The Whole Marketer podcast

• Episode 158 – Effective brand building with guest Andrew Geoghegan

  Episode #158. Today's episode is a technical skill on effective brand building and the considerations and competencies you need to build a brand; including the importance of clarity on your strategic choices and the movement you want to make through SMART objectives to ladder up to the commercial objectives.  Abby's guest is experienced, award-winning marketing leader and friend of the podcast Andrew Geoghegan, Group Chief Marketing Officer at William Grant & Sons and ex PZ Cussons and Diageo. His paper on creating a culture of effectiveness at Diageo won Gold, Best New Learning, and Best Use of Data from the IPA and he has been recognised as one of the top 100 marketers by Marketing Week.  In this episode, Andrew shares his experience of brand building and practical advice from his book 'Effective brand building' including organisational context when brand building, making strategic choices, meeting your consumer where they are and how to win/keep winning.   Plus Andrew's highs and lows (since he last appeared on our podcast) and advice for marketers of tomorrow.    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Andrew Geoghegan | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team

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• Episode 157 – Burnout with guest Dr Richard Duggins: Are you close to the burnout cliff and what to do about it

  Episode #157. We're focusing on burnout on today's episode, an issue we regularly and will continue to raise awareness of in our profession. We are passionate about providing support to empower you with the signs and actions you can take to aid in prevention and recovery in our fast-paced, challenging yet rewarding marketing profession.    Joining Abby on this episode is guest expert Dr Richard Duggins, Associate Medical Director for culture and leadership at Kent NHS Foundation Trust and a leading voice on staff wellbeing. A psychiatrist, psychotherapist and leadership coach, Richard has spent nearly two decades helping healthcare and other professionals recover from burnout, anxiety and depression. His work blends clinical expertise with deep insights into organisational culture and he leads a specialist regional wellbeing service for over 175,000 health and social care staff and works with the NHS practitioner help.   In this episode, Richard shares insights from his book 'Burnout-Free Working: Your Expert Guide to Thriving in Stressful Workplaces' and discusses what burnout is, warning signs that you're on the edge of the burnout cliff and 5 ways to avoid it. Plus practical frameworks like the "exhaustion funnel" and "drain and radiators" and finding a decompression activity to boost your energy.  Plus Richard's advice for marketers of tomorrow.    00:00:00 Introduction to Burnout   00:02:31 Defining Burnout   00:04:22 Recognizing Burnout in Ourselves and Others   00:07:32 The Exhaustion Funnel   00:09:16 The Burnout Cliff   00:13:00 Personal and Professional Factors in Burnout  00:17:36 Impact of Perfectionism   00:21:42 Resilience   00:21:50 Radiators and Drains Model   00:29:09 Five Ways to Prevent Burnout   00:35:11 Looking Out for Others: The Three L's   00:39:09 Building a Supportive Culture   00:40:02 Final Advice for Marketers    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Dr Richard Duggins | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team

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• Episode 156 – Resilience with guest Drew Povey: How to build your resilience with tips and tools for leaders

  Episode #156. This episode of personal understanding is a skill for marketers in our ever-changing, challenging yet rewarding profession.  We're discussing resilience - not to be confused with endurance. We believe building resilience is about individuals feeling empowered to proactively put in place what they need to ensure that they have the energy and wellbeing levels to deal with day-to-day life and setbacks when they inevitably occur.  Abby's guest expert on this topic is Drew Povey, author, leadership coach and mentor with over 25 years professional experience in multi-sector, executive level leadership across a wide range of sectors including elite sport, corporate, nonprofit and government settings. Drew's recently published book 'When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles' includes his models and tools to support leaders with resilience.   In this episode, Drew shares his definition of resilience, building resilience like a muscle and practical models from his book, including the "Five H's" for effective leadership in tough times and BEST LIFE for well-being.   Plus Drew's advice for marketers of tomorrow to build their tolerance to change.    00:00:00 Welcome and Introduction to Resilience  00:01:11 Defining Resilience vs. Endurance   00:03:41 Drew Povey's Perspective on Resilience   00:07:30 Resilience and Well-being   00:12:06 Drew Povey's Book: When the Clouds Come   00:15:21 The Cloud Analogy   00:20:32 "BEST LIFE" Model   00:23:01 Building Resilience Like a Muscle   00:28:03 Perspective and Leadership During Change   00:33:40 The Three P's Model for Difficult Times  00:38:10 Change as a Process, Not an Event  00:38:56 The Five H's for Dealing with Difficulty   00:47:55 The Power of Pause in Leadership   00:51:32 Summary and Final Reflections  00:52:07 Final Advice for Marketers of Tomorrow   Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Drew Povey | LinkedIn When the Clouds Come: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Dealing with Difficulties, Facing Your Fears, and Overcoming Obstacles: Amazon.co.uk: Povey, Drew: 9780857089175: Books   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team  

