Work This Way

• From Tel Aviv to Eastbourne: Adas’ Story of Reinvention & Authenticity

  In this episode of Work This Way, host Adam Walker sits down with Adas Goldshtein-Coleman, a FOUNDRY Eastbourne member with an extraordinary life story.While most UK teenagers move straight into work or university, Adas took a very different path, completing two years of mandatory military service in the IDF after growing up in Israel. She opens up about her experiences living in Israel, her travels through South America and India, and how these journeys shaped her worldview. Adas also shares deeply personal moments, including the loss of her father and how discovering Buddhism influenced her life. Adas talks about founding her innovative child-led preschool in Tel Aviv, her move to the UK, and her current venture: Visibly Authentic Brands (VAB), a female-led creative hub, offering branding and marketing services rooted in authentic storytelling.The conversation also explores her ADHD diagnosis, the impact it’s had on her work and personal life, and her commitment to living authentically. Adas’ story is one of resilience, curiosity, and boldly creating a life aligned with her values.

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• Betting on the Right Platform: George Meressa's Amazon Advantage

  In this episode of Work This Way by FOUNDRY, Adam Walker sits down with George Meressa, founder of Clear Ads and member of FOUNDRY Poole. George shares his incredible journey, from challenging beginnings to building one of the leading Amazon advertising agencies in the world.He opens up about the bold risks that shaped his career, including sponsoring major events to connect with Amazon sellers and travelling globally to win high-value clients. George also discusses why he pivoted early from Google Ads to Amazon Ads, spotting the platform’s untapped potential before most people did.We dive into his recruitment philosophy, how he adapts to the fast rise of AI in advertising, and the mindset that’s kept him pushing forward through uncertainty. If you’re an entrepreneur or marketer looking for real-world insights on growth, resilience, and staying ahead of industry shifts, this conversation is packed with value.

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• Beyond the Ward: Women’s Health, Healing & Entrepreneurship

  In this episode of Work This Way, Adam sits down with Karolina Ahmed — a dedicated midwife who transformed her career to become a successful aesthetics entrepreneur. Karolina opens up about her journey from emigrating from Lithuania to London at just 15, navigating cultural and language barriers, and pursuing her long-held ambition to work in midwifery.She speaks candidly about her fertility struggles, a period that prompted her to step back from healthcare and eventually discover her passion for aesthetics. That path led her to create Face Up, a practice known for its professionalism, care, and personal touch.Karolina reflects on the emotional demands of midwifery, the challenges and triumphs of being a female entrepreneur, and the vital role community and personal support have played along the way. Her story is one of resilience, reinvention, and a commitment to providing care on her own terms.

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• Blood, Sweat & Start-Ups: The Fight Night Entrepreneur

  This week on Work This Way, Adam Walker interviews Callum Campbell, a dynamic young entrepreneur who has successfully launched a variety of business ventures, including student fight nights, drive-in cinemas during the pandemic, and TED Talk-style events in pubs across London. Originally from outside Glasgow and having studied in Edinburgh, Callum shares his story of moving to London for its vibrant energy and opportunities. His entrepreneurial journey began with promoting and organising club nights at university, leading to the creation of white-collar boxing events, which have now spread across multiple UK cities. The conversation delves into his successful pivot during COVID-19 to start a drive-in cinema and his new venture, 'Pints of Knowledge,' a public speaking event series in London pubs. Callum emphasises the importance of market testing, rapidly adapting to new opportunities, and not trying to reinvent the wheel. His story is an inspiring testament to resilience, creativity, and the constant pursuit of new ideas.

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• Cape Town To Costco: Walking The Entrepreneurial Road

  Sharon New, originally from Cape Town, South Africa, moved to the UK at the age of 12. After various roles in retail and recruitment, she brought a children's footwear brand named Toughies to the UK, and then created the successful brand Term Footwear. Despite facing challenges like a warehouse fire, Sharon navigated the company to success, culminating in a major partnership with Costco. Eventually, Sharon and her husband sold Term Footwear to a school uniform supplier. She now continues to work as the Term Footwear brand manager, integrating the brand into its new parent company. Sharon's story is marked by resilience, adaptability, and an entrepreneurial spirit.

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