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Now Go Create

Claire Bridges
Now Go Create
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  • Ep 26: Join The Free Creative Nudge Summer School
    Ready to boost your creative confidence and reset your habits this summer without overwhelm? In this special episode of Now Go Create, host Claire Bridges shares a brand-new (and totally free) resource: the Creative Nudge Summer School.Our routines change over summer. Whether you’re juggling kids on school holidays, diving into new client projects, or longing for some downtime, this time of year can throw your creative rhythm off. What if you could recharge your creative batteries with just a few fun, manageable nudges each week? That’s exactly what Claire designed this summer school for.Claire’s day job is all about helping individuals and teams upskill and spark creativity and she’s brought the best of her tools, prompts, and frameworks into a flexible six-week program. Plus, you can apply them whether you’re solo, with a buddy, or leading a team.Highlights:Claire reveals her formula for creative growth: small, consistent nudges that fit into real, busy livesWays to use the nudges solo or as a team try “buddying up” or dedicating 10–15 minutes in team meetings to try out each week’s promptWhy a real-world challenge (a tricky project, a blank page, or a new brief) is the best place to apply a new tool or frameworkAccess a Creative Spark Guide PDF and bonus facilitator tips to help you share the nudges with your team or organisationEverything is designed to be light-touch, fun, and genuinely practical, perfect for summer’s unique rhythm. Ready to join? Here’s what is inside the Creative Nudge Summer School:A free, six-week email series dropping into your in-box each week from the 16th July, get a creative tool or nudge from ClaireA recommended podcast episode to help you go deeper and learn on the moveA practical worksheet or prompt to instantly apply the nudge to real work or life projectsAn optional “buddy system” to check in and share learnings boosting accountability and connectionA short WhatsApp-style audio note from Claire with bonus stories and inspirationAll the resources and worksheets are yours to download for your own use or for running creative sessions with your team.Claire’s approach is all about building creative agility and confidence through small, consistent habits so you finish the summer with a toolkit you can actually use. At the end, you’ll receive a creative habit map to guide your next steps.Interested? Sign up here https://mailchi.mp/nowgocreate.co.uk/creative-nudge The first email drops July 16th, and you can join any time for the full six-week journey.If you already subscribe to my newsletter then you'll get the emails! About Claire BridgesClaire Bridges is the founder of Now Go Create. She’s helped over 50,000 people across the globe unlock their creative potential, and her mission is to show that creativity genuinely is for everyone. Claire’s background includes leading creative strategies for big-name brands and authoring the best-selling “In Your Creative Element.” She holds an MSc in Creativity, Leadership, and Innovation, and thrives on equipping individuals and teams with tools to tackle challenges and grow creative confidence.Get more creativity resources, worksheets, and podcast updates by joining the Now Go Create mailing list.Get in touch with Claire: [email protected] with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook:
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  • Ep 25: Herpes, insurance & fare dodging - creativity earns its keep
    Ever wondered how the world’s best creative ideas are born and why some of them come from the unlikeliest places? In this episode of Now Go Create, host Claire Bridges sits down with ex-PepsiCo marketer Arif Haq to deconstruct some of this year’s most standout campaigns from the Cannes Lions International Festival of Creativity. We want to figure out how the work got made!From destigmatising herpes in New Zealand to revolutionising Indian Rail ticket sales, making insurance matter, and some classic Burger King mischief.Together, Claire and Arif break down how creative thinking thrives when you flip assumptions, lean into cultural truths, and use constraints as springboards rather than blockers. If you want some insight into the award-winning creative minds behind the campaigns and practical inspiration for your own work this episode is for you.Highlights:Claire and Arif break down creative case studies from this year’s Cannes Lions Festival of CreativityThe New Zealand Herpes Foundation campaign succeeded by combining humour, national pride, and destigmatisation, using Kiwi sporting icons The power of “thinking the opposite” is highlighted as a creative tool, ask what the wrong approach is, then flip it for a fresh perspectiveBurger King’s ‘Burger to King’ campaign cleverly used gaming and cheeky humour, reinforcing the brand’s underdog, community-driven persona. Consistent brand identity mixed with fresh execution - is a key factor in long-term creativity that balances “new and old at the same time.” The Indian Railways ‘Lucky Yatra’ campaign transformed train tickets into lottery tickets, leveraging cultural insights and changing public perception effortlessly Creative problem solving often means reframing the product or looking at challenges through a new lens, as demonstrated by AXA InsuranceGenuine innovation often comes from becoming “professionally nosy”Simple creative ideas can have a huge impact, but getting there requires space to think, marinate, and push past the obvious answers‘Own the Dream’ by Rocket, a unifying Super Bowl film, shows the emotional power of music and collective experienceBuilding creativity is like exercising a muscle: immerse yourself in great work, get curious, challenge assumptions, and constantly evaluate ideas Award-winning creativity often means flipping the brief, rooting ideas in strong cultural or human insight, and executing with authenticity and craft.Would you like Claire & Arif to review creative campaigns with your team, or run a bespoke creativity session? Get in touch: [email protected] you have a creative challenge or dilemma for a future episode? Email [email protected] or join our weekly email for free creativity resources and worksheets at nowgocreate.co.ukAbout Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership &
