In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear meets Katie Street, Founder and MD of Street Agency and podcast host of 'Marketing in the Madness.' Katie shares her journey from falling into sales at a young age to running her own successful marketing agency. They delve into the importance of human-centred, people-powered marketing in the age of AI, discuss content creation strategies, and provide insights on building a personal brand in business development. Listen in for actionable advice and inspiring stories to elevate your sales game. 00:43 Meet Katie Street: Career Journey and Insights04:30 The Power of People-Powered Marketing06:33 Challenges and Strategies in Personal Branding11:40 Creating Valuable Content for Your Audience18:44 Effective Audience Engagement and Outreach24:06 The Overwhelming Email Overload24:36 Human-Centric Marketing Strategies25:12 Company-Wide Marketing Efforts26:39 The Future of Personal Branding29:07 Gen Z and the Evolution of Sales32:11 Creating Authentic Content36:55 Quick Fire Questions with Katie42:49 Conclusion and Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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Unlocking Media Sales Success with Debra Sharron
In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training. They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales. Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song. 00:00 Introduction 02:00 Debra's Journey into Media Sales06:21 Current Trends in Media Sales09:14 Consultative Selling in Today's Market12:18 The Importance of Face-to-Face Meetings20:40 Challenges Faced by Salespeople24:05 Impact of Hybrid Working on Sales30:30 Building Relationships in Sales34:24 Keys to a Successful Sales Team36:57 Quickfire Questions with Debra If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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Mastering Sales and Business Development with Nick Adams, CEO of Sense
In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector. Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships. Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry. 00:00 Introduction00:43 Meet Nick Adams, CEO of Sense01:09 Nick Adams' Career Journey03:22 Evolution of New Business Strategies06:08 Balancing Outbound and Inbound Marketing11:10 Challenges in Winning New Clients12:10 Specialising vs. Generalising in Brand Experience18:58 Importance of Data in New Business23:17 Impact of COVID on Client Relationships26:08 The Shift in Client Expectations27:14 The Importance of Chemistry in Client Relationships29:47 The Future of Relationship Building in Sales32:26 Adapting New Business Strategies34:00 Collaborations and Audience Segmentation38:30 Quickfire Questions with Nick43:30 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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Unlocking Sales Success with Industry Legend Steve Cox
In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry. Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context. Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants. 00:43 Meet the Legend: Steve Cox01:20 Steve Cox's Journey in Media03:58 Transition to Out-of-Home Advertising05:36 Challenges and Strategies for Smaller Media Owners09:06 The Five-Step Sales Process19:06 Common Mistakes in Media Sales22:55 Understanding Audience Behaviour23:41 Marketing to Brands and Agencies24:40 The Importance of Agency Relationships25:39 Targeting Small and Local Brands26:49 Effective Communication with Agencies31:30 The Value of Agility and Passion33:35 Quickfire Questions with Steve42:20 Final Thoughts If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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The Power of the Silver Pound - Insights from Boom Radio’s Sales Director, Dawn Le Men
General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry. Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment. Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI. 00:00 Introduction and Background01:00 Career Journey in Media05:54 Transition to Radio and a Startup Environment11:51 Success of Boom Radio14:37 Understanding the Silver Pound Audience19:17 Challenges in Selling to Brands22:16 Navigating Industry Changes24:33 Memorable Wins and Lessons Learned29:02 Quickfire Questions and Personal InsightsIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising. Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place. If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.
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