The Fintech Blueprint

Lex interviews Alessandro Chesser - CEO of Dynasty, a San Jose-based online platform for trust creation and management. In this episode, the key topics discussed include: The importance of aligning business and product teams, and the challenges Chesser faced when this alignment broke down during Carta's unsuccessful foray into the private markets business. Chesser's decision to leave Carta and co-found Dynasty, a startup that aims to simplify the process of creating trusts to avoid probate and  protect assets. Dynasty's go-to-market strategy, which focuses on driving organic growth through short-form video content on platforms like TikTok. And lastly, the technical and legal complexities of automating the trust creation process, and how Dynasty is navigating those challenges. MENTIONED IN THE CONVERSATION Topics: Dynasty, GetDynasty, Carta, eShares, fintech, trusts, legaltech, private markets, legal, SaaS, social media, TikTok, Instagram, LegalZoom ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’24: From Sales Pioneer to Scaling Success: Alessandro Chesser on Building Carta’s Sales Organization and Transforming the Cap Table Market 5’38: Building Carta's Success: Strategic Partnerships, Demand Generation, and Sales-Product Synergy 9’57: Navigating Growth and Product Alignment: Carta's Scaling Challenges and the CartaX Experience 14’19: The Journey from Carta to Founding Dynasty: The Lessons Learned and Taking the Leap 16’55: Democratizing Estate Planning: Dynasty’s Mission to Make Trusts Accessible for Everyone 23’11: Unlocking Wealth Protection: Directed Trusts, Asset Security, and Tax Strategies for Founders and Investors 26’00: Trusts for the Middle Class: Simple Solutions for Inheritance and Probate Avoidance 28’19: Privacy and Protection: Using Trusts to Safeguard Real Estate and Build Awareness Through Organic Growth 32’02: Cracking the Viral Code: Leveraging Short-Form Video to Drive Customer Acquisition in Estate Planning 35’09: Building a Viral Marketing Team: Crafting Convincing Content for Organic Growth in FinTech 39’35: Engineering Simplicity in Legal Tech: Automating Trusts and Navigating Legal Complexities 42’52: The channels used to connect with Alessandro & learn more about Dynasty  Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex is interviewing Sankaet Pathak, the former CEO and founder of Synapse, and CEO and current founder of Foundation, to explore what happened with Synapse, the banking as a service industry, and key lessons learned. The discussion covers Synapse's origins, the reliance on bank partners like Evolve, the discovery of reconciliation issues and missing payments, and the eventual sale of Synapse to TabaPay. Pathak shares details on the various categories of "breaks" they uncovered, including debits from customer accounts, undisclosed fees, and the challenges around the Mercury migration. The episode also touches on potential regulatory oversights, the role of blockchain technology, and Pathak's perspective on his critics. The summary provides a comprehensive overview of the issues faced by Synapse and the broader implications for the banking infrastructure space. MENTIONED IN THE CONVERSATION Topics: BaaS, API, Open Banking, payments, banking, Fintech, Embedded Finance, regulation Tags: Synapse, Foundation, Evolve Bank, Mercury Bank, TabaPay, Yotta, FDIC ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’06: Synapse and the Evolution of Banking-as-a-Service: Sankaet Pathak’s introduction 3’26: The Synapse Story: Inside the Banking Infrastructure and Its Collapse 6’17: Behind the Rise and Reliance: How Evolve Bank Became Synapse’s Key Partner 9’16: Uncovering Reconciliation Issues: How Synapse Detected Problems with Evolve Bank 11’05: Tracking Customer Funds: How Synapse Managed User-Level Data with Pooled Bank Accounts 14’41: Uncovering Payment Breaks and Fee Issues: The Challenges Synapse Faced with Evolve Bank 21’16: Tracing Missing Funds: Synapse’s Financial Breakdowns and Evolve Bank’s Alleged Deception 24’44: From Billion-Dollar Valuation to Fire Sale: The Synapse Collapse and TabaPay Deal 29’04: Missing Millions: How a Migration Error with Mercury Led to a $49 Million Discrepancy 33’37: Lessons from Synapse’s Collapse: Reflecting on What Could Have Been Done Differently 39’10: Reflecting on Mistakes: Scaling Too Fast and the Complexities of Synapse’s Brokerage Service 43’11: Rethinking Financial Oversight: The Need for Bank Accountability and Direct Regulation of Bank-Adjacent Companies 45’59: Addressing the Critics: Sankaet Pathak on Misunderstandings and Missed Opportunities in the Synapse Collapse Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex chats with Zuben Mathews - CEO and Co-founder of Brigit. Brigit is a leading consumer financial app in the United States that offers a suite of holistic financial products including budgeting, financial insights, access to paychecks, and credit building. Zuben kicks off the conversation discussing his journey from investment banking at Deutsche Bank to founding one of the largest financial health apps in the U.S. Mathews reflects on his early experiences in banking, where he launched a small entrepreneurial team within Deutsche to leverage the bank’s data and client relationships to drive revenue. This experience helped shape his approach to solving real financial pain points, which became the foundation