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  • Ep 24: Demystifying strategy with Julian Cole
    What exactly is strategy and why does it seem so confusing (or intimidating) to so many of us? In this episode of Now Go Create, Claire Bridges talks to Julian Cole, the globally renowned strategy consultant and educator who has worked with brands like Uber, Apple, Facebook, and Disney. If the word ‘strategy’ makes you think of war generals, chess masters, or just gives you imposter syndrome, let this episode be your practical, jargon-busting guide. No matter your creative discipline, you’ll walk away with practical tools for critical thinking, working smarter, and showing your unique value in any room. Highlights:Why strategy shouldn’t be left to the C-suite and why anyone can be strategic How to actually define a strategy The difference between a fact and a true *revelatory insight (and how to spot the “aha!” moment) Real-world examples including the Snickers “You’re Not You When You’re Hungry” and PlayStation’s “Greatness Awaits” Why there’s rarely a single right answer in strategy and how to build your creative confidence regardless The importance of frameworks and how to use AI think of ChatGPT as a “sparring buddy” for rapid idea generation The crucial (and often overlooked) role of office politics and soft skills in making your ideas land How to present your strategic thinking, not just your process, for maximum impact Myths about strategy that need debunking including why a great insight is more emotional than rational Confidence, imposter syndrome, and the real skills every modern strategist needs to thrive Do you have a creative dilemma for Claire? Send your questions, challenges or strategy dilemmas for future episodes to [email protected] Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram: https://www.instagram.com/nowgocreate/Facebook: https://www.facebook.com/NowGoCreateLinkedIn: https://uk.linkedin.com/in/claire-bridges-b6205b14About Julian Cole:Julian Cole is a strategy consultant to leading brands including Uber, Apple, Facebook, and Disney. Previously he was Head of Comms Planning at BBDO New York, where he oversaw a team of...
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  • 23: Your next job doesn’t exist yet with Christopher Bishop
    Are you feeling overwhelmed by the pace of change at work, worried about AI or just not sure where your own career goes next? This episode of Now Go Create might be the creative inspiration you need. Claire is joined by Christopher Bishop, a self-styled “Chief Reinvention Officer,” ex-touring rock musician turned IBM exec, and now author of the new book Improvising Careers: Succeed at Jobs That Don’t Exist Yet.Christopher’s optimism is infectious. He shares personal stories from his nine wildly different careers (band on the road, TV jingle writer and IBM strategy role) and how curiosity, creativity and a love of technology powered every transition. More importantly, he explains why, in a world where the majority of jobs haven’t been invented yet, reinvention will become a normal part of people’s working life.Highlights:Why the norm will be to have 8-10 jobs before you hit 40 and why that’s a good thing The “future career toolkit” you can use right nowHow to flex your creativity muscle (even if you don’t think you’re “creative”) and upskill for the unknown What a nanopharmacist, lunar tour guide, or AI ethics consultant might do... and why jobs like “AI trainer” are popping up daily How Christopher went from playing bass on stage with Chuck Berry to shaping IBM’s corporate strategy Practical tips for students, career-changers, and anyone thinking: “What should I be learning next?” Why it’s completely normal to feel unsettled and why the trick is to “chase the maelstrom,” not run from it The importance of frameworks and tiny habits when reinventing yourselfWhat to do when the world feels nonlinear, ambiguous, or intimidatingly fast and where creative thinking fits inChristopher and Claire also road-test his toolkit live, uncovering how your favourite movies, comedy shows, and even game shows can spark clues to your next career move. No matter where you are on your work journey, from Gen Z students to seasoned professionals this episode will help you become intrigued and excited about the future of work.Let Claire become your creative agony aunt, please share a creative dilemma or challenge you’d like her to tackle on the show. Please email [email protected] to share your ideas and dilemmas.About Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast.Connect with Claire:Website: https://nowgocreate.co.uk/Instagram:
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  • What do you do when your brilliant idea just isn’t getting noticed? In this launch episode of our new “Creative Dilemmas” feature, Claire tackles Nicky’s real-life challenge: she’s poured her heart into designing and patenting the Wedgee Box, a beautiful, shoe-saving solution for travellers but isn’t seeing the sales or engagement she hoped for, especially on social media.Stuck in that all-too-familiar gap between your vision and your audience’s attention? You’re not alone. Claire steps into “creative agony aunt” mode to help Nicky (and anyone facing the dreaded sound of crickets after a big launch) reframe the problem and unlock fresh creative tactics using one of her go-to creativity tools - SCAMPER.Highlights:Learn why “Wouldn’t it be amazing if...?” is the only question you need when you’re feeling stuck How to balance emotional and rational messaging A breakdown of the SCAMPER framework - seven prompts to generate bold new content and collaboration ideas Practical content tips: From shoe “horror stories” and gripping before/after reels to finding clever partners and reframing your Insta strategy Why sometimes “too perfect” can work against you on social, and what messier, realer posts can do for your brand The importance of playing, experimenting, and showing both the disaster (crushed shoes!) and the solution Easy collab ideas: partnering with wedding planners, flight attendants, influencers, and more to boost your reach How to pitch your product for gifting, bridal parties, or as that next suitcase must-have Why every creative faces the “gap” between effort and traction and why it’s totally normal and fixable.In this episode, you’ll find lots of actionable advice on getting unstuck and bringing more play and results into your creative work and campaigns.You can also listen to Episode 7 of the podcast to learn more about the creative tool SCAMPER. Got a dilemma you’d like Claire’s help with? Just email her [email protected] to feature in an upcoming episode.Do you have a bold story or breakthrough you want to share, or a creative challenge you want Claire to discuss next, or a creative dilemma you’d like her to tackle on the show? Email [email protected] Claire Bridges Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts have worked on thousands of creative projects and trained over 40,000 people around the world since starting Now Go Create in 2011.Join our weekly email for free resources and worksheets to go with the podcast.Connect with Claire:Website:...
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About Now Go Create

In today's world, creativity isn't a nice-to-have in business, it's a must-have. But despite some common misconceptions, creative is not a department, it’s a mindset and a range of skills that anyone can learn and master. The Now Go Create podcast is hosted by Claire Bridges, a former Creative Director, author and now educator who is obsessed with creativity! She’s trained over 40,000 people in creative thinking skills, and worked with teams at brands like ASOS, Netflix and Marks and Spencer to use creativity to their advantage. She’s seen firsthand what impact powerful creative ideas can have to change behaviour, raise awareness, drive sales and be a force for good. With the Now Go Create podcast, she’s here to help you do the same and build your creative toolkit. With each episode, the podcast will take a deep dive into all things creative in business, with actionable advice and practical tools you can use right away. Claire will be chatting with some of the smartest creative thinkers and experts out there to get the inside scoop on what makes us tick creatively. Going behind the songs with Grammy nominated artist Dyo, how to hack your brain for creativity with neuroscientist Ben Martynoga and how to have ideas on demand with improv expert Max Dickins to name just a few. In her solo episodes, Claire will share her favourite and most effective creativity tools with real-world examples and case studies along with a downloadable pod sheet packed with exercises and resources to help you put these ideas into practice. Never run a rubbish brainstorm ever again! Whether you're leading a team, running a business, or just looking to unlock more creativity in your daily work this is the podcast for you. Tune in to unleash your creative potential. Claire Bridges is Chief Spark and Founder of leading creative training consultancy Now Go Create, whose philosophy is that everyone can be creative. Claire worked as Managing Director and Creative Director working with global brands including Starbucks, Kellogg’s, Unilever, P&G and Danone in her previous PR career. Upskilling individuals, teams and organisations with practical creativity tools is Claire’s mission. She’s one of only 250 people globally to hold an MSc in Creativity, Leadership & Innovation, and authored an Amazon best-selling creative handbook In Your Creative Element based on her academic studies. Claire and her hand-picked team of experts has worked on thousands of creative projects and trained over 40,000 of people around the world since starting Now Go Create in 2011. About Now Go Create: Creative thinking is one of the most in-demand workplace skills. At Now Go Create we help individuals and businesses to improve their creative capabilities and skills to bridge what the World Economic Forum call a ‘21st century skills’ gap. Our focus is on practical ways to up the creative output and improve the quality of thinking in your business for competitive advantage. Working as a creative catalyst for clients like Netflix, Kenwood and ASOS as well as hundreds of PR, social and digital agencies, our training and approach is underpinned by academic rigour and science. Our training covers everything from tackling the blank page, to how to devise the strategy to underpin creative ideas, to how to pitch your brilliant ideas once you’ve had them! It is for everyone from communications teams to brand managers to CEO’s and PR’s who want to be more creative day to day. Find out more about our creative thinking training courses at www.nowgocreate.co.uk Connect with Claire Email:[email protected] Website: www.nowgocreate.co.uk LinkedIn: https://www.linkedin.com/in/claire-bridges-b6205b14/ Instagram: https://www.instagram.com/nowgocreate/ Buy Claire’s book In Your Creative Element on Amazon: https://amzn.eu/d/0koP5OB
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