Brothers In Business

In this episode of the Brothers in Business podcast, the hosts delve into the intricacies of building a brand, discussing both effective strategies and common pitfalls. They emphasize the importance of market research and understanding your product, using Jaguar's recent branding decisions as a case study of what not to do. The conversation highlights the significance of positioning the customer as the hero in marketing efforts and selling the feeling associated with a product rather than just its features. With examples from successful brands like BrewDog and Prime, the hosts encourage listeners to adopt a "pink cow mindset" to stand out in a saturated market. They also stress the necessity of measuring marketing efforts and the power of personal branding in today's business landscape. Tune in for valuable insights on how to create an authentic and impactful brand. Key Points Understand Your Market: Conduct thorough market research to understand the product you are selling and the needs of your target audience. This foundational step is crucial for effective branding. Position the Customer as the Hero: In your marketing efforts, focus on how your product or service helps the customer solve a problem or meet their needs, rather than centering the narrative around your brand. Embrace Unique Marketing Strategies: Adopt a "pink cow" mindset by finding creative and unconventional ways to stand out in a saturated market. This could involve viral marketing tactics or unique product placements that capture attention. Measure Your Results: Consistently track and analyze the performance of your marketing campaigns to ensure you are getting a good return on investment. This helps in making informed decisions and adjustments to your strategies. Leverage Personal Branding: Recognize the power of personal brands in modern marketing. Influencers and public figures can significantly boost brand visibility and credibility, so consider partnerships that align with your brand values. BEST MOMENTS "You've got to do the market research and you've got to understand the product that you're selling and each of the aspects of that product." "What they've done can be classed as good advertising but terrible branding because it has destroyed their brand and that will affect their sales." "You need to talk about how you are helping the customer to either solve a problem or to meet the needs that they are looking for." "If you're not thinking like that, where you are actively trying to be the pink cow in your marketing, you will never be seen." "Make sure that you are measuring everything... You need to make sure you're measuring the results and the return on investment on every single piece of content that you're pushing out." HOST BIO Cody & Tyler Barker are two brothers in their 20s who have a combined 20 years of business experience in taking a business up to high 7 figures in turnover, and growing. Together, they have built a team to allow their business to become self-sufficient and achieve the freedom that ALL Gen Z and Millenials are yearning for. They're here to prove it isn't a dream that's out of reach for ANY individual with the right guidance and steps taken. They have utilised business as a vehicle to travel the world for free, network with & learn from some of the world's most successful people all whilst maintaining great relationships and loving every minute.

In this episode, Tyler and Cody explore the myth of overnight success, arguing that it is a fallacy that overlooks the hard work and dedication behind seemingly sudden achievements. They discuss public figures like Post Malone and Justin Bieber, emphasizing the years of effort and skill development that precede their breakthroughs. They highlight the importance of passion, perseverance, and the willingness to take risks in pursuing one's dreams. KEY TAKEAWAYS The idea of overnight success is misleading; it often overlooks the years of hard work, dedication, and skill development that precede a public breakthrough. Successful individuals often start with a dream and take actionable steps towards it. The question "What if?" can lead to significant opportunities if one is willing to pursue them. Traits such as resilience, determination, and a desire to prove oneself can drive individuals to succeed, even in the face of adversity and criticism. Discovering what you love to do is crucial for long-term fulfillment and success. It’s important to reflect on personal strengths and interests to align them with career choices. Success is often the result of small, consistent efforts over time. Embracing a mindset of continuous improvement can lead to significant progress and achievement in any field. BEST MOMENTS "I personally believe overnight success is a complete fallacy. It doesn't exist. The amount of work that goes on behind closed doors is really what sets people apart." "The work that must go into that to be able to learn to play, even playing an instrument while singing is a skill in itself." "What separates the people then that are making the decision to take action compared to those that aren't? What do you think it is?" "I think a lot of people, unfortunately, they might not know what that is." "You could change your life in a week if you wanted to, but just take the risk because you never know." HOST BIO Cody & Tyler Barker are two brothers in their 20s who have a combined 20 years of business experience in taking a business up to high 7 figures in turnover, and growing. Together, they have built a team to allow their business to become self-sufficient and achieve the freedom that ALL Gen Z and Millenials are yearning for. They're here to prove it isn't a dream that's out of reach for ANY individual with the right guidance and steps taken. They have utilised business as a vehicle to travel the world for free, network with & learn from some of the world's most successful people all whilst maintaining great relationships and loving every minute.

