working globally on commercial briefs, as well as shooting editorially and for purpose driven, socially conscious NGOs and charities. Alongside this, Tom shoots personal projects and is a multiple award winner. In 2024, Tom shot a project around the UK election entitled The Hopefuls, where he photographed portraits and interviewed a vast array of politicians hoping to get elected. Tom is also the founder of Creative Corners, a scheme which gathers in photobooks and donates libraries to state school photography courses, of which he has collated 20 so far with more to come. If you have books to donate please find details below.Connect with Tom:http://www.tomoldham.com https://www.creativecorners.uk/ https://thehopefuls.co.uk/ Produced by winteraudio.co.uk
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About Now Go Create

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few. In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again! Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential. Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science. Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day. Find out more about our creative thinking training courses at www.nowgocreate.co.uk Connect with Claire Email:[email protected] Website: www.nowgocreate.co.uk LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/ Instagram: https://www.instagram.com/nowgocreate/ Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB
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