of Brigit. Zuben explains Brigit’s focus on addressing the U.S. financial crisis of living paycheck-to-paycheck, a problem he personally experienced as an immigrant student. Brigit’s initial product leverages cashflow data to provide instant cash advances, helping users avoid overdrafts and predatory loans. Mathews emphasizes that Brigit’s success stems from a commitment to solving users’ deepest financial issues and using real-time cashflow data, not traditional FICO scores, to provide financial solutions. The conversation delves into Brigit’s subscription-based business model, which offers transparency and value to users, helping them save money while improving financial stability. Zuben discusses how the app has grown to serve over a million users, generating more than $100 million in revenue with a small team of 90. He also addresses challenges in fintech, such as data access in the U.S. compared to Europe’s open banking regulations, and calls for more balanced regulation that encourages innovation while protecting consumers. The discussion concludes with Zuben advocating for greater access to bank data and better infrastructure for fintechs, highlighting the importance of innovation in improving customer outcomes in the financial space. MENTIONED IN THE CONVERSATION Brigit's Website: https://bit.ly/4d8tqohZuben's LinkedIn: https://bit.ly/3XvsEvT Topics: Fintech, neobank, overdraft, cash advance, subscription, financial wellbeing, PSD2, regulation Tags: Brigit, Deutsche Bank, Plaid, Chime, Revolut, Monzo, Yodlee, Synapse, Coastal Community Bank ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’36: From Deutsche Bank to Brigit: Zuben Mathews' Journey in Finance and Entrepreneurship 5’03: Bridging Silos at Deutsche Bank: Detailing Strategic Vendor Partnerships and Fintech Insights 9’06: From Startup Struggles to Success: Building Brigit and Navigating the Challenges of Entrepreneurship 15’41: Solving America's Deepest Financial Pain Point: The Vision Behind Brigit's Differentiation in a Crowded Fintech Market 21’07: Leveraging Cashflow Data to Outperform Banks: How Brigit Built a Product to Tackle Overdraft Fees and Expand Financial Access 24’47: Beyond Overdraft Protection: How Brigit Uses Cashflow Data to Reduce Financial Stress and Drive User Engagement 29’01: Balancing Affordability and Financial Health: How Brigit's Subscription Model Empowers Users While Lowering Costs 33’25: Challenges of Data Access in US Fintech: Navigating Bank Transactional Data and the Push for Open APIs 40’36: Navigating US Banking Rails: The Role of Regulation, Innovation, and Customer-Centric Solutions in Fintech 45’24: The channels used to connect with Zuben & learn more about Brigit Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.

Lex chats with Till Wendler, Founder of Peaq Network - a leading DePIN Layer 1 in the blockchain space. In this episode, Till discusses his journey into entrepreneurship and the blockchain space. He talks about his early involvement with Ethereum and building a business around e-commerce payments using cryptocurrencies. Till also explains the concept of decentralized physical infrastructure networks (DePINs) and their role in the Internet of Things (IoT) and the Economy of Things (EOT). He highlights the limitations of current IoT systems and the potential for value exchange between devices. Till discusses the success of Peaq in attracting over 800,000 devices onto the network and the challenges of building demand for data-driven projects. He emphasizes Peaq's role in catalyzing the sector by providing support on product optimization, go-to-market strategies, and financial assistance. MENTIONED IN THE CONVERSATION Peaq's Website: https://bit.ly/3XjsaKoTill's LinkedIn: https://bit.ly/4cGvSSJ Topics: Blockchain, web3, decentralized applications, dapps, economy of things, EOT, depin, iot, decentralized physical infrastructure networks Tags: Peaq, IOTA, Exonum, DMG MORI, Silencio, MapMetrics, Helium ABOUT THE FINTECH BLUEPRINT 🔥Subscribe to the Fintech Blueprint newsletter to stay at the forefront of Fintech and DeFi: https://bit.ly/3hyhlC2 🤝 Partner with Fintech Blueprint through sponsorships: https://bit.ly/3UZllsV 👉 Twitter: https://twitter.com/LexSokolin TIMESTAMPS 1’09: From the Valley to Blockchain: Till’s Journey into Entrepreneurship and Crypto 4’59: Building Peaq: From Berlin's Blockchain Scene to IoT Innovation 8’26: Connecting Machines to Blockchain: The Use Case Discovery and Peaq's Evolution 13’31: From IoT to the Economy of Things: The Evolution of Connected Devices 17’53: Unlocking the Machine Economy: The Role of Web3 and DePINs in Decentralized Infrastructure 20’50: Scaling the Machine Economy: Successful Use Cases Built on Peaq's Decentralized Network 23’34: Driving Network Growth: How Peaq Reached 800,000 Connected Devices Through Strategic Go-to-Market and Product Market Fit 29’15: Streamlining DePIN Success: How Peaq Simplifies Tokenomics and Focuses on User Demand 32’56: Empowering Ecosystem Growth: Peaq's Role in Supporting Projects from Integration to Funding 34’45: The channels used to connect with Till & learn more about Peaq Disclaimer here — this newsletter does not provide investment advice and represents solely the views and opinions of FINTECH BLUEPRINT LTD.Contributors: Lex, Laurence, Matt, Farhad, Mike, DaniellaWant to discuss? Stop by our Discord and reach out here with questions.