In this episode, the brothers look at the topic of overcoming hate, drawing from their personal experiences with bullying and negativity during their school years and beyond. They discuss the importance of self-worth and confidence, with a focus on how to build a "happy bank" through positive actions and self-reflection. Their conversation touches on the impact of social media on mental health, using examples from public figures like Liam Payne and David Beckham, who have faced intense scrutiny and hate.  KEY TAKEAWAYS It's important to differentiate between founded and unfounded hate. Constructive criticism can be a tool for self-improvement, while unfounded hate should be dismissed to maintain self-worth. Treat your mental health like a bank account, where positive actions (deposits) such as exercise, healthy eating, and helping others contribute to your self-worth, while negative behaviors (withdrawals) can deplete it. Having a clear purpose or dream in life can help individuals navigate hate and negativity. Engaging in activities that align with personal goals fosters confidence and resilience. Social media can amplify hate and negativity. It's crucial to be selective about what you consume online and consider taking breaks from social media to focus on personal well-being. Helping others not only benefits those in need but also enhances your own mental health and self-worth. Genuine acts of kindness should be done without seeking external validation. BEST MOMENTS "Kids are brutal. Everybody at school has a bit of bullying. It's just something that you start with early." "If you give in to that hate and said, well, do you know what? I'm just going to conform to what everybody else wants me to do, then you're allowing other people to live your life." "Overcoming hate for me, I was very selective of who I was listening to." "Words will only never hurt you if you're truly unfazed and truly comfortable in your own self." "If you keep withdrawing from that bank account, your self-worth is just going to go into the toilet." HOST BIO Cody & Tyler Barker are two brothers in their 20s who have a combined 20 years of business experience in taking a business up to high 7 figures in turnover, and growing. Together, they have built a team to allow their business to become self-sufficient and achieve the freedom that ALL Gen Z and Millenials are yearning for. They're here to prove it isn't a dream that's out of reach for ANY individual with the right guidance and steps taken. They have utilised business as a vehicle to travel the world for free, network with & learn from some of the world's most successful people all whilst maintaining great relationships and loving every minute.

In this episode, Tyler and Cody delve into the invaluable commodity of time and how to leverage it effectively for personal and professional growth. They discuss the importance of tracking time through methods like time logs and highlight the benefits of outsourcing mundane tasks, such as cleaning and meal preparation, to reclaim valuable hours. They look at the mindset shift from viewing expenses solely in monetary terms to considering the cost of time, encouraging listeners to invest in services that free up their schedules. KEY TAKEAWAYS Keeping a time log can help identify where time is being wasted on menial tasks. By tracking activities in hourly increments, individuals can recognize opportunities to delegate or outsource tasks that do not require their specific skills. Understanding the monetary value of your time is crucial. By dividing your annual salary by 2000, you can determine an hourly rate that helps assess whether outsourcing certain tasks (like cleaning or meal prep) is a worthwhile investment. Adopting an abundance mindset regarding time can lead to more productive choices. Instead of viewing outsourcing as a luxury, consider it a strategic move to free up time for more valuable activities, such as learning or personal development. Creating a structured diary with designated days for specific tasks (e.g., sales, team training, meetings) can enhance productivity. This approach helps ensure that time is allocated effectively and that important tasks are prioritized. Reducing time spent on social media and other distractions is essential for maximizing productivity. Utilizing apps to limit access to distracting platforms or setting specific times for focused work can help reclaim valuable time. BEST MOMENTS "When I did a time log, I found that I was just wasting time doing some of these tasks. You think, I can hire someone else and then do the more valuable tasks." "It's about looking at the time that you're currently spending and finding ways to sort of buy it back." "No sane person would ever get to 30 years of age and say, 'I don't want more time.' So why do people not think in terms of time expenditure?" "If you can just buy back that extra hour, even if it was just an hour, you can leverage that time for something more productive." "The best way that I found that is the real eye opener, where you look at your Apple phone statistics and see where you're using your time." HOST BIO Cody & Tyler Barker are two brothers in their 20s who have a combined 20 years of business experience in taking a business up to high 7 figures in turnover, and growing. Together, they have built a team to allow their business to become self-sufficient and achieve the freedom that ALL Gen Z and Millenials are yearning for. They're here to prove it isn't a dream that's out of reach for ANY individual with the right guidance and steps taken. They have utilised business as a vehicle to travel the world for free, network with & learn from some of the world's most successful people all whilst maintaining great relationships and loving every minute.