In this episode of The Level Up Podcast w/ Paul Alex, we dive into one of the most powerful lessons in sales and business—how to sell value, not price.
Paul shares how early in his career he used to pitch clients by focusing on saving money—and why that approach failed. Once he shifted to leading with impact instead of numbers, everything changed. People stopped seeing him as a vendor and started seeing him as a partner in their success.
🔑 Key takeaways:
Competing on price makes you replaceable; competing on value makes you unforgettable.
Clients buy outcomes, not discounts—show them how your work improves their life or business.
Your value is not tied to what you charge, but to what you deliver.
Whether you’re in business or a 9-to-5, never undersell yourself—communicate the results you bring.
Focus on reliability, service, and problem-solving. That’s what builds loyalty.
People won’t remember how cheap you were—they’ll remember how much easier you made their life. When you sell value, you stop chasing opportunities and start attracting them.
🎧 Tune in now and learn how to shift from competing to commanding in any market.
Your Network is your NETWORTH!
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
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YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
LinkedIn: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
👉 www.CashSwipe.com
📘 FREE Copy of my book “Blue to Digital Gold – The New American Dream”www.officialPaulAlex.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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3:10
Why the Right Question Is More Powerful Than the Right Answer
In this episode of The Level Up Podcast w/ Paul Alex, we break down one of the most overlooked success principles in business and life—the power of asking the right question.
Paul shares how, as a detective, one bad question could derail an entire case—and how the same principle applies to entrepreneurship. Too many people chase quick answers when what they really need is a better question. The moment you shift your focus from “How do I make money fast?” to “How do I build something that pays me long-term?” your entire trajectory changes.
🔑 Key takeaways:
The right question expands perspective; the wrong one limits it.
Stop asking “What if I fail?” and start asking “What if I don’t try?”
Every major breakthrough begins with curiosity, not certainty.
Growth happens when you face the questions you’ve been avoiding.
Answers inform you—but questions transform you.
This episode challenges you to ask deeper questions about your goals, your fears, and your future. Because when you change the question, you change your life.
🎧 Tune in now to discover how one powerful question can unlock your next level.
Your Network is your NETWORTH!
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
LinkedIn: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
👉 www.CashSwipe.com
📘 FREE Copy of my book “Blue to Digital Gold – The New American Dream”www.officialPaulAlex.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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The Art of Staying Laser-Focused on Your Goals
In this episode of The Level Up Podcast w/ Paul Alex, we explore one of the most underrated success habits in business and life—staying laser-focused in a world full of distractions.
Paul compares his days on the radio in law enforcement to entrepreneurship: back then, his mission depended on hearing the one call that mattered. Today, success depends on filtering out digital noise, trends, and opinions that pull your attention off target.
🔑 Key takeaways:
Focus isn’t just discipline—it’s protection for your time, team, and future.
You don’t need endless tools; you need clarity on what actually moves the mission forward.
The world rewards finishers, not starters.
Guard your attention like treasure—schedule deep work and deep rest.
Simplicity fuels consistency; consistency fuels results.
Your future grows where your focus goes. Learn how to sharpen your attention, eliminate distractions, and execute with clarity—so you can hit every goal that truly matters.
🎧 Tune in now and discover how to master the art of focus in a world built for distraction.
Your Network is your NETWORTH!
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
LinkedIn: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
👉 www.CashSwipe.com
📘 FREE Copy of my book “Blue to Digital Gold – The New American Dream”www.officialPaulAlex.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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From Wall Street Burnout to Mental Freedom: Evan Marks’ Journey Through Panic and Purpose
💥 After 25 years in the high-stakes world of Wall Street, Evan Marks (@emarks72) hit his breaking point — a massive panic attack that forced him to reevaluate everything he thought success meant. What followed was a journey of rediscovery, resilience, and purpose that transformed his life from constant stress to mental freedom.
In this powerful episode of The Level Up Podcast w/ Paul Alex, Evan opens up about the hidden cost of overachievement, the science of rewiring your mind, and how building strong mental foundations can unlock your true potential. From neuroscience to high performance coaching, he breaks down the habits, mindset, and self-awareness that separate the burnt-out from the unstoppable.
🎯 Key Takeaways:
How chronic stress can destroy success from the inside out
Why mental performance starts with self-awareness and emotional honesty
The powerful role of repetition and intentionality in rewiring your brain
Why asking for help is a sign of strength, not weakness
How to build resilience and purpose after hitting rock bottom
If you’ve ever felt trapped by your own success or stuck in a life that looks good on paper but feels empty inside, this episode is your wake-up call.
Your Network is your NETWORTH!
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
LinkedIn: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur? Check out one of my companies below to see if we can help you:
👉 www.CashSwipe.com
📘 FREE Copy of my book “Blue to Digital Gold – The New American Dream”www.officialPaulAlex.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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How to Think Big When Everyone Else Thinks Small
In this episode of The Level Up Podcast w/ Paul Alex, we dive into the mindset that separates average performers from true visionaries—thinking bigger than your surroundings.
Paul shares how his early goals shifted dramatically after learning to ask better questions: not “How can I grow one route?” but “How can I build something that changes lives?” Thinking big isn’t about fantasy—it’s about practical imagination backed by disciplined action.
🔑 Key takeaways:
Thinking big means designing beyond today’s task—it’s about impact that multiplies.
The best leaders grow people, not just profits.
Start small, but dream wide—each call, client, or project should fit a larger mission.
Big vision must be matched by humble execution and grounded character.
You can lead from any role by bringing bigger thinking into every room you enter.
When your goals expand beyond yourself, your opportunities do too. Dream bigger, act better, and let your vision inspire those around you.
🎧 Tune in now to learn how to stretch your mindset while keeping your foundation strong.
Your Network is your NETWORTH!
Make sure to add me on all SOCIAL MEDIA PLATFORMS:
Instagram: https://jo.my/paulalex2024
Facebook: https://jo.my/fbpaulalex2024
YouTube: https://www.youtube.com/channel/UCGhDAD1JyGGzSQUPD9lc9HQ
LinkedIn: https://jo.my/inpaulalex2024
Looking for a secondary source of income or want to become an entrepreneur?
Check out one of my companies below to see if we can help you:
👉 www.CashSwipe.com
📘 FREE Copy of my book “Blue to Digital Gold – The New American Dream”www.officialPaulAlex.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to The Level Up Podcast with Paul Alex, where real stories fuel real success.
I’m Paul Alex, ex-Detective turned 8-figure entrepreneur. After leaving law enforcement, I built multiple businesses helping everyday people create residual income and freedom on their own terms.
This podcast isn’t just talk, it’s your weekly dose of mindset, money, and mission-driven motivation. Whether you’re still working your 9-5 or building your first business, every episode is designed to help you start, scale, and sustain your own journey.
💥 Listen in to hear:
How I went from 100-hour weeks to financial freedom
Interviews with underdogs who made 6+ figures from scratch
Real-life strategies to build passive income
What it really takes to level up mentally and financially
📲 Add me on Instagram: @PaulAlex 📣 Tag your favorite episode in your IG Story and I’ll repost it with a personal message from me.
Let’s build together. Let’s grow together. And most importantly, let’s level up.
👊 Paul Alex Founder, OfficialPaulAlex.com