How to build something meaningful when you don’t fit in
This episode of Work This Way by FOUNDRY features Mark Masters, an advocate for community over competition. Mark shares his journey from feeling out of place in traditional corporate settings to creating 'You Are The Media,' a platform for marketing misfits. From his humble beginnings in Oakdale and academic setbacks, to his career in London’s agency world and eventual return to his hometown, Mark's narrative emphasises the importance of creativity, community, and authenticity. He discusses the impact of his failed school election, working in advertising, launching his agency, and the development of 'You Are The Media.' Mark underscores the transformative power of community as a verb and details local and expanded efforts to connect and uplift creative professionals. The discussion includes his work organising events like Creator Day, aimed at fostering collaboration and creativity, and highlights his strong local advocacy and positive influence in Poole.
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32:45
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32:45
How to crash an interview with Apple
In this episode of Work This Way by FOUNDRY, filmed at FOUNDRY Walthamstow E17 in London, guest Kevin Sussat introduces ENVU Media, a marketing agency specialising in paid acquisition and retention for direct-to-consumer (DTC) brands. Kevin discusses the importance of consistency in marketing messaging across the funnel and the rising costs of online advertising. He explains how ENVU Media works to lower customer acquisition costs and boost lifetime value through innovative strategies. Highlighting their use of AI for creative strategy and ad copy, he emphasises the need for authenticity. Kevin also reflects on his journey from starting as a freelancer to employing staff and shares his personal story of moving from France to London, working at Apple, and his insights on business and lifestyle balance. He concludes by offering tips on learning new languages and emphasises the significance of rest and health for entrepreneurs.
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29:34
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29:34
How to prioritise your personal life
In this episode of Work This Way by FOUNDRY hosted by Adam Walker, guest James Palmer, a financial planner and tax advisor for tech industry clients, shares his unique journey of balancing a successful business with a fulfilling personal life. James recounts growing up as a twin in Winchester, facing family challenges, and the persistent peer competition with his brother Harry. His move to London, career progression, and eventual establishment of Third Wealth, a business aimed at helping tech employees manage their financial and tax matters, are discussed. Despite the hustle of city life, James emphasises the importance of a work-life balance, reflecting on his own experiences and the deliberate choices he makes to achieve a fulfilling personal and professional life. He also highlights his active role in FOUDNRY Wandsworth’s community, promoting social engagement and networking among its members.
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21:00
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21:00
From dancer to head of people
In this episode of Work This Way by FOUNDRY, host Adam Walker interviews Hayden Firth, a member of FOUNDRY Poole, who discusses his journey from a male dancer to a Fractional Head of People. Hayden shares his experiences working in different roles, including managing a phone shop and becoming a life coach. He elaborates on the value of hiring a Fractional Head of People for small businesses and the importance of proactive HR strategies. Hayden also speaks about his work with the charity MyTime Young Carers and his personal development journey, including his passion for dance, fitness, and unique coping mechanisms like morning dips and regular cinema visits. The interview concludes with Hayden's reflections on community, entrepreneurship, and effective leadership.
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24:10
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24:10
Trying all the jobs to find the perfect one
This episode of Work This Way by FOUNDRY features Carmen Davies, the community manager for the Dolphin Shopping Centre, who shares her diverse career journey. Carmen's unique path includes roles as an NHS night receptionist, a motorbike training center worker, insurance seller, and a French oven company product manager. She moved from South Africa to Poole at 12 and lived in various places. Carmen narrated her experiences at her first job in an advertising magazine, working for Zurich insurance, her travels in a Winnebago across Europe, and her stint at A&E as a receptionist. She also discussed managing the clash between family responsibilities and work, and what led her to hospitality and eventually to managing community initiatives at the Dolphin Centre.
Welcome to Work This Way by FOUNDRY, a new business podcast speaking to real people. No wannabe influencers, no nonsense pseudo health advice, just real human stories across the UK. Our members, partners and ambassadors speak to us about their business stories, sharing the ups and downs, the ugly truth about work in the 21st century.Here's the pitch, 25 minutes of your life, once a week, to learn about an interesting person and business. They could be your future business partner, customer, lover or a friend. I'm Adam your host, and I cannot wait to share these awesome people and their stories with you.
UK