Simply Hooked: A Crochet Podcast

In this episode, we’re diving into the critical mindset shift every handmade business owner needs to make to see consistent growth. If you’ve spent months "hoping" for sales or waiting for the algorithm to finally favor your Etsy shop, it’s time to take back control.
We discuss why deciding to grow is the essential first step toward scaling your brand and moving beyond the "hope and pray" method.
LINKS & RESOURCES
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

I started this crochet podcast with nothing more than an idea and the courage to press record. One year and 69 episodes later, I’m reflecting on how what began as a simple experiment to connect with the crochet community became something much bigger.
Along the way, the podcast turned into a place where I could share the real journey of building a handmade business while raising a family, the messy, beautiful, behind-the-scenes moments that rarely get talked about.
In this episode, I’m sharing the biggest lessons I learned from a year of podcasting, including how public accountability can help you finally start, how niching down helps your content grow, why podcast titles and SEO matter, and how podcasting unexpectedly became a time capsule of this season of my life.
If you’ve ever thought about starting a podcast, growing a handmade business, or sharing your voice with the creative community, this episode is your reminder to stop waiting for perfect and simply press record.
For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!
🔆⁠⁠⁠Join Our Community on Skool!⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

Does the "backend" of your website feel like a foreign language? You aren't alone. For years, I avoided the technical side of my crochet business because I thought I needed a computer science degree (or a massive budget) to understand it.
I was wrong. In today’s episode, we’re pulling back the curtain on the most powerful, free tool in your business arsenal: SEO (Search Engine Optimization). While social media algorithms change overnight, SEO is a long-term asset that works while you sleep, pairing eager customers with your patterns and kits 24/7.
In this episode, we break down:
The 5 Pillars of On-Page SEO: Learn why Meta Titles, Descriptions, Headers, Filenames, and Alt Text are the "digital signposts" that lead Google to your shop.

The Secret of Indexing: Why your beautiful crochet work might be "invisible" to the world and how to fix it.

Google Search Console (GSC) 101: How to use this free tool to read Google’s mind.

Finding "Hidden Gems": My favorite strategy for finding keywords you’re almost ranking for and nudging them onto Page One.

Stop guessing what your customers want and start using data to grow your handmade brand. It's time to stop being afraid of the tech and start building an engine for free, consistent traffic.
LINKS AND RESOURCES
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠

Are you ready to scale your crochet business and step into your CEO era? In this episode of Simply Hooked, I’m sharing the exact Shopify apps and automation tools that power my multi-six-figure handmade business.
If you’re feeling overwhelmed by manual tasks, stuck on Etsy, or dreaming of turning your crochet patterns and kits into real passive income, this episode is your complete Shopify tech stack masterclass.
I walk you through the 12 must-have Shopify apps for crochet designers, digital product sellers, and handmade business owners who want to automate their store, increase conversions, and grow revenue without working more hours.
In this episode, you’ll learn:
How I automate digital crochet pattern delivery so I can make sales while I sleep

My strategy for “magazine-style” crochet blog posts that rank on Google and convert readers into buyers

Why customer photos and crochet project reviews are the most powerful sales tool for handmade brands

How I built trust and credibility when transitioning from Etsy to Shopify

The Shopify tools I use to increase average order value with bundles, upsells, and pre-orders

My exact tech stack for scaling a handmade business into a real ecommerce brand

My Simply Hooked Must-Have Shopify App Stack (Crochet Business Edition)
Filemonk – Secure digital download delivery for crochet patterns and PDFs

Avada SEO Suite – Automated SEO, image optimization, and Google ranking support

Avada Boost Sales – Trust badges, urgency notifications, and social proof popups

Bloggle – Drag-and-drop blog builder for SEO-friendly crochet tutorials and content marketing

EA Sticky Cart – Keeps the “Add to Cart” button visible to reduce friction and boost conversions

Kaching Upsell – “Buy More, Save More” bundles to increase average order value

PageFly – High-converting landing pages for launches, courses, and funnels

Loox Reviews – Visual reviews with customer photos of finished crochet projects

Stoq – Pre-order management for physical crochet kits and limited releases

Lably – Visual badges for best-sellers, new patterns, and trending products

Shopify Search & Discovery – Smart filters to help customers navigate large pattern vaults

Etsy Reviews – Import Etsy reviews to instantly build credibility on Shopify

LINKS & RESOURCES
🔆Get Hank the Hippo's Kit + Storybook
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Crochet Merch⁠

"What a privilege to be tired from work you once begged the universe for."
When I first heard those words, I burst into tears. If you are a crochet business owner, a mom of little ones, or a creative entrepreneur juggling a full-time career on top of your dreams, I know you feel this in your bones.
In this episode, I’m getting vulnerable about the "Founder’s Prayer" (referenced by Miles Adcox) and how it perfectly describes the "beautiful chaos" of my life right now. We often talk about business growth and scaling a handmade brand, but we don’t always talk about the tension of living inside an answered prayer, even when that prayer includes laundry piles, toddler arguments over spoon colors, and a never-ending to-do list.
In this episode, we explore:
Why exhaustion is often proof of a life built on purpose.

Reframing overwhelm as a sign of the growth you once dreamed about.

The reality of "outgrowing" the versions of ourselves that used to settle for less.

Finding a quiet sense of gratitude in the middle of solo parenting and business deadlines.

Whether you’re currently packing orders, designing your next amigurumi pattern, or just trying to survive the bedtime rush, I hope this episode reminds you that it’s okay to be tired. The weight you’re carrying is the weight of a life you once prayed for.
For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!
🔆⁠⁠⁠Join Our Skool Community⁠
🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠
🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠
🧶⁠⁠⁠⁠Grab Some Crochet Merch⁠