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• Episode 155 – Owning and Sharing your Voice with guest Nicola Kemp: The Most Powerful Tool for Marketers is Your Authentic Voice

  Episode #155. Today's focus is a personal understanding topic on the importance of marketers owning and sharing their authentic voices - especially on platforms like LinkedIn.   Joining Abby is her guest Nicola Kemp, Editorial Director for Creative Brief. Starting her career as a financial journalist, Nicola has worked for titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. Today, Nicola is a passionate advocate speaking out for diversity in all its forms in the creative industries. A respected voice, Nicola won the Woman in Marketing Journalist of the year award, named as one of the 200 women redefining the creative industry by The Dots, an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman, a Power Part Time winner and a Campaign Trailblazer of the future.    In this episode, Nicola shares her definition of sharing your voice, overcoming internal doubts, external barriers like misogyny, and the need for diversity of thought and positive change in marketing. Plus, practical advice on building confidence, starting small, and focusing on personal strengths.   Nicola also shares her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Owning and Sharing your Voice  00:02:28 What it Means to Harness the Power of Your Voice in Marketing  00:03:40 The Social Responsibility of Using Your Voice  00:04:47 Barriers, Backlash and Self-Editing   00:15:31 The Importance of Community   00:18:14 How to Start Sharing Your Voice   00:20:54 Humility and Curiosity   00:29:30 Building Clarity and Self-Understanding   00:32:42 Developing Confidence   00:35:58 The Power of Vulnerability and Authenticity   00:37:48 Nicola's Career Highs and Lows   00:42:17 Advice for Marketers of Tomorrow     Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Nicola Kemp | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest thinking, technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole.   Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service.  Visit www.thewholemarketer.com to see how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing.  Contact [email protected] to get in touch with Abby and the team 

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• Episode 154 – Leading the Long-term Commercial Agenda with guest Naomi Walkland: Motorway's CMO on marketers understanding finance to own short and long-term growth agenda

  Episode #154. We're back! Season 9 kicks off with a fundamental technical skill for marketers growing the brands and businesses of tomorrow… we're discussing marketing's role in leading the long-term commercial agenda, what you can do to build trusting and collaborative relationships with your finance department and how to build the link between marketing and commercial results.   Abby's guest expert is Naomi Walkland, Chief Marketing Officer at Motorway, which is the UK's fastest growing car marketplace. In her role, she oversees the company's brand and product marketing, growth marketing, creative communications and business marketing team. Previously, Naomi served as the VP of Bumble, where she led the international marketing team, driving new customers and revenue growth outside of the US. Naomi is an Honorary Fellow of the Marketing Society, and has been recognised by Marketing Week and Campaign Magazine as one of their top marketing leaders in the UK.  In this episode, Naomi shares what it means to lead the long-term commercial agenda, developing your financial literacy, building relationships with finance and modelling this with your teams, and the importance of transparency and shared responsibility with your CFO.  Plus her experience at Bumble and Motorway, career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Marketing's Role in Leading the Long-Term Commercial Agenda  00:04:27 Importance of Sustainable Growth  00:06:05 Building Evidence of Marketing's Impact  00:08:53 Building a Relationship with the CFO   00:10:07 Transparency and Shared Accountability with Finance   00:14:52 Taking Calculated Risks   00:17:49 Honesty and Trust in Marketing Leadership   00:19:34 Developing Courage and Humility as a Leader  00:23:10 Educating Teams on Commercial Understanding   00:24:02 Investing in your Financial Literacy and Development   00:28:24 Naomi's Career Highs and Lows   00:31:58 Advice for Marketers of Tomorrow     Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Naomi Walkland | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. Did you know The Whole Marketer is more than a podcast and book? We're your trusted partners for marketing capability and transformation, providing consultancy, training & workshops, speaking, coaching, mentoring and trusted advisory service. Visit www.thewholemarketer.com to hear how we support leaders to build marketing teams with the holistic skills to lead the long-term commercial agenda and deliver the true potential of marketing. Contact [email protected] to get in touch with Abby and the team.

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