OnBD with ALF

Amanda Rosevear, Host and General Manager of ALF Insight, welcomes returning guests Rich McHardy and Jody Osman, Co-Founders of The BD100.

They discuss this year’s BD100 theme, ‘The Art and Science of Business Development,’ and how technological innovation and AI adoption is impacting day to day business in the BD community, sharing why they believe the ‘human side’ of the role remains as important as ever and how to strike a balance.

They also share advice for the BD100 nominations and highlight some of the stand-out achievements from past winners. Head to the website to submit your application or nominate a colleague!

Plus, Rich and Jody answer Amanda’s quickfire questions and set a challenge to everyone listening.

Make sure you also check out our Spotify playlist, Hype Songs by ALF Insight, updated with their latest picks. It’s the perfect soundtrack to get energised ahead of your next pitch.

00:00 Welcome
01:24 BD100 Theme Explained
03:38 Rich and Jody’s Own Art/Science Split
06:06 AI Research Workflows
12:41 Beyond Tech Metrics
16:02 Creative Outreach Stories
19:30 Skills That Matter Now
26:40 Celebrating BD100 Winners
28:18 What Judges Look For
33:41 BD100 Timeline Key Dates
35:30 Quickfire Questions
39:44 Advice to Past Self
42:49 I Love My Job When…
44:43 Listener Challenge
48:01 Wrap-up and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

Amanda Rosevear, host and General Manager of ALF Insight, meets Paloma Walder, Managing Director at Canopy Media, to discuss company culture and how it impacts business success.

Paloma sets out the importance of a good workplace culture, how to define and measure it, practical strategies for building a positive, cohesive environment and the impact of culture on employee motivation and retention.

Amanda and Paloma also talk about how to address toxic behaviour, strategies for implementing cultural change and evolution, and the role of leadership in shaping that.

00:00 Welcome and Guest Intro
01:10 Defining Company Culture
06:42 Trust Respect and Tolerance
07:04 Canopy Culture and Values
11:19 Building Culture Post Pandemic
15:30 Hiring for Cultural Fit
18:10 Where Companies Get It Wrong
24:46 Measuring and Maintaining Culture
31:18 Healthy Sales Team Culture
39:12 Fixing a Broken Culture
42:14 Quick Fire Questions
44:55 Listener Challenge and Summary

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid.

Oya tells us why it’s important to understand and analyse your data and define the meaning of growth before chasing new business and why you should prioritise efficiency over simply being busy.

She also shares the four sales personas she’s created – the tree shaker, the pirate, the transformer and the unicorn. Which one are you?

Oya also advises how to avoid key blockers including emotional attachment to the wrong opportunities and the qualities you need to master sustained growth.

Plus find out about Oya’s listener challenge as she reminds you to ask, “what kind of growth are we actually trying to create?”

00:00 Welcome and Guest Intro
01:31 What Growth Really Means
03:21 Oya’s Four BD Personas
06:28 Start with the Numbers
12:47 Intentionality and Alignment
16:14 Blockers to Growth Plans
18:22 Sustaining Focus Over Time
22:54 Everyone Owns Growth
25:52 Growth vs Sales Explained
28:53 Quickfire Questions
32:29 One Thing to Start Today
34:25 Wrap Up and Listener Challenge

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.

Listen back to highlights from the first season of OnBD with ALF, hosted by Amanda Rosevear, General Manager of ALF Insight.

Featured topics and guests include BD100’s Jody Osman who tells us what he thinks distinguishes a ‘great’ business development person from a ‘good’ one.

Becky Hipkiss from We Are Futures offers insights on outreach and explains her belief on why ‘people buy people’, whilst global media and tech leader, Evelyn Oluwole, shares follow up advice including common mistakes to avoid.

Rob Biagioni, CEO of Time Out, tells us about building community and deepening engagement with their audience to steer content and support commercial aims. And Kim James from Havas Media Network talked us through the steps they take when considering their own growth strategy.

Katie Street, founder and MD of Street Agency, spoke to us about overcoming some of the challenges of business development, and sales trainer Debra Sharron offered advice on honing your skills as a salesperson and what she means by ‘consultative selling’.

Charlie Celino, Commercial Services Director at News UK, discusses how AI is transforming planning and buying infrastructure but why he believes a human touch will always remain central.

Plus, we hear back from all our season one guests on the advice they would give their younger selves. Topics include authenticity, speaking up, patience, networking, relationships, trusting your gut, and starting your pension sooner!

00:00 Summer Bonus Highlights
00:19 What Makes Great BD
02:28 Outreach That Cuts Through
04:10 Follow Up Like a Pro
05:01 Audience Engagement at Time Out
05:52 Building Growth Communities
07:36 Authentic New Business Content
10:38 Consultative Selling Skills
13:11 AI in Media Sales
14:54 Advice to Your Younger Self
24:52 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo
Hosted on Acast. See acast.com/privacy for more information.

In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.

Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships.

Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.

If you want to enhance your follow up, then this is a must-listen.

00:00 Welcome and introduction to Evelyn
01:30 What Follow Up Means
02:42 Three Follow Up Mistakes
06:52 Add Value Not Noise
09:28 Stakeholders and Account Mapping
14:01 Trust and Retention Mindset
15:46 AI and Human Touch
22:24 McDonalds Follow Up Example
26:59 Timing Next Steps and Value
32:23 When to Stop Following Up
36:39 Dear John Email Debate
40:00 Quick Fire Round
42:00 One Follow Up Challenge
43:36 Final thoughts and goodbye

If you want to do business with the UK’s leading brands, request an ALF Insight demo.
Hosted on Acast. See acast.com/privacy for more information.