Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders...
In this episode of Standard Deviation Podcast, Juliana Jackson and Simo Ahava host Bhavik Patel from LeanConvert to explore the power of critical thinking in analytics and experimentation. Bhav shares his practical insights on using data to make smarter decisions, why statistics are a must-have skill for CRO professionals, and how product analytics differs from traditional web analytics.
The discussion dives into the challenges of measuring user experience, building stakeholder trust, and fostering a culture of curiosity in data-driven teams. Bhav also speaks about his passion project, Crap Talks, and its mission to challenge conventional thinking in the analytics community.
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1:03:02
Sleeping with Servers
In this episode of Standard Deviation, Juliana and Simo chat with Denis, co-founder of Stape, about server-side tagging. They cover why it’s gaining traction, debunk myths like “it bypasses consent,” and show how better tagging can boost data quality. Dennis explains how even small teams can implement server-side tracking without a deep tech background and shares Stape’s recent analytics and education projects. They also touch on Nordic weather, Denis’ journey in scaling a company, and simplifying backend processes with a “one-button” approach. Expect insights on GTM, some Scandinavian life stories, and a few of Simo’s spooky encounters!
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59:34
Scrolls, Clicks, and Data Tricks
In this episode, we had Dana DiTomaso over, and we will cover a broad range of topics, from GA4 and SEO to the complexities of data and digital marketing. We will discuss the challenges of working with GA4, particularly in integrating SEO metrics and analytics. Dana shares insights on combining SEO with behavioral analytics and CRO, stressing the need for SEOs to engage more deeply with data to improve effectiveness. Aaaand she will share some really good tricks for how to get more out of tracking and analysing how users consume content on a website.
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58:43
A tribe called SERP
In the latest episode of the Standard Deviation Podcast, Simo and I sit down with Michael King, founder of iPullRank, to talk about some big topics in SEO and marketing. Michael shares insights from his 10 years of running an agency, explaining how he's evolved from hiring freelancers to building a structured team with solid processes. He emphasizes the importance of balancing creativity with scalability and how being adaptable has helped him stay on top.
A significant highlight is Michael's deep dive into the Google algorithm leak. He breaks down what we've learned, mainly how Google uses click data, user behavior, and UX's role in search rankings. One key takeaway: SEO and UX teams must work more closely, as user satisfaction directly impacts rankings.
We also discuss branding in the age of AI, touching on how companies can influence results in generative AI platforms like ChatGPT by focusing on authoritative content, proper markup, and structured data, which plays a key role in AI-driven search results.
If you're into the technical side of SEO or just want tips for staying ahead in search and marketing, this episode is packed with valuable insights.
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1:03:39
Stage Fright
In this episode, we chat with public speaking pro Michael Aagaard. He shares practical tips for first-time speakers, explains how to handle stage fright, and offers tips for delivering a standout presentation. We will also discuss how to captivate your audience and manage stress with actionable steps you can use immediately. Perfect for aspiring speakers or anyone looking to sharpen their skills, this episode is packed with valuable insights to boost your confidence and performance on stage.
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Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing. Tune in to hear from top industry leaders on how to find success and continue learning in this exciting field.
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