#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short
07/05/2026 | 39 mins.
Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses.
🎙️ ACTIONABLE TAKEAWAYS:
1. Use hyper-specific signals tied to real pain, not generic triggers like funding or new hires.
2. Timing beats messaging, reaching out when pain exists matters more than perfect copy.
3. Stack multiple signals together to increase relevance and response rates.
4. Lead with value in outreach, give something useful before asking for a meeting
Things you can steal and use today – https://linktr.ee/30mpc_youtube
#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026
05/05/2026 | 25 mins.
Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored.
Stop pitching your product and start with a specific company problem that creates urgency and shows you did your homework.
Use relevant social proof and short, skimmable emails to build trust fast and make it easy to respond
Write subject lines that look internal and use simple yes or no or offer-based CTAs instead of asking for time.
Run multi-touch, multi-channel sequences with smart follow-ups instead of relying on one email.
If you’re sending cold emails today, this is the playbook to fix what’s not working.
These Courses Will Get You to President’s Club: ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach
30/04/2026 | 31 mins.
Get more from Outreach x 30MPC
Cut the fluff and win executive buy-in faster by turning complex sales messaging into clear, high-impact ideas your buyer can understand in under three minutes.
🎙️ ACTIONABLE TAKEAWAYS:
Shrink your message until it hurts → Draft your content, cut it in half, then cut it again until only the core idea remains.
Separate decks from docs → Use slides to drive one visual/emotional point, and send a separate doc for detail and justification.
Use plain language, not “company speak” → If a non-industry person wouldn’t understand it, simplify it immediately.
Keep depth in the appendix, not the pitch → Focus your presentation on 2–3 big ideas and move everything else out of the main narrative.
Jason Bay breaks down 3 real cold calls and shows exactly where reps lose the meeting and how to fix it
Stop pitching your product. Start in the buyer’s world with problems they are measured on and stressed about
Handle objections by acknowledging emotion first, not pushing harder or repeating your pitch
Use reverse pitches and social proof to create pull instead of forcing interest
Know when to push and when to back off, reset, and earn another shot at the conversation
Targeting matters more than talk tracks. The wrong prospect guarantees a bad call before it starts
These Courses Will Get You to President’s Club: ☎️ Cold Call Course: https://bit.ly/4jqQ4w2 📧 Cold Email Course: http://bit.ly/44K6jy3 🔮 Discovery Course: https://bit.ly/4cQYaM8 💰 Exec Selling Course: https://bit.ly/4lCtJh7 👥 Leadership Course: https://bit.ly/4o8KtMT 🛠️ Free Toolkits: http://bit.ly/4nZwvO5
Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube
#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll
23/04/2026 | 36 mins.
In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS:
Grind → optimize → automate (GOAT framework): Manually run your entire outbound motion first, then optimize each step before automating so you scale what actually works.
Focus on one metric at a time: Pick a single KPI (like reply rate), reverse engineer it, and ignore everything else until you 10x it.
Prioritize conversations over meetings: Start simple, human back-and-forth dialogue first—meetings come easier once rapport is built.
Don’t scale bad outbound: Avoid “spray and pray” automation—optimize for quality conversations, not activity volume.
ADIA'S PATH TO PRESIDENT'S CLUB:
First Sales Hire at AskElephant
150-250% of Annual Quota as a rep.
SDR to SDR Manager to Head of Sales Development in 4 years
About 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
Listen to 30 Minutes to President's Club | No-Nonsense Sales, The Diary Of A CEO with Steven Bartlett and many other podcasts from around the world with the radio.